the guide to driving roi with dynamic ads on facebook and instagram

Advertising Automation Software

The Essential Guide To Driving ROI WithDynamic Ads On Facebook And Instagram


Why Is Retargeting Crucial in Digital Advertising?

Retargeting allows you to:

• encourage repeat purchases from loyal customers

• remind shoppers about abandoned cart items

• build a relationship with new prospects who have shown an interest in your brand


What Are Dynamic Ads?Dynamic Ads are a scalable retargeting solution based on your product catalog. Now you can automatically show customized promotions and products to individual users based on their desktop and mobile browsing behavior.


Flexible Ad FormatsDynamic Ads can be promoted on desktop or mobile, using Facebook and Instagram’s single or multi-slide ad formats.


5 Creative Ways To Increase ROI With Dynamic Ads

1. Convert more add-to-carts into purchases

If someone abandons a pair of shoes in their shopping cart, inspire them to complete the purchase with an ad for the same pair of shoes, or a selection of similar ones.


2. Fuel discovery of similar products in any given category

After a shopper searches your site for a hotel room for an upcoming vacation to New York, you can dynamically retarget them with an ad displaying other available rooms in the area that they haven’t seen yet.


3. Cross-sell complementary products

Retarget buyers of new printers who did not also purchase ink within the last 60 days. Use Dynamic Ads for various ink cartridges, tailored to the specific printer model they purchased.


4. Increase purchase frequency with your top customers

When a customer buys a particular tool or weapon to use in your mobile game, leverage Dynamic Ads to promote similar items and drive future repeat purchases.


5. Grow average order value by upselling products with higher margins

Promote Dynamic Ads showcasing more extensive, premium-level coverage to people who have recently browsed less expensive insurance coverage on your site.


How To Drive ROI With Nanigans And Dynamic Ads

Universal Feed AdapterReduce complexity by uploading your existing feed – no matter the type – to Nanigans just once, without having to rebuild or reformat anything at all. Optimize campaigns with custom defaults and rules based on any feed column.



Universal Pixels & EventsSave time and configure one set of events to use across channels. Optimize performance with unified dynamic pixels that can be updated on the fly.



Personalization RulesIncrease the relevance of your ads so they speak directly to the customer who sees them.

Define exactly which creatives to show users based on actions they’ve taken on your site or in your app, as well as first-party recommendations.



Like all campaign management, measurement, and optimization in Nanigans, the process for leveraging Dynamic Ads is designed to enable greater scale, more efficiency, and complete transparency.


A Dynamic Ads Case Study

With Dynamic Ads and Nanigans, a large retailer with a hugely successful traditional catalog business is finding new opportunities for greater ROI among its evolving customer base.

As a result of using Nanigans to promote its vast product catalog on Facebook with Dynamic Ads, the retailer achieved strong results in just the first week after launch. +44%

increase in purchase rates on mobile

using Dynamic Ads

+240%increase in click

through rates across desktop and mobile

+663%increase in ad spend on Dynamic Ads in

just 7 days, driven by strong ROI


Higher Mobile Purchase RatesA Dynamic Ads Case Study: Behind The Numbers

Dynamic Ads enabled the retailer to promote products on mobile in a much more personalized and relevant format than was ever possible before. Mobile purchase rates surged 44% higher than the retailer’s other mobile Facebook ads.


Greater Engagement

A Dynamic Ads Case Study: Behind The Numbers

Showing the precise right products to the right customers led to a 240% increase in click-through rates from Dynamic Ads over other Facebook ads.


Rapid Scale

A Dynamic Ads Case Study: Behind The Numbers

Strong initial performance with Dynamic Ads led the retailer to scale spend 663% in just one week – a clear vote of confidence in the ROI potential of their new strategy using Nanigans.


Key TakeawaysThe opportunity to capture more revenue and increase marketing ROI with Dynamic Ads is tremendous. A highly personalized digital catalog – delivered to the right customer at the right time across all the devices they use – is an opportunity that should have every digital advertiser asking how to get started today.


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the guide to driving roi with dynamic ads on facebook and instagram

Marketing