the hertfordshire business independent december / january 2012 issue

40
LVVXH 'HF -DQ %%& 5$',2 35(6(17(5 7$/.6 1(: <($56 $1' Ĵ1(: <286ĵ :,7+ 7+( +%, 1(: <($5ĵ6 5(62/87,216 6RPH LQVSLULQJ ZRUGV IURP RXU OHDG LQWHUYLHZHHV RI ),9( 7+,1*6 <28 &$1 '2 72 ,1&5($6( <285 6$/(6 5,*+7 12: 7RS WLSV IURP VDOHV H[SHUW $QG\ 3UHVWRQ RQ LQFUHDVLQJ VDOHV -$1(< /(( *5$&( &203/,0(17$5< %2267 <285 352),/( 63(&,$/ /22.,1* 7+( 3$57 7+( ,03257$1&( 2) $ *22' +($' 6+27 %\ +HUWVEDVHG +DQQDK &RX]HQV :(% $33($/ $Q LQWHUYLHZ ZLWK .HOO\ 0ROVRQ 0$.( $ <($5 72 %2267 <285 &20081,&$7,216 $GYLFH IRU E\ %ODFNELUG &RPPXQLFDWLRQV

Upload: business-independent-ltd

Post on 28-Mar-2016

217 views

Category:

Documents


1 download

DESCRIPTION

Welcome to the December/January bumper issue of The Hertfordshire Business Independent.It’s been a challenging year for many of our readers and we hope that our articles have given you all some useful and practical food for thought over the past year. The New Year is a time of reflection and refocus, which is why we’ve got some great articles in this issue to help kickstart the year as you mean to go on!From 5 top ways to boost your sales from Andy Preston, to website advice from Kelly Molson and office revamp ideas from Cassie Tillett, our Boost Your Profile special is packed with handy tips.The New Year is always a time to focus on health and so we caught up with BBC Radio 2 presenter Janey-Lee Grace, to find out why she’s been voted one of the most influential people in Natural Alternative Health.Here’s to a prosperous 2012!

TRANSCRIPT

Page 1: The Hertfordshire Business Independent December / January 2012 Issue

LVVXH��'HF���-DQ

�����������

%%&�5$',2���35(6(17(5�7$/.6�1(:�<($56�$1'�Ĵ1(:�<286ĵ�:,7+�7+(�+%,

1(:�<($5ĵ6�5(62/87,2166RPH�LQVSLULQJ�ZRUGV�IURP�RXU�OHDG�LQWHUYLHZHHV�RI�����

),9(�7+,1*6�<28�&$1�'2�72�,1&5($6(�<285�6$/(6�5,*+7�12:7RS�WLSV�IURP�VDOHV�H[SHUW�$QG\�3UHVWRQ�RQ�LQFUHDVLQJ�VDOHV�

-$1(</((�*5$&(��

&203/,0(17$5<

%2267�<285�352),/(�63(&,$/�/22.,1*�7+(�3$57��7+(�,03257$1&(�2)�$�*22'�+($'�6+27�%\�+HUWV�EDVHG�+DQQDK�&RX]HQV

:(%�$33($/$Q�LQWHUYLHZ�ZLWK�.HOO\�0ROVRQ

0$.(������$�<($5�72�%2267�<285�&20081,&$7,216��$GYLFH�IRU������E\�%ODFNELUG�&RPPXQLFDWLRQV�

Page 2: The Hertfordshire Business Independent December / January 2012 Issue

Deloitte understands that there’s a delicate balance between managing your business during a downturn while staying focused on long-term goals. You need ideas, strategies and insights from around the world. And you need actionable

plans which can be implemented smoothly. For more details contact Steve McMullen ([email protected]) or look ahead to the upswing at www.deloitte.co.uk

Be part of the upswing

© 2011 Deloitte LLP. All rights reserved.

8889A mww Upswing A4 Ad_mww 20/01/2011 12:17 Page 1

Page 3: The Hertfordshire Business Independent December / January 2012 Issue

Deloitte understands that there’s a delicate balance between managing your business during a downturn while staying focused on long-term goals. You need ideas, strategies and insights from around the world. And you need actionable

plans which can be implemented smoothly. For more details contact Steve McMullen ([email protected]) or look ahead to the upswing at www.deloitte.co.uk

Be part of the upswing

© 2011 Deloitte LLP. All rights reserved.

8889A mww Upswing A4 Ad_mww 20/01/2011 12:17 Page 1

��ZZZ�EXVLQHVVLQGHSHQGHQW�FR�XN

7KH�+%,�LV�GLVWULEXWHG�WR�EXVLQHVV�FHQWUHV��PHHWLQJ�DQG�FRQIHUHQFH�IDFLOLWLHV��KRWHOV�DQG�UDLOZD\�VWDWLRQV�DFURVV�WKH�FRXQW\��ZLWK�D�IXUWKHU��������EHLQJ�GHOLYHUHG�GLUHFWO\�WR�WKH�LQER[�RI�RXU�VXEVFULEHUV��$�VHOHFWLRQ�RI�GLVWULEXWLRQ�SRLQWV�DUH�OLVWHG�EHORZ�

',675,%87,21�32,176&ROH�*UHHQ���3DQVKDQJHU�)O\LQJ�&OXE���%DOGRFN���-HVWHU�+RWHO��%DOGRFN�6WDWLRQ��$VKZHOO�6WDWLRQ���+DUSHQGHQ���+DUSHQGHQ�+RXVH�+RWHO��+DUSHQGHQ�6WDWLRQ���+DWÀHOG���5DPDGD�-DUYLV��+DWÀHOG�2DN�+RWHO��3RUVFKH�&HQWUH��)LHOGHU�&HQWUH���+HUWIRUG���+HUWIRUG�1RUWK�5DLOZD\�6WDWLRQ�,�+HUWLQJIRUGEXU\���:KLWHKRUVH�+RWHO+LWFKLQ���+LWFKLQ�5DLOZD\�6WDWLRQ�,�.QHEZRUWK���.QHEZRUWK�6WDWLRQ���/HWFKZRUWK���/HWFKZRUWK�+DOO�+RWHO��*ROGVPLWK�&HQWUH��%L]VSDFH�/HWFKZRUWK��%XVLQHVV�&HQWUH�:HVW������3RWWHUV�%DU���:HQWD�3RWWHUV�%DU��5HJXV�3RWWHUV�%DU��5DGZHOO���'D\V�,QQ�%DOGRFN�,�5HGERXUQ���5DPDGD�-DUYLV����5R\VWRQ���5R\VWRQ�6WDWLRQ��%DQ\HUV�+RWHO��-HVWHU�+RWHO��,��6W�$OEDQV���4XDOLW\�+RWHO����6WHYHQDJH���5RHEXFN�+RWHO��6SHFLDOLVW�&DUV��0HUF�6WHYHQDJH��3UHPHLU�,QQ�6WHYHQDJH��%7&�&HQWUH��&URPZHOO�+RWHO��*RUGRQ�&UDLJ�7KHDWUH��6WHYHQDJH�6WDWLRQ���,�7XUQIRUG���&KHVKXQW�0DULRWW���7KH�%XVLQHVV�&OXE���:HVW�+HUWV����:DUH���+DQEXU\�0DQRU�,�:DWIRUG���5DPDGD�-DUYLV�,����:HOZ\Q���:HOZ\Q�1RUWK�6WDWLRQ���:HOZ\Q�*DUGHQ�&LW\���:HOWHFK�&HQWUH

7KH�+%,�LV�DOVR�DYDLODEOH�WR�YLHZ�RQOLQH�DW�ZZZ�EXVLQHVVLQGHSHQGHQW�FR�XN,I�\RX�ZRXOG�OLNH�WR�UHFHLYH�FRSLHV�RI�7KH�+%,�IRU�\RXU�EXVLQHVV�SOHDVH�FDOO���������������

1(:6$�URXQGXS�RI�WKH�ODWHVW�EXVLQHVV�QHZV�DQG�VWRULHV�IURP�RXU�UHJLRQ

,17(59,(::H�KDYH�D�FKDW�ZLWK�%%&�5DGLR���SUHVHQWHU�DQG�DOWHUQDWLYH�KHDOWK�JXUX�-DQH\�/HH�*UDFH�

6$/(6�&2/8016DOHV�H[SHUW�$QG\�3UHVWRQ�JLYHV�XV�KLV�WRS�WLSV

('8&$7,21��75$,1,1**ROGVPLWKĵV�&ROOHJH

(;(&87,9(�352),/(7KLV�PRQWK�ZH�VSHDN�WR�&ODLUH�$XVWLQ�RI�$XVWLQĵV�)XQHUDO�6HUYLFHV

7(&+12/2*<:H�LQWURGXFH�\RX�WR�WKH�PXVW�KDYH�JDGJHWV�RI������

$)7(5�+2856(TXLOLELUXP�WDON�\RX�WKURXJK�KRZ�WR�RYHUFRPH�\RXU�œWQHVV�IHDUV

1(7:25.,1*5HJXODU�FRQWULEXWRU�$QG\�/RSDWD�VKDUHV�KLV�WKRXJKWV�RQ�QHWZRUNLQJ

'5,9(:H�WDNH�D�VSLQ�LQ�WKH�QHZ�%0:���VHULHV�)��

&217(176

��

��

��

��

��

��

��

��

Page 4: The Hertfordshire Business Independent December / January 2012 Issue

0$1$*,1*�',5(&7256LPRQ�*HRUJH

(',725-HQQD�*RXOGHGLWRU#EXVLQHVVLQGHSHQGHQW�FR�XN

&2175,%87256%HFN\�/HZLV-DGH�6WRQHU.DWLH�5LFKDUGVRQ$QWKRQ\�1L[RQ$QG\�3UHVWRQ+DQQDK�&RX]HQV.HOO\�0ROVRQ6WXDUW�%URRNV6WDQOH\�-DFNVRQ&DVVLH�7LOOHWW.DUHQ�0R[RP$QG\�/RSDWD

'(6,*1(5.DUHQ�%LUFKZZZ�YHOYHWDJHQF\�FRP

$'9(57,6,1*7HUU\�6XOOLYDQWHUU\#EXVLQHVVLQGHSHQGHQW�FR�XN

6RQD�6KDKVRQD#EXVLQHVVLQGHSHQGHQW�FR�XN

7(/����������������ZZZ�EXVLQHVVLQGHSHQGHQW�FR�XN

3XEOLVKHG�E\��%XVLQHVV�,QGHSHQGHQW�/WG�2OG�%DWIRUG�0LOO/RZHU�/XWRQ�5RDG+DUSHQGHQ+HUWIRUGVKLUH$/���%=

&23<5,*+7&RS\ULJKW�������%XVLQHVV�,QGHSHQGHQW�/WG$OO�ULJKWV�UHVHUYHG��1R�SDUW�RI�WKLV�SXEOLFDWLRQ�PD\�EH�UHSURGXFHG��VWRUHG�LQ�D�UHWULHYDO�V\VWHP��RU�WUDQVPLWWHG�LQ�DQ\�IRUP�RU�E\�DQ\�PHDQV�ZLWKRXW�WKH�SULRU�FRQVHQW�RI�WKH�SXEOLVKHUV��7KH�YLHZV�H[SUHVVHG�LQ�DQ\�RI�WKH�%XVLQHVV� ,QGHSHQGHQW�VHULHV�RI� UHJLRQDO�PDJD]LQHV�DUH�QRW�QHFHVVDULO\�WKH�YLHZV�RI�WKH�SXEOLVKHUV�%XVLQHVV�,QGHSHQGHQW� /WG��:KLOVW� %XVLQHVV� ,QGHSHQGHQW� /WG�KDV�PDGH�HYHU\�HIIRUW�WR�HQVXUH�WKH�DFFXUDF\�RI�WKH�LQIRUPDWLRQ� FRQWDLQHG� LQ� WKLV� SXEOLFDWLRQ�� QHLWKHU�WKH\� QRUDQ\� FRQWULEXWLQJ� DXWKRU� FDQ� DFFHSW� DQ\�OHJDO� UHVSRQVLELOLW\� IRU�DQ\�FRQVHTXHQFHV� WKDW�PD\�DULVH�IURP�HUURUV�RU�RPLVVLRQV�FRQWDLQHG�LQ�WKLV�SXEOL�FDWLRQ�RU�IURP�DFWLQJ�RQ�DQ\�RSLQLRQV�RU�DGYLFH�JLYHQ��,Q�SDUWLFXODU��WKLV�SXEOLFDWLRQ�LV�JHQHUDO�DQG�QRW�D�VXE�VWLWXWH�IRU�SURIHVVLRQDO�DGYLFH�DQG�\RX�VKRXOG�FRQVXOW�\RXU�RZQ�SURIHVVLRQDO�DGYLVRUV�ZKHUH�DSSURSULDWH�

&2175,%87256

&217$&76

��

7KH�*ROGVPLWK�&HQWUH�IRU�%XVLQHVV�KDV�D�QHZ�SURJUDPPH�RI�3URIHVVLRQDO�%ULHÀQJV�IURP�D�WHDP�RI�VSHFLDOLVW�FRQVXOWDQWV��7KH�SURJUDPPH�VWDUWV�LQ�-DQXDU\��ZLWK�WZR�HYHQWV�IRFXVLQJ�RQ�NH\�LVVXHV�IRU�WKH�+5�DQG�PDQDJHPHQW�IXQFWLRQV�-DQXDU\����������'HDOLQJ�ZLWK�5HGXQGDQF\7DUJHWHG�DW�+5�0DQDJHUV��'LUHFWRUV�DQG�60(V��WKLV�WZR�KRXU�3URIHVVLRQDO�%ULHÀQJ�ZLOO�JLYH�\RX�XS�WR�GDWH�LQIRUPDWLRQ�DERXW�WKH�OHJLVODWLRQ�VXUURXQGLQJ�UHGXQGDQF\�DQG�FXUUHQW�EHVW�SUDF�WLFH�����QRRQ�WR�����SP-DQXDU\����������8QGHUVWDQGLQJ� 783(� �7UDQVIHU�RI�8QGHUWDNLQJV� �3URWHFWLRQ�RI� (PSOR\PHQW��5HJXODWLRQV�����$�ORW�RI�WLPH�FDQ�EH�ZDVWHG�UHVHDUFKLQJ�WKH�ODZ�DERXW�WKLV�WRSLF�ZKLFK�FRQWDLQV�PDQ\�SLWIDOOV�IRU�WKRVH�QHZ�WR�WKH�VLWXDWLRQ��7KLV�VHVVLRQ�IURP�D�VSHFLDOLVW�LQ�WKH�DUHD��ZLOO�KHOS�+5�SURIHVVLRQDOV�XQGHUVWDQG�WKH�OHJDO�SURYLVLRQV�DQG�WKH�LPSDFW�RQ�\RXU�ZRUNIRUFH�������DP�²������QRRQ%RWK�VHVVLRQV�LQFOXGH�D�EXIIHW�OXQFK�DQG�WLPH�IRU�QHWZRUNLQJ�ZLWK�IHOORZ�SURIHVVLRQDOV��7R�ERRN�D�SODFH�RU�IRU�PRUH�GHWDLOV�FDOO��������������RU�HPDLO�EXVLQHVV#QKF�DF�XN

:HOFRPH�WR�WKH�'HFHPEHU�-DQXDU\�EXPSHU�LVVXH�RI�7KH�+HUWIRUGVKLUH�%XVLQHVV�,QGHSHQGHQW��,W·V�EHHQ�D�FKDOOHQJLQJ�\HDU�IRU�PDQ\�RI�RXU�UHDGHUV�DQG�ZH�KRSH�WKDW�RXU�DUWLFOHV�KDYH�JLYHQ�\RX�DOO�VRPH�XVHIXO�DQG�SUDFWLFDO� IRRG�IRU� WKRXJKW�RYHU�WKH�SDVW�\HDU��7KH�1HZ�<HDU�LV�D�WLPH�RI�UHÁHFWLRQ�DQG�UHIRFXV��ZKLFK�LV�ZK\�ZH·YH�JRW�VRPH�JUHDW�DUWLFOHV�LQ�WKLV�LVVXH�WR�KHOS�NLFNVWDUW�WKH�\HDU�DV�\RX�PHDQ�WR�JR�RQ��)URP���WRS�ZD\V�WR�ERRVW�\RXU�VDOHV�IURP�$QG\�3UHVWRQ��WR�ZHEVLWH�DGYLFH�IURP�.HOO\�0ROVRQ�DQG�RIÀFH�UHYDPS�LGHDV� IURP�&DVVLH�7LOOHWW��RXU�%RRVW�<RXU�3URÀOH�VSHFLDO� LV�SDFNHG�ZLWK�KDQG\�WLSV��7KH�1HZ�<HDU� LV�DOZD\V�D� WLPH�WR� IRFXV�RQ�KHDOWK�DQG�VR�ZH�FDXJKW�XS�ZLWK�%%&�5DGLR���SUHVHQWHU�-DQH\�/HH�*UDFH��WR�ÀQG�RXW�ZK\�VKH·V�EHHQ�YRWHG�RQH�RI�WKH�PRVW�LQÁXHQWLDO�SHRSOH�LQ�1DWXUDO�$OWHUQDWLYH�+HDOWK��+HUH·V�WR�D�SURVSHURXV�������%HVW�ZLVKHV���-HQQD

(',725ĵ6�:(/&20(

352)(66,21$/�%5,(),1*6�$7�*2/'60,7+6

67(9(1$*(�$1'�:(/:<1�*$5'(1�&,7<�+5�'(37�23(16�)25�%86,1(66�$�ORFDO�KXPDQ�UHVRXUFHV�SURIHVVLRQDO�KDV�RSHQHG�D�QHZ�RIÀFH�WR�RIIHU�SUDFWLFDO�HPSOR\PHQW�DGYLFH�DQG�VXSSRUW� WR�VPDOO�DQG�PHGLXP�VL]HG�HPSOR\HUV�DFURVV�6WHYHQDJH�DQG�:HOZ\Q�*DUGHQ�&LW\�0DWWKHZ�3LQWR�&KLOFRWW�� IURP�%DOGRFN� KDV�RSHQHG�WKH�+5�'HSW�RIÀFH�WR�SURYLGH� ORFDO�EXVLQHVVHV�ZLWK�WKH�OHYHOV�RI�+5�H[SHUWLVH�DQG�SUDFWLFDO�VXSSRUW�WKDW�ODUJH�RUJDQLVDWLRQV�HQMR\� IURP� LQ�KRXVH�+5� VSHFLDO�LVWV�� �+H�ZLOO�ZRUN�ZLWK�EXVLQHVVHV�HPSOR\LQJ� WKHLU� ÀUVW�PHPEHU�RI�VWDII�WR�RUJDQLVDWLRQV�ZLWK�ODUJH�QXPEHU�RI�HPSOR\HHV�0DWWKHZ� LV�D�&KDUWHUHG�0HPEHU�RI� WKH� ,QVWLWXWH�RI�3HUVRQQHO��'HYHORSPHQW��0&,3'���ZLWK�D�%$��+RQV��LQ�%XVLQHVV�DQG�/HLVXUH�DQG�DQ�DGYDQFHG�SRVWJUDG�XDWH� TXDOLÀFDWLRQ� LQ� (PSOR\PHQW� /DZ�� +H� KDV� VL[�WHHQ�\HDUV·�PDQDJHPHQW�H[SHULHQFH�RI�RSHUDWLRQV�DQG� KXPDQ� UHVRXUFHV�� DV� ZHOO� DV� KDYLQJ� WDNHQ�W LPH�RXW�WR�W UDYHO�DQG�ZRUN�RYHUVHDV��DQG�KDV��ZRUNHG�LQ�D�UDQJH�RI�EXVLQHVV�VHFWRUV�IURP�UHVWDXUDQW�FKDLQV� DQG� SKDUPDFHXWLFDO� FRPSDQLHV� WR� LQIRUPD�WLRQ� VROXWLRQV�DQG� WKH�SXEOLF� VHFWRU�� �+LV�SUHYLRXV�SRVLWLRQV� LQFOXGH�+HDG�RI� 7DOHQW�DQG�+5�0DQDJHU�ZLWK� WKH� 8.·V� OHDGLQJ� ZDWHU� VXSSO\� FRPSDQ\� 9HROLD�:DWHU��PDQDJLQJ�+5�IRU�VRPH�������HPSOR\HHV�DQG�+5� DQG� 'HYHORSPHQW� 6XSSRUW� 0DQDJHU� IRU�:HOFRPH�%UHDN�*URXS�DQG�LWV�������HPSOR\HHV�´(IIHFWLYH� +5� FDQ� PDNH� D� YDOXDEOH� GLIIHUHQFH�ÀQDQFLDOO\�� OHJDOO\�DQG�RSHUDWLRQDOO\� LQ�WKH�EXVLQHVV�HQYLURQPHQW� EXW� XQWLO� QRZ� LW·V� EHHQ� D� OX[XU\� WKDW�PDLQO\� ODUJHU� FRPSDQLHV� FRXOG� DIIRUG�µ� H[SODLQV�0DWWKHZ���´,�DLP�WR�XVH�P\�H[SHULHQFH��NQRZOHGJH��TXDOLÀFDWLRQV�DQG�XQGHUVWDQGLQJ�WR�KHOS�ORFDO�60(V�HQVXUH�WKH\�KDYH�WKH�QHFHVVDU\�SROLFLHV�DQG�SURFH�GXUHV�LQ�SODFH��DYRLG�SHRSOH�SUREOHPV�DQG�XVH�+5�VXSSRUW� WR�JHW� WKH� YHU\�EHVW� IURP� WKHLU� HPSOR\HHV�WKXV� KHOSLQJ� WKHLU� EXVLQHVVHV� JURZ� LQ� YDOXH� DQG�SURGXFWLYLW\���

Page 5: The Hertfordshire Business Independent December / January 2012 Issue

1(:

6

6XFFHVVIXO�EXVLQHVVZRPDQ�*HRUJLH�&R[� KDV� RSHQHG� XS� D� %XVLQHVV�'RFWRUV�RIÀFH� WR�KHOS� VPDOO� DQG�PHGLXP�VL]HG� EXVLQHVVHV� LQ� WKH�:HOZ\Q� DQG� 6W� $OEDQV� DUHDV� WR�JURZ�:LWK�UHJLRQDOO\�IRFXVHG��LQGLYLGXDO�RSHUDWLRQV��%XVLQHVV�'RFWRUV�SUR�YLGHV� H[SHUW�� IULHQGO\�� SUDFWLFDO�VXSSRUW�DQG�DGYLFH�WR�VPDOO�DQG�PHGLXP�VL]HG� EXVLQHVVHV�� IURP�VWUDWHJLHV� IRU� VDOHV� DQG� SURÀW�JURZWK� WR� SHRSOH� HQJDJHPHQW�DQG�KHOS�ZLWK�DFFHVVLQJ�IXQGLQJ�DQG�ÀQDQFLDO�VXSSRUW�+HDGLQJ�XS�D�QHZ�RIÀFH�LQ�:HOZ\Q�VHUYLQJ�WKH�:HOZ\Q�DQG�6W�$OEDQV�DUHDV� ZLWK� D� VL[�VWURQJ� WHDP��*HRUJLH� KDV� ORQJ� WHUP� EXVLQHVV�PDQDJHPHQW� H[SHULHQFH� KDYLQJ�WXUQHG� DURXQG� DQG� VWDUWHG� XS� VHYHUDO� VXFFHVVIXO� EXVLQHVVHV� DV�ZHOO�DV�HVWDEOLVKLQJ�WKH�.LGV�$URXQG�WKH�:RUOG�FKDULW\��6KH�VDLG��´6HWWLQJ�XS�D�%XVLQHVV�'RFWRUV�RIÀFH� LV�D�ZD\� IRU�PH�WR�SXW�VRPHWKLQJ�EDFN�LQWR�P\�ORFDO�DUHD���,�KDYH�DOZD\V�JRW�DQ�LQFUHGLEOH�EX]]�IURP�KHOSLQJ�SHRSOH�DQG�WKH�VXFFHVV�RI�%XVLQHVV�'RFWRUV�LQ�RWKHU�DUHDV�VKRZV�WKDW�WKH�IRXQGHUV��RZQHUV�DQG�GLUHFWRUV�RI�VPDOO�DQG�PHGLXP�VL]HG�EXVLQHVVHV�FDQ�EHQHÀW�PDVVLYHO\�IURP�JXLGDQFH�DQG�XQGHUVWDQGLQJ�IURP�H[SHUWV�ZKR�WDNH�D�SHUVRQDO�LQWHUHVW�LQ�WKH�KHDOWK�RI�WKHLU�EXVLQHVV��´%XVLQHVV�'RFWRUV�SURYLGHV�SURYHQ� UHFLSHV� IRU� VXFFHVV�DQG� ,�DP�ORRNLQJ�IRUZDUG�WR�EULQJLQJ�WKDW� WR�FRPSDQLHV� LQ� WKH� ORFDO�DUHD���,�DP�YHU\�SDVVLRQDWH�DERXW�KHOSLQJ� WKH� ORFDO�HFRQRP\�WR�JURZ�DQG�ÀUPO\�EHOLHYH�WKDW�KHOSLQJ�VPDOO�DQG�PHGLXP�VL]HG�FRPSDQLHV�LPSOHPHQW�FKDQJH�E\�SXWWLQJ�LQ�SODFH�ÀUP�VWUDWHJLHV�DQG�RIIHULQJ�SUDFWLFDO��GRZQ�WR�HDUWK��FRPPRQ�VHQVH�DGYLFH��IURP�D�SRVLWLRQ�RI�H[SHULHQFH�LV�WKH�ZD\�WR�JHW�WKH�ORFDO�HFRQRP\�EDFN�RQ�WUDFN�µ

