the greenwood project...venture capital • the venture capital industry has a very homogenous...

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The Greenwood Project

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Page 1: The Greenwood Project...Venture Capital • The venture capital industry has a very homogenous makeup: 76% white, 89% male, 90% live on the East or West Coast • Only 3 percent of

The

Greenwood

Project

Page 2: The Greenwood Project...Venture Capital • The venture capital industry has a very homogenous makeup: 76% white, 89% male, 90% live on the East or West Coast • Only 3 percent of

The Greenwood Team

Deen Wright | CTO Rashaan Everett |

CEO

Perris Adamson |

COO

Page 3: The Greenwood Project...Venture Capital • The venture capital industry has a very homogenous makeup: 76% white, 89% male, 90% live on the East or West Coast • Only 3 percent of

What is the Greenwood Project?

• An accelerator designed to help

entrepreneurs level the playing field by

helping them defeat historical and

contemporary barriers to wealth creation

• Title III Regulation Crowdfunding Portal (

FINRA Approved & SEC Compliant)

*RegCF is a result of President Obama’s JOBS Act (Equity

Crowdfunding)

Page 4: The Greenwood Project...Venture Capital • The venture capital industry has a very homogenous makeup: 76% white, 89% male, 90% live on the East or West Coast • Only 3 percent of

What is a Reg Crowdfunding Portal?

How will we make money?• A Regulation Crowdfunding portal is a platform where people can finally invest in

private companies in exchange for equity (not just rewards like tshirts, mugs, posters

per usual)

• Crowdfunding portals are only legal linchpin between thousands of startups seeking

funds and everyday people looking to invest

• FINRA Regulations makes us a mandatory and indispensable intermediary

• We earn 5% of all money raised from the companies that use our portal

Page 5: The Greenwood Project...Venture Capital • The venture capital industry has a very homogenous makeup: 76% white, 89% male, 90% live on the East or West Coast • Only 3 percent of

Regulation Crowdfunding to Democratize

Venture Capital• The venture capital industry has a very homogenous makeup:

76% white, 89% male, 90% live on the East or West Coast

• Only 3 percent of America’s population could legally invest in

startups:

• These select few determined what is new and innovative,

and thus what the remaining 97 percent want, need and

will use

• With such an elitist system, it goes without saying that

Americans are missing out on the discovery and

implementation of thousands of profitable solutions. But

not for lack of ambition

Page 6: The Greenwood Project...Venture Capital • The venture capital industry has a very homogenous makeup: 76% white, 89% male, 90% live on the East or West Coast • Only 3 percent of

Diamonds in the Rough: We find talent where

traditional investors don’t

• Until May 16th, 2016, the wealthy enjoyed a

government-protected monopoly on investing

in high-growth startups

• Lack of access to capital has been

debilitating for minority entrepreneurship:

• Only 1% of venture capital is invested

in black entrepreneurs - potential billion

dollar ideas never even get a chance to

grow

• The lack of small business and main

street lending for minorities reveals

even more value underutilized

Page 7: The Greenwood Project...Venture Capital • The venture capital industry has a very homogenous makeup: 76% white, 89% male, 90% live on the East or West Coast • Only 3 percent of

The Regulation Crowdfunding Landscape

There are 21 portals

registered with FINRA

today

The top three portals have

raised approx 30M+ in VC

funding to date, just to

finance their existing

operations

Page 8: The Greenwood Project...Venture Capital • The venture capital industry has a very homogenous makeup: 76% white, 89% male, 90% live on the East or West Coast • Only 3 percent of

Our Partner: WeFunder is best in the

business• In 2012 Wefunder lobbied Congress to put an end

to the laws preventing 97% of Americans from

investing in the private market

• They’ve gone on to dominate the market by

creating a superior product with the best UX

• Wefunder invited us to use their software to

handle the infrastructure and backoffice to power

our own portal (SaaS model)

• This allows us to focus exclusively on

marketing and growth instead of coding

and product.

• We benefit from using the best software in

the market.

Page 9: The Greenwood Project...Venture Capital • The venture capital industry has a very homogenous makeup: 76% white, 89% male, 90% live on the East or West Coast • Only 3 percent of

Still, Reg CF hasn’t developed according to

plan• 98% of the market is dominated by 4/21 portals

• Even investors in the leading portals have been disappointed with slower than expected

adoption

• Since it’s a brand new law, most experts speculate that the billion dollar market will

materialize through 2017, as more people find out about the opportunity and learn about

the success stories so far

• The law was always designed to benefit minorities since we’ve been the most

disadvantaged by oppressive laws for the last 83 years. Ironically, minorities have been

completely overlooked in the deployment of the Reg CF solution thus far. Story of

America.

• We believe Reg CF hasn’t worked as well because the existing portals simply capable of

marketing to the right customers.

Page 10: The Greenwood Project...Venture Capital • The venture capital industry has a very homogenous makeup: 76% white, 89% male, 90% live on the East or West Coast • Only 3 percent of

Social Entrepreneurship: Transforming

Black AmericaThe biggest movement for collective African

American Progress since King’s

Montgomery Bus Boycott• GWP’s Accelerator Program

• Provides minority entrepreneurs with

the tools needed to conduct their

own Reg CF campaign on our portal

+ strategic support

• GWP’s Crowdfunding portal:

• Provide Black people w/ their very

first a chance to invest in their own

communities, and earn a profit from

supporting Black Business

• Gives minority entrepreneurs capital

they deserve to start and grow

Page 11: The Greenwood Project...Venture Capital • The venture capital industry has a very homogenous makeup: 76% white, 89% male, 90% live on the East or West Coast • Only 3 percent of

Metrics/Traction So Far• Approved by the SEC

• $20,000 & counting raised for

Accelerator on Wefunder in 19 days

• 7,500 followers across all our social

media channels

• 1000 emails on our Investor Waitlist

• 5+ major media publications have

featured GWP

Page 12: The Greenwood Project...Venture Capital • The venture capital industry has a very homogenous makeup: 76% white, 89% male, 90% live on the East or West Coast • Only 3 percent of

Scaling in 2017: We can run WeFunder better

than WeFunder does• We’re marketing Regulation Crowdfunding to

the people that need it most

• Pop Culture and Black America is already

embracing this movement. (see right) We’ll

have the power to organize viral growth, &

earn significant market share

• Our plan: Amtrak Tour Across America in

May 2017, in collaboration with

celebrities/activists are already speaking with

us (see notes)

• 2017 Goal: to help 20 companies raise

approx 500,000 each, totaling 10M*. Easily

scalable to 60M+ in 2018

*We earn 5% of funds raised.