the heart shaped toolbox project - webvisions portland hackathon 2013

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Portland, OR | May 19, 2013

Webvisions Social Good HackathonProject: The Heart-Shaped Toolbox

WEBVISIONS HACKATHON | MAY 19, 2013

OVERVIEW

Agenda

• Overview• Design Concepts

• Appendix:- Brand Values

- Heart-Shaped Toolbox Background

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OVERVIEW

Let’s Get Hackin’

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• 8 hours

• 7 designers and developers

• 1 application


OVERVIEW

Objectives

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• Continue to build upon the Heart-Shaped Toolbox concept

• Think ‘container’ not fully functional and completely chock-full-of-content

• Identify paths for future exploration

WEBVISIONS HACKATHON | MAY 19, 2013 5

10:00am Get ready, get set, go...


OVERVIEW

Core Experience Principles

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• Target audience:

- Teachers (primary)

- Parents (secondary)

• Key activities:

- Gather information related to heart-mind education (Heart-Mind Index)

- Explore content, engage their peers and build educational activities

- Tell stories and spread the word


OVERVIEW

Engagement Model

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Engagement(Model(

Featured(Content( Ac3vity(Finder( Heart8Mind(Index( Recent(Ac3vi3es(

I’m(looking(for(help(w/( For( Get(Along(w/(Others(

Compassionate(+(Kind(Peaceful(

Secure(+(Calm(AJen3ve(+(Engaged(Results(

Problem(|(Grade(Level(|(HMI(|(Par3cipants(|(

Format(

Index(Spotlight(

Ac3vity( Resources(

Ac3vity(Ac3vity( Resources(

Share(/(Comment(

Share(/(Comment(

Share(/(Comment(

Ac3vity( Resources(

Share(/(Comment(


OVERVIEW

Sample Scenario: Curious Teacher

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• Goes to heartshapedbox.org

• Looks to HMI Index

- Clicks on “Peaceful”

- Sees talking points

- Sees related activities

- Sees related research

- Clicks to review a certain article

- Reminds her of an activity, which she adds to the site


OVERVIEW

Sample Scenario: Caring Teacher

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• Goes to heartshapedbox.org

• Looks to activity finder

- Clicks that he is looking for help with bullying

- 4th grade

- Sees bring an infant to the classroom

- Clicks to share with parent


OVERVIEW

Sample Scenario: Concerned Parent

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• Parent opens email from teacher with link to an activity

• Parent clicks on link to view the activity

- Looks at related activities and picks one

- Looks at community feedback surrounding activity

- Decides to try at home

Design Concepts

WEBVISIONS HACKATHON | MAY 19, 2013 12

1:00pmSketching. Hacking.


DESIGN CONCEPTS

Site Map

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• Tagline: Growing heart-mind education within the community

• Main Navigation

- Learn More (Content about heart-mind education, the index, key principles, etc.)

- Find Activities (browse with key categories, takes user to the results page)

- News and Research (latest news and research posted to the site)

- Community (shared, commented, reviewed and user generated content)

• Utility Navigation

- About the Toolbox

- Search (keyword)

- Login

- Sign Up

• Footer Navigation

- All main pages listed

- Privacy Policy / Code of Conduct


DESIGN CONCEPTS

The Site - Home Page

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DESIGN CONCEPTS

The Site - Results Page

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DESIGN CONCEPTS

The Site - Content Page

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DESIGN CONCEPTS

The Site - Home Page (HMI)

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Future Considerations


FUTURE CONSIDERATIONS

Future Considerations

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• Review site concept with educators and parents

• Identify existing successful educational content and resources for publishing (content gating)

• Establish a curation or ambassador team

• Monitor usage and adoption, building out ‘Community’ features based on proof of concept

• Continue developing ideas for mobile usage

Thank you.

Appendix: Brand Values


BRAND VALUES

Thinking about the brand

Brand ValuesScale means relinquishing control.

Teach mindfulness by being mindful, not preaching mindfulness. Appeal to emotion to tell the story of the importance of emotional education.

Both branding and mindfulness are exercises in subtraction, removing clutter to get to foundational truths.

How?Use language and terms that appeal to broad or global audiences; avoid trigger words that can impact the implementation of the tools, programs and products.

Implement using the tools and resources that you have. Don't try to create new policy frameworks.

To achieve your goals, the messaging platform needs to take a neutral, secular focus.

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BRAND VALUES

How?

Simplicity

Modularity

Connectivity

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Appendix: Heart-Shaped Toolbox Background

Heart-Shaped Toolbox


HEART-SHAPED TOOLBOX

Toolbox Intention & Goals

• Deliver information to help people better understand the benefits of mindfulness.

• Centralize resources to help people easily infuse mindfulness into their lives and classrooms.

• Facilitate sharing to help people find and use ideas and activities that encourage mindfulness.

• Jumpstart conversations to help people introduce mindfulness within their community.

• Foster engagement to move people from awareness, to implementation to advocacy to evangelism.



Inside the Toolbox

• Activities

• How-to Guides

• Dialogue

• Community

• Support



Toolbox Shapes and Sizes

Poster Website Mobile Hand-out


Topics:

• About

• Activities

• Talking Points

• How-To Guides

• News

Audiences:

• Parents

• Teachers

• Administrators

• Adult Advocates

• Policymakers


Toolbox Focus

Tasks:

• Search

• Explore

• Donate

• Contact

• Contribute Content & Ideas



Meet Teacher Tamara

Background and context:

• Tamara has witnessed the benefits of mindfulness in the classrooms of her peers and would like to learn more.

• Her goal is to learn the basics and find quick and easy ways to experiment.

• Tamara doesn’t have much time to take away from the classroom to implement a program.

• She needs to see how mindfulness can fit into her existing approach.

• If she gets positive results, she’ll be back to learn and explore more.


Teacher Tamara can:

• Learn about the benefits of mindfulness in a friendly and accessible way; Read stories about its impact.

• Utilize teacher, how-to and implementation guides explaining process, concepts and intended outcomes.

• Find classroom activities organized by categories of the Heart & Mind Index.


1. Gathering Information



Get Along with Others

Compassionate and Kind

Peaceful

Secure and Calm

Attentive and Engaged



Comment

Pretend to be an animal.

Be an animal for a minute. Then, sit down and be still for a few moments. Breathe in and then release letting out an “Ahhh...”

Suggested Duration: 2-3 MinutesSuggested Frequency: WeeklySuggested Age: 4-8



BRAIN BREAK

Pretend to be an animal.


Teacher Tamara can:

• Find exercises and inspirations suggested by peers and practitioners.

• Provide feedback and testimonials on the exercises she incorporates.

• Contribute her own experiences and ideas.


2. Explore content, engage peers.



3. Tell stories, spread the word.

Teacher Tamara can create talking points intended to:

• Engage inquisitive parents

• Support peer teachers

• Advocate to administrators



Summary

IS:

• Descriptive

• Collaborative

• Point of departure

• Open-Source

• Ever-changing

IS NOT:

• Prescriptive

• Authoritative

• Final destination

• Proprietary

• Ever finished

the heart shaped toolbox project - webvisions portland hackathon 2013

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