the heat - agile marketing with scrum, made by pixum
TRANSCRIPT
Scrum and Agile in Marketing
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March 2016
Self-made :-)
CM Team @Pixum
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Warum sind wir die “Beste Marketing Organisation”?
Wir sind die Innovation!
BildInnovation lebenPIxum Grafik Hände Scrum in Marketing
We live innovation
We changed Marketing @Pixum
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Warum sind wir die “Beste Marketing Organisation”?
Wir sind die Innovation!
Bild Guided Tour
Challenge & demand
Entrepreneurship
Guided Tour
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Warum sind wir die “Beste Marketing Organisation”?
Wir sind die Innovation!
Bild Herausforderung
Taking risks
Challenges
Try something new
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Communication
Trust
Structure
Herz aufgeräumt
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Measurability
Teamwork
Objectives
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Self-organized
Chances & Ambitions
Ideas
Einzelbilder TeamNeu machen!
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Helen SchraderPRODUCT OWNER
Anna PetermannONLINE MARKETING
Juliette SchneiderONLINE REDAKTION
Julian ZellerPRODUCT MARKETING
Jessica AlscheidONLINE MARKETING
Malin SlabiSOCIAL MEDIA
Manuel MehlhoseSCRUM MASTER
Giuseppina MirisolaGRAPHIC DESIGN
10
Heroes of SCRUM
● Team consists of specialists
● Solve tasks self-sufficiently
● Team members gain more experience with every sprint, which improves the effectiveness and efficiency of the entire team.
Sammlung von
Refineme
Sprintplanung
Daily
Retrospekti
ve
eviewPLAT
Z
HALTE
R
BACKLOG REFINEMENT
DAILY
RETRO
REVIEW
SPRINTPLANNING
AGILE PROCESS
Processes
Rituals
Scrum Framework
Sammlung vonUser Stories (Backlog)
Refinement
Sprintplanung
Daily
Retrospektive
ReviewPLAT
ZHALTER
BACKLOGREFINEMENT
DAILY
RETRO
REVIEW
SPRINTPLANNING
Backlog©
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BACKLOG
Requirements
Prioritisation
To-do’s
Sammlung vonUser Stories (Backlog)
Refinement
Sprintplanung
Daily
Retrospektive
ReviewPLAT
ZHALTER
BACKLOG REFINEMENT
DAILY
RETRO
REVIEW
SPRINTPLANNING
Refinement
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REFINEMENT
Complexity
Effort
Planning Poker
Sammlung vonUser Stories (Backlog)
Refinement
Sprintplanung
Daily
Retrospektive
ReviewPLAT
ZHALTER
BACKLOGREFINEMENT
DAILY
RETRO
REVIEW
SPRINTPLANNING
Sprintplanung©
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SPRINT PLANNING
Stories
Sprint Scope
Tasks
Sammlung vonUser Stories (Backlog)
Refinement
Sprintplanung
Daily
Retrospektive
ReviewPLAT
ZHALTER
BACKLOGREFINEMENT
DAILY
RETRO
REVIEW
SPRINTPLANNING
Daily©
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DAILY
Updates
Progress
Challenges
Sammlung vonUser Stories (Backlog)
Refinement
Sprintplanung
Daily
Retrospektive
ReviewPLAT
ZHALTER
BACKLOGREFINEMENT
DAILY
RETRO
REVIEW
SPRINTPLANNING
Review
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REVIEW
Results
Transparency
Feedback
Sammlung vonUser Stories (Backlog)
Refinement
Sprintplanung
Daily
Retrospektive
ReviewPLAT
ZHALTER
BACKLOGREFINEMENT
SPRINTPLANNING
DAILY
RETRO
REVIEW
Retro
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RETROSPECTIVE
Self reflection
Potential
Strategies
Wie entwickelt sich das Personal?
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PLATZHA
LTER
VERTRAUEN
ERFOLG
MotivationVerantwortung
Success
TrustResponsibility & Motivation
SpeedFlexibility
Knowledge Transfer
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Multi-Channel
+25% Sales
2 instead of 8 Weeks
Konkreter (evtl. Vergleich zum Vorjahr)
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8th Iteration
Customer focused
14 Weeks faster
30/15/111
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30 Weeks
30/15/111
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30 Weeks15 Sprints
30/15/111
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30 Weeks15 Sprints
111 Stories
30/15/111
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30 Weeks15 Sprints
111 Stories978 Tasks
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Wir sind die Innovation
