the greying west
DESCRIPTION
Dr Pekka Mattila - The Greying West - Aalto University Perspective Day, December 7, 2011TRANSCRIPT
![Page 1: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/1.jpg)
Pekka Mattila
The Greying West How Do Demographics Change Businesses
Perspective Day December 7, 2011
Group Managing DirectorAdjunct Professor of PracticeAalto University Executive Education
![Page 2: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/2.jpg)
Pekka Mattila
Agenda
• Senior society
• Affluent target markets
• Sources of new growth
• Emerging leadership challenges
7.12.2011
Page 2
![Page 3: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/3.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
Senior Society
![Page 4: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/4.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
Need for Service Design
![Page 5: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/5.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
Need for Societal Design
![Page 6: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/6.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
Shift of Power to The Retired
![Page 7: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/7.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
Managing FairnessPerceptions
![Page 8: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/8.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
Affluent Target Markets
![Page 9: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/9.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
Purchasing-PoweredSeniors of The West
![Page 10: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/10.jpg)
Pekka Mattila7.12.2011
Page 10
Purchasing power of the retired
(Finnish Centre for Pensions)
![Page 11: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/11.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
…And Aspiring Consumers of The East
![Page 12: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/12.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
Sources of New Growth
![Page 13: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/13.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
The World Needs More Food
![Page 14: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/14.jpg)
Pekka Mattila7.12.2011
Page 14
In search of nutrition?
(Bryan 2010,McKinsey Quarterly)
![Page 15: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/15.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
The World Needs More Luxury
![Page 16: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/16.jpg)
Pekka Mattila
Luxury for China
7.12.2011
Page 16
(Vinay & Dixit & Wu 2011)
![Page 17: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/17.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
…And The Luxury Is Associated with Old, Continental and Even Degenerated
![Page 18: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/18.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
Embracing Conseptual Age
![Page 19: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/19.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
…Where Physical Strength is Undermined by Experience and Knowledge
![Page 20: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/20.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
Geriatric Services
![Page 21: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/21.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
…The Japan Is Following
![Page 22: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/22.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
…And Even The China Eventually Will
![Page 23: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/23.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
Emerging Leadership Challenges
![Page 24: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/24.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
ReinventingManagement
![Page 25: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/25.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
Motivating and EmpoweringThe Disillusioned
![Page 26: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/26.jpg)
Pekka Mattila7.12.2011
Page 26
![Page 27: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/27.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
Tapping intoDemocracy
![Page 28: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/28.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
Empowering Generation X, Y and Z
![Page 29: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/29.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
…While Keeping The Seniors on Board
![Page 30: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/30.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
Managing theCreative Destruction
![Page 31: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/31.jpg)
Pekka Mattila
Aalto UniversityExecutive Education
Understanding The Target Markets
![Page 32: The Greying West](https://reader035.vdocuments.net/reader035/viewer/2022062318/5550bfa3b4c905fa618b517d/html5/thumbnails/32.jpg)
Pekka Mattila
The Greying West How Do Demographics Change Businesses
Perspective Day 7.12.2011Group Managing DirectorAdjunct Professor of PracticeAalto University Executive Education