the guardian: hypebusters: "open beats closed"
DESCRIPTION
Publishers are erecting paywalls and putting up other barriers to their content. In fact, they should be doing the opposite, argues The Guardian's U.S. commercial director, Chris Pelekanou. Publishers will succeed by adapting to the changed digital environment in a way that's open to partnerships and new technologies. Speaker: Chris Pelekanou, U.S. commercial director, The GuardianTRANSCRIPT
Embracing openness & collaboration
Collaboration is integral to our lives
Collaboration is integral to our lives
Collaboration yields results more quickly and cost effectively
It should be a two way conversation
Bigger audiences
Who are more
engaged
Whom we understand better
Open enables….
The Three Little Pigs
We are just the enabler
Through collaboration we can reveal the truth
An open source publisher
Source: Omniture Insight
Open delivers compelling content and reach
2.9m 30.9m
1.89m
5.0m
6.1m
16m
Source: Omniture Site Catalyst April 2012
monthly unique browsers worldwide
71m
monthly unique browsers in the
US
24m
Following our audience where they are
…on Facebook
downloadsglobally
11m
active globalbrowsers
6mOver 2million
followers
2m
…and Twitter
Most visited section by US
users
5th
Unique monthly US browsers
CIF1.2m
2.4mMonthly page
views
Source: Adobe Site Catalyst Feb 2012
Powerful user engagement
Section visited by US audience
No.1
Monthly unique US browsers
World News
4.2m
8mMonthly page
views
Source: Adobe Site Catalyst Feb 2012
Literally opening our doors
Open isn't a journalist having the first word, or the last. Open collaborates with others and marshals their words and content to reveal the truth. In an open world the winners get to write history and the losers too. In the digital age open stories don't end or pay attention to international borders or copy deadlines. But constantly get re-edited with fresh angles to create... the whole picture