:$/)25'�$332,17('�0$1$*,1*�',5(&725�2)�$/'(5025(�,192,&(�),1$1&(�

$OGHUPRUH��WKH�QHZ�%ULWLVK�EDQN��KDV�DSSRLQWHG�'DPRQ�:DOIRUG�DV�0DQDJLQJ�'LUHFWRU�RI�LWV�,QYRLFH�)LQDQFH�EXVLQHVV��ZKLFK�PDUNHWV�D�UDQJH�RI�IDFWRULQJ�DQG�LQYRLFH�GLVFRXQWLQJ�IDFLOLWLHV�WR�VPDOO�DQG�PHGLXP�VL]HG�EXVLQHVVHV�WKURXJKRXW�WKH�8.�:DOIRUG�MRLQV�$OGHUPRUH�IURP�5%6�,QYRLFH�)LQDQFH��ZKHUH�KH�ZDV�D�5HJLRQDO�'LUHFWRU�IRU�WKH�0LG�ODQGV�DQG�(DVW�RI�(QJODQG�ZLWK�UHVSRQVLELOLW\� IRU�PDQDJLQJ�VDOHV��FOLHQW� UHODWLRQV�DQG�RSHUDWLRQV��3ULRU�WR�WKDW�KH�ZDV�+HDG�RI�5HJLRQDO�&RUSRUDWH�DW�5%6�,QYRLFH�)LQDQFH�DQG�ZDV�DOVR�D�'LYLVLRQDO�6DOHV�0DQDJHU�IRU�+%%&�,QYRLFH�)LQDQFH�LQ�WKH�6RXWK��'DPRQ�:DOIRUG�VDLG��´,·P�GHOLJKWHG�WR�EH�MRLQLQJ�$OGHUPRUH��ZKLFK�LV�RQH�RI�WKH�8.·V�IDVWHVW�JURZ�LQJ�DQG�G\QDPLF�QHZ�EDQNV��&DVKÁRZ�ÀQDQFH�LV�FULWLFDOO\� LPSRUWDQW�IRU�60(V�DFURVV�WKH�FRXQWU\�DQG�$OGHUPRUH�KDV�D�SURYHQ�WUDFN�UHFRUG�RI�GHYHORSLQJ�D�UDQJH�RI�LQQRYDWLYH�ÀQDQFLDO�VROXWLRQV�IRU�%ULWLVK�EXVLQHVVHV�´$V� WKH�HFRQRP\�VWUXJJOHV� WR�VKDNH�RII� WKH�HIIHFWV�RI� UHFHVVLRQ��EXVLQHVV�RZQHUV�DUH� ORRNLQJ� IRU�ÀQDQFLDO�VXSSRUW�WR�HQDEOH�WKHP�WR�H[SORLW�EXVLQHVV�RSSRUWXQLWLHV�ZKLFK�SUHVHQW�WKHPVHOYHV��$OGHU�PRUH�LV�GHGLFDWHG�WR�KHOSLQJ�60(V�DQG�KDV�H[FLWLQJ�SODQV�IRU�WKH�IXWXUH�DQG�LW·V�JUHDW�WR�EH�SDUW�RI�WKH�WHDP�µ,DQ�:LONLQV��*URXS�0DQDJLQJ�'LUHFWRU�RI�&RPPHUFLDO�)LQDQFH�DW�$OGHUPRUH��VDLG��´,�ZRXOG�OLNH�WR�H[WHQG�D�ZDUP�ZHOFRPH�WR�'DPRQ�DQG�ZLVK�KLP�HYHU\�VXFFHVV�LQ�KLV�QHZ�UROH��'DPRQ�EULQJV�ZLWK�KLP�FRQVLGHUDEOH�H[SHULHQFH�ZKLFK�KH·OO�EH�DEOH� WR�SXW� WR�JRRG�XVH�DV�KH�JXLGHV� WKH�EXVLQHVV�WKURXJK�WKH�QH[W�LPSRUWDQW�VWDJH�RI�LWV�GHYHORSPHQW�µ

'2&725�23(16�)25�%86,1(66�,1�:(/:<1��67�$/%$16�

&URKQ¶V�DQG�&ROLWLV�8.�VXSSRUWV�SHRSOH�ZKR�DUH�DIIHFWHG�E\�WKHVH�ERZHO�FRQGLWLRQV��ZKLFK�FDQ�KDYH�D�GHYDVWDWLQJ��LPSDFW�RQ�HYHU\GD\�OLIH��$URXQG���������SHRSOH�LQ�WKH�8.��DUH�DIIHFWHG��PDQ\�RI�WKHP�FKLOGUHQ��WHHQDJHUV�DQG�\RXQJ��SHRSOH��7KHUH�LV�QR�NQRZQ�FXUH��

7DNH�SDUW�LQ�WKH�/RQGRQ�7ULDWKORQ�QH[W��6HSWHPEHU�RU�DQ\�RWKHU�UXQ�IRU�D�ORYHG�RQH�

-RLQ�8V��

�&DOO�����������������(PDLO��IXQGUDLVLQJ#FURKQVDQGFROLWLV�RUJ�XN��9LVLW��ZZZ�FURKQVDQGFROLWLV�RUJ�XN�

5HJLVWHUHG�&KDULW\�����������(QJODQG�DQG�:DOHV��6&��������6FRWODQG��

*(25*(�+$<�6+257/,67('�)25�ķ%(67�(03/2<(5ĸ�$7�35(67,*,286�,1'8675<�$:$5'6*HRUJH�+D\�&KDUWHUHG�$FFRXQWDQWV��ZKLFK�KDV�RIÀFHV�LQ�%LJJOHVZDGH��/HWFKZRUWK�DQG�+XQWLQJGRQ��KDV�EHHQ�UDQNHG�DV�RQH�RI�WKH�WRS����´%HVW�(PSOR\HUVµ�LQ�WKH�%ULWLVK�$FFRXQWDQF\�$ZDUGV������7KH�%HVW�(PSOR\HUV�OLVW�LV�D�MRLQW�YHQWXUH�EHWZHHQ�$FFRXQWDQF\�$JH�DQG�%HVW�&RPSDQLHV�*URXS�DQG�LGHQWLÀHV�WKH�EHVW�WHQ�DFFRXQWDQF\�ÀUPV�WR�ZRUN�IRU�LQ�WKH�8.�*HRUJH�+D\�HQWHUHG�WKH�WZR�SDUW�SURFHVV��ZKLFK�LQFOXGHG�DQ�HYDOXDWLRQ�RI�WKHLU�SROLFLHV��V\VWHPV��SKLORVRSKLHV�DQG�GHPRJUDSKLFV��7KH�VHFRQG�SDUW�FRQVLVWHG�RI�DQ�HPSOR\HH�VXUYH\�WR�PHDVXUH�WKHLU�H[SHULHQFH�6HQLRU�3DUWQHU�1LFN�:LOOLV�VDLG��´:H�DUH�DOO�DEVROXWHO\�GHOLJKWHG�WR�EH�VKRUWOLVWHG�DV�RQH�RI�WKH�WRS����DFFRXQWDQF\�ÀUPV�LQ�WKH�FRXQWU\�WR�ZRUN�IRU��:H�DUH�SDUWLFXODUO\�SOHDVHG�DV����SHU�FHQW�RI�WKH�´(PSOR\HU�RI�WKH�<HDUµ�DZDUG�LV�EDVHG�RQ�HPSOR\HH�IHHGEDFN��:H�DUH�WKULOOHG�WKHUH�LV�VR�PXFK�SRVLWLYLW\�ZLWKLQ�WKH�ÀUP��(YHU\ERG\�DW�*HRUJH�+D\�KDV�SOD\HG�WKHLU�SDUW�LQ�GHYHORSLQJ�WKH�ÀUP�DV�RQH�RI�WKH�EHVW�DFFRXQWDQF\�SUDFWLFHV�LQ�WKH�FRXQWU\�WR�ZRUN�IRU�µ�7KH�%ULWLVK�$FFRXQWDQF\�$ZDUGV�DUH�GHGLFDWHG�WR�WKH�DFFRXQWDQF\�SURIHVVLRQ�LQ�SUDFWLFH��UHZDUGLQJ�RXWVWDQGLQJ�SHUIRUPDQFH�DQG�LQQRYDWLRQ�DFURVV�WKH�VHFWRU��IURP�VPDOO�ORFDO�ÀUPV�WR�WKH�ODUJHU�UHJLRQDO��QDWLRQDO�DQG�JOREDO�SOD\HUV�

Page 6: The Hertfordshire Business Independent December / January 2012 Issue

��

$�/($',1*�+(57)25'�9(18(�+$6�-2,1('�$1�(;3$1',1*�8.�:,'(�+27(/�*5283�)LIW\� IXOO�WLPH�� SDUW�WLPH� DQG� FDVXDO� VWDII� ZLOO� EH�UHWDLQHG�DIWHU�/HJDF\�+RWHOV�DQG�5HVRUWV�WRRN�RYHU�WKH�RSHUDWLRQ�DQG�PDQDJHPHQW�RI�WKH�ERXWLTXH�+HUWIRUG�+RXVH�+RWHO�LQ�)RUH�LQ�2FWREHU�5RE�3UHVWRQ��ZKR�LV�/HJDF\�+RWHOV�DQG�5HVRUWV·�GLUHFWRU�RI�IRRG�DQG�EHYHUDJH��ZLOO�EH�UHVSRQVLEOH�IRU�WKH�GD\�WR�GD\�RSHUDWLRQ�RI�WKH����EHGURRP�KRWHO�ZKLFK�DOVR�LQFRUSRUDWHV�(OEHUWV�QLJKWFOXE�+H� VDLG�� ´7KLV� LV�D�ZRQGHUIXO�*HRUJLDQ�SURSHUW\�DQG�LW�LV�D�JUHDW�DGGLWLRQ�WR�/HJDF\�+RWHOV�DQG�5HVRUWV·�PDQDJHG�SRUWIROLR�´:H�DLP�WR�WXUQ�WKH�KRWHO�LQWR�D�VFKRRO�RI�H[FHOOHQFH�IRU�RXU�ZLGHU�EXVLQHVV�WR�WULDO�GLIIHUHQW�GLVKHV�DQG�GULQNV�ZKLFK�PD\�EH�UROOHG�RXW�WKURXJKRXW�WKH�JURXS�

´/HJDF\�+RWHOV�DQG�5HVRUWV�KDV�HVWDEOLVKHG�D�UHSXWDWLRQ�RYHU�WKH�ODVW�VL[�\HDUV�RI�RSHUDWLQJ�DQG�PDQDJLQJ�WKUHH�DQG�IRXU�VWDU�KRWHOV�DFURVV�WKH�FRXQWU\�´%XW�ZH�DUH�QRZ�VHWWLQJ�XS�D�VXEVLGLDU\�WR�PRYH�LQWR�WKH�UHVWDXUDQW��EDU�DQG�FOXE�VHFWRU�DQG�RSHUDWLQJ�DQG�PDQDJLQJ�+HUWIRUG�+RXVH�+RWHO�LV�SDUW�RI�WKDW�VWUDWHJ\�µ

$867,1ĵ6�:,11,1*�:$<6�&217,18(����

7KH� 9HUXODPLXP� 0XVHXP� LQ� 6W�� $OEDQV� KDV� SOD\HG� KRVW� WR� WKH�ODXQFK� RI� DQ� H[FLWLQJ� QHZ� ERRN� ZKLFK� GRFXPHQWV� WKH� ODVW�5RPDQ�LQYDVLRQ�RI�%ULWDLQQLD�+HUWIRUGVKLUH�ERUQ�$QWKRQ\�1L[RQ�� WKH�DXWKRU�RI� ¶%ORRG��7UHDVXUH·�DQG�RQH�RI�WKH�OHDGLQJ�H[SHUWV�RQ�5RPDQ�KLVWRU\��ZDV�RQ�KDQG�IRU�WKH�HYHQW�ZKHUH�JXHVWV�ZHUH�WUHDWHG�WR�D�WRXU�RI�WKH�PXVHXP�DQG�VHH�RQH�RI�WKH�JUHDWHVW�FROOHFWLRQV�RI�5RPDQ�DUWLIDFWV�LQ�WKH�FRXQWU\���$QWKRQ\� GHFLGHG� WR� ZULWH� KLV� ERRN� GXH� WR� KLV� IDVFLQDWLRQ� ZLWK�KRZ� WKH� (PSHURU� &DOLJXOD� ZDV� DEOH� WR� VSHQG� ��� PLOOLRQ� JROG�SLHFHV� LQ�IRXU�\HDUV�DQG�SDUWLFXODUO\��E\�KRZ�WKHUH�VHHPV�WR�EH�QR�UHFRUG�RI�ZKHUH�VXFK�D�FRORVVDO�DPRXQW�RI�JROG�ZHQW�´7KH�ERRN� LV� WKH� IDVFLQDWLQJ�DFFRXQW�RI� 5RPDQ� LQYDVLRQ� LQ� WKH�ILUVW� FHQWXU\�� WKH�HVFDSH�RI� WKH� UHEHO� FKLHIWDLQ�&DUDWDFXV� IURP�WKH� LQYDGHUV�DQG�WKH�FRQVHTXHQW�VHDUFK�IRU�KLP�E\�WKH�VROGLHUV�RI�7KH�6HFRQG�/HJLRQ��WKH�$XJXVWD�µ�VD\V�$QWKRQ\�´,W�LV�D�EORRG�WKLUVW\�DQG�VDWLULFDO�VWRU\�DERXW�FRQWURO�DQG�VXUYLYDO�DW�D�WLPH�ZKHQ�WKH�VWUXJJOH�IRU�VXSUHPH�SRZHU�ZDV�DOO�HQFRP�SDVVLQJ��DQG�LW�DWWHPSWV�WR�ILOO�LQ�WKH�¶JDSV·�LQ�KLVWRU\�µ������

520$1�+,6725<�&20(6�$/,9(�,1�+(57)25'6+,5(�

$XVWLQ·V� )XQHUDO� 'LUHFWRUV� LV� FHOHEUDWLQJ� RQFH�DJDLQ� KDYLQJ� VFRRSHG� LWV� VHFRQG� SUHVWLJLRXV�EXVLQHVV�DZDUG�LQ�DV�PDQ\�PRQWKV�7KH�IDPLO\�UXQ�ÀUP��ZKLFK�KDV�EUDQFKHV�WKURXJK�RXW�1RUWK�DQG�(DVW�+HUWV��EHDW�RII�VWURQJ�FRPSH�WLWLRQ�WR�ZLQ�WKH�0RVW�6XFFHVVIXO�0HGLXP�%XVLQHVV�FDWHJRU\� DW� WKH� +HUWIRUGVKLUH� %XVLQHVV� $ZDUGV��&ODLUH�$XVWLQ��ZKR� LV� WKH� WHQWK�JHQHUDWLRQ�RI�KHU�IDPLO\�WR�UXQ�WKH�EXVLQHVV��SLFNHG�XS�WKH�DZDUG�DW�D�JOLWWHULQJ�FHUHPRQ\�KRVWHG�E\�3DXO�5RVV��EURWKHU�RI�WKH�LQIDPRXV�-RQDWKDQ��DW�.QHEZRUWK�%DUQV�6SHDNLQJ�DIWHUZDUGV�D�GHOLJKWHG�&ODLUH�VDLG��´,�DP�VR�WKULOOHG�WKDW�$XVWLQ·V�KDV�ZRQ�WKLV�DZDUG�ZKLFK�LV�WHVWDPHQW�WR�WKH�LQFUHGLEOH�VHUYLFH�HDFK�DQG�HYHU\�RQH�RI�RXU�VWDII�SURYLGHV��:H�UHDOO\�GR�ZRUN�KDUG�WR�SURYLGH�D�SHUVRQDO��FDULQJ�VHUYLFH�DQG�LW·V�ZRQGHUIXO�ZKHQ�WKRVH�HIIRUWV�DUH�RIÀFLDOO\�UHFRJQLVHG�µ�&RPPHQWLQJ� RQ� WKHLU� GHFLVLRQ� WKH� MXGJHV� VDLG���

´$XVWLQ·V�LV�D�IDPLO\�UXQ�EXVLQHVV�WKDW�KDV�EHHQ�LQ�H[LVWHQFH�DQG�KHDGTXDUWHUHG�IURP�WKH�VDPH�VLWH�LQ�6WHYHQDJH�IRU�RYHU�����\HDUV���7KH\�QRZ�KDYH���EUDQFKHV�LQ�+HUWIRUGVKLUH���7KH�EXVLQHVV�LV�UXQ�E\�&ODLUH�$XVWLQ��0'��ZKRVH�SULGH�DQG�HQWKXVLDVP�IRU�KHU�IDPLO\·V�DFKLHYHPHQWV�LV�YHU\�HYLGHQW��:H�ZHUH�SDUWLFXODUO\�LPSUHVVHG�WR�OHDUQ�WKDW�XQDEOH�WR�REWDLQ� ORFDO�DXWKRULW\�IXQGLQJ�WKH�FRPSDQ\�XVHG�WKHLU�RZQ�IXQGV�WR�EX\�ODQG�DQG�EXLOG�D�VWDWH�RI�WKH�DUW�FUHPDWRULXP�DQG�PHPRULDO�JDUGHQV�LQ�6WHYHQDJH�NQRZQ�DV�+DUZRRG�3DUN�µ7KH�FHUHPRQ\�ZDV�DWWHQGHG�E\�KXQGUHGV�RI�SHRSOH�UHSUHVHQWLQJ�WKH�FRXQW\·V�OHDGLQJ�EXVLQHVVHV��(QWHUWDLQPHQW�ZDV�SURYLGHG�E\�7KH�6LQJLQJ�:DLWHUV� IURP�´2SHUD�RQ�WKH�5XQµ�DQG�D�FDVLQR��DXFWLRQ�DQG�UDIÁH�UDLVHG�RYHU��������IRU�QRPLQDWHG�FKDULW\�+HOS�IRU�+HURHV�

Page 7: The Hertfordshire Business Independent December / January 2012 Issue

1(:

6��ZZZ�EXVLQHVVLQGHSHQGHQW�FR�XN

(DVW�+HUWV�FDQ�EH�SURXG�RI�$VKERXUQH�,QVXUDQFH�DV�WKH\�EULQJ�EDFN�WKUHH�SUHVWLJLRXV� +HUWIRUGVKLUH� %XVLQHVV�$ZDUGV� ����� ÀQDOLVW� DFFRODGHV���$VKERXUQH� EDVHG� LQ� +RGGHVGRQ�DQG�&KHVKXQW� LV�WKH�RQO\�FRPSDQ\�LQ� (DVW� +HUWV� WR� EH� ÀQDOLVWV� LQ� WKUHH�FDWHJRULHV�7KH� JOLWWHULQJ�� EODFN� WLH� DZDUGV�FHUHPRQ\� WRRN�SODFH�RQ� 7KXUVGD\��1RYHPEHU� ��� DW� WKH� HOHJDQW�.QHEZRUWK� %DUQV� DQG� ZDV� KRVWHG�E\�79�&HOHEULW\�3DXO�5RVV���2YHU�����FRPSDQLHV� LQ�+HUWIRUGVKLUH�HQWHUHG�WKLUWHHQ�GLIIHUHQW�DZDUG�FDWHJRULHV�DQG� $VKERXUQH� ZHUH� RQH� RI� ���FRPSDQLHV�VKRUWOLVWHG�WR�FRPSHWH�0DQDJLQJ� 'LUHFWRU�� 3HWHU� 6PLWV�VDLG�� ´,� DP� SURXG� RI� RXU� WKLUW\�\HDU� KHULWDJH� DQG� RXU� GHGLFDWHG�WHDP� DQG� WR� VHH� WKH� HIIRUWV� DQG�DFKLHYHPHQWV� RI� $VKERXUQH�,QVXUDQFH� UHFRJQLVHG� LQ� RXU� ÀQDOLVW�DFFRODGHV�� � 0RVW� 6XFFHVVIXO� 6PDOO�%XVLQHVV��7UDLQLQJ�DQG�'HYHORSPHQW�DQG�%XVLQHVV�3HUVRQ�RI�WKH�<HDU�µ$FFRUGLQJ�WR�WKH�DZDUGV�RUJDQLVHU��WKH�MXGJHV�ZHUH�YHU\�LPSUHVVHG�ZLWK�WKH�TXDOLW\�RI� WKH�DSSOLFDWLRQV� WKDW�ZHUH� VXEPLWWHG� E\� WKH� LQVXUDQFH�EURNHU�

$6+%2851(�6&25(6�+(576�%86,1(66�$:$5'6�),1$/,67�+$775,&.

