the grove london vs w new york - web analysis -

The Grove LondonThe Grove LondonVsVs

W New YorkW New York

The Grove LondonThe Grove LondonVsVs


WEBSITE ANALYSISWEBSITE ANALYSIS

Deborah Bomstein & Edouard Deborah Bomstein & Edouard

RichemondRichemond

WEBSITE ANALYSISWEBSITE ANALYSIS

Deborah Bomstein & Edouard Deborah Bomstein & Edouard

RichemondRichemond

Easy to Find Easy to Find Easy to Find Easy to Find The Grove The Grove LondonLondon


Easy to find: Easy to find: comparisoncomparisonEasy to find: Easy to find: comparisoncomparison

• First rank first page.First rank first page.

• Just with the hotel name Just with the hotel name

we have been able to we have been able to

find it right away without find it right away without

the location or URL, so the location or URL, so

very easy to find.very easy to find.

• First rank first page.First rank first page.• Just with the hotel Just with the hotel name we have been name we have been able to find it right away able to find it right away without the location or without the location or URL.URL.• There is also the group There is also the group directly present on the directly present on the web page in addition to web page in addition to the hotel.the hotel.

The Grove The Grove LondonLondon


Easy to Use Easy to Use Easy to Use Easy to Use



Easy to Use : Easy to Use : comparisoncomparison

Easy to Use : Easy to Use : comparisoncomparison

--This website is also easy to use, everything is on the first This website is also easy to use, everything is on the first page.page.

- The main difference is coming from the additional details - The main difference is coming from the additional details and texts which depending on the customer can makes it and texts which depending on the customer can makes it less clear.less clear.

- - Easy to use, clear menu detailed helping the customers Easy to use, clear menu detailed helping the customers to go where ever they wish.to go where ever they wish.-Pictures and details are also present in order to help the Pictures and details are also present in order to help the customer find everything he wishes.customer find everything he wishes.- Simple menu with more pictures than text that make it Simple menu with more pictures than text that make it easier to read.easier to read.



Engagement Engagement Engagement Engagement W New YorkW New York The Grove The Grove

LondonLondon

Engagement: Engagement: comparisoncomparison

Engagement: Engagement: comparisoncomparison

-Compared with the first one, the only possibility for Compared with the first one, the only possibility for customers is to comment the quality of the hotelcustomers is to comment the quality of the hotel ’’s s website.website.

- Customers don- Customers don’’t have the possibility to rate the rooms, t have the possibility to rate the rooms, receive newsletters or read customers commentsreceive newsletters or read customers comments..

-The only prove of engagement on this website is the The only prove of engagement on this website is the feedback page enabling customers to give some feedback page enabling customers to give some comments.comments.

However we did not find anything to subscribe to However we did not find anything to subscribe to newsletters, click and call or reviews of other newsletters, click and call or reviews of other customers.customers.- They can definitively improve that.- They can definitively improve that.



Easy to Book Easy to Book Easy to Book Easy to Book

W New York

The Grove London

Easy to Book Easy to Book Easy to Book Easy to Book

- Very easy to book, there are two booking menus on the first page.- Good room description and price presentation for each offer of booking through the site.-Good quality of the menu and easy to use. However a lot of details and description can make it a bit confusing.

- Very Easy to book, well presented and clear.-Offer many room’s possibilities at different rates. Each proposition of room is linked to a description of it and to the different availability and rates. - Easier than W New York.- Using synxis as booking engine

W New YorkW New York The Grove The Grove LondonLondon

Easy to ShareEasy to ShareEasy to ShareEasy to ShareW New YorkW New York The Grove The Grove

LondonLondon

Easy to Share : Easy to Share : comparisoncomparison

Easy to Share : Easy to Share : comparisoncomparison

- For this hotel, «Like » for Facebook is available on the For this hotel, «Like » for Facebook is available on the

main page at the bottom . So customers can « Like » W main page at the bottom . So customers can « Like » W

New York and share with their friends and maybe share New York and share with their friends and maybe share

the content . It can definitely improve the hotel’s visibility.the content . It can definitely improve the hotel’s visibility.

