FOR IMMEDIATE RELEASE Hugh Jedwill, Executive Director Heartland Mobile Council Chicago, IL Mobile Industry Leaders Converge to Grow the Mobile Marketing Industry The Heartland Mobile Council (HMC) guides businesses and consumers across the nation in deciphering the new world of the mobile industry. Founded by Hugh Jedwill, the CEO of Mobile Anthem, HMC takes the lead in educating the public about harnessing the power of the mobile platform in today’s technology age. The council brings together all the key players who will impact the growth of the mobile marketing industry. This includes marketers, technologists, market researchers, and film/artists with content to distribute. The convergence of talents, ideas, and code equips the council with the knowledge base to succeed in placing Chicago and the Midwest in the forefront of the mobile marketing industry. The mission of HMC drives the organization: “Chicago, the heart of America, is the best place to prove mobile technologies with the average consumer because we bring Real Knowledge, Real Experience, to Real People.” Hugh Jedwill, CEO of Mobile Anthem and founder of HMC noted,

“Mobile is one of the hottest topics in emerging media today. Similar to the Internet 15 years ago, everyone knows the technology has great potential, but there is even greater confusion. This is especially true when trying to understand how to market to consumers through their mobile phones. San Francisco and Boston have the infrastructure to build new mobile technologies. In contrast, Chicago and the Midwest have the perfect confluence of consumer package companies, retailers, market researchers and agencies. Most importantly the average American can be found in the Midwest. It is from here that the Heartland Mobile Council seeks to educate marketers and the industry on how to effectively use this new mass medium.”

The three initial objectives of HMC are:

• Education: developing a Mobile 101 • Best Practices: creating a Case Study Library • Metrics: setting industry wide mobile metric standards

HMC will reach out to the mobile community initially through educational speaking engagements. This includes ad:tech Chicago and through partnerships with Chicagoland

professional associations. Future engagements include a Mobile Marketing University conference and the publication of a Case Study Library and Mobile Metrics standards. Learn more about the Heartland Mobile Council through:

• LinkedIn (LinkedIn Group: “The Heartland Mobile Council”) • Twitter (@HeartlandMobile) • Heartland Mobile Council Blog (www.heartlandmobilecouncil.com)

Founding Members/Directors: Elliot Benn (Tribal Fusion), Hugh Jedwill (Mobile Anthem), Michael Kelly (TrillionApps), Dirk Rients (JWT), Clancy Ryan (Glu Mobile), Paul Simmons (Microsoft), Kelly Stickel (Acquity Group), Loftlon Worth (comScore), Founding Members: Harmeet Bagga, Marisa Bryce (Tethersphere), Alexis Hiller, David Ip (AOL/Platform A), Jeff Judge (Interactive Mediums), Nicholas Paredes (Modoko), Ray Riordan (UIC MBA), Kyla Robinson (Mobile Anthem), Jonathan Tonkin (Tonkin Consulting), Hung Tran (Infinian) About Mobile Anthem: Mobile Anthem is a marketing agency focused on connecting brands to the youth consumer through their mobile phones. We help our clients meet their business objectives by building relevant, branded interactions with the youth market and young professionals. Leveraging Procter & Gamble marketing experience, we deliver sophisticated brand concepts through the mobile platform. Depending on the client need, solutions include mobile strategy, SMS/text campaigns, mobile coupons, mobile social networking, mobile websites, social/entertainment media, mobile media planning & buying and CRM. For questions please email, info@heartlandmobilecouncil.com ###