1(:6�,1�%5,()+(576�6:((3�7+(�%2$5'67KH�(DVW�RI�(QJODQG�%XVLQHVV�&KDPSLRQV�ÀQDO�WRRN�SODFH�DW�WKH�ZRQGHUIXO�7HZLQ�%XU\�)DUP�+RWHO�RQ�7KXUVGD\����2FWREHU�������7KH�DZDUGV�FHUHPRQ\�ZDV�KRVWHG�E\�6WHSKHQ�5KRGHV�ZKR�LV�EHVW�NQRZQ�IURP�WKH�%%&�2XW�RI���FDWHJRU\�ZLQQHUV����KDLOHG�IURP�+HUWIRUG�VKLUH�²�&OHDUSODQ��7KH�%RRN�0LGZLIH��6LPSO\�$PD]LQJ�7UDLQLQJ�DQG�$XVWLQ·V�)XQHUDO�6HUYLFH��

68(�,6�7+(�21(�/HDGLQJ� WUDYHO� LQVXUDQFH� FODLPV� FRPSDQ\� 21(��KDV� UHFUXLWHG� D� QHZ� +5� 0DQDJHU� WR� LWV� +RG�GHVGRQ�RIÀFH�� �6XH�6HDJUDYH��IURP�+HUWIRUG��KDV�MRLQHG�WKH�VHQLRU�PDQDJHPHQW�WHDP�DW�21(�ZKLFK� SURYLGHV� LQWHUQDWLRQDO�PHGLFDO� DVVLVWDQFH�DQG�FODLPV�PDQDJHPHQW�VHUYLFHV�WR�KXQGUHGV�RI�FRPSDQLHV�WKURXJKRXW�WKH�8.�6XH��ZKR�ZDV�SUHYLRXVO\�+5�0DQDJHU�DW�WKH�9DQ�+DJH�*DUGHQ�&RPSDQ\�LQ�*UHDW�$PZHOO��VWDUWHG�LQ� WKH�QHZO\�FUHDWHG� UROH� LQ�PLG�2FWREHU�� �´,·P�YHU\� H[FLWHG� WR� EH� SDUW� RI� VXFK� DQ� LQQRYDWLYH��H[FLWLQJ� FRPSDQ\�µ� VKH� VDLG�� � ´21(� KDV� VRPH�H[FHOOHQW� VWDII� LQLWLDWLYHV� DQG� ,·P� UHDOO\� ORRNLQJ�IRUZDUG� WR�GHYHORSLQJ� WKHVH�ZLWK�RXU� VWDII� DQG�QHZ�ORFDO�UHFUXLWV�µ

+(57)25'6+,5(�12:�),50/<�21�7+(�)$6+,21�0$35R\VWRQ�ERUQ�9LFWRULD�(JJV�LV�D�GHVLJQHU�WKDW·V�UDS�LGO\� JDWKHUHG� D� GHGLFDWHG� IROORZLQJ� RI� IDVKLRQ�VDYY\�VKRSSHUV�DQG�HYHQ�UHWDLO�JLDQW�-RKQ�/HZLV�LV�D�IDQ��KDYLQJ�EURNHUHG�D�GHDO�WR�VWRFN�KHU�ODWHVW�FROOHFWLRQ�RI�KRPHZDUHV�9LFWRULD�PDGH�WKH�GHFLVLRQ� WR�SXUVXH�KHU�GUHDP�RI�FUHDWLQJ�KHU�RZQ�SURGXFW�UDQJH�LQVSLUHG�E\�KHU�KRPH�OLIH�EDFN�LQ�+HUWIRUGVKLUH��+HU�ZHEVLWH�9LFWRUL�D(JJV�FR�XN�KDV�JURZQ�UDSLGO\�DQG�VKH�LV�QRZ�YHU\�PXFK�LQ�GHPDQG�E\�PDMRU�UHWDLOHUV��NHHQ�WR�VWRFN�KLJK�TXDOLW\�SURGXFWV�ZKLFK�DUH�GHVLJQHG��VRXUFHG�DQG�PDQXIDFWXUHG�LQ�WKH�8.�EXW�VWLOO�RIIHU�JRRG�ROG�IDVKLRQHG�JUHDW�YDOXH�

#KQVKDK�+LWHQ�6KDK�3HRSOH� WKLQN� EHLQJ� DQ� HQWUHSUHQHXU�PHDQV� GRLQJ� ZKDW� \RX� ZDQW�� ,W·V� PRUH�OLNH�GRLQJ�ZKDW�\RX�QHHG� WR�GR�HYHQ� LI�\RX�GRQ·W�ZDQW�WR�GR�LW�

#$PEHUGHVLJQ����.D\�$GDP�6PLWK�3OHDVH� FKHFN�P\� )DFHERRN� SDJH� DQG�FOLFN�¶OLNH·�IRU�ORWV�RI�LQIR�DQG�WLSV�RQ�GH�VLJQ�DQG�PDUNHWLQJ�

#%HIRUH7KH6WDUW�%HIRUH�7KH�6WDUW�:H·UH�DOVR�UXQQLQJ�����RII�DOO�PDUNHWLQJ�DQG�VRFLDO�PHGLD�WUDLQLQJ�VHVVLRQV�WRR�

#(DW/XQFK%XIIHWV�(DWOXQFK�/WG�$WWHQGLQJ� HQHUJ\� HIÀFLHQW� EUHDNIDVW� LQ�+DUORZ�DV�SDUW�RI�JOREDO�HQWUHSUHQHXUVKLS�ZHHN

$�/22.�$7�:+$7�620(�2)�7+(�+%,�)2Ŵ2:(56�$5(�6$<,1*�21�7:,77(5���

6.,Ŵ6�0,1,67(5�/$81&+(6�:(/',1*�6.,Ŵ6�75$,1,1*�&(175(�,1�67(9(1$*(�:HOGDELOLW\�6LI��WKH�8.�EDVHG�RQH�VWRS�ZHOGLQJ�SURGXFWV�VXSSO\�VRXUFH�KDV�EHHQ�ZRUNLQJ�LQ�FORVH�FR�RSHUDWLRQ�ZLWK�7KH�1RUWK�+HUWIRUGVKLUH�&ROOHJH�LQ�6WHYHQDJH�WR�VHW�XS�D�QHZ�ZHOGLQJ�VNLOOV�WUDLQLQJ�LQLWLDWLYH�DQG�FHQWUH�DW�WKH�FROOHJH�7KLV�EUDQG�QHZ�IDFLOLW\�ZDV�RIÀFLDOO\�RSHQHG�E\�-RKQ�+D\HV�03��0LQLVWHU�RI�6WDWH�IRU� (GXFDWLRQ�� 6NLOOV� DQG� /LIHORQJ� /HDUQLQJ� LQ� WKH�SUHVHQFH�RI� ORFDO�03� IRU�6WHYHQDJH��6WHSKHQ�0F3DUWODQG�-RKQ�+D\HV�03��0LQLVWHU�RI�6WDWH�IRU�(GXFDWLRQ��6NLOOV�DQG�/LIHORQJ�/HDUQLQJ�VDLG��´2Q����-XQH��,�VHW�RXW�P\�YLVLRQ�IRU�IXUWKHU�HGXFDWLRQ���$�IXWXUH�WKDW�LV�FKDUDFWHULVHG�E\� LQQRYDWLRQ�� YRFDWLRQDO� H[FHOOHQFH�DQG�D� UHQHZHG� VHQVH�RI� HQWKXVLDVP�� IRU�DQG�SULGH�LQ��VNLOOV�6WHSKHQ�0F3DUWODQG�03�IRU�6WHYHQDJH��VDLG�́ ,�DP�YHU\�SURXG�RI�WKH�JURXQGEUHDNLQJ�ZRUN�RI� WKH�:HOGDELOLW\�6LI� )RXQGDWLRQ�DQG� WKH�1RUWK�+HUWIRUGVKLUH�&ROOHJH�� 7KLV�DPD]LQJ� LQLWLDWLYH�ZKLFK� WKH\�KDYH�GHYHORSHG��ZLOO�KHOS�FUHDWH� ORWV�RI�HPSOR\�PHQW�RSSRUWXQLWLHV�ORFDOO\�DQG�RIIHU�RXU�\RXQJ�SHRSOH�WUDLQLQJ��LQ�D�VNLOO�ZLWK�D�KLJK�SDLG�MRE�DW�WKH�HQG�RI�LW��7KLV�LV�DQ�LQVSLUDWLRQDO�SURMHFW��ZKLFK�KDV�P\�IXOO�VXSSRUW�µ.DP�1DQGUD��1RUWK�+HUWIRUGVKLUH�&ROOHJH�FRPPHQWHG��´:H�ZHUH�VXUSULVHG�DW�WKH�OHYHO� RI� GHPDQG� WKDW� H[LVWV� IRU�ZHOGLQJ� WUDLQLQJ�FRXUVHV� DQG�ZH�KDYH�DOUHDG\�H[FHHGHG� RXU� H[SHFWDWLRQ� RI� VWXGHQW� QXPEHUV�� :RUNLQJ� FORVHO\� ZLWK� WKH�:HOGDELOLW\�6LI�)RXQGDWLRQ�&KDULW\�KDV�PDGH�GHOLYHULQJ� WKLV�SURJUDP�HDVLHU�DQG�PRUH�FRVW�HIIHFWLYH�µ

Page 8: The Hertfordshire Business Independent December / January 2012 Issue

ķ48,6�&8672',(7�,3626�&8672'(6"ĸ�:+2�:,//�*8$5'�7+(�*8$5'6�7+(06(/9(6"��

��3ULQFLSOH�1R����²�$FW�ZLWK�LQWHJULW\���3ULQFLSOH�1R����²�1RW�DOORZ�\RXU�LQGHSHQGHQFH�WR�EH�FRPSURPLVHG���3ULQFLSOH�1R����²�$FW�LQ�WKH�EHVW�LQWHUHVW�RI�HDFK�FOLHQW����3ULQFLSOH�1R����²�3URYLGH�D�SURSHU�VWDQGDUG�RI�VHUYLFH�WR�\RXU�FOLHQWV��7KH�RWKHU�3ULQFLSOHV�DUH�MXVW�DV�LPSRUWDQW��EXW�ZLWK�HYHU�LQFUHDVLQJ��DQG�ULJKWO\�VR��H[SHFWDWLRQV�RI�WKH�EXVLQHVV�FRPPXQLW\�LQ�UHODWLRQ�WR�WKH�VWDQGDUGV�RI�VHUYLFH�ZKLFK�WKH� OHJDO�SURIHVVLRQ�QHHGV�WR�VXSSO\��WKHVH�3ULQFLSOHV�VKRXOG�EH�DW�WKH�IRXQGDWLRQ�RI�DQ\�OHJDO�SUDFWLFH��2I�FRXUVH��LQ�DGGLWLRQ�WR�WKHVH�UHJXODWRU\�3ULQFLSOHV��WKH�JHQHUDO�ODZ�JLYHV�FOLHQWV�SURWHFWLRQ�LQ�WKDW�VROLFLWRUV·�VHUYLFHV���0XVW�EH�H[HUFLVHG�ZLWK�UHDVRQDEOH�VNLOO�DQG�FDUH���2I�D�VDWLVIDFWRU\�VWDQGDUG��,I�WKH�HIIHFWV�RI�WKH�(XUR]RQH�KLDWXV�DUH�IHOW� LQ�WKH�8.�HFRQRP\��ZLWK�WDON�RI�D�SRWHQWLDO�UHFHVVLRQ�LQ�������DOO�EXVLQHVVHV�PD\�FRPH�XQGHU� LQFUHDVHG�ILQDQFLDO�SUHVVXUH�WR�VXUYLYH�DQG�WR�PDNH�D�UHDOLVWLF�RU�ZRUWKZKLOH�SURÀW�IRU�WKRVH�ZKR�LQYHVW� LQ�WKH�EXVLQHVV��3DVW� UHFHVVLRQV� KDYH� VKRZQ� WKDW� ODZ� ÀUPV� DUH� QRW� LPPXQH� WR�UHVWUXFWXULQJ�DQG�GRZQVL]LQJ��:KDWHYHU� WKH� LQYHVWRUV� LQ�D� OHJDO�EXVLQHVV�ZLVK�WR�DFKLHYH�LQ�WHUPV�RI�WKHLU�RZQ�52,��WKH�VWDQGDUGV�RI� WKH�SUDFWLFLQJ� VROLFLWRUV�IHH�HDUQHUV�RI� WKH� ODZ� ILUP�FDQQRW�EH�FRPSURPLVHG��6HUYLFH�WR�WKH�FOLHQW�UHPDLQV�SDUDPRXQW��$V�D�UHVXOW��FRQVXPHUV�RI�OHJDO�VHUYLFHV�DQG��LQ�SDUWLFXODU��EXVLQHVV�FOLHQWV�DOO�KDYH�D�ULJKW�WR�H[SHFW�D�KLJK�TXDOLW\�VHUYLFH��+RZ�FDQ�\RX�WHOO�LI�WKH�VHUYLFH�\RX�UHFHLYH�LV�XS�WR�VFUDWFK"�$Q�REYLRXV�SRLQW�LV�WR�ORRN�DW�WKH�ZKHWKHU�WKH�ODZ�ILUP�KDV�DQ\�H[WHUQDO�DFFUHGL�WDWLRQ��H�J��D�/H[FHO�DZDUG���+RZHYHU��WKHVH�DFFUHGLWDWLRQV�DUH�UHQHZHG�RQ�D�SHULRGLF�EDVLV�DQG�ZLOO�QRW�QHFHVVDULO\�WHOO�\RX�RQ�D�GD\�WR�GD\�EDVLV�LI�WKH�VHUYLFH�\RX�DUH�UHFHLYLQJ�LV�VDWLVIDFWRU\��RU�DERXW�ULJKW��7KH�EHVW�ZD\�LV�WR�H[DPLQH�WKH�VHUYLFH�\RX�JHW�IURP�\RXU�OHJDO�VXSSOLHUV��)RU�H[DPSOH���'R�\RX�KDYH�IURP�\RXU�ODZ\HU�D�FOHDU�HQJDJHPHQW�RU�UHWDLQHU�OHWWHU�VHWWLQJ�RXW�ZKDW�WKH\�DUH�JRLQJ�WR�GR�IRU�\RX��WRJHWKHU�ZLWK�\RXU�ULJKWV�DV�D�FOLHQW�DQG�LQIRUPDWLRQ�DERXW�KRZ�WKH�ODZ�ÀUP�ZLOO�RSHUDWH��DQG��PRVW�LPSRUWDQWO\��FKDUJH�IRU�LWV�VHUYLFHV�"��'R�\RX�KDYH�D�FOHDU�XQGHUVWDQGLQJ�DERXW�WKH�FKDUJLQJ�VWUXFWXUH�DQG�KRXUO\�UDWHV"��&RVW�HVWLPDWHV�DQG�XSGDWHG�FRVW�HVWLPDWHV�RQ�D�UHJXODU�EDVLV�DUH�RI�SDUDPRXQW�LPSRUWDQFH����'R�\RX�UHFHLYH�UHJXODU�UHSRUWV�DQG�XSGDWHV�RQ�WKH�SURJUHVV�RI�\RXU�PDWWHU"��'R�\RX�UHFHLYH�FRS\�GRFXPHQWV��HLWKHU�LQ�GUDIW�RU�LQ�FRPSOHWHG�IRUP�"��$UH�HPDLOV�GHDOW�ZLWK�SURPSWO\�DQG� WHOHSKRQH�FDOOV� UHWXUQHG��HWF"�+RZ�SURDFWLYH�LV�WKH�SHUVRQ�GHDOLQJ�ZLWK�\RXU�SLHFH�RI�OHJDO�ZRUN"7KHVH�DUH�D�IHZ�ZD\V�RI�WDNLQJ�DQ�LQVWDQW�UDLQFKHFN�DJDLQVW�WKH�TXDOLW\�RI�VHUYLFH�WKDW�\RX�DUH�EHLQJ�SURYLGHG�ZLWK��,I�\RX�FDQ�SXW�D�WLFN�DJDLQVW�DOO��RU�PRVW�RI�WKHVH�SRLQWV��WKH�FKDQFHV�DUH�\RX�DUH�EHLQJ�ZHOO�VHUYHG�E\�\RXU�ODZ\HUV��,I�\RX�DUH�QRW��WKHQ�IHHO�IUHH�WR�WDNH�WKH�PDWWHU�XS�HLWKHU�ZLWK�WKH�

6XSHUYLVLQJ�3DUWQHU�RU�WKH�ÀUP·V�&RPSODLQWV�3DUWQHU��$OO�ÀUPV�DUH�UHTXLUHG�WR�RSHUDWH�D�FRPSODLQWV�KDQGOLQJ�SURFHGXUH�DQG�VR�GR�IHHO�IUHH�WR�WDNH�DGYDQWDJH�RI�ZKDW�LV�QRWKLQJ�PRUH�WKDQ�D�ULJKW�\RX�KDYH�DV�SDUW�RI�\RXU�UHODWLRQVKLS�ZLWK�WKH�ODZ�ÀUP��,I�PDWWHUV�JR�EH\RQG�D�VLPSOH�IDLOXUH�WR�FRPPXQLFDWH�RU�UHSRUWLQJ�H[HUFLVH��WKHUH�DUH�VLJQLÀFDQW�FRQFHUQV�DERXW�WKH�TXDOLW\�RI�DGYLFH�ZKLFK�\RX�KDYH� UHFHLYHG��RU� WKH�ZD\� LQ�ZKLFK� \RXU� LQVWUXFWLRQV�KDYH�EHHQ� H[HFXWHG�RU� FDUULHG� RXW�� WKHQ� \RX�PD\�ZLVK� WR� FRQVLGHU�WDNLQJ�LQGHSHQGHQW�OHJDO�DGYLFH�IURP�DQRWKHU�ÀUP�WR�UHYLHZ�RU�KDYH�D�´VHFRQG�ORRNµ�DW�WKH�ZRUN�WKDW�KDV�EHHQ�GRQH��,W�PD\�EH�WKDW�\RX�KDYH�D�FODLP�DJDLQVW�\RXU�ÀUP�RI�SURIHVVLRQDOV�HLWKHU�IRU�EUHDFK�RI�FRQWUDFW�RU�LQ�QHJOLJHQFH�DV�D�UHVXOW�RI�WKHLU�IDLOXUH�WR�FDUU\�RXW�WKH�ZRUN�WR�WKH�UHTXLUHG�VWDQGDUG��$�VSHFLÀF�3UH�$FWLRQ�3URWRFRO�DSSOLHV�IRU�FODLPV�DJDLQVW�SURIHVVLRQDOV�ZKLFK�KDV�WR�EH�IROORZHG�DQG�FHUWDLQO\�WKDW�LV�D�PDWWHU�RQ�ZKLFK�IXUWKHU�LQGHSHQGHQW�DGYLFH�VKRXOG�EH�VRXJKW��$W�7D\ORU�:DOWRQ��ZH�GR�QRW�QHFHVVDULO\�HQFRXUDJH�FODLPV�DJDLQVW�IHOORZ�SURIHVVLRQDOV��EXW�ZH�DUH�HYHU�PLQGIXO�RI�RXU�REOLJDWLRQ�WR�WKH�SURIHVVLRQ�DQG�WKH�JHQHUDO�SXEOLF�DQG�EXVLQHVV�FRPPXQLW\�DW� ODUJH��:H�DLP� WR� VHW� WKH�KLJKHVW� VWDQGDUGV�SRVVLEOH�DW� 7D\ORU�:DOWRQ�DQG�H[SHFW�RWKHUV�WR�GR�OLNHZLVH��:KHUH�D�FOLHQW�KDV�EHHQ�SRRUO\�VHUYHG��ZH�DUH�KDSS\�WR�SURYLGH�D�V\PSDWKHWLF�HDU�DQG�UHYLHZ�D�IHOORZ�SURIHVVLRQDO·V�ZRUN�WR�VHH�LI�LW�LV�D�PDWWHU�DSSURSULDWH�IRU�D�FODLP�IRU�FRPSHQVDWLRQ��6R�ZKLOVW�WKH�65$�ZDWFKHV�RYHU�WKH�OHJDO�SURIHVVLRQ��WKH�SURIHVVLRQ�FDQ�DVVLVW�ZLWK�LWV�RZQ�´VHOI�UHJXODWLRQµ�WR�D�GHJUHH�E\�HQVXULQJ�WKDW�WKH�VWDQGDUGV�LW�VHWV�RQ�D�ÀUP�E\�ÀUP�RU�SUDFWLWLRQHU�E\�SUDF�WLWLRQHU�EDVLV� LV� RI� WKH�KLJKHVW�SRVVLEOH� VWDQGDUGV� WR�HQVXUH� WKDW�WKHUH�LV�XQLIRUPLW\�RI�H[FHOOHQFH�WKURXJKRXW�WKH�SURIHVVLRQ��,I��KRZHYHU��\RX�HYHU�KDYH�D�QHHG�RU�ZLVK�WR�JHW�WR�WKH�ERWWRP�RI�ZKDW�\RX�DUH�EHLQJ�WROG�E\�\RXU�SURIHVVLRQDO�DGYLVHU�DQG�WR�HVWDEOLVK�WKH�WUXWK��VLPSO\�IROORZ�WKH�ZRUGV�RI�&LFHUR�´FUHDWH�D�FRQÁLFW�DQG�\RX�ZLOO�ÀQG�WKH�WUXWKµ�)RU�PRUH� LQIRUPDWLRQ�RQ� WKH� OHJDO� SRVLWLRQ� UHJDUGLQJ� ODZ� ÀUPV��WKH�GXWLHV� WKH\� RZH� WR� WKHLU� FOLHQWV� DQG�ZKHWKHU� \RX� KDYH�VXIIHUHG�DW�WKH�KDQGV�RI�D�OHJDO�SURIHVVLRQDO��RU�RWKHU�SURIHVVLRQDO���SOHDVH�GR�QRW�KHVLWDWH�WR�FRQWDFW�WKH�&RPPHUFLDO�/LWLJDWLRQ�DQG�'LVSXWH�5HVROXWLRQ�'HSDUWPHQW�DW�7D\ORU�:DOWRQ�$QGUHZ� .QLJKW� LV� +HDG� RI� &RPPHUFLDO� /LWLJDWLRQ� DQG� 'LVSXWH�5HVROXWLRQ� DW� 7D\ORU� :DOWRQ� //3�� ZKLFK� KDV� RIÀFHV� LQ� /XWRQ��+DUSHQGHQ�DQG�6W�$OEDQV��DQG�SURYLGHV�HIIHFWLYH�OHJDO�VROXWLRQV�WR� EXVLQHVVHV� DQG� LQGLYLGXDOV� DFURVV� %HGIRUGVKLUH�� +HUWIRUGVKLUH�DQG� WKH� 6RXWK� (DVW�� $QGUHZ� FDQ� EH� FRQWDFWHG� RQ� WHO�� �������������RU�HPDLO�DQGUHZ�NQLJKW#WD\ORUZDOWRQ�FR�XN

7KH�DQVZHU�WR�WKH�DERYH�TXHVWLRQ�LV��VR�IDU�DV�WKH�OHJDO�SURIHVVLRQ�LV�FRQFHUQHG��WKH�6ROLFLWRUV�5HJXODWLRQ�$XWKRULW\��65$���,Q�WHUPV�RI�KRZ�WKH�LQWHUHVW�RI�VROLFLWRUV·�FOLHQWV�DUH�PDLQWDLQHG�RU�ZDWFKHG�RYHU��WKH�65$�LQWURGXFHG�D�QHZ�&RGH�RI�&RQGXFW�RQ���2FWREHU������ZKLFK�FDQ�EH�IRXQG�DW�ZZZ�VUD�RUJ�XN��,W�FRQWDLQV�WHQ�PDQ�GDWRU\� 3ULQFLSOHV�� 7KH�PRVW� UHOHYDQW�RI� WKRVH� 3ULQFLSOHV� �IRU� WKH�SXUSRVHV�RI� WKLV�DUWLFOH��DUH� WKH�RQHV�ZLWK�WKH�PDLQ�IRFXV�EHLQJ�RQ� WKH�TXDOLW\�DQG�VHUYLFH�VWDQGDUGV�ZKLFK�EXVLQHVV�FOLHQWV�DUH�HQWLWOHG�WR�H[SHFW��

7KHVH�DUH

Page 9: The Hertfordshire Business Independent December / January 2012 Issue

7,0(�72�6(Ŵ"�*,Ŵ,$1�+$5',1*�����62/,&,725��+5-�/$:�Ŵ3

6RPH�PDWWHUV�ZKLFK�\RX�FDQ�GHDO�ZLWK�ZHOO�LQ�DGYDQFH�RI�D�VDOH�LQFOXGH����FKHFNLQJ�WKDW�DOO�RI�\RXU�HPSOR\HH�UHFRUGV�DUH�FRPSOHWH�DQG�WKDW�HYHU\RQH�KDV�D�VWDWHPHQW�RI�WKH�WHUPV�RI�WKHLU�HPSOR\PHQW��ZKHWKHU�RU�QRW�WKH\�KDYH�D�IXOO�FRQWUDFW��� JRLQJ� RYHU� \RXU� HPSOR\PHQW� SROLFLHV� DQG� HQVXULQJ� WKH\� DOO�FRPSO\�ZLWK�FXUUHQW�ODZ���FKHFNLQJ�WKDW�\RX�DUH�FRPSO\LQJ�ZLWK�DOO� UHOHYDQW�KHDOWK�DQG�VDIHW\�ODZV��LQFOXGLQJ�ÀUH�VDIHW\�DQG�DVEHVWRV�UHJXODWLRQV��� LI� \RXU� EXVLQHVV� LV� D� FRPSDQ\�� FKHFNLQJ� WR� HQVXUH� WKDW� \RXU�VWDWXWRU\�ERRNV�DUH�XS�WR�GDWH�DQG�WKDW�\RX�KDYH�ÀOHG�DOO� IRUPV�\RX�QHHG�WR�ÀOH�DW�&RPSDQLHV�+RXVH��� PDNLQJ� VXUH� \RX� KDYH�ZULWWHQ� FRQWUDFWV� ZLWK� \RXU� FXVWRPHUV�DQG�VXSSOLHUV�� LQFOXGLQJ�VWDQGDUG� WHUPV�RI�VDOH�DQG�SXUFKDVH�� LI�DSSOLFDEOH��,Q�SDUWLFXODU����PDQ\�EXVLQHVVHV�KDYH�OHDVHV�RI�HTXLSPHQW�VXFK�DV�SKRWRFRSLHUV��6RPH�WKLQJV��H�J��DODUP�V\VWHPV��PD\�EH�OLQNHG�GLUHFWO\�WR�D�VHSDUDWH�VHUYLFH�DJUHHPHQW�ZLWK�D�VXSSOLHU��6RPH�EXVLQHVVHV��VXFK�DV�SXEV�DQG� UHVWDXUDQWV� KDYH� D�PXFK�ZLGHU� UDQJH� RI� OHDVHG� RU� KLUH�SXUFKDVH�HTXLSPHQW��,W�KHOSV�WR�GR�D�ZDON�DURXQG�WR�HQVXUH�WKDW�\RX�FDQ�OLVW�HYHU\�UHOHYDQW�LWHP�RI�HTXLSPHQW�DQG�WKDW�WKH�SD�SHUZRUN�LV�IRXQG�EHFDXVH�\RXU�EX\HU·V�VROLFLWRUV�ZLOO�QHHG�LW��7KLV�

PD\� LQYROYH� GRZQORDGLQJ�\RXU� VXSSOLHU·V� WHUPV� DQG�FRQGLWLRQV� RU� DVNLQJ� IRU� D�FRS\�GLUHFWO\���ERWK�\RXU�GRPDLQ�QDPH�DQG�WKH�FRS\ULJKW�LQ�\RXU�ZHEVLWH�DUH�LPSRUWDQW�DVVHWV��<RX�ZLOO�EH�DVNHG�WR�SURYLGH�WHUPV�DQG�FRQGL�WLRQV� IRU�\RXU�GRPDLQ�QDPH��KRVWLQJ��PDLQWHQDQFH�DQG�VXSSRUW�DQG� DQ\� RQJRLQJ� GHVLJQ� DQG� GHYHORSPHQW� HOHPHQWV�� $JDLQ�� LW�PLJKW� EH� QHFHVVDU\� WR� JHW� IUHVK� SDSHUZRUN� EHFDXVH� LW·V� TXLWH�FRPPRQ�QRW� WR� KDYH�D� KDUG� FRS\�RI� WKH� WHUPV�DQG�FRQGLWLRQV�DYDLODEOH�7KHVH� WKLQJV�DUH� LPSRUWDQW�EHFDXVH� WKH�EX\HU�QHHGV� WR� VDWLVI\�LWVHOI� WKDW� WKH�FRQWUDFWV�DVVHWV�FDQ�EH� WUDQVIHUUHG� WR� LW�DQG� WKDW�WKH� VDOH�ZRQ·W�JLYH� WKH�RWKHU�SDUW\� WR� WKH�FRQWUDFW� WKH� ULJKW� WR�WHUPLQDWH�WKH�EXVLQHVV·�DJUHHPHQW�ZLWK�LW�

021(<

/(*$/

)RU� DGYLFH� RQ� VHOOLQJ� \RXU� EXVLQHVV�� FRQWDFW�RXU�&RPPHUFLDO�7HDP�RQ��������������

2QFH�D�EX\HU�LV�IRXQG��RQH�RI�WKH�PRUH�WLPH�FRQVXPLQJ�DVSHFWV�RI�VHOOLQJ�D�EXVLQHVV�LV�WKH�GXH�GLOLJHQFH�SURFHVV��'XH�GLOLJHQFH�TXHVWLRQQDLUHV�WHQG�WR�EH�ORQJ�DQG�GHWDLOHG�LQ�DOO�EXW�WKH�PRVW�VLPSOH�DVVHW�VDOHV��%RWK�SDUWLHV�DUH�XVXDOO\�NHHQ�WR�JHW�WKH�GHDO�GRQH�DV�TXLFNO\�DV�SRVVLEOH�RQFH�WKH\·YH�UHDFKHG� DQ� DJUHHPHQW� LQ� SULQFLSOH� VR� GXH� GLOLJHQFH� FDQ� EH� IUXVWUDWLQJ��:H·UH�KHUH�WR�PDNH�VHOOLQJ�\RXU�EXVLQHVV�DV�TXLFN�DQG�HDV\�DV�SRVVLEOH�EXW�D�OLWWOH�HDUO\�SUHSDUDWLRQ�RQ�\RXU�SDUW�FDQ�KHOS�WR�VSHHG�XS�GXH�GLOLJHQFH

Page 10: The Hertfordshire Business Independent December / January 2012 Issue

$1�,17(59,(:�:,7+

-$1(<�/((*5$&(

-DQXDU\�LV�DOZD\V�D�JRRG�WLPH�WR�VWDUW�DIUHVK�DQG�WDNH�VWRFN�RI�WKH�\HDU�JRQH�E\��VR�ZH�RIWHQ�œQG�RXUVHOYHV�UHŔHFWLQJ�RQ�OHVVRQV�OHDUQW�DQG�LPSURYHPHQWV�WR�PDNH��7KH�+%,�FDXJKW�XS�ZLWK�QDWXUDO�ZHOOEHLQJ�H[SHUW�DQG�5DGLR���SUHVHQWHU�-DQH\�/HH�*UDFH�WR�WDON�DERXW�KHU�WRS�WLSV�IRU�DQ\RQH�ORRNLQJ�IRU�D�KHDOWK\�VWDUW�WR�WKH�1HZ�<HDU�

Page 11: The Hertfordshire Business Independent December / January 2012 Issue

-DQH\�/HH��WKDQNV�IRU�WDONLQJ�WR�XV�WRGD\��,·P�VXUH�PDQ\�RI�RXU�UHDGHUV�ZLOO�KDYH�KHDUG�\RX�RQ�5DGLR��·V�¶6WHYH�:ULJKW�LQ�WKH�$IWHUQRRQ·�VKRZ��EXW�PD\EH�QRW�DV�PXFK�ZLWK�\RXU�¶,PSHUIHFWO\�1DWXUDO·�EUDQG�²�SOHDVH�WHOO�XV�D�OLWWOH�ELW�DERXW�WKLV�VLGH�RI�\RXU�EXVLQHVV�,·P�SDVVLRQDWH�DERXW�KROLVWLF�OLYLQJ��¶+ROLVWLF·�LV�DQ�DQQR\LQJ�ZRUG�EXW�SHUKDSV�WKH�RQO\�RQH�WKDW�UHDOO\�VXPV�XS�¶PLQG��ERG\�DQG�VSLULW·�ZKLFK�LV�LPSRUWDQW���,�KDYH�ZULWWHQ���ERRNV�RQ�QDWXUDO�KHDOWK�DQG�ZHOOEHLQJ�DQG�QDWXUDO�SDUHQWLQJ�DQG�ZDV�OXFN\�HQRXJK�WR�KDYH�D�QXPEHU�RQH�$PD]RQ�EHVW� VHOOHU�ZLWK�RQH�RI� WKHP� ¶,PSHUIHFWO\�1DWXUDO�:RPDQ·��ZKLFK�E\�WKH�ZD\�LV�DOVR�IRU�PHQ������,Q�DGGLWLRQ�WR�ZULWLQJ�ERRNV�DQG�FROXPQV�IRU�YDULRXV�PDJD]LQHV�DQG�QHZVSDSHUV�,�UXQ�D�EXV\�FRQVXPHU�ZHEVLWH�DW�ZZZ�LPSHUIHFWO\QDWXUDO�FRP�ZKLFK�DLPV�WR�JLYH�HYHU\RQH�D�IDVW�WUDFN�WR�WKH�EHVW�LQ�QDWXUDO�OLYLQJ�DQG�,�SURGXFH�D�PRQWKO\�H�]LQH�JRLQJ�RXW�WR�QRZ�WR�RYHU���N�VXEVFULEHUV��JLYLQJ�WKHP�VSHFLDO�RIIHUV�DQG�FRPSHWLWLRQV��WR�ZLQ�PXFK�RI�WKH�QDWXUDO�VWXII�,�UHFRPPHQG��,�ORYH�GLVFRYHULQJ� QHZ�� VRPHWLPHV� VPDOO� FRPSDQLHV� �� RIWHQ�SHUKDSV�RQH�FRXSOH�LQ�WKHLU�NLWFKHQ��ZKR�KDYH�VWDUWHG�D�VPDOO�EXVLQHVV�LQ�UHVSRQVH�WR�WKHLU�RZQ�QHHG��VR�IRU�H[DPSOH�,�NQRZ�D�ZRPDQ�ZKR�GHYHORSHG�KHU�RZQ�EUDQG�RI�����SHU�FHQW�QDWXUDO�VNLQFDUH�ZKHQ�KHU�RZQ�FKLOG�KDG�HF]HPD��QRQH�RI�WKH�FRQYHQWLRQDO�SURGXFWV�ZRUNHG�

+RZ�GLG�\RX�ÀUVW�JHW�LQYROYHG�ZLWK�QDWXUDO�DOWHUQDWLYH�KHDOWK"��,� EHFDPH�D� ¶YHJJLH·�PDQ\� \HDUV� DJR�DQG� IRXQG� LW� KHOSHG�P\�JHQHUDO�KHDOWK��E\�WKH�ZD\�,�GRQ·W�DGYRFDWH�WKDW�HYHU\RQH�LV�D�¶YHJJLH·��EXW� ,�GR� VD\�PDNH� VXUH� \RX� ¶NQRZ�\RXU�RUJDQLF�FRZ���DQG� WKHQ�UHDOLVHG�WKDW�ZKDW�,�SXW�RQ�P\�VNLQ�ZDV�DOVR�LPSHUDWLYH�DORQJ�ZLWK�DOO�WKH�SURGXFWV�,�EULQJ�LQWR�P\�KRPH��:KHQ�,�KDG�P\�ÀUVW�FKLOG����\HDUV�DJR��,�VXGGHQO\�JRW�WKH�¶HFR·�ZDNH�XS�FDOO�DQG�UHDOLVHG�LW·V�D�¶KROLVWLF·�DSSURDFK�WKDW·V�HVVHQWLDO��QR�SRLQW�EHLQJ�D�GDUN�VKDGH�RI�JUHHQ�DQG�SURXG�RI� KRZ�PDQ\�ZLQH�ERWWOHV� \RX� UHF\FOH� LI� \RX� WKHQ�GRQ·W�FRQVLGHU�ZKDW�\RX·UH�DSSO\LQJ�XQGHU�\RXU�DUPSLWV��RU�XVLQJ�DV�D�ODXQGU\�GHWHUJHQW�

:KDW�PDGH�\RX�GHFLGH�WR�IRUP�D�EXVLQHVV�WKDW�IRFXVHG�RQ�WKLV�DUHD"���,·P� VR�SDVVLRQDWH�DERXW�SDVVLQJ�RQ� WKHVH�PHVVDJHV�DQG� ,� NQRZ�SHRSOH�QHHG�DQG�ZDQW� LW� WRR��+HUH·V�D� IDFWRLG� IRU�\RX� ��GLG�\RX�NQRZ�¶+HDOWK� LV� WKH��QG�PRVW�JRRJOHG�ZRUG·��SRUQRJUDSK\� LV� WKH�ÀUVW�VR�ZH�ZRQ·W�JR�WKHUH�����3HRSOH�GR�ZDQW�WR�WDNH�VRPH�UHDVRQD�ELOLW\�IRU�WKHLU�RZQ�KHDOWK�DQG�ZHOOEHLQJ��EXW�IRU�WRR�ORQJ�ZH·YH�MXVW�DFFHSWHG�WKDW�ZH�FDQ�JUDE�D�¶SLOO� IRU�HYHU\� LOO·�EXW�WKDQNIXOO\�WKH�WLGH� LV� WXUQLQJ��:KHQ� ,� ODXQFKHG� LPSHUIHFWO\QDWXUDO�FRP�ZH�KDG�KDOI�D�PLOOLRQ�KLWV�LQ�WKH�ÀUVW�PRQWK�VR�,�NQHZ�,�KDG�KLW�WKH�]HLWJHLVW��,�GRQ·W�KDYH�P\�RZQ�QDWXUDO�SURGXFW�UDQJH�VR� LW�RQO\�EHFDPH�D�¶EXVLQHVV·� ZKHQ� ,� IRXQG� WKDW� WKURXJK�P\�ERRNV�� 79� DSSHDUDQFHV�DQG� VSHDNLQJ� HQJDJHPHQWV� ZKLOVW� ,� ZDV� UHFRPPHQGLQJ� FRPSD�QLHV�WKDW�WKH\�LQ�WXUQ�ZHUH�JHWWLQJ�PDVVLYHO\�LQFUHDVHG�VDOHV��,W�ZDV�WKHQ�,�GHFLGHG�WKDW�UDWKHU�WKDQ�JR�GRZQ�WKH�DIÀOLDWH�URXWH�DQG�DVN�IRU�PRQH\� IURP�VDOHV�� ,·G� UHPDLQ� LQGHSHQGHQW�DQG�VHW�XS�D�QHZ�¶DFFUHGLWDWLRQ·� V\VWHP�� UDWKHU� OLNH� WKH� 6RLO� $VVRFLDWLRQ�� ,·P� UHDOO\�SOHDVHG� WR� VHH� WKH� ¶-DQH\�/RYHV·�DFFUHGLWDWLRQ�EDGJH�EHFRPLQJ�VRPHWKLQJ�FRPSDQLHV�DUH�SURXG�WR�GLVSOD\�RQ�WKHLU�SURGXFWV�DQG�DGYHUWLVLQJ��,�WU\�WR�NHHS�D�VWULQJHQW�FKHFN�RQ�WKH�TXDOLW\�DQG�HWKLFV�RI�DOO�WKH�SURGXFWV�EHDULQJ�WKH�EDGJH����,�VWLOO�IHHO�SHUVRQDOO\�UHVSRQVLEOH�IRU�HYHU\WKLQJ�RXW�WKHUH�EHDULQJ�P\�EDGJH��

<RXU�¶-DQH\�/RYHV·�EXVLQHVV�SURSRVLWLRQ�LV�UHDOO\�WDNLQJ�RII��ZLWK�SURGXFW�HQGRUVHPHQWV�DYDLODEOH�IRU�VHOHFWHG�FRPSDQLHV���������QHZVOHWWHU�VXEVFULEHUV�DQG�HYHQ�\RXU�3ODWLQXP�$ZDUGV��+RZ�GLG�\RX�JR�DERXW�EXLOGLQJ�VXFK�D�VWURQJ�DQG�OR\DO�FRPPXQLW\"���$V�DIRUHPHQWLRQHG��WKH�WLGH�LV�WXUQLQJ��$�UHFHQW�0LQWHO�UHSRUW�VKRZHG�D����SHU�FHQW�JURZWK�LQ�FRQVXPHU�VSHQGLQJ�RQ�RUJDQLF�VNLQFDUH�DQG�EHDXW\�SURGXFWV�RYHU�WZR�\HDUV��2N�� LW·V�VWLOO�RQO\�D�WLQ\�SHUFHQWDJH�RI� WKH�PDLQ�PDUNHW�EXW� LW·V�D� VWDUW��&RQVXPHUV�ZDQW�HQGRUVHPHQWV�DQG�SHUVRQDO�UHFRPPHQGDWLRQV�IURP�RWKHUV�WKH\�WUXVW�SDUWLFXODUO\�DV�OHJLVODWLRQ�JHWV�WULFNLHU�ZLWK�FODLPV�WKDW�FDQ�EH�PDGH��FRPSDQLHV�RIWHQ�ÀQG�WKDW�LI�,�ZULWH��EORJ�DQG�VRFLDO�QHWZRUN�DERXW�WKHP��RU�SHUKDSV�SURGXFH�D�YLGHR� VD\LQJ�ZKDW� WKHLU�SURGXFW�KDV�GRQH� IRU�PH�� WKDW�EHDWV�PRQWKV�RI�VSHQGLQJ�RQ�DGYHUWLVLQJ�RU�HYHQ�35�KDQGV�GRZQ��,·P�SURXG�WR�KDYH�MXVW�EHHQ�YRWHG�QXPEHU���LQ�WKH�¶:KRV�ZKR·�LQ�WKH�QDWXUDO�EHDXW\�\HDUERRN�������,�WKLQN�EHFDXVH�,·P�MXVW�D�UHJXODU�PXP�RI���NLGV��LW·V�UDWKHU�OLNH�KDYLQJ�D�UHFRPPHQGDWLRQ�IURP�\RXU�PDWH��ZHOO�WKDW·V�WKH�DLP��,�DOVR�KDYH�DQ�RQOLQH�VWRUH�VHOOLQJ�VRPH�RI�WKH�SURGXFWV�,�UHFRPPHQG�DW�ZZZ�MDQH\VQDWXUDOVWRUH�FRP�

7HOO�XV�D�OLWWOH�DERXW�WKH�ERRNV�\RX·YH�ZULWWHQ�DQG�\RXU�LGHDV�EHKLQG�WKHP����¶,PSHUIHFWO\�1DWXUDO�:RPDQ·�ZDV� WKH�ÀUVW�ERRN� ,�ZURWH�DQG� LV� WKH�¶%LEOH·�RI�DOO�WKLQJV�KROLVWLF��<RX·OO�ÀQG�LW�DOO�LQ�WKHUH��IURP�',<�FOHDQLQJ�UHFLSHV��WR�KRZ�WR�PDNH�\RXU�RZQ�GLVKZDVKHU�OLTXLG�HW�DO�WKURXJK�WR�WKH�EHVW�HFR�IDEULFV��WKH�EHVW�RUJDQLF�DIWHUVKDYH�DQG�VR�RQ��,�ZDV�LQWHUYLHZHG�RQ�-RKQQLH�:DONHUV·�GULYH�WLPH�VKRZ�DERXW�WKDW�ERRN�DQG�ZH�KDG�VXFK�DQ�LQWHUHVW�WKDW�LW�ZHQW�WR�QXPEHU�RQH�RQ�$PD]RQ�

RYHUQLJKW��)URP�WKHUH�,�ZDV�VXGGHQO\�RIIHUHG�ORWV�RI�VSHDNLQJ�HQJDJH�PHQWV�DQG�WKH�UHVW�LV�KLVWRU\��¶,PSHUIHFWO\�1DWXUDO�+RPH·�IRFXVHV�PRUH�RQ�WKH�SHUVRQDO�HQYLURQPHQW��GLG�\RX�NQRZ�WKH�DYHUDJH�KRPH�LV�PRUH�SROOXWHG�WKDQ�D�EXV\�VWUHHW�FRUQHU"��DQG�FRYHUV�KRXVHKROG�FOHDQLQJ��HFR� IXUQLVKLQJ� DQG� GHFRUDWLQJ�� WKH� SUREOHPV� RI� HOHFWURPDJQHWLF�SROOXWLRQ��DQG�KRZ�WKH�ULJKW�KRXVH�SODQWV�FDQ�UHPRYH�IRUPDOGHK\GH�IURP�WKH�DLU�WR�D�WXQH�RI����IHHW�DFFRUGLQJ�WR�1$6$�VFLHQWLVWV��¶,PSHUIHFWO\�1DWXUDO�%DE\�DQG�7RGGOHU·�LV�WKH�¶%LEOH·�IRU�QDWXUDO�ELUWK�DQG�SDUHQWLQJ��,·YH�DOVR�JRW�D�UDQJH�RI�SUHJQDQF\�&'6�DQG�DSSV��¶/RRN�*UHDW�1DWXUDOO\�ZLWKRXW�'LWFKLQJ�WKH�/LSVWLFN·�LV�P\�ODWHVW�ERRN�DQG�LV�WKH�PRVW�XS�WR�GDWH�LQ�WHUPV�RI�D�GLUHFWRU\�RI�WKH�EHVW�LQ�WKH�QDWXUDO�ZRUOG�DQG�FRQWDLQV�JUHDW�UHFLSHV�IRU�VLPSOH�UDZ�IRRG�DQG�',<�QDWXUDO�VNLQFDUH��

%DFN�WR�UDGLR��KRZ�GLG�\RX�ÀUVW�EUHDN�LQWR�WKH�UDGLR�VFHQH"��,�ZDV�RULJLQDOO\�D�VLQJHU�DQG�ZKHQ�SURPRWLQJ�P\�ÀUVW�GDQFH�UHFRUG��D�FRYHU�RI�/RYH�WR�/RYH�\RX�%DE\��SURGXFHG�E\�WKH�QRZ�XEHU�FRRO�3DXO�2DNHQIROG���,�ZDV�EHLQJ�LQWHUYLHZHG�E\�YDULRXV�UDGLR�'-V�DQG�JRW�WKH�¶EXJ·��,�VWDUWHG�DV�D�SUHVHQWHU�DQG�SURGXFHU�RI�WKH�*RVSHO�VKRZ�RQ�%%&�/RQGRQ��ZHQW�RQ�WR�GR�YDULRXV�GRFXPHQWDULHV�IRU�5DGLR�2QH�DQG�WKH�:RUOG�6HUYLFH��,�WKHQ�PRYHG�WR�9LUJLQ�5DGLR�IRU���\HDUV�EHIRUH�MRLQLQJ�P\�SURSHU�¶KRPH·�%%&�5DGLR���ZLWK�ÀUVW�P\�RZQ�HDUO\�6DWXUGD\�$0�VKRZ��WKHQ�IRU�WKH�ODVW����\HDUV�ZLWK�6WHYH�:ULJKW�LQ�WKH�DIWHUQRRQ�

:H·YH�GRQH�D�OLWWOH�GLJJLQJ�DQG�IRXQG�VRPH�ROG�IRRWDJH�RI�\RX�DV�D�EDFNJURXQG�VLQJHU�LQ�D�:+$0��9LGHR��:KDW·V�WKH�KLVWRU\�WKHUH"��+D� KD�� � <HV�� ,� ZDV� RULJLQDOO\� D� EDFNLQJ� VLQJHU�ZLWK� WKH� OLNHV� RI� %R\�*HRUJH��.LP�:LOGH�DQG�ZLWK�:KDP���RQ�DOO� WKHLU� WRXUV� LQFOXGLQJ�WKH�RQH�LQ�&KLQD��:H�ZHUH�WKH�ÀUVW�:HVWHUQ�EDQG�WR�SHUIRUP�WKHUH�EHIRUH�DOO�WKH�FKDQJHV��PDNLQJ�KLVWRU\���DQG�D�YLGHR���:KDP��LQ�&KLQD��,�KDG�P\�RZQ�IXQ����PLQXWHV�RI� IDPH�WRR�ZLWK�D� WUDFN�FDOOHG�¶��ZD\V� WR�ORYH·��7KH�NLGV�IRXQG�LW�RQ�<RX7XEH�UHFHQWO\���ZLWK�ELJ�ODXJKV�DW�P\�H[SHQVH�

/RRNLQJ�LQWR�������ZKDW·V�JRLQJ�WR�EH�NHHSLQJ�\RX�EXV\"�:H·OO�KDYH�DQRWKHU�3ODWLQXP�DZDUGV�LQ�$XJXVW������VR�ZLOO�WDNH�VRPH�WLPH� WR� VRXUFH� WKH�EHVW�RI� WKH�EHVW�� ,�DLP� WR�GR�PRUH�PRWLYDWLRQDO�VSHDNLQJ�HYHQWV��,·P�DOVR�ORYLQJ�KHOSLQJ�EXVLQHVVHV�WR�JHW�WKHPVHOYHV�LQWR�WKH�PHGLD�ZLWK�VRPH�HDV\�PHGLD�WUDLQLQJ�VHVVLRQV��,W·V�KDUG�WR�JHW�\RXU�EXVLQHVV�QRWLFHG�EXW��ZLWK�D�IHZ�¶WULFNV·�\RX�FDQ�EH�WKH�FRPSDQ\�JHWWLQJ�WKH�HGLWRULDO�RU�WKH�VORW�RQ�UDGLR�DQG�79�DQG�WKHQ�EH�DEOH�WR�PD[LPLVH�\RXU�RSSRUWXQLW\�� ,� UHFHQWO\�GLG�VRPH�WUDLQLQJ�ZLWK�D�+HUW�IRUGVKLUH�EDVHG�ODZ\HU�ZKR�LV�GHOLJKWHG�ZLWK�WKH�UHVXOWV��,I�LW·V�QRW�WRR�DPELWLRXV�,·G�DOVR�ORYH�WR�SUHVHQW�D�79�VHULHV�RQ�QDWXUDO�OLYLQJ�WRR��RK�DQG�,·G�ORYH�WR�GHYHORS�D�SURJUDPPH�IRU�VFKRROV«�QR�LGHD�KRZ�EXW�LW·V�ZRUWK�SXWWLQJ�WKH�LGHD�RXW�WKHUH�

:H�DOO�NQRZ�WKDW�JHWWLQJ�WKH�ZRUN�OLIH�EDODQFH�FDQ�EH�UHDOO\�WRXJK��ZLWK�PDQ\�RIWHQ�SXWWLQJ�WKHLU�KHDOWK�RQ�D�EDFNEXUQHU��:KDW�JROGHQ�QXJJHWV�RI�DGYLFH�GR�\RX�KDYH�WR�KHOS�SHRSOH�DYRLG�¶EXUQ�RXW·�LQ�����"�'R�ZKDW�\RX�ORYH��� ORYH�ZKDW�\RX�GR�� ,�NQRZ�WKDW·V�HDV\�IRU�PH�WR�VD\��ZH�FDQ·W�DOO�HDUQ�PRQH\�IURP�RXU�SDVVLRQ�EXW��LI�\RX�FDQ�DSSO\�¶PLQGIXOQHVV·�DQG�OLYH�LQ�WKH�PRPHQW��\RX�GHÀQLWHO\�IHHO�PRUH�IXOÀOOHG��,·YH�MXVW�EHHQ�UHDGLQJ��)LVK���$�5HPDUNDEOH�:D\�WR�%RRVW�0RUDOH�DQG�,PSURYH�5HVXOWV��E\�6WHSKHQ�&��/XQGLQ�D�ORYHO\�OLWWOH�PRWLYDWLRQDO�WDOH�RI�ORYLQJ�WKH�ZRUN�\RX�GR���

$QG�ÀQDOO\��ZKDW�LV�\RXU�PRWWR"���,�KDYH�D�FRXSOH��RQ�WKH�LQVLGH�FRYHU�RI�WKH�ERRN�,�VD\«�·$OO�WKHVH�ULSSOHV�RI�KHDOLQJ�ZLOO�RQH�GD\�DGG�XS�WR�D�VHD�RI�KHDOWK·��EXW�LI�,�KDYH�WR�VD\�LW�WZR�ZRUGV���%H�+DSS\���WKDW·V�LW��+DSSLQHVV�LV�WKH�QHZ�URFN�DQG�UROO�)RU�PRUH�LQIRUPDWLRQ�DERXW�-DQH\�YLVLW�ZZZ�MDQH\OHHJUDFH�FRP

ZZZ�EXVLQHVVLQGHSHQGHQW�FR�XN �� ,17(59,(:�����-$1(<�/((�*5$&(

+HUHĵV�D�IDFWRLG�IRU�\RX���GLG�\RX�NQRZ�Ĵ+HDOWK�LV�WKH��QG�PRVW�

JRRJOHG�ZRUGĵ

:KHQ�,�ODXQFKHG�LPSHUIHFWO\QDWXUDO�FRP�ZH�KDG�KDOI�D�PLOOLRQ�KLWV�LQ�WKH�œUVW�PRQWK�VR�,�NQHZ�,�KDG�KLW�WKH�]HLWJHLVW��

Page 12: The Hertfordshire Business Independent December / January 2012 Issue

+HUH�DW�7KH�+HUWIRUGVKLUH�%XVLQHVV� ,QGHSHQGHQW�ZH�DUH�DOZD\V�RQ�WKH�KXQW� IRU�SHRSOH� LQ� WKH�&RXQW\�ZRXOG� OLNH�WR�FRQWULEXWH�WR�RXU�/RFDO�([HFXWLYH�3URÀOH��7KLV�PRQWK��7KH�+%,�VSRNH�WR�&ODLUH�$XVWLQ�IURP�$XVWLQ·V�)XQHUDO�6HUYLFHV�

(;(&87,9(�352),/(

%RE�)DK\��6ROLFLWRU�0DWWKHZ�$UQROG��%DOGZLQ�//3

ZZZ�PDEODZ�FRP

+DUZRRG�3DUN�KDV�EHHQ�FRPSOLPHQWHG�DV�EHLQJ�´WUDQTXLOµ�DQG�´EHDXWLIXOµ��:KDW�GR�\RX�IHHO�KHOSV�FUHDWH�WKLV�HQYLURQPHQW"7KH�+DUZRRG�3DUN�JDUGHQV�RSHQHG�LQ������DV�D�SXUSRVH�EXLOW�IDFLOLW\�IRU�WKH�EXVLQHVV�7KHUH�DUH����DFUHV�RI� ODQG�DQG�D�VPDOO�WHDP�RI�JDUGHQHUV�ZKR�DUH�GHGLFDWHG�WR�WKH�XSNHHS�RI�WKH�VLWH�� �7KH�FRQWLQXRXV�ZRUN�RQ�WKH�JDUGHQV�LV�ZKDW�XSKROGV�LWV�DWPRVSKHUH���

,W�ZDV�UHDOO\�LQWHUHVWLQJ�WR�GLVFRYHU�WKDW�\RXU�IDPLO\��OLNH�PDQ\�XQGHUWDNHUV�RI�WKDW�WLPH��ZHUH�DOVR�EXLOGHUV��HYHQ�WKRXJK�LW�ZDVQ·W�XS�WR�WKH�ODWH�����·V�WKDW�WKH�EXLOGLQJ�ÀUP�ZDV�VROG�IURP�WKH�$XVWLQ�HQWHUSULVH��,V�WKLV�W\SH�RI�VNLOOHG�ODERXU�VWLOO�XVHG�LQ�\RXU�EXVLQHVV�WRGD\",W�LV�QR�ORQJHU�SUDFWLFDO�WR�PDNH�RXU�RZQ�FRIÀQV��7KHUHIRUH��ZH�QRZ�XVH�D�VSHFLDOLVW�FRIÀQ�VXSSOLHU�ZKR�FDQ�RIIHU�RXU�FOLHQWV�D�YDVW�YDULHW\�DQG�FKRLFH�

$V�D�IDPLO\�EXVLQHVV�RI�JHQHUDWLRQV�GLG�\RX�IHHO�SUHVVXUHG�ZKLOVW�\RX�ZHUH�JURZLQJ�XS�LQWR�WDNLQJ�D�SDUW�LQ�WKH�EXVLQHVV"�7KHUH�ZDV�QR�SUHVVXUH�WR�JR�LQWR�WKH�IDPLO\�EXVLQHVV�JURZLQJ�XS��,�KDYH�RQO\�EHHQ�LQYROYHG�LQ�WKH�EXVLQHVV�IRU����\HDUV�DQG�,�KDG�FRPH�IURP�D�FDUHHU�DV�D�)RUHQVLF�)LQJHU�3ULQW�([SHUW�DQG�,�DP�DOVR�IXOO\�WUDLQHG�LQ�KRPH�HFRQRPLFV�

:KHQ�SHRSOH�OHDUQ�RI�ZKDW�\RXU�XQXVXDO�IDPLO\�WUDGH�LV��ZKDW�NLQG�RI�UHDFWLRQV�GR�\RX�UHFHLYH"�3HRSOH�DUH� IDVFLQDWHG�ZKHQ� WKH\� ILQG�RXW�� 7KHUH�DUH�D� ORW�RI�PLVFRQFHSWLRQV� WKDW� DUH� REYLRXV� WR� VRPHRQH�ZKR�ZRUNV� LQ� WKH�LQGXVWU\�WKDW�DUHQ·W�REYLRXV�WR�HYHU\RQH�HOVH��2QH�RI�WKH�DLPV�IRU�WKH� FRPSDQ\� LV� WR� RSHQ� WKH� EXVLQHVV� XS� WR�PDNH� LW�ZDUP�DQG�FRPIRUWDEOH� WR� WDNH�DZD\� WKH� IHDU� WKDW�SHRSOH�KDYH�� 7KLV�RSHQ�HQYLURQPHQW� LV� FUHDWHG� E\� HQVXULQJ� WKDW� HYHU\� DVSHFW� RI� WKH�DUUDQJLQJ�DQG�WKH�DFWXDO�IXQHUDOV�DUH�YHU\�SHUVRQDO��:KHQ�DUUDQJLQJ�IXQHUDOV� WKHUH�DUH�FRPIRUWDEOH� ORXQJH�DUHDV�DYDLODEOH� IRU� WKLV� WR�WDNH�SODFH��LQ�DGGLWLRQ�WR�WKLV�HYHU\WKLQJ�LV�KDQG�ZULWWHQ�UDWKHU�WKDW�W\SHG�DQG�FOLHQWV�FDQ�WDNH�DV�ORQJ�DV�WKH\�QHHG��DW�WKHLU�RZQ�SDFH�

7KH�8.�LV�EHFRPLQJ�LQFUHDVLQJO\�PXOWL�FXOWXUDO��GR�\RX�DFFRPPRGDWH�IRU�GLIIHUHQW�UHOLJLRQV�RU�YLHZV"7KH�EXVLQHVV�GRHV�FDWHU�IRU�RWKHU�UHOLJLRQV��$V�ORQJ�DV�WKH�WUDGLWLRQV�WKDW�VWHP�IURP�WKDW�UHOLJLRQ�FDQ�EH�DFFRPPRGDWHG�ZH�ZLOO�WU\�WR�FDWHU�WR�WKH�EHVW�RI�WKHLU�DELOLW\��$OVR�PDQ\�IDPLOLHV�QRZ�FKRRVH�WR�KDYH�D�QRQ�UHOLJLRXV�VHUYLFH�IRU�WKHLU�ORYHG�RQH��

'XH�WR�WKH�VHQVLWLYH�QDWXUH�RI�\RXU�ZRUN��LW�PXVW�EH�UHDOO\�KDUG�WR�VXSSRUW�SHRSOH�ZKR�KDYH�MXVW�ORVW�VRPHRQH��'R�\RXU�VWDII�UHFHLYH�PXFK�WUDLQLQJ�IRU�WKLV"2Q� WKH� ZKROH� WKH� FRPSDQ\·V� UHFUXLWPHQW� SURFHVV� ORRNV� LQWR� WKH�FKDUDFWHU�RI�D�SRWHQWLDO�HPSOR\HH�DV�ZHOO�DV�WKH�VNLOOV��:H�UHFHLYH�DSSOLFDWLRQV�IURP�SHRSOH�ZKR�PD\�KDYH�OLPLWHG�VNLOOV�LQ�WKH�ÀHOG�EXW�KDYH� WKH� ULJKW� VHQWLPHQW� DERXW� WKHP�� <RX�PXVW� VWD\� IRFXVHG� DQG�FRPSDVVLRQDWH�LQ�WKLV�OLQH�RI�ZRUN��)DPLOLHV�QHHG�VRPHRQH�WR�JXLGH�WKHP�WKURXJK�WKH�IXQHUDO�DQG�EHUHDYHPHQW�SURFHVV��KHOSLQJ�WKHP�PDNH� WKH� DSSURSULDWH� DUUDQJHPHQWV� DQG� HQVXULQJ� WKH� GD\� ÁRZV�VPRRWKO\��)DPLOLHV�QHHG�XV�WR�EH�FDULQJ�EXW�QRW�HPRWLRQDO��:H�DUH�KHUH�WR�KHOS�DQG�VXSSRUW�WKHP�

,�UHDOO\�OLNHG�WKH�VXJJHVWLRQ�RI�KDYLQJ�EDOORRQV�DW�D�IXQHUDO��LQ�\RXU�´$�&HOHEUDWLRQ�RI�OLIHµ�VHFWLRQ���,W�VHHPV�DSSDUHQW�WKDW�SHRSOH�DUH�EHFRPLQJ�PRUH�RSHQ�WR�PRYLQJ�DZD\�IURP�WUDGLWLRQ��$V�IHVWLYDOV�VXFK�DV�WKH�0H[LFDQ�´GD\�RI�WKH�GHDGµ�KDYH�EHHQ�FUHHSLQJ�RYHU�LQ�WR�WKH�8.�KDYH�\RX�KDG�DQ�LQFUHDVH�LQ�SHRSOH�ZDQWLQJ�OHVV�FRQYHQWLRQDO�IXQHUDOV"3HRSOH�DUH�PRYLQJ�WRZDUGV�DOWHUQDWLYH�IXQHUDOV��QRW�ZHDULQJ�EODFN�LV�D�FRPPRQ�YDULDQW��WKH�RSWLRQ�WR�KDYH�XQFRQYHQWLRQDO�KHDUVHV�LV�DQ�LQFUHDVLQJ�WUHQG�DV�PDQ\�YHKLFOHV�FDQ�EH�FRQYHUWHG�IRU�WKH�RFFDVLRQ��IRU�

H[DPSOH�D�PRWRUF\FOH�KHDUVH��7KHVH�FKDQJHV�VHHP�PRUH�FRPPRQ�DPRQJVW�\RXQJHU�JHQHUDWLRQV�DV�WUDGLWLRQDO�IXQHUDOV�DUH�NHSW�IRU�ROGHU�JHQHUDWLRQV��0XVLF� LV�DOVR� VRPHWKLQJ� WKDW� LV� OHDQLQJ�DZD\� IURP�WUDGLWLRQ��$XVWLQ·V�KDYH�D�ODUJH�GDWDEDVH�RI�PXVLF�WKDW�SHRSOH�FDQ�UHTXHVW�PXVLF�IURP��)DPLOLHV� WRGD\�RIWHQ� VHOHFW� XSOLIWLQJ�PXVLF�ZKLFK�ZLOO� OHDYH� WKHP�IHHOLQJ�PRUH�SRVLWLYH�DERXW�WKH�OLIH�RI�WKHLU�ORYHG�RQH��7KH�PDMRULW\�RI�K\PQV�DYDLODEOH�IRU�VHUYLFHV�DW�+DUZRRG�3DUN�DUH�SURGXFHG�ZLWK�D�FKRUDO�DFFRPSDQLPHQW�� ,Q� WKLV�ZD\��DW� VPDOOHU�IXQHUDOV�ZKHUH�SHRSOH�PD\�QRW�KDYH�WKH�FRQÀGHQFH�WR�VLQJ�LQ�D�VPDOO�JURXS��LW�KHOSV�WR�PDNH�WKHP�IHHO�PRUH�FRPIRUWDEOH��

,W�KDV�EHHQ�UHSRUWHG�WKDW�WKH�QHHG�IRU�ODUJHU�FRIÀQV�KDV�EHHQ�RQ�WKH�LQFUHDVH��SDUWLFXODUO\�LQ�WKH�8�6"�<RXU�VHOHFWLRQ��DPRQJ�WKH�PRUH�WUDGLWLRQDO�ZRRGHQ�FRIÀQV��DOVR�LQFOXGHV�DQ�HFR�IULHQGO\��ELRGHJUDGDEOH�FRIÀQ��'R�\RX�DFFRPPRGDWH�IRU�PRUH�XQXVXDO�FKRLFHV�VXFK�DV�FRORXU�RU�HYHQ�VL]H"&OLHQWV�FDQ�KDYH�DQ\�FRORXU�FRIÀQ�WKH\�ZRXOG�OLNH�WR�KDYH��HYHQ�DQ�RSWLRQ� IRU� LPDJHV� WR�DSSHDU�RQ�FRIÀQV� VXFK�DV�´ÀVKLQJµ�RU�RWKHU�LPDJHV�ZKLFK�V\PEROLVH�D�KREE\�RU�SDVW�WLPH���$�UHDOO\�SRSXODU�FRIÀQ�RSWLRQ� LV� WKH�6RPHUVHW�ZLOORZ�FRIÀQ��ZKLFK� LV� VXLWDEOH�IRU�ERWK�EXULDO�DQG�FUHPDWLRQ��9HU\�RFFDVLRQDOO\�DUH�WKH\�UHTXLUHG�WR�KDYH�D�FDVNHW�RU�ODUJHU�FRIÀQ��

<RX�ZHUH�D�ZLQQHU�RI�DQ�(DVW�RI�(QJODQG�%XVLQHVV�&KDPSLRQV�DZDUG��KRZ�GLG�WKLV�PDNH�\RX�IHHO"7KH�FRPSDQ\�LV�UHDOO\�SURXG�WR�KDYH�ZRQ�WKH������(DVW�RI�(QJODQG�%XVLQHVV�&KDPSLRQV�DZDUG�IRU�6HUYLFH�([FHOOHQFH��,W�ZDV�D�UHDO�ERRVW�IRU�HYHU\RQH�DW�$XVWLQ·V��DQG�HYHU\�HIIRUW�ZDV�PDGH�WR�PDNH�VXUH�DOO�WKH�VWDII�IHOW�D�SDUW�RI�WKLV�DZDUG��6R�PXFK�HIIRUW�LV�SXW�LQWR�FXVWRPHU�VHUYLFH�DQG�PDNLQJ�VXUH�WKDW�HYHU\WKLQJ�LV�DV�SHUIHFW�DV�SRVVLEOH�IRU�FOLHQWV��,W�LV�D�SULYLOHJH�WR�JHW�UHFRJQLWLRQ��7KH�DZDUG�KDV�FHUWDLQO\�UDLVHG�WKH�SURÀOH�RI�WKH�EXVLQHVV�DQG�KDV�JHQ�HUDWHG�ORWV�RI�LQWHUHVW��7KH�EXVLQHVV�KDV�EHHQ�LQXQGDWHG�ZLWK�UHTXHVWV�IRU�SUHVV�UHOHDVHV�DQG�PHVVDJHV�RI�WKDQNV�DQG�FRQJUDWXODWLRQV��

8VXDOO\�SHRSOH�IHHO�DV�WKRXJK�HQWUHSUHQHXUV�DUH�´VWDUW�XSµ�LQGLYLGXDOV�RU�KDYH�WKH�LPDJH�RI�EXVLQHVV�W\FRRQV�LQ�PLQG��$V�\RX�LQKHULWHG�\RXU�UROH�DV�0'�ZLWKLQ�WKH�FRPSDQ\�GR�\RX�IHHO�OLNH�\RX�DUH�DQ�HQWUHSUHQHXU"7KH� WLWOH� RI� HQWUHSUHQHXU� LVQ·W� VRPHWKLQJ� ,� ZRXOG� JLYH� P\VHOI�� EXW�,� FKDQJHG� WKH� IDPLO\� EXVLQHVV�� $� ORW� RI� HIIRUW� KDV� EHHQ� SXW� LQ�WR�XSGDWLQJ�LW�DV�WKH�LQGXVWU\�KDV�EHFRPH�LQFUHDVLQJO\�FRPSHWLWLYH��&OHYHU�ZD\V�RI�PDUNHWLQJ�WKH�EXVLQHVV�KDYH�KDG�WR�EHHQ�WKRXJKW�RI��,�QRZ�QRW�RQO\�DGYHUWLVH�WKURXJK�FRQYHQWLRQDO�FKDQQHOV�VXFK�DV�UDGLR��EXW�DOVR�RQ�URXQGDERXWV��ZKLFK�LV�VRPHWKLQJ�P\�'DG�ZRXOGQ·W�KDYH�GRQH����\HDUV�DJR�

:KDW�KDYH�\RX�JRW�SODQQHG�IRU�\RXU�EXVLQHVV�LQ�����,Q������$XVWLQ·V�LV�DQWLFLSDWLQJ�WKH�ODXQFK�RI�D�QHZ�ZHEVLWH��ZKLFK�ZLOO�LQFOXGH�D�����PLQXWH�YLGHR��LQFOXGLQJ�LQWHUYLHZV��ZKLFK�ZLOO�KHOS�SXW�D�KXPDQ�IURQW�WR�WKH�EXVLQHVV�DQG�KHOS�DOOHYLDWH�VRPH�RI�WKH�SUHFRQ�FHSWLRQV�SHRSOH�KDYH�DERXW�WKH�LQGXVWU\��,Q�DGGLWLRQ�WR�WKLV��+DUZRRG�3DUN� LV� XQGHUJRLQJ� H[WHQVLYH� EXLOGLQJ�ZRUN�ZKLFK�ZLOO� SURYLGH�DGGLWLRQDO�IDFLOLWLHV�IRU�EHUHDYHG�IDPLOLHV��H[WUD�FDU�SDUNLQJ�DQG�D�QHZ�UHVW�IDFLOLW\�7��������������������ZZZ�DXVWLQV�FR�XN

Page 13: The Hertfordshire Business Independent December / January 2012 Issue

6$/(6�7,3�180%(5�����*(7�025(�1(:�&86720(562QH�RI�WKH�HDVLHVW�ZD\V�WR�LQFUHDVH�\RXU�VDOHV�LV�WR�LQFUHDVH�\RXU�QXPEHU�RI�QHZ�FXVWRPHUV���,QFUHDVH�\RXU�SURVSHFWLQJ�DFWLYLWLHV�WR�EULQJ�LQ�WKH�ULJKW�VRUW�RI�QHZ�FXVWRPHUV�WR�VHH�D�TXLFN�LPSURYHPHQW�LQ�\RXU�VDOHV�,Q�RUGHU�WR�PDNH�VXUH�WKH\·UH�WKH�¶ULJKW·�VRUW�RI�FXVWRPHUV��ZK\�QRW�ORRN�DW�WKH�SURÀOH�RI�\RXU�H[LVWLQJ�FXVWRPHU�EDVH"��/RRN�DW�RQHV�WKDW�DUH�WKH�HDVLHVW�WR�GHDO�ZLWK��FRPSODLQ�WKH�OHDVW��SD\�\RX�WKH�PRVW�PRQH\�DQG�VHHP�WR�DSSUHFLDWH�ZKDW�\RX�GR�PRUH�WKDQ�VRPH�RWKHUV�GR�$QG�WKHQ�VHW�RXW�WR�ZLQ�PRUH�RI�WKRVH�VRUWV�RI�FXVWRPHUV�

6$/(6�7,3�180%(5�����6(Ŵ�$1�$'',7,21$/�352'8&7�72�<285�(;,67,1*�&86720(5�%$6(+HUH·V�D�VHFRQG�LGHD�WKDW�\RX�FDQ�XVH�WR�LQFUHDVH�\RXU�VDOHV�ULJKW�QRZ��7KLQN�DERXW�ZKDW�DGGLWLRQDO�SURGXFW��RU�SURGXFWV��\RX�FDQ�VHOO�LQWR�\RXU�H[LVWLQJ�FXVWRPHU�EDVH��7KLV�PD\�PHDQ�LQWURGXFLQJ�D�¶QHZ·�SURGXFW��RU�VLPSO\�ORRNLQJ�DW�ZKLFK�FXVWRPHUV�DUH�QRW�EX\LQJ�(9(5<�SURGXFW�OLQH�\RX�RIIHU��DQG�ORRNLQJ�WR�LQFUHDVH�WKH�UDQJH�RI�LWHPV�\RX�VHOO�WR�HDFK�DFFRXQW�2IWHQ�ZKHQ�,�WDON�WR�%XVLQHVV�2ZQHUV�RU�6DOHVSHRSOH�DERXW�WKLV�DQG�ORRN�DW�WKHLU�SURGXFW�VHW�PRUH�FORVHO\��WKH\·UH�DFWXDOO\�VKRFNHG�KRZ�IHZ�FXVWRPHUV�EX\�PXOWLSOH�SURGXFW�OLQHV�IURP�WKHP���0DNH�VXUH�\RX�GRQ·W�IDOO�LQWR�WKH�VDPH�WUDS«�

6$/(6�7,3�180%(5�����,1&5($6(�<285�35,&(61RZ��ZKHQHYHU�,�PHQWLRQ�WKH�WKLUG�ZD\��,�FDQ�DOPRVW�¶KHDU·�DQ�LQWDNH�RI�EUHDWK�DPRQJVW�WKH�VHPLQDU�DWWHQGHHV��DQG�,�FDQ�LPDJLQH�\RX�WKLQNLQJ�D�VLPLODU�WKLQJ��ULJKW�QRZ���3OHQW\�RI�SHRSOH�WHOO�PH�¶2K�EXW�$QG\��,�FDQ·W�GR�WKDW���0\�FXVWRPHUV�ZRXOGQ·W�DFFHSW�LW·���<HW�ZKHQ�,�VKRZ�WKHP�WKH�SRWHQWLDO�ÀJXUHV��WKH\�VXGGHQO\�FKDQJH�WKHLU�YLHZSRLQW�LQ�WKH�PDMRULW\�RI�FDVHV��%\�LQFUHDVLQJ�\RXU�SULFHV�VOLJKWO\��WKH�WRWDO�SULFH�ZLOO�RQO\�VOLJKWO\�LQFUHDVH��EXW�GHSHQGLQJ�RQ�\RXU�SURÀW�PDUJLQ��\RX�FRXOG�VHH�DQ�LPPHGLDWH�LPSDFW�LQ�\RXU�SURÀWV�²�SDUWLFXODUO\�LI�\RX�LPSOHPHQW�LW�DFURVV�\RXU�HQWLUH�FXVWRPHU�EDVH��RU�ORWV�RI�SHRSOH�EX\�UHJXODUO\�IURP�\RX���:HOO�ZRUWK�FRQVLGHULQJ«�

6$/(6�7,3�180%(5�����,1&5($6(�<285�180%(5�2)�,1&20,1*�Ĵ6$/(6�(148,5,(6ĵ$QRWKHU�ZD\�WR�LQFUHDVH�\RXU�VDOHV�TXLFNO\�LV�WR�WDNH�VWHSV�WR�LQFUHDVH�\RXU�QXPEHU�RI�LQFRPLQJ�VDOHV�HQTXLULHV��,Q�RUGHU�WR�GR�WKLV��\RX�QHHG�WR�XQGHUVWDQG�ZKDW�LV�GULYLQJ�\RXU�LQFRPLQJ�VDOHV�HQTXLULHV�FXUUHQWO\�²�$GYHUWLVLQJ"��0DUNHWLQJ"��1HWZRUNLQJ"��2QOLQH�DQG�6RFLDO�0HGLD"��7KH�DFWLYLW\�RI�\RXU�6DOHV�7HDP":KDWHYHU�LW�LV��LQFUHDVLQJ�ZKDW�LV�ZRUNLQJ�ZLOO�TXLFNO\�LQFUHDVH�\RXU�VDOHV�ÀJXUHV��2I�FRXUVH�\RX�PD\�QHHG�WR�LQYHVW�VRPH�PRQH\�LQ�WKDW�DFWLYLW\�ÀUVW��EXW�GHSHQGLQJ�RQ�WKH�OHQJWK�RI�\RXU�VDOHV�F\FOH��\RX·OO�VHH�D�TXLFN�UHWXUQ�RQ�\RXU�LQYHVWPHQW�

6$/(6�7,3�180%(5�����,03529(�<285�&219(56,21�5$7(6$�IXUWKHU�ZD\�WR�LQFUHDVH�\RXU�VDOHV�ÀJXUHV�IDVW�LV�WR�ORRN�DW�LPSURYLQJ�\RXU�FRQYHUVLRQ�UDWHV���0RVW�SHRSOH�GRQ·W�WUDFN�WKHVH�DFFXUDWHO\��VR�LI�\RX·UH�127�GRLQJ�VR��PDNH�VXUH�\RX�VWDUW�WR�GR�WKLV�VWUDLJKWDZD\�7KH�NH\�FRQYHUVLRQ�UDWHV�WR�ORRN�DW�KHUH�DUH�HQTXLULHV�WR�PHHWLQJV��PHHWLQJV�WR�TXRWHV��DQG�TXRWHV�WR�RUGHUV�IRU�H[DPSOH��,·P�NHHSLQJ�WKLV�WR���WR�NHHS�LW�VLPSOH�IRU�QRZ����

6$/(6�&2/8

01�

,Q�WKLV�DUWLFOH��OHDGLQJ�6DOHV�([SHUW�$QG\�3UHVWRQ�H[SODLQV�WKDW�LI�\RX�ZDQW�PRUH�VDOHV��KHUH�DUH���WKLQJV�\RX�FDQ�GR�«�ULJKW�QRZ«��WR�LQFUHDVH�\RXU�VDOHV���IDVW�«��

��7+,1*6�<28�&$1�'2�72�,1&5($6(�6$/(6�5,*+7�12:ĽĽ

ZZZ�EXVLQHVVLQGHSHQGHQW�FR�XN ��7�����������������PDUN#PDUNHWLQJ]RQH�FR�XN7KH�0DQRU�+RXVH��+LJK�6WUHHW��%XQWLQJIRUG��+HUWV�6*���$%

ZZZ�PDUNHWLQJ]RQH�FR�XN

2XWVRXUFH�

<285�PDUNHWLQJ

IRUVWUDWHJ\������FUHDWLYLW\������UHVXOWV

2QFH�\RX�KDYH�ZRUNHG�RXW�ZKDW�\RXU�FRQYHUVLRQ�UDWHV�DUH��WKH�QH[W�VWHS�LV�WR�LPSURYH�WKHP���E\�EHWWHU�TXDOLÀFDWLRQ�RI�WKH�RSSRUWXQLW\�LQ�WKH�ÀUVW�SODFH��EHWWHU�QHHGV�DQDO\VLV�DQG�EHWWHU�PDQDJHPHQW�RI�WKH�VDOHV�SURFHVV�

)ROORZ�WKH�WLSV�DERYH�DQG�ZDWFK�\RXU�VDOHV�VRDU��,�ORRN�IRUZDUG�WR�KHDULQJ�KRZ�\RX�JHW�RQ««��

$QG\�3UHVWRQ�LV�D�OHDGLQJ�H[SHUW�RQ�6DOHV�DQG�6HOOLQJ��DQG�KHOSV�LQGLYLGXDOV�DQG�FRPSDQLHV�LQFUHDVH�WKHLU�VDOHV���<RX�FDQ�VHH�PRUH�DERXW�$QG\�DWZZZ�DQG\SUHVWRQ�FRP

Page 14: The Hertfordshire Business Independent December / January 2012 Issue

:+$7�,6�57,",W�LV�D�IXQGDPHQWDO�FKDQJH�WR�3D\�$V�<RX�(DUQ��3$<(��UHSRUWLQJ��UHTXLULQJ�DOO�FRPSDQLHV� WR�HOHFWURQLFDOO\� ÀOH�NH\�HPSOR\HH�SD\�DQG� WD[� GDWD�ZLWK� +0� 5HYHQXH��&XVWRPV� �+05&�� DW� WLPH� RI�SD\PHQW�WKURXJK�(OHFWURQLF�'DWD�,QWHUFKDQJH��(',��DQG�HYHQWXDOO\�%DQNHUV·�$XWRPDWHG�&OHDULQJ� 6HUYLFHV� �%$&6��� ,W� LV�GHVLJQHG� WR�HQVXUH�WKDW�+05&�FDQ�WUDFN�PRUH�FORVHO\�SD\�DQG�WD[�DQG�WR�HQVXUH� DFFXUDWH� SD\PHQW� RI� WKH� 8QLYHUVDO� &UHGLW� DQG� RWKHU�EHQHÀWV�� ,W� SXWV� WKH� RQXV� RQ� HPSOR\HUV� WR� DFFXUDWHO\� UHSRUW� DV�ZHOO�DV� UHTXLULQJ�PRUH�GDWD��(PSOR\HUV�ZLOO�DOVR�QHHG� WR� UHYLHZ�DQG� XSGDWH� SURFHVVHV� DQG� SURFHGXUHV�� DV� VRPH� RI� WKHVH�ZLOO�UHTXLUH�FKDQJH��WR�HQVXUH�FRPSOLDQFH�

:+(1�'2(6�,7�$33/<�)520",W�ZLOO� EH�SKDVHG� LQ�EHWZHHQ�$SULO� DQG�2FWREHU� �����KRZHYHU��VRPH�HPSOR\HHV�DUH�WULDOOLQJ�IURP�2FWREHU�������6WHSV�QHHG�WR�EH�WDNHQ�QRZ�WR�DVVHVV�DQG�SODQ�IRU�LPSOHPHQWDWLRQ�

:+$7�$5(�7+(�,03/,&$7,216�)25�0<�25*$1,6$7,21"2UJDQLVDWLRQV� QHHG� WR� ORRN� DW� GDWD�� V\VWHPV� DQG� WD[� ULVN� DQG�FRPSOLDQFH� DUHDV� WR� UHGXFH� ULVN� RI� SHQDOWLHV� IRU� LQ� \HDU� ÀOLQJ�IDLOXUHV� DQG� WKH� DVVRFLDWHG� LPSDFW� IRU� WKH� 6HQLRU� $FFRXQWLQJ�2IÀFHU��6$2��LQFOXGLQJ���([LVWLQJ�EDVH�GDWD�ZLOO�QHHG�WR�EH�FRUUHFW�²�OLNH�HPSOR\HH�GDWD��1DWLRQDO�,QVXUDQFH�QXPEHUV��DGGUHVVHV�HWF������LWHPV�RI�GDWD�ZLOO�QHHG�WR�EH�UHSRUWHG����RI�ZKLFK�DUH�QHZ��6\VWHPV�ZLOO�QHHG�WR�EH�XSGDWHG�WR�DFFRPPRGDWH�QHZ�LQIRU�PDWLRQ��WR�WUDQVIHU�WR�SD\UROO�DQG�WR�SURYLGH�PRUH�JUDQXODULW\�WR�

+05&�RQ�WD[�GHFLVLRQV��6\VWHP�FKDQJHV�QHHG�WR�EH�IDFWRUHG�LQWR�RWKHU�SODQQHG�V\VWHP�FKDQJHV�DQG� ,7� VWUDWHJ\�DQG� UHYLHZ� LPSDFW�RQ�\RXU��UG�SDUW\�SURYLGHU�FRQWUDFWV�DQG�GDWD�SURWHFWLRQ�UHTXLUHPHQWV�� ([LVWLQJ� PDQXDO� V\VWHPV� ZLOO� SUREDEO\� QHHG� WR� EHFRPH�DXWRPDWHG�� &RPSDQLHV� UHSRUWLQJ� XQGHU� WKH� 6$2� UHJLPH� ZLOO� QHHG� WR�FRQVLGHU�ZKDW�DQ�DSSURSULDWH�WD[�DFFRXQWLQJ�DUUDQJHPHQW�ZLOO�ORRN�OLNH�,I�\RX�QHHG�PRUH�GHWDLOV�SOHDVH�FDOO�6WHYH�0F0XOOHQ�²���������������RU�7LP�:DWHUKRXVH�²��������������

7,0(�)25�&203$1,(6�72�*(7�5($/$�UHFHQW�'HORLWWH�+5�IRUXP�GLVFXVVHG�WKH�GHWDLO�DQG�LPSDFW�RI�5HDO�7LPH�,QIRUPDWLRQ��57,��IRU�EXVLQHVV�LQ�WKH�ORFDO�UHJLRQ��7KH�FOHDU�PHVVDJH�LV�WKDW�FRPSDQLHV�QHHG�WR�VWDUW�WKHLU�SUHSDUDWLRQ�HDUO\�

Page 15: The Hertfordshire Business Independent December / January 2012 Issue

021(<

$&&2817$17",I�\RX·UH�D�6ROH�7UDGHU��/LPLWHG�&RPSDQ\�RU�3ULYDWH�,QGLYLGXDODQG�\RX�ZDQW�3HUVRQDO�6HUYLFH�ZLWK�D�6PLOH��VSHDN�WR�XV�

:H·OO�3UHSDUH��6XEPLW�\RXU�$FFRXQWV��7D[�5HWXUQV�2QOLQH�DV�ZHOO�

ZZZ�VNLQQHUDQGFRPSDQ\�FR�XN���KHOS#VNLQQHUDQGFRPSDQ\�FR�XN

,Z�/ŶŶŽǀĂƚĞ�ĂƌĞ�LJŽƵƌ�ŽŶĞ�ƐƚŽƉ�ƐŚŽƉ�ĨŽƌ�Ăůů�LJŽƵƌ�,Z�ŶĞĞĚƐ͘�tĞ�ĐĂŶ�ŚĞůƉ�LJŽƵ�ǁŝƚŚ͖

ͻ� �ŽŶƚƌĂĐƚƐ�ŽĨ�ĞŵƉůŽLJŵĞŶƚͻ� ,ĂŶĚŬƐͻ� WŽůŝĐŝĞƐ�ĂŶĚ�WƌŽĐĞĚƵƌĞƐͻ� �ŽǁŶƐŝnjŝŶŐͻ� �ŝƐƉƵƚĞ�ZĞƐŽůƵƚŝŽŶͻ� KƌŐĂŶŝƐĂƚŝŽŶĂů��ŚĂŶŐĞ

tĞ�ĂůƐŽ�ŚĂǀĞ�ĂŶ�ŝŵƉƌĞƐƐŝǀĞ��ŵƉůŽLJĞĞ��ŶͲŐĂŐĞŵĞŶƚ�WƌŽŐƌĂŵŵĞ�ĨŽƌ�ϮϬϭϮ͕�ǁŚŝĐŚ�ǁŝůů�ĂĚĚ�ǀĂůƵĞ�ĂŶĚ�ĞŶŚĂŶĐĞ�LJŽƵƌ�ďƵƐŝŶĞƐƐ͘

&Žƌ�Ă�ĨƌĞĞ�ĐŽŶƐƵůƚĂƚŝŽŶ͕�ĐĂůů�<ĂƌĞŶ�ŽŶ�ϬϳϳϭϬ�ϱϯϱϮϵϯ�Žƌ�ĞŵĂŝů͗�ŬĂƌĞŶΛŚƌͲŝŶŶŽǀĂƚĞ͘ĐŽŵ

Accountants & Auditors

Tax Advisors

Bookkeeping & Payroll

Corporate Finance

Financial Planning

Come to the professionals with expert knowledge, experience and resources to make a difference.

www.wkhca.co.ukRegistered to carry on audit work and regulated for a range of investment business activities by the Institute of Chartered Accountants in England and Wales. Details about our audit registration can be viewed at www.auditregister.org.uk under reference number C009128098.

Letchworth 01462 687333

Royston 01763 247321

Cambridge 01223 257850

Call your nearest branch for a FREE initial meeting!

Page 16: The Hertfordshire Business Independent December / January 2012 Issue

2%3/,54)/.���4+5��-#$75+�10�#5-+0)�(14�/14'�*'.2�h�

'$47#4;�FNEEU�0'�1(�/;�%1//10�2*4#5'5�+5�6*#6�#5-+0)�(14�*'.2�+5�564'0)6*�#0&�016�#�9'#-0'55X�#0&�6#06#/1706�61�5#;�6*#6�9*#6'8'4�;17�9#06�61�&1�+0�.+('�+5�)1+0)�61�4'37+4'�51/'�(14/�1(�64#+0+0)�#0&�&'8'.12/'06T

2%3/,54)/.���+%*'..'��10'�10�6#-+0)�10�#224'06+%'5�h��#4%*�FNEEU��5�#�;170)�91/'0�+0�$75+0'55� �.'#40'&�#�*7)'�#/1706�Z10�6*'�,1$�X�9*+%*�+5�9*;� �$'.+'8'�#224'06+%'g5*+25�#4'�51�8#.7#$.'T

1(:�<($5ĵ6�5(62/87,216���620(�$'9,&(�)25

2%3/,54)/.���'00+'��10&�5�6+25�(14�57%%'55�h��24+.�FNEEU��1�$'�57%%'55(7.� �&1�016�$'.+'8'�;17�*#8'�61�$'�476*.'55�g�+0�(#%6� �6*+0-�#�.+66.'�*7/+.+6;�#.10)�6*'�9#;�*'.25�#�)4'#6�&'#.T� (�;17�276�;174�*'#46�+061�*7/174X�#0&�#&&4'55�*#4&�*+66+0)�+557'5�9+6*�#�$+6�1(�.#7)*6'4�h�51/'6+/'5�6*#6�+5�6*'�$'56�*'.2�;17�%#0�)'6.

2%3/,54)/.���#4-�7..'4�10�-''2+0)�61�)1#.5�h��#;�FNEEU��;�612�6+2�+5�61�6#-'�#�)11&�.11-�#6�;174�$75+0'55�2.#0�#0&�(+0&�51/'6*+0)�6*#6�914-5T��10�6�.'6�;174�$75+0'55�$'%1/'�#�&4'#/�+&'#.T

2%3/,54)/.���#6'��#44#9#;�10�6*'�37#.+6+'5�4'37+4'&�(14�6*'�$75+0'55�+0&7564;�h��70'�FNEEU��17�0''&�61�(''.�%1/(146#$.'�9+6*�#0�+&'#�#0&�276�;174�*'#46�#0&�517.�+061�6*#6T��.51X�.+56'0+0)�61�':2'465�#0&�#&8+%'�+5�+/2146#06�+0�14&'4�61�(7.(+.�;174�&4'#/�$'%#75'�6*';�-019�9*#6�6*';�4'�&1+0)T

Page 17: The Hertfordshire Business Independent December / January 2012 Issue

ZZZ�EXVLQHVVLQGHSHQGHQW�FR�XN

2%3/,54)/.���7$;��#:�5�6+2�10�.15+0)�6*'�564'55�#0&�.#7)*+0)�/14'�h��%61$'4�FNEEU (�;17�276�;174�*'#46�+061�*7/174X�#0&�#&&4'55�*#4&�*+66+0)�+557'5�9+6*�#�$+6�1(�.#7)*6'4�h�51/'6+/'5�6*#6�+5�6*'�$'56�*'.2�;17�%#0�)'6.

2%3/,54)/.���))+'��%�'0<+'�10�(+0&+0)�;174�(7.(+./'06�h��18'/$'4�FNEEU� �&�5#;�6*'�/156�(7.(+..+0)�2#46�1(�/;�6+/'�10�6*'�5*19�9#5�$'+0)�#$.'�61�*'.2�2'12.'T��0�/#0;�#0�1%%#5+10X�6*'5'�2'12.'�9'4'�+0�6*'�/+&56�1(�#�&'24'55+10�

#0&�%17.&0�6�4'#..;�5''�#�9#;�176�1(�6*'+4�5+67#6+10T��'�9'4'�#$.'�61�)+8'�6*'/�#�.')g72X�51�6*';�%17.&�#%67#..;�5''�+6�9#5�6*'�5#/'�*175'X�6*'+4�$'.10)+0)5X�,756�%.'#0'&T��*'�$'0'(+65�1(�5''+0)�51/'10'�)'07+0'.;�51�*#22;�#0&�-019+0)�;17�2.#;'&�;174�2#46�+0�/#-+0)�6*#6�%*#0%'�+5�6*'�$'56�(''.+0)T�

1(:�<($5ĵ6�5(62/87,216���620(�$'9,&(�)25� ����2%3/,54)/.Å���+%-;��#/$.'610g�10'5�10�/#-+0)�;174�$75+0'55�#�/14'�2'4510#.�#((#+4�h��7.;f�7)756�FNEEU� �#/�#551%+#6'&�56410).;�#0&�4'%1)0+5'&�(14�9'#4+0)�).#55'5T��1�6*+5�9#5�#�56410)�%100'%6+10�(14�/'�61�5'6�72�6*'�4#0)'T

2%3/,54)/.���.4+-#��1*05510�6#.-+0)�#$176�6*'�+/2146#0%'�1(�*#8+0)�#�/1661�h��'26'/$'4�FNEEU�#42'�&+'/X�#.6*17)*� �1(6'0�(14)'6�61�&1�51�/;5'.(^��76�+6�5�+/2146#06T��+('�+5�5*146T��;�(#6*'4�&+'&�#)'&�IG�h�51�+6�5�+/2146#06�61�.+8'�/7%*�#0&�.+8'�9'..T

1(:

�<($

5ĵ6�5(6

2/8

7,216���620(�$'9,&(�)2

5�����

Page 18: The Hertfordshire Business Independent December / January 2012 Issue

�7RQ\�2USKDQRX�²�D�ORFDO�HPSOR\HU�VD\V�´2XU���PHPEHUV�RI�VWDII�ZKR�DUH�FXUUHQWO\�VWXG\LQJ�ZLWK�$$3�DUH�VKRZLQJ�D�PRUH�SRVLWLYH�DQG�FRQÀGHQW�RXWORRN�ZKHQ�SUHVHQWHG�ZLWK�DQ�LVVXH�:H�RSHQO\�HQFRXUDJH�WKLV�DQG�KDYH�QRWHG�D�PRUH�PDWXUH�DWWLWXGH�DV�ZHOO�DV�JUHDWHU�DWWHQWLRQ�WR�GHWDLO��:H�DUH�YHU\�FRQÀGHQW�WKDW�RXU�WKUHH�VWXGHQWV�ZLOO�DFKLHYH�ZKDW�ZH�DUH�H[SHFWLQJ�IURP�WKHP�DQG�DUH�DOUHDG\�PDNLQJ�SODQV�IRU�IXWXUH�GHYHORSPHQWV�µ7RQ\·V�DSSUHQWLFH�'HDQ�VD\V�´,�ZDV�ÀUVW�PDGH�DZDUH�RI�WKH�FRXUVH�ZKHQ�P\�ERVV�SURSRVHG�WKDW�,�HQURO�ZLWK�$$3��$IWHU�GLVFXVVLQJ�WKH�FRXUVH�ZLWK�0LNH�'D\��+HDG�RI�$$3���,�UHDOLVHG�LW�ZDV�DQ�RSSRUWXQLW\�,�FRXOG�QRW�SDVV�XS�DV�LW�RIIHUHG�WKH�$$7�TXDOLÀFDWLRQ�DW�OHYHOV���²���ZLWKLQ�D�WLPHVFDOH�WKDW�VXLWHG�PH��,�IHHO�WKDW�E\�ZRUNLQJ�WZR�GD\V�D�ZHHN�DQG�E\�VWXG\LQJ�WKH�RWKHU���GD\V��DOORZV�PH�WR�XWLOLVH�DQG�SXW�ZKDW�,�KDYH�OHDUQW�LQWR�SUDFWLFH�VWUDLJKW�DZD\�µ�(ULND��RQH�RI�7RQ\·V�RWKHU�DSSUHQWLFHV�VD\V�´,�ÀUVW�GLVFRYHUHG�WKH�$$7�DFFRXQWLQJ�DSSUHQWLFHVKLS�ODVW�\HDU�ZKHQ�,�ZDV�VXSSOLHG�ZLWK�HQRXJK� LQIRUPDWLRQ� WKDW�DSSHDOHG� WR�PH��7KLV�OHG�PH�WR�IROORZ�XS�DQG�ÀQG�HYHQ�PRUH�LQIRUPDWLRQ� DERXW� WKH� FRXUVH�� 2YHU� HPDLO�DQG�WHOHSKRQH�DOO�P\�TXHULHV�DQG�TXHVWLRQV�ZHUH�KDSSLO\�DQVZHUHG�DQG�PRUH�RYHU��E\�SROLWH�KHOSIXO� LQGLYLGXDOV��6LQFH�VWDUWLQJ� WKH�FRXUVH� ,�KDYH� IRXQG� LW�KDV�HQDEOHG�PH� WR�KDYH�D�GHHSHU�XQGHUVWDQGLQJ�RI�ZKDW�,�GR�DW�ZRUN�RQ�D�GD\�WR�GD\�EDVLV��$OVR��ZLWK�WKH�ZRUN�EHLQJ�EURNHQ�GRZQ�LW�LV�HDV\�WR�SLFN�XS�DQG�SXW�LQWR�SUDFWLVH�ULJKW�DZD\�µ6WDQ��WKH�$FDGHP\�0DQDJHU�DW�/HWFKZRUWK�VD\V�´7KH����PRQWK�SURJUDPPH� LV�SRSXODU�ZLWK� WKH� VWXGHQWV�� HPSOR\HUV·� IHHGEDFN�VR� IDU� KDV� EHHQ� YHU\� IDYRXUDEOH�� VRPH� RI�ZKRP� DUH� VR� SOHDVHG� WKH\� KDYH� DVNHG� LI�WKH\�FDQ�SODFH�DQRWKHU�DSSUHQWLFH�

$$7� DUH� DQ� H[FHOOHQW� DZDUGLQJ� ERG\�� WKH\�KDYH�D�YHU\�JRRG�ZHEVLWH�ZLWK�DFFHVV�WR�SOHQW\�RI� VXSSRUWLQJ�PDWHULDOV� IRU�ERWK� WKH� OHDUQHUV�DQG�DFDGHP\�VWDII��+DYLQJ�WKH�PDMRULW\�RI�H[DPV�RQ� OLQH��ZH� UHFHLYH�WKH�UHVXOWV�DOPRVW�LPPHGLDWHO\��ZKLFK�LV�PXFK�IDVWHU�WKDQ�WKH�ROG�V\VWHP�µ

$$3�RSHUDWHV�WKURXJKRXW�WKH�\HDU�ZLWK�LQWDNHV�LQ�0DUFK��-XO\��6HSWHPEHU�DQG�'HFHPEHU��SOHDVH�UHIHU�WR�RXU�ZHEVLWH�IRU�PRUH�LQIRUPDWLRQ��ZZZ�DFFRXQWLQJDSSUHQWLFHVKLSV�FR�XN

7KH�$FFRXQWLQJ�$FDGHP\�3DUWQHUVKLS� �$$3�� LV� WKH�ÀUVW�RI� LWV�NLQG��DQG�KDV� VWDUWHG�KHUH� LQ�+HUWIRUGVKLUH�ZLWK�DFDGHPLHV� LQ�6W�$OEDQV�DQG�/HWFKZRUWK��ERWK� LQFRUSRUDWHG� LQWR� WKH� ORFDO�FROOHJHV��$$3� LV� IRFXVVHG�RQ�DSSUHQWLFHVKLSV�IRU�\RXQJ�SHRSOH�ZDQWLQJ�WR�HQWHU�WKH�ZRUOG�RI�DFFRXQWDQF\�$WWUDFWLQJ�LQWHUHVW�IURP�OHDUQHUV�DQG�HPSOR\HUV��WKLV�IRXUWHHQ�PRQWK�DSSUHQWLFHVKLS�KDV����OHDUQHUV�DOUHDG\�RQ�SURJUDPPH��ZLWK�D�IXUWKHU����VWDUWLQJ�EHIRUH�&KULVWPDV�

$&&2817,1*�$&$'(0<

,�VWDUWHG�WKH�DFFRXQWLQJ�DFDGHP\�ZKHQ�,�ZDV����DQG�,�KDG�ÀUVW�KHDUG�RI�WKHP�ZKHQ�P\�ERVV�DVNHG�PH�LI�,�ZRXOG�OLNH�WR�GR�WKH�FRXUVH��$IWHU�PHHWLQJ�ZLWK�0LNH��,�GHFLGHG�WKDW�LW�ZDV�WKH�FRXUVH�IRU�PH��DV�LW�RIIHUV�OHYHO���WR���RI�WKH�$$7�LQ�D�VKRUW�DQG�XQLTXH�ZD\��,�IHHO�WKDW�WKH�FRXUVH�LV�YHU\�JRRG�ZD\�WR�JDLQ�P\�TXDOLÀFDWLRQV��

KDYLQJ�EHHQ�RQ�WKH�FRXUVH�IRU���PRQWKV�QRZ��,�GR�IHHO�WKDW�WKH�FRXUVH�LV�QRW�IRU�MXVW�DQ\RQH���,�IHHO�WKDW�\RX�KDYH�WR�KDYH�WKH�ULJKW�DWWLWXGH�DQG�ZLOOLQJQHVV�WR�OHDUQ��RWKHUZLVH�\RX�ZLOO�IDOO�EHKLQG��,�DOVR�IHHO�WKDW�WKH�FRXUVH�ZRUNV�UHDOO\�ZHOO�DV�,�ZRUN�IRU���GD\V�D�ZHHN�DQG�GR�WKH�FRXUVH�WKH�RWKHU����WKLV�PHDQV�WKDW�,�FDQ�HLWKHU�SXW�ZKDW�,�KDYH�OHDUQW�LQWR�SUDFWLFH�RU�GLVFXVV�GLIIHUHQW�PDWWHUV�ZLWK�P\�ERVV�RU�FROOHDJXHV�ZKR�DUH�DOVR�RQ�WKH�FRXUVH�

-RH�:LOFR[�����7RQ\�2USKDQRX�DQG�$VVRFLDWHV�/LPLWHG

$'9(5

7,6(0

(17�)($785(

Page 19: The Hertfordshire Business Independent December / January 2012 Issue

('8&$7,21��75$,1,1*

$PURQ·V�6FKRRO�RI�6HZLQJ��ZKLFK�ZDV� ODXQFKHG�HDUOLHU�WKLV�\HDU��LV�RQ�D�PLVVLRQ�WR�EULQJ�EDFN�WKH�MR\�RI�VHZLQJ�WR�WKH�KHDUW�RI�WKH�%ULWLVK�&XOWXUH��%DVHG�LQ�/HWFKZRUWK��LW�LV�WKH�RQO\�VFKRRO�RI�LWV�NLQG�LQ�+HUWIRUGVKLUH��DQG�LWV�IRXQGHU�DQG�SULQFLSDO�1RUPD�+XWFKLQVRQ�5H�JDXOW��KDV�D�ZHDOWK�RI�H[SHULHQFH�LQ�WKH�LQGXVWU\��+HU�NQRZOHGJH��VNLOOV��SDVVLRQ�DQG�H[SHULHQFH�OHQG�WR�WKRVH�WKDW�HQURO�LQ�WKH�VFKRRO�DQ�H[SHULHQFH�WKDW�ZLOO�ODVW�WKHP�D�OLIH�WLPH�$PURQ·V�6FKRRO�RI�6HZLQJV�PDLQ�DLP�LV�WR�DGGUHVV�WKH�ODFN�RI�EDVLF�VHZLQJ� VNLOOV� LQ�%ULWDLQ� WRGD\�DQG�KHOS�EULGJH� WKH�KXJH� VNLOOV�JDS�LQ�WKH� LQGXVWU\�DQG�WKH\�RIIHU�D�UDQJH�RI�FRXUVHV�WR�KHOS�GR�WKLV��:KHWKHU�\RX�DUH�D�EHJLQQHU��RU�ZHOO�DGYDQFHG�LQ�WKH�DUW�RI�VHZ�LQJ��WKHUH�LV�VRPHWKLQJ�IRU�HYHU\RQH�&KRRVH�IURP���6KRUW�FRXUVHV���RQH��WZR��WKUHH�RU�ÀYH�GD\V��$PURQ·V�6HZLQJ�&DIH��KHOG�HYHU\�IRXUWK�)ULGD\���$PURQ·V�%HVSRNH�&RXWXUH���5HQW�D�WDEOH�FKDLU��*LIW�YRXFKHUV)RU�IXUWKHU�LQIRUPDWLRQ�DERXW�$PURQ·V�6FKRRO�RI�6HZLQJ��RU�DQ\�RI�WKH�FRXUVHV�RQ�RIIHU��SOHDVH�FDOO���������������RU�YLVLW�ZZZ�DPURQVVFKRRORIVHZLQJ�FR�XN��

/($51�$�1(:�6.,Ŵ�)25�����

AMRON'S SCHOOL OF SEWINGBizspace | Pixmore Avenue

Letchworth | SG6 1JG

07975 [email protected]

www.amronsschoolofsewing.co.uk

20%DISCOUNT

on all bookings made in

December and January

when you bring this

voucher!!

Courses tailored to meet you where you are:from beginners to advanced

Enjoy structured and fun lessons in a well equippedenvironment.

$PURQĵV�DUH�DOVR�RIIHULQJ�7KH�+%,�UHDGHUV�D�����GLVFRXQW�RQ�DOO�RQH�WR�WKUHH�GD\�FRXUVHV��-XVW�PHQWLRQ�7KH�+%,��

2IIHU�HQGV����-DQXDU\�������

1(:�)25�����*LYH�\RXU�EXVLQHVV�WKH�NLFNVWDUW�WKDW�LW�GHVHUYHV�WKLV�1HZ�<HDU�DQG�WDNH�DGYDQWDJH�RI�RXU�EUDQG�QHZ��FRVW�HIIHFWLYH�DGYHUWLVLQJ�SDFNDJHV�

),1'�287�+2:�:(�&$1�+(/3�<28�*$,1�1(:�&86720(56�$1'�(1+$1&(�<285�%86,1(66�35(6(1&(�$021*67�7+(�&2817<�$1'�67$1'287�)520�<285�&203(7,7256

7KH�+HUWIRUGVKLUH�%XVLQHVV�,QGHSHQGHQW�LV�VHHQ�E\�RYHU��������5($'(56�LQFOXGLQJ�WKH�

&(26�2)�7+(�723�����&203$1,(6�,1�+(57)25'6+,5(�

)RU�PRUH�LQIRUPDWLRQ�FRQWDFW�RQH�RI�RXU�$FFRXQW�0DQDJHUV�QRZ�RQ

�������������

ķ+H�ZKR�VWRSV�DGYHUWLVLQJ�WR�WU\�DQG�VDYH�PRQH\�FRXOG�MXVW�DV�HDVLO\�VWRS�KLV�FORFN�WR�WU\�DQG�VDYH�WLPH�ĸ

� +HQU\�)RUG������������

Page 20: The Hertfordshire Business Independent December / January 2012 Issue

$'9(5

7,6(0

(17�)($785(

$�&/$66,&�23325781,7<�+HUWIRUG�EDVHG�(YDQWD�0RWRU�&RPSDQ\�UHFUHDWHV�FODVVLF�PRWRU�FDUV�WR� LQGLYLGXDO�FOLHQW�VSHFLÀFDWLRQ��IRFXVLQJ�PDLQO\�RQ�$VWRQ�0DUWLQV���7KH�FRPSDQ\�KDV�UHFHQWO\�WDNHQ�RQ��DQ�$SSUHQWLFH��0LFKDHO�<RXQJ��WR�KHOS�HQVXUH�D�VNLOOHG�IXWXUH�ZRUNIRUFH��0LFKDHO�LV�VWXG\LQJ�IRU�D�/HYHO���&HUWLÀFDWH�LQ�0DLQWHQDQFH��5HSDLU�DW�1RUWK�+HUWIRUGVKLUH�&ROOHJH·V�6WHYHQDJH�6NLOOV�&HQWUH�6XUURXQGHG�E\�$VWRQ�0DUWLQV�LQ�YDU\LQJ�VWDJHV�RI�FRPSOHWLRQ��0LFKDHO������H[SODLQHG���´%HLQJ�D�PHPEHU�RI�WKLV�WHDP�PHDQV�,�DP�OHDUQLQJ�KRZ�WR�EH�D�VSHFLDOLVW�DV�ZHOO�DV�JDLQLQJ�WKH�HVVHQWLDO�WHFKQLFDO�VNLOOV�QHHGHG�WR�ZRUN�LQ�WKH�PRWRU�YHKLFOH�LQGXVWU\�µ0'�$QWKRQ\��$QW��$QVWHDG�VD\V��´0LFKDHO�VWRRG�RXW�KHDG�DQG�VKRXOGHUV� DERYH�PRUH� WKDQ� ��� DSSOLFDQWV�� ,� ZDVQ·W� ORRNLQJ�VSHFLÀFDOO\�IRU�WHFKQLFDO�EULOOLDQFH��EXW�JHQXLQH�PRWLYDWLRQ�WR�VXFFHHG�LQ�WKLV�VSHFLDOLVHG�EXVLQHVV���ZKLFK�0LFKDHO�KDV��:KDWHYHU�KDSSHQV�DIWHU�KLV�$SSUHQWLFHVKLS��ZKHWKHU�KH�VWD\V�RU�PRYHV�RQ��KH�ZLOO�KDYH�D�XQLTXH�IRXQGDWLRQ�IRU�WKH�QH[W�VWHS�RI�KLV�FDUHHU�µ

$335(17,&(6+,36*22'�)25�7+(6(�%86,1(66(6

%8,/',1*�$�7($0�$7�+(57)25'6+,5(�632576�9,Ŵ$*(7KH� +HUWIRUGVKLUH� 6SRUWV� 9LOODJH� �+69�� DW� WKH�8QLYHUVLW\�RI�+HUWIRUGVKLUH�KDV�H[WHQVLYH�IDFLOLWLHV�WKDW� DUH� RSHQ� WR� VWXGHQWV�� VWDII� DQG� WKH�ORFDO�FRPPXQLW\��(DFK�\HDU�WKH�+69�WDNHV�WKUHH�6SRUWV� DQG� /HLVXUH� $SSUHQWLFHV�� UHFUXLWHG� LQ�FRQMXQFWLRQ�ZLWK�WKH�6SRUWV�$FDGHP\�RI�1RUWK�+HUWIRUGVKLUH�&ROOHJH��%HWK� 6WDFH\�� ���� VWXGLHG� D� %7(&� 1DWLRQDO�'LSORPD�LQ�6SRUW�DW�1+&�DQG�LV�QRZ�D�IXOO�WLPH�'XW\� $VVLVWDQW�� %XEEOLQJ� ZLWK� HQWKXVLDVP�� VKH�H[SODLQV��´,�KDG�WKH�RSSRUWXQLW\�WR�JR�WR�XQL�EXW�FKRVH�WR�WDNH�WKH�$SSUHQWLFHVKLS�SDWK��OHDUQLQJ�DQG�HDUQLQJ�D�OLYLQJ��,·YH�KDG�D�IDQWDVWLF�\HDU��,�SODQ�WR�VWD\�DQG�ZRUN�P\�ZD\�WR�WKH�WRS�µ.DUO�$OOHQ��+69·V�2SHUDWLRQ�0DQDJHU��H[SODLQV��´:H�DVN�D�ORW�RI�RXU�$SSUHQWLFHV�EXW��LQ�UHWXUQ��ZH� JLYH� WKHP� HYHU\� VXSSRUW�� 7KLV� LQFOXGHV� D�EDVLF� VDODU\� SOXV� RYHUWLPH� DQG�� D� FRQWLQXDO�SURJUDPPH� RI� ZRUN� H[SHULHQFH� DQG� ZRUN�EDVHG�OHDUQLQJ��:H�ZDQW�SHRSOH�ZKR�ZLOO�JURZ�DQG� VWD\�ZLWK� XV�DQG� YLHZ�$SSUHQWLFHVKLSV�DV�D�\HDU�ORQJ� LQWHUYLHZ�� (YHQ� LI�ZH�KDYH�QR�LPPHGLDWH�RSHQLQJV�ZH�GR�HYHU\WKLQJ�ZH�FDQ�WR�KHOS�WKHP�VWD\�LQ�WKH�LQGXVWU\�µ

,·YH�KDG�D�IDQWDVWLF�\HDU��DQG�D�MRE�,�ORYH�ZLWK�SHRSOH�ZKR�KDYH�KHOSHGPH�HYHU\�VWHS�RI�WKH�ZD\�

&DOO��������������RU�HPDLO�EXVLQHVV#QKF�DF�XN�WR�ÀQG�RXW�KRZ�WR�VHW�XS�DQ�$SSUHQWLFHVKLS�VFKHPH�IRU�QHZ�HPSOR\HHV�RU�H[LVWLQJ�VWDII�

*ROGVPLWK�&HQWUH�IRU�%XVLQHVV�²�SDUW�RI�WKH�1RUWK�+HUWIRUGVKLUH�&ROOHJH�*URXS%URDGZD\��/HWFKZRUWK�*DUGHQ�&LW\��+HUWIRUGVKLUH��6*���4-ZZZ�DSSUHQWLFHVKLSV�QKF�DF�XN

Page 21: The Hertfordshire Business Independent December / January 2012 Issue

%2267�<285�352),/(�63(&,$/

3������/22.,1*�7+(�3$577KH�,PSRUWDQFH�RI�D�*RRG�+HDG�6KRW���%\�+DQQDK�&RX]HQV�3KRWRJUDSK\�

3������:(%�$33($/�$Q�,QWHUYLHZ�ZLWK�.HOO\�0ROVRQ

3�����0$.(������$�<($5�72�%2267�<285�&20081,&$7,216$GYLFH�IURP�%ODFNELUG�&RPPXQLFDWLRQV

3�����($51,1*�)520�63($.,1*7RS�WLSV�IURP�6WDQOH\�-DFNVRQ

%2267�<285�352),/(�63(&,$/

��

Page 22: The Hertfordshire Business Independent December / January 2012 Issue

´3KRWRJUDSK\�KDV�EHHQ�RQH�RI�P\�SDVVLRQV�VLQFH�,�ZDV�\RXQJ�DQG�,�MXVW�ORYH�WKH�YDULHW\�WKDW�\RX�JHW� IURP�LWµ�VD\V�+DQQDK��´,·G� MXVW�FRPH� EDFN� IURP� 1HZ� =HDODQG� DQG� DIWHU�EHLQJ� VHOI�HPSOR\HG� RYHU� WKHUH� ,� IRXQG� LW�YHU\�VWUDQJH�WR�UHWXUQ�WR�WKH�8.�DQG�ZRUN�IRU�VRPHERG\�HOVH�µ�:LWK� KHU� H[WHQVLYH� FDUHHU� LQ� SKRWRJUDSK\�DQG�DIWHU�DOPRVW�WHQ�\HDUV�RI�H[SHULHQFH�ZRUN�LQJ�ZLWK� HYHU\WKLQJ� IURP� IDPLO\� SRUWUDLWV� WR�FRUSRUDWH�LPDJHV��VKH�LV�FHUWDLQO\�WKH�EHVW�SHUVRQ�WR�VSHDN�WR�DERXW�FKRRVLQJ�WKH�ULJKW�FRUSRUDWH�VKRW��6R�ZKDW� LV� LW� WKDW�EXVLQHVVHV�QHHG� WR�GR� WR�PDNH� VXUH� WKH\� JHW� LW� ULJKW�� DQG� ZK\� LV�FUHDWLQJ�WKDW�ULJKW�LPDJH�LV�VR�LPSRUWDQW"�´&HUWDLQO\� LQ� WKLV� GD\� LQ� DJH�� LW� LV� YHU\�FRPPRQ� IRU� FXVWRPHUV� WR� GR� ORWV� RI�UHVHDUFK�DERXW�\RXU�EUDQG�EHIRUH�WKH\�EX\�IURP�\RX��:KDW�ZLOO� EH� WKH� ÀUVW� SODFH� WKH\�FKHFN"� 2QOLQH� RI� FRXUVH�� <RXU� FXVWRPHUV�DUH� OLNHO\� WR�FRPH�DFURVV�\RXU�ZHEVLWH��RU�\RXU�VRFLDO�PHGLD�SDJHV�VXFK�DV�7ZLWWHU�RU�/LQNHG,Q�� DQG� \RX�ZDQW� WR�PDNH� VXUH� WKDW�\RX�DUH�FUHDWLQJ� WKH� ULJKW� LPSUHVVLRQ� IURP�WKH�JHW�JR�µµ.HHSLQJ� FRPSHWLWRUV� LQ� PLQG� DV� ZHOO�� DV�D� FXVWRPHU� VHDUFKLQJ� IRU� D� SURGXFW� \RX�PLJKW� QRW� DOZD\V� EH� DIWHU� WKH� EHVW� SULFH��$V� ZH� NQRZ� LQ� EXVLQHVV�� SHRSOH� RIWHQ� JR�IRU� UHSXWDWLRQ�DQG�SURGXFW�RYHU�SULFH�DQG�FXVWRPHUV�ZLOO�SD\�PRUH� IRU�D� VHUYLFH� WKDW�WKH\� NQRZ� WKH\�ZLOO� EH�SOHDVHG�ZLWK�� <RXU�UHSXWDWLRQ� LV�DOVR�YHU\� OLNHO\� WR�VHFXUH�\RX�WKDW�UHWXUQ�WLFNHW�ZLWK�WKDW�FXVWRPHU�DQG�WKH�ELJJHU�\RXU�EDVH�RI� OR\DO�FXVWRPHUV� LV�� WKH�EHWWHU�µ

62�:+$7�,6�+$11$+ĵ6�6(&5(7�72�),1',1*�7+$7�3(5)(&7�,0$*("�´:HOO�� IRU�PH�� LW� LV� DOO� DERXW� XQGHUVWDQGLQJ�ZKDW�RXU�FOLHQWV�ZDQW��,�SUHIHU�WR�LQWURGXFH�D�UHOD[HG�DWPRVSKHUH��EHFDXVH�,�TXLWH�RIWHQ�ÀQG� WKDW� SURIHVVLRQDO� FOLHQWV� FRPH� WR� PH�EHFDXVH�WKH\�KDYH�WR�EH�SKRWRJUDSKHG�IRU�D�ZHEVLWH�DQG�XVXDOO\�WKH\�GRQ·W�OLNH�EHLQJ�LQ�IURQW�RI�WKH�OHQV��,W�FDQ�EH�TXLWH�LQWLPLGDWLQJ�LI�\RX� DUH� QRW� XVHG� LW�� DQG� LI� \RX� DUH� MXVW�H[WUD� QHUYRXV� EHFDXVH� \RX� ZDQW� WR� JHW�WKDW� SHUIHFW� VKRW�� WKHQ� WKHUH� LV� RIWHQ� TXLWH�D�ELW�RI�SUHVVXUH��$�VLPSOH�ODXJK�DQG�D�MRNH�WR� UHOD[� WKH� DWPRVSKHUH� RIWHQ�PHDQV� WKDW�SHRSOH·V� QDWXUDO� ZDUPWK� VKLQHV� WKURXJK�DQG�WKHLU�SHUVRQDOLW\�WKHQ�EHFRPHV�SUHVHQW�

LQ� WKH� SKRWRJUDSK��7KRVH� DUH� WKH� EHVW�RQHV�µ,W� LV� GHÀQLWHO\� WUXH� WR�VD\� WKDW� FXVWRPHUV�DUH� RIWHQ� IDFHG� ZLWK�

D� VHD�RI� FKRLFH�ZKHQ� LW� FRPHV� WR�FKRRVLQJ�D� VXSSOLHU� VR� HYHU\WKLQJ� FRXQWV� ZKHQ� LW�FRPHV�WR�VWDQGLQJ�RXW�IURP�WKH�FURZG�DQG�GHÀQLQJ�\RXUVHOI�IURP�WKH�FRPSHWLWLRQ��,Q�WKH�RQOLQH� DJH�� SHRSOH� GRQ·W� KDYH� WR� SLFN� XS�WKH� SKRQH� DQ\PRUH� DQG� ZKHQ� VXUÀQJ� WKH�ZHE�LV�EHFRPLQJ�PRUH�DQG�PRUH�FRQYHQLHQW�WKURXJK� VPDUWSKRQH� DFFHVV�� WKHQ� KDYLQJ�DQ�RQOLQH�SUHVHQFH�LV�EHFRPLQJ�HYHQ�PRUH�LPSRUWDQW�WKDQ�RIÁLQH�-XVW� WKLQN�DERXW� VRPH�RI�\RXU�RZQ�H[SHUL�HQFHV� ZLWK� EXVLQHVVHV�� :KDW� PDGH� \RX�FKRRVH�WKHP"�:K\"��'LG�\RX�KDYH� WR�FKRRVH�EHWZHHQ� WKUHH�RU�IRXU�SRWHQWLDO�VXSSOLHUV�DQG�LI�FRVW�ZDVQ·W�D�IDFWRU� LQ�PDNLQJ� \RXU� ÀQDO� GHFLVLRQ�� ZKDW�ZDV"´$� JRRG� KHDGVKRW� LV� SUREDEO\� PRUH�LPSRUWDQW�QRZ�WKDQ� LW�KDV�HYHU�EHHQµ�+DQQDK�VDLG��́ %HIRUH�WKH�LQWHUQHW��WKHUH�ZDVQ·W�PXFK�VFRSH� IRU� SHRSOH� WR� VHH� \RXU� SKRWRJUDSK�DQG�LW�ZDV�PRUH�OLNHO\�WKDW�WKH\�ZRXOG�PHHW�\RX� LQ� SHUVRQ�� %XW� WRGD\� \RXU� KHDG� VKRW�LV�PRVW� OLNHO\� WR�SURMHFW�DQ� LPDJH�RI�\RXU�VHOI�DQG�WKH� LPDJH�RI�\RXU�FRPSDQ\� ORQJ�EHIRUH�\RX�HYHU�PHHW�\RXU�FXVWRPHU� LQ�SHUVRQ�µ,Q� WKH�FRUSRUDWH� OLQH�RI�ZRUN�� LW� LV� IDLU� WR�VD\� WKDW� WKLV� LV�PRUH� OLNHO\� WR�DIIHFW�FXV�WRPHU� DQG� EXVLQHVV� UHODWLRQVKLSV� PRUH�WKDQ�D�QRQ�FRUSRUDWH� LPDJH��EXW� LW� LV� VWLOO�MXVW�DV�LPSRUWDQW�WR�+DQQDK�WKDW�WKHLU�LQGL�YLGXDO�PHVVDJH�JHWV�DFURVV�´$� SKRWR� RI� D� ÀWQHVV� WUDLQHU� LV� SUREDEO\�JRLQJ� WR� EH� YHU\� GLIIHUHQW� WR� DQ� LPDJH� RI�D� ODZ\HUµ��+DQQDK�H[SODLQV�� ´EXW� WKH\�DUH�ERWK� VWLOO� EXVLQHVVHV�� DQG� WKRVH� EXVLQHVVHV�DUH� JRLQJ� WR� EH� MXVW� DV� LPSRUWDQW� RQ� DQ�HTXDO� VFDOH� WR� WKH�SHUVRQ� WKDW�RZQV� WKHP��6R�,�ZRXOG�SUREDEO\�IRFXV�WKHLU�SKRWRJUDSK\�RQ� WRWDOO\� GLIIHUHQW� RXWFRPHV�� EXW� LW� LV� VWLOO�LPSRUWDQW�WKDW�WKH\�SURMHFW�WKH�ULJKW�LPDJH�µ,W�LV�WUXH�WR�VD\�WKDW�ERWK�RI�WKHVH�EXVLQHVVHV�WKDW� +DQQDK� PHQWLRQV� ZLOO� EH� WDUJHWLQJ�GLIIHUHQW� FXVWRPHUV� RQ� GLIIHUHQW� OHYHOV�� 6R�D�KHDG�VKRW�FDQ�UHDOO\�EH�WRWDOO\� LQGLYLGXDO�DQG� YHU\� PXFK� WDLORUHG� WR� WKHLU� VSHFLÀF�QHHGV�:KHQ� \RX� WKLQN� EDFN� DERXW� \RXU� H[SHUL�HQFHV��LW�LV�WUXH�WKDW�ZKHWKHU�ZH�OLNH�LW�RU�QRW��ZH�MXGJH�FRPSDQLHV�WKURXJK�WKHLU�ZHEVLWHV�DQG�WKHLU�LPDJH��(VSHFLDOO\�LI�ZH�DUH�ORRNLQJ�WR�WKDW�FRPSDQ\�WR�UHSUHVHQW�RXU�RZQ�WKURXJK�DGYHUWLVLQJ�HWF�6R�PDNH�VXUH� WKDW�\RX�JHW�\RXU�KHDG�VKRW�ULJKW�DV�LW�FRXOG�EH�WKH�GLIIHUHQFH�EHWZHHQ�DWWUDFWLQJ�\RXU�FXVWRPHUV�DQG�WXUQLQJ�WKHP�DZD\�

,I�\RX�DUH� WKLQNLQJ�DERXW�ERRVWLQJ�\RXU�SURÀOH� LQ�������\RX·OO�QHHG�WR�JLYH�VRPH�WKRXJKW�WR�WKH�SLFWXUHV�\RX�DUH�XVLQJ��DQG�ZKHWKHU�WKH\�DUH�VHQGLQJ� RXW� WKH� ULJKW�PHVVDJHV� WR� \RXU� SRWHQWLDO� FXVWRPHUV�� 7R� KHOS�XQGHUVWDQG� WKLV�D� OLWWOH�EHWWHU��ZH�GHFLGHG� WR�SLFN� WKH�EUDLQV�RI� ORFDO�SKRWRJUDSKHU�����\HDU�ROG�+DQQDK�&RX]HQV��ZKR�VHW�XS�KHU�RZQ�SKR�WRJUDSK\�EXVLQHVV�DW�MXVW�����:H�FDXJKW�XS�ZLWK�+DQQDK�DW�KHU�VWXGLR�LQ�6W�$OEDQV��VKH�RZQV�RQH�LQ�&XIÁH\�WRR���

3,&785(�3(5)(&77+(�,03257$1&(�2)�$�*22'�3+272*5$3+�,1�%86,1(66

��

Page 23: The Hertfordshire Business Independent December / January 2012 Issue

%2267�<285�352),/(�63(&,$/

%2267�<285�352),/(�63(&,$/

$�JRRG�KHDGVKRW�LV�SUREDEO\�PRUH�LPSRUWDQW�

QRZ�WKDQ�LW�KDV�HYHU�EHHQ���

���WRGD\�\RXU�KHDG�VKRW�LV�PRVW�OLNHO\�WR�SURMHFW�DQ�LPDJH�RI�\RXUVHOI�DQG�WKH�

LPDJH�RI�\RXU�FRPSDQ\�ORQJ�EHIRUH�\RX�HYHU�PHHW�\RXU�FXVWRPHU�LQ�SHUVRQ�µ

��ZZZ�EXVLQHVVLQGHSHQGHQW�FR�XN

Page 24: The Hertfordshire Business Independent December / January 2012 Issue

:KDW·V�\RXU�EDFNJURXQG�ZKHQ�LW�FRPHV�WR�ZHE�GHYHORSPHQW�DQG�GHVLJQ"0\�EDFNJURXQG�KDV�EHHQ�TXLWH�YDULHG�LQ�WKH�SDVW��VRPHWKLQJ�WKDW�,�VHW�RXW�WR�DFKLHYH�VR�WKDW�,�KDG�D�PL[HG�EDJ�RI�VNLOOV�WR�WDNH�LQWR�UXQQLQJ�P\�RZQ�EXVLQHVV��,·YH�KHOG�D�YDULHW\�RI�SRVLWLRQV�IURP�-XQLRU�'HVLJQHU�IRU�DQ�DGYHUWLVLQJ�DJHQF\��326��SDFNDJLQJ�GHVLJQHU�IRU�D�VSHFLDOLVW�SDFNDJLQJ�FRPSD�Q\��WR�6HQLRU�'HVLJQHU�DW�L6KRS�ZKHUH�,�UHDOO\�KRQHG�P\�VNLOOV�LQ�GHVLJQ�LQJ�DQG�XQGHUVWDQGLQJ�H&RPPHUFH�ZHEVLWHV��,Q�WKH�UROH�,�ZDV�WHDPHG�ZLWK�D�GHYHORSHU�VR�,�JDLQHG�D�GHHS�XQGHUVWDQGLQJ�RI�KRZ�WKH�GHYHO�RSPHQW�DQG�IXQFWLRQDOLW\�RI�WKH�VLWHV�ZRUNHG��RQ�WRS�RI� OHDUQLQJ�KRZ�EHVW�WR�GHVLJQ�D�VLWH�IRU�LQFUHDVHG�VDOHV�DQG�LPSURYHG�XVDELOLW\�5XEEHU�&KHHVH�KDYH�EHHQ�LQYROYHG�ZLWK�WKH�GHVLJQ��GHYHORSPHQW�RI�D�QXPEHU�RI�KLJK�SURÀOH�H&RPPHUFH�VLWHV�LQYRLFLQJ�&OLFN'HQWDO�FRP��-R-LQJOHV�FRP��*RRG+RPHV�QHW�DQG�&RPSXWHU$FWLYH�'LUHFW�FR�XN

<RX·YH�ZRUNHG�RQ� ORWV�RI�ZHEVLWHV� LQ�\RXU�FDUHHU��:KDW� DUH� WKH� PRVW� FRPPRQ� PLVWDNHV�SUREOHPV�\RX�FRPH�DFURVV�ZLWK�FRPSDQ\�ZHEVLWHV"7KH�WKUHH�WRS�RQHV�IRU�XV�DUH����8QFOHDU��QRQ�H[LVWHQW�RU�XQ�UHDOLVWLF�REMHFWLYHV�IRU�WKH�ZHEVLWH��%HIRUH�\RX�HYHQ�VWDUW�WR�ORRN�DW�GHYHORSLQJ�D�ZHEVLWH�\RX�VKRXOG�XQGHU�VWDQG�ZKDW�\RX�QHHG�LW�IRU��ZKDW�\RX�ZDQW�LW�WR�GR�DQG�ZKDW�\RX�ZDQW�WR�DFKLHYH�IURP�LW��,·YH�KHDUG�´ZH�QHHG�D�ZHEVLWH�WR�JHW�PRUH�EXVLQHVVµ�RU�´ZKHQ�ZH�KDYH�RXU�VLWH�*RRJOH�ZLOO�VHQG�XV�D�ORDG�RI�ZRUNµ���,�ZLVK�LW�ZDV�WKDW�HDV\�����/DFN�RI�XSGDWHV��:HEVLWHV�WKDW�KDYH�D�¶ODWHVW�QHZV·�VHFWLRQ�RU�EORJ�WKDW�KDYHQ·W�EHHQ�XSGDWHG�IRU�PRQWKV�RQ�HQG��,W·V�YLWDO�WKDW�\RX�FRPPLW�WR�XSGDWLQJ�\RXU�VLWH�RQ�D�ZHHNO\��RU�PRQWKO\�EDVLV��1RW�RQO\�LV�WKLV�JRRG�IRU�6(2��EXW�LW�VKRZV�WKH�FRPSDQ\�LV�DFWLYH�DQG�IRFXVHG�RQ�HQJDJLQJ�ZLWK�WKHLU�DXGLHQFH����6LWH�GHVLJQV�WKDW�GRQ·W�UHÁHFW�WKH�WDUJHW�DXGLHQFH��<RX�KDYH�WR�WKLQN�DERXW�ZKDW�ZLOO�DSSHDO�WR�\RXU�SRWHQWLDO�FXVWRPHUV��QRW�ZKDW�\RX�UHDOO\�OLNH�SHUVRQDOO\��:KDW�ZRXOG�WKH\�H[SHFW�WR�VHH"�+RZ�GR�\RX�ZDQW�\RXU�FRPSDQ\�WR�EH�SHUFHLYHG"�$OVR��KRZ�ZLOO�WKH\�YLHZ�WKH�VLWH"�,I�LW·V�RQ�D�DSSOH�PRELOH�GHYLFH�RU�L3DG�WKHQ�WKH�XVH�RI�)ODVK�WHFKQRORJ\�LV�D�ELJ�QR�QR�

:KLFK�ZHEVLWHV�GR�\RX�WKLQN�DUH�WKH�PRVW�HIIHFWLYH�DQG�ZK\":H�KDYH�D�FRPSDQ\�IDYRXULWH�DW�WKH�PRPHQW��ZZZ�PDGH�FRP7R�VWDUW�ZLWK�LW·V�D�IDQWDVWLF�FRQFHSW�ZKLFK�KHOSV�D�ORW��7KH\�RIIHU�RULJLQDO�IXUQLWXUH�GHVLJQ�DW�DIIRUGDEOH�SULFHV��GLUHFW�IURP�WKH�PDNHUV�VR�\RX�VDYH�XS�WR����SHUFHQW�RQ�WKH�UHWDLO�SULFH��7KH�ZHEVLWH�LV�GHVLJQHG�WR�ÀW�WKH�WDUJHW�DXGLHQFH�SHUIHFWO\��GHVLJQ�IR�FXVHG�PDOH��IHPDOHV�EHWZHHQ��������,W�XVHV�D�FOHDU�QDYLJDWLRQ�V\VWHP�VR�LW·V�HDV\�WR�ÀQG�DQG�SXUFKDVH�LWHPV�DQG�WKH\�RIIHU�D�YDVW�DPRXQW�RI�LQIRUPDWLRQ�DERXW�WKH�GHVLJQHUV��WR�KHOS�HQJDJH�ZLWK�WKH�HQG�XVHU�7KH\�HQFRXUDJH�UHIHUUDOV�E\�WKH�XVH�RI�D�VLPSOH�EXW�HIIHFWLYH�UHIHU�D�IULHQG�VFKHPH��DQG�FOHDU�VSHFLDO�RIIHUV�DQG�SULFHV��7KH�VLWH�LV�D�JUHDW�H[DPSOH�RI�KRZ�WR�XVH�WKH�NH\�H&RPPHUFH�GHVLJQ�SULQFLSOHV��7HFKQRORJ\�LV�WKH�EX]]ZRUG�LQ�EXVLQHVV�DW�WKH�PRPHQW��EXW�LV�LW�DOO�DERXW�WKH�WHFKQRORJ\�ZKHQ�LW�FRPHV�WR�D�JRRG�ZHEVLWH��RU�LV�LW�VRPHWLPHV�EHWWHU�WR�NHHS�LW�VLPSOH"

,W�LV�DOZD\V�EHVW�WR�NHHS�WKLQJV�VLPSOH�ZKHWKHU�\RX·UH�GHVLJQ�LQJ�DQ�H&RPPHUFH�VLWH��D�EURFKXUH�VLWH�RU�D�0RELOH�RU�)DFH�ERRN�$SS��7KH�WULFN�LV�WR�XVH�WHFKQRORJ\�WR�HQKDQFH�WKH�XVHUV�H[SHULHQFH��QRW�MXVW�DGG�LQ�WHFKQRORJ\�IRU�WKH�VDNH�RI�LW��)RU�D�FOLHQW��7RQHUV�5HXQLWHG�FR�XN�ZH�GHVLJQHG�D�EHVSRNH�IRUP�ZKHUH�XVHUV�FRXOG�LQSXW�D�OLVW�RI�WKH�XQXVHG�LQN�FDUWULGJHV�WKH\�ZDQW�WR�VHOO���7KH�FRPSDQ\�WKHQ�FRQWDFW�WKH�SRWHQ�WLDO�FOLHQWV�DQG�YHU\�TXLFNO\�SURGXFH�D�TXRWH�IRU�WKHLU�XQXVHG�LQN��7KLV�XVHV�WHFKQRORJ\�WR�VSHHG�XS�RU�DXWRPDWH�D�VDOHV�VWDJH�2Q�RXU�RZQ�ZHEVLWH�5XEEHU&KHHVH�FRP�ZH·YH�DGGHG�VPDOO�WRXFKHV�RI�WHFK�VWXII�WR�PDNH�YLHZHUV�VPLOH��VXFK�DV�IXQ�OLWWOH�UROO�RYHUV�RQ�LPDJHV�DQG�VFUROOLQJ�JDOOHU\�LPDJHV�HWF��

<RX�UHFHQWO\�SUHVHQWHG�D�ZRUNVKRS�ZLWK�WKH�WLWOH�¶$SSO\LQJ�H�&RPPHUFH�GHVLJQ�SULQFLSOHV�WR�WKH�+LJK�6WUHHW�·�,Q�SUDFWLFH��ZKDW�GRHV�WKLV�PHDQ"5XEEHU�&KHHVH�VSHFLDOLVH�LQ�GHVLJQ��GHYHORSPHQW�IRU�WKH�UHWDLO�VHFWRU��RQ�OLQH��LQ�VWRUH�DQG�RQ�VKHOI��H&RPPHUFH��326��EUDQGLQJ���:H�ORRNHG�DW� WKH�VNLOOV�ZH·YH�GHYHORSHG�IRU�ZRUNLQJ�RQ�OLQH�RYHU� WKH�\HDUV�DQG�UHDOLVHG�WKH\�FRXOG�EH�DSSOLHG�WR�WKH�KLJK�VWUHHW�$SSO\LQJ�H&RPPHUFH�GHVLJQ�SULQFLSOHV�WR�WKH�+LJK�6WUHHW�ZDV�RXU�ZD\�RI�VKRZLQJ�KRZ�\RX�FDQ�XVH�WKH�GHVLJQ�SULQFLSOHV�RI�DQ�H&RPPHUFH�VWRUH�DQG�XVH�WKHP�LQ�D�UHWDLO�VHWWLQJ�WR�LPSURYH�IRRWIDOO�DQG�XOWLPDWHO\�VDOHV�:H�H[SODLQHG�WKH���PDLQ�SULQFLSOHV�EHORZ��WKHQ�VKRZHG�SUDFWLFDO�DQG�FRVW�HIIHFWLYH�H[DPSOHV�RI�KRZ�WR�DSSO\�WKHP�LQ�VWRUH�(DV\�QDYLJDWLRQ�WR�ÀQG�SURGXFWV([WUD�SURGXFW�LQIR��XQELDVHG�UHYLHZV&OHDU�VSHFLDO�RIIHUV��SULFHV4XLFN��HDV\�SXUFKDVLQJ&XVWRPLVDWLRQ�3HUVRQDOLVDWLRQ3HUVRQDOLW\��HPRWLRQ��DHVWKHWLFV)RU�H[DPSOH��,NHD�DUH�JUHDW�DW�JLYLQJ�H[WUD�SURGXFW�LQIRUPDWLRQ��WKH\�GLVSOD\�EDQQHUV�DURXQG�WKH�VWRUH�ZLWK�WKH�GHVLJQHUV�GHWDLOV��H[WUD�SURGXFW�LQIRUPDWLRQ�DQG�SURGXFW�UHYLHZV��+RZ�KDUG�ZRXOG�LW�EH�WR�LQWURGXFH�WKLV�LQ�\RXU�VWRUH��WR�UHDOO\�HQJDJH�ZLWK�\RXU�DXGLHQFH"�2U�HYHQ�LQWURGXFH�D�VLPSOH�LQ�VWRUH�VFUHHQ�WKDW�ZLOO�DFW�DV�D�SRLQW�RI�UHIHUHQFH�IRU�LWHPV��RU�DOORZ�FXVWRPHUV�WR�SXUFKDVH�IURP�\RXU�H&RPPHUFH�VLWH�LI�D�SURGXFW�LV�RXW�RI�VWRFN�LQ�VWRUH�7KH�ZRUNVKRS�ZDV�UHDOO\�ZHOO�UHFHLYHG�E\�D�QXPEHU�RI�PDMRU�UHWDLOHUV�DQG�LQGHSHQGHQWV�ORRNLQJ�WR�LPSURYH�IRRWIDOO��VDOHV��,·OO�EH�UXQQLQJ�WKH�ZRUNVKRS�IRU�ORFDO�LQGHSHQGHQW�UHWDLOHUV�LQ�WKH�QHZ�\HDU�

3ULFLQJ�IRU�ZHEVLWH�GHVLJQ�DQG�GHYHORSPHQW�FDQ�RIWHQ�EH�YHU\�FRQIXVLQJ��HVSHFLDOO\�WR�PLFUR�EXVLQHVVHV�DQG�RQH�PDQ�EDQGV��:KDW�DGYLFH�ZRXOG�\RX�JLYH�WR�VRPHRQH�WU\LQJ�WR�VHW�D�UHDOLVWLF�ZHEVLWH�EXGJHW"7KH�NH\�WR�VHWWLQJ�D�UHDOLVWLF�EXGJHW�LV�WR�VSHDN�WR�D�UHSXWDEOH�DJHQF\�ÀUVW��<RX�UHDOO\�QHHG�WR�JLYH�DV�PXFK�LQIRUPDWLRQ�DV�SRVVLEOH�DERXW�KRZ�\RX�ZDQW�WKH�VLWH�WR�ZRUN��ZKDW�\RX�ZDQW�WR�EH�DEOH�WR�GR�ZLWK�LW�DQG�ZKDW�\RX�ZDQW�WR�DFKLHYH�IURP�LW��3RWHQWLDO�FOLHQWV�RIWHQ�DVN�KRZ�PXFK�D����SDJH�ZHEVLWH�ZLOO�EH� IRU�H[DPSOH��%XGJHWV�DUHQ·W�ZRUNHG�RXW�RQ�WKH�QXPEHU�RI�SDJHV��LW·V�PRUH�DERXW�WKH�IXQFWLRQDOLW\�RI�WKH�VLWH��DQG�ZKDW�LW�QHHGV�WR�GR��)RU�H[DPSOH��\RX�PLJKW�ZDQW�WR�XSGDWH�LW�\RXUVHOI�VR�\RX·OO�QHHG�D�&06��&RQWHQW�0DQDJHPHQW�6\VWHP��GULYHQ�ZHEVLWH��<RX�PLJKW�QHHG�WKH�DELOLW\�WR�RIIHU�GLVFRXQW�RU�UHIHUUDO�FRGHV��\RX�PD\�ZDQW�WR�VHOO�SURGXFWV�RQ�OLQH��\RX�FRXOG�HYHQ�QHHG�D�EHVSRNH�SLHFH�RI�GHYHORSPHQW�EDVHG�RQ�ZKDW�\RX·UH�KRSLQJ�WR�DFKLHYH�'RQ·W�EH�VFDUHG�WR�WHOO�XV�HYHU\WKLQJ��ZH·UH�WKHUH�WR�KHOS�DQG�WR�VHW�UHDOLVWLF�EXGJHWV�IRU�\RXU�SURMHFW�VR�\RX�HQG�XS�ZLWK�WKH�EHVW�UHVXOWV�WR�DFKLHYH�\RXU�REMHFWLYHV��

:(%�$33($/

�%RRVWLQJ�\RXU�SURÀOH�LV�RQH�WKLQJ��EXW�LI�\RXU�ZHEVLWH�LVQ·W�GHOLYHULQJ�WKH�JRRGV��\RX�FRXOG�EH�WXUQLQJ�

EXVLQHVV�DZD\�EHIRUH�WKH\·YH�HYHQ�HQTXLUHG��:H�FDXJKW�XS�ZLWK�ZHE�H[SHUW�.HOO\�0ROVRQ��IRXQGHU�

RI�5XEEHU�&KHHVH��WR�ÀQG�RXW�LI�\RX�FRXOG�EH�PLVVLQJ�D�WULFN�ZLWK�\RXU�ZHEVLWH

Page 25: The Hertfordshire Business Independent December / January 2012 Issue

%2267�<285�352),/(�63(&,$/

,Q�WKHVH�XQFHUWDLQ�DQG�HFRQRPLFDOO\�FKDOOHQJLQJ�WLPHV��LW·V�HDV\�WR�VWRS�FRPPXQLFDWLQJ�MXVW�WR�VDYH�PRQH\��:KHQ�WKLQJV�JHW�GLIÀFXOW�IRU�EXVLQHVVHV��RIWHQ�WKH�ÀUVW�WKLQJ�IDFLQJ�WKH�D[H�LV�WKH�PDUNHWLQJ�EXGJHW��6WXDUW�%URRNV��RZQHU�RI�6W�$OEDQV�EDVHG�35�EXVLQHVV��%ODFNELUG�&RPPXQLFDWLRQV��ZRXOG�VD\�

Ĵ'21ĵ7ĵ�

&RVW�VDYLQJV�DUH�RI�FRXUVH��DQ�LPSRUWDQW�SDUW�RI�VRXQG�VWHZDUGVKLS�EXW��LW·V�D�IDOVH�HFRQRP\�WR�FXW�RII�\RXU�SLSHOLQH�WR�WKH�RXWVLGH�ZRUOG��6LOHQFH�LV�PRVW�FHUWDLQO\�QRW�JROGHQ�ZKHQ�LW�FRPHV�WR�EXVLQHVV��%LOO�*DWHV��IRXQGHU�RI�0LFURVRIW��RQFH�VDLG��´,I�,�ZDV�GRZQ�WR�P\�ODVW�GROODU��,·G�VSHQG�LW�RQ�35�µ0DLQWDLQLQJ�DQG�GHYHORSLQJ�D�FRPSDQ\·V�SURÀOH�LV�LQH[WULFDEO\�OLQNHG�WR�LWV�ORQJ�WHUP�VXFFHVV�DQG�VKRXOG�EH�D�IXQGDPHQWDO�SDUW�RI�DQ\�EXVLQHVV�SODQ��(YHU\�PHPEHU�RI�WKH�WHDP�VKRXOG�EH�IDPLOLDU�ZLWK�WKH�NH\�PHVVDJHV�RI�WKH�EXVLQHVV�DQG�WKHVH�VKRXOG�EH�UHÁHFWHG�LQ�\RXU�FRPPXQLFDWLRQV�VWUDWHJ\��<HV��\RX�QHHG�D�VWUDWHJ\�.QRZLQJ�ZKDW�WR�VD\��ZKHQ�WR�VD\�LW��KRZ�WR�VD\�LW�DQG�ZKR�WR�VD\�LW�WR�SOD\V�D�FUXFLDO�UROH�LQ�VWHHULQJ�D�EXVLQHVV�WKURXJK�WKH�EDG�WLPHV��DV�ZHOO�DV�WKH�JRRG��7LPH�VSHQW�FRQVLGHULQJ�LQQRYDWLYH�ZD\V�RI�UDLVLQJ�DZDUHQHVV�DQG�VWDQG�RXW�IURP�FRPSHWLWRUV�ZLOO�KHOS�\RX�VWUHQJWKHQ�\RXU�PDUNHW�SRVLWLRQ�

),1',1*�7+(�5,*+7�$1*/(&UDIWHG�SXEOLF�UHODWLRQV�DFWLYLW\�LV�D�JUHDW�ZD\�RI�NHHSLQJ�\RXU�EXVLQHVV�YLVLEOH�DQG�IURQW�RI�PLQG�LQ�LWV�ÀHOG���35��LQ�DOO�LWV�IRUPV��SURYLGHV�D�FRVW�HIIHFWLYH�RSSRUWXQLW\�IRU�60(V��DV�ZHOO�DV�ELJJHU�RUJDQLVDWLRQV��WR�UDLVH�WKHLU�SURÀOH�DQG�¶SXQFK�DERYH�WKHLU�ZHLJKW�·

+RZHYHU��LQ�VXFK�D�¶QRLV\·�ZRUOG�LW·V�YLWDO�WKDW�D�EXVLQHVV�GHWHUPLQHV�UHOHYDQW�PHVVDJHV�IRU�VSHFLÀF�DXGLHQFHV��)RU�H[DPSOH��LV�\RXU�FRPSDQ\�IRFXVHG�RQ�UHDFKLQJ�FRQVXPHUV��RU�LV�LW�EXVLQHVV�WR�EXVLQHVV�RULHQWHG"��,Q�MRXUQDOLVWLF�SDUODQFH��\RX�QHHG�WR�ÀQG�WKH�DQJOH��7KLV�LV�WKH�¶;�IDFWRU·��WKH�SLHFH�RI�QHZV�WKDW�ZLOO�DWWUDFW�DWWHQWLRQ�DQG�LQYLWH�SHRSOH�WR�ÀQG�RXW�PRUH�DERXW�\RXU�EXVLQHVV�)RU�H[DPSOH��GRHV�\RXU�EXVLQHVV�LQYHVW�LQ�DSSUHQWLFHVKLSV��RU�KDV�LW�SLRQHHUHG�D�QHZ�SURGXFW��PRYHG�LQWR�QHZ�SUHPLVHV�RU�ZRQ�DQ�DZDUG"%\�JHQHUDWLQJ�D�VWHDG\�ÁRZ�RI�UHOHYDQW�QHZV��\RX�ZLOO�JUDGXDOO\�LPSURYH�\RXU�SURÀOH�DQG�DW�WKH�VDPH�WLPH��EXLOG�FUHGLELOLW\�ZLWK�VWDNHKROGHUV��8QGHUVWDQGLQJ�\RXU�FXVWRPHUV�DQG�ZKHUH�WKH\�REWDLQ�WKHLU�LQIRUPDWLRQ�IURP��ERWK�RIÁLQH�DQG�RQOLQH��ZLOO�DOVR�KHOS�\RX�UHDFK�WKHP��5HPHPEHU�WR�FDSLWDOLVH�RQ�DQ\�H[SRVXUH�\RX�DFKLHYH�E\�VKDULQJ�LW�RQOLQH�YLD�VRFLDO�PHGLD�VLWHV�VXFK�DV�)DFHERRN�DQG�7ZLWWHU�DQG�GLVSOD\LQJ�LW�SURPLQHQWO\�RQ�\RXU�ZHEVLWH�'R�HQVXUH�WKDW�\RXU�RQOLQH�¶VKRS�ZLQGRZ·�LV�XSGDWHG��,QFOXGH�FXVWRPHU�WHVWLPRQLDOV�DQG�PDNH�LW�FOHDU�ZKDW�\RX·UH�RIIHULQJ�DQG�KRZ�WR�FRQWDFW�\RX���,W·V�D�JRRG�LGHD�WR�JHW�\RXU�EXVLQHVV�OLVWHG�LQ�DