the guardian · 2019-11-04 · sport, fashion, tech, culture, lifestyle, business, travel roa* cpm...
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The GuardianMedia Kit 2019
The Guardian at a glanceScale, reach and influence
Ahead of the competition in the UKMonthly cross-platform readership among quality newsbrands
Different platform, different strengthsMonthly reach across different platforms
We are social Awards
Find your demographicReach a wide audience across different groups every month
A progressive outlookIncreasingly important to your brand, we’ve a strong connection with progressives
Monthly print readership among quality newsbrands
Monthly digital readership among quality newsbrands
The Guardian Media Kit 2019
Media Week Awards Sales Team of the Year 2018Campaign Media 2019Media Owner Commercial Team of the Year
Source: PAMCo 4 2018
Source: PAMCo 4 2018
Source: PAMCo 4 2018
Source: TGI Clickstream 2018
The Guardian The Telegraph The Independent The Times23.4m 22.5m 22m 8.2m
Print Desktop Mobile Tablet3.6m 7m 15.6m 2.9m
followers followerslikes8.1m 7.5m 1.6m
ABC 1 35+ 15-34 AB Degree or above16.6m 15.4m 8m 10m 9.8m
C 2 DE London + SE £30k plus CIE Main shopper Children in household
6.8m 9m 7.2m 17.8m 8.9m
The Times The Guardian The Telegraph The Independent4.8m 3.6m 3.4m 1.4m
The Guardian The Telegraph The Independent The Times22.4m 20.1m 18.4m 4.3m
The Guardian’s progressive audience
Uniquely curious and informed. They take responsibility, strive for equality, and embrace the different cultures, ideas and lifestyles of the world around them
15.6m
78%We are most trusted quality newspaper
Income
Our UK audience profile
The Guardian Media Kit 2019
Gender Age Education Occupation
Source: GWI Q3 2017 - Q2 2018
54%male
46%female
28% 15% 8%16-24 University
Postgraduate degreeDirector/Senior Official/Senior Manager
23% 5% 4%25-34Professionally qualified CEO
18% 40% 7%35-44University degree travel abroad for
business regularly
43%Mid 50%
27%Top 25%
11%Top 10%
19%45-54
12%55-64
Our global audience profile
The Guardian Media Kit 2019
Gender Age Education Occupation Income
Source: GWI Q3 2017 - Q2 2018
61%male
39%female
37% 38% 5% 45%16-24 University degree Company Owner/
CEO/CFO/Chairman/President/MD
Mid 50%
32% 14%5%
29%
43%
25-34 Postgraduate degree
Director
Top 25%
Qualified Professional (Doctor/Lawyer/Solicitor/Accountant/Architect etc)
11%travel abroad for business regularly
12%Top 10%
17%8%35-44
Senior Manager9%45-54
5%55-64
A truly international audience - 160mAudience by region
The Guardian Media Kit 2019
56.5mNorth America
2.3mSouth America
4.6mAfrica
67.4mEurope
19.9mAsia
9.7mAustralasia
Source: Google Analytics, January 2019 monthly unique browsers
The Guardian Media Kit 2019
A truly international audience - 160mTop 10 markets
Source: Google analytics January 2019
48.5mUnited States
47.1mUnited Kingdom
2.3mIreland
8.4mAustralia
1.8mFrance
7.4mCanada
1.5mNetherlands
7.3mIndia
1.4mSpain
2.7mGermany
Rate card
Digital Print
The Guardian Media Kit 2019
Taking over our homepageBillboard and MPUBillboard, MPU and skinsBespoke responsive formats
£46,000£62,500£80,000
Rates per day The GuardianCoverwrapDPS - 34x14Full page - 34x7Half page - 17x7Junior page - 25x4Quarter page - 18x4Strip - 8x7Other sizes
ROA*£32,400£18,000£11,000£9,000£6,000£5,000£90SCC
Rate per insertion
Guardian Weekend, The Guide, Observer Magazine, Observer Food Monthly, Feast
Prestige Magazines (The Fashion & Design magazine)
DPSOBCIFCFull pageSpecial positions
DPSOBCIFC DPSFull pageSpecial positions
£17,000£12,000£12,000£9,000ROA
£16,800£18,500£29,800£12,600ROA
Rate per insertion
Rate per insertion
Contextual targeting MPUs and LeaderboardsBusiness, Money, TravelLifestyle, Technology, Environment, CultureNews, Sport, Media, Education, ScienceRun of site
£60£55£50£20
CPM Rates
Contextual targeting DMPUs and BillboardsBusiness, Money, TravelLifestyle, Technology, Environment, CultureNews, Sport, Media, Education, ScienceRun of site
£70£65£60£30
CPM Rates
G2DPSFull pageHalf pageAll other sizes
£14,000£8,000£5,000£45SCC
Rate per insertion
Exclusive (native)Mobile revealFabric (standard or video)Fabric (standard, video or parrallax) takeover
£60£90ROA
CPM Rates
Other news sections excluding G2CoverwrapDPSFull Page
ROA£22,400£12,600
Rate per insertion
VideoPre-roll videoOutstream video
From £60From £50
CPM Rates
Guardian + minimum campaign spend £10kVideo +Response +
From £15From £2.50
CPM Rates
Bespoke audience targetingMPU, Leaderboard, DMPU, Billboard ROA
CPM Rates
Selection front takeoversSport, Fashion, Tech, Culture, Lifestyle, Business, Travel ROA*
CPM Rates
Our specifications
The Guardian Media Kit 2019
Click here for specs and delivery
UKIf you are based in the UK, please contact [email protected]
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Digital
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International
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