- However, only « Like » for Facebook is available. We can However, only « Like » for Facebook is available. We can

not find Twitter or any other social networks where not find Twitter or any other social networks where

customers can be able to share their commentscustomers can be able to share their comments

- For this hotel, the « sharing » For this hotel, the « sharing »

page is not easy to find: at page is not easy to find: at

the bottom of the main page the bottom of the main page

and written in small fontand written in small font

- However the page is well However the page is well

designed and suggest 5 designed and suggest 5

different social networks to different social networks to

share the website and spread share the website and spread

the content. You can even the content. You can even

leave a comment when you leave a comment when you

share the page. It can make it share the page. It can make it

quiet convenientquiet convenient

W New YorkW New York The Grove The Grove LondonLondon

Express PositioningExpress PositioningExpress PositioningExpress Positioning



-Text and pictures reflect Text and pictures reflect the tradition, make the the tradition, make the customers cosy in a luxury, customers cosy in a luxury, traditional and confort traditional and confort environment . environment . - For each photo you have For each photo you have a sentence so the a sentence so the customer just need to customer just need to follow the flowfollow the flow

The main page is more The main page is more design than the Grove design than the Grove London but the white London but the white wallpaper can make it wallpaper can make it cold for the customer cold for the customer and more tradtional. and more tradtional.

Market segmentationMarket segmentationMarket segmentationMarket segmentation

- Customers upper classCustomers upper class

- Between 35 to 50 years oldBetween 35 to 50 years old

- Customers who are looking Customers who are looking

for cosy and luxury breaksfor cosy and luxury breaks

- Traditional styleTraditional style

- Customers upper classCustomers upper class

- Between 30 to 45 years oldBetween 30 to 45 years old

- More trendy style More trendy style

- Customer who are looking Customer who are looking

for short stay and with a for short stay and with a

location downtownlocation downtown..



Express level of the Express level of the qualityquality

Express level of the Express level of the qualityquality



Both are luxury hotels. Both are luxury hotels. But only The Grove But only The Grove London writes it down at London writes it down at the top of the main page the top of the main page that it is a Luxury 5 stars that it is a Luxury 5 stars hotel.hotel.

What to do to improveWhat to do to improveWhat to do to improveWhat to do to improve

- To improve their visibility, they To improve their visibility, they

should create a Facebook page should create a Facebook page

in order to let the customers see in order to let the customers see

the new updates. the new updates.

- They should also develop their They should also develop their

engagement – means they engagement – means they

should create a real page where should create a real page where

customers can leave some customers can leave some

comments or ask questions or comments or ask questions or

will be able to share their will be able to share their

experience with other experience with other

customers.customers.

- Like the Grove, they should Like the Grove, they should

develop their engagement and develop their engagement and

make the possibility to the make the possibility to the

customers to comment about customers to comment about

the hotel and the experience the hotel and the experience

rather than make the rather than make the

comments about the website. comments about the website.

- They should also improve their They should also improve their

design and make it more clear design and make it more clear

with less texts and add more with less texts and add more

photos on the main page.photos on the main page.



ConclusionConclusionConclusionConclusion- The Grove London and W New York hotel are 2 The Grove London and W New York hotel are 2

different hotels in their positioning despite that they different hotels in their positioning despite that they

are both luxury hotels. are both luxury hotels.

- Even if their websites are well presented and well Even if their websites are well presented and well

designed, they should improve both on their visibility designed, they should improve both on their visibility

through the social networks and should make the through the social networks and should make the

engagement their priority. engagement their priority.

- The Grove London really makes the difference by The Grove London really makes the difference by

adding a lot of photos on its main page and by adding adding a lot of photos on its main page and by adding

some comments for each picture. When W New York is some comments for each picture. When W New York is

more tradtional in its design. more tradtional in its design.

the grove london vs w new york - web analysis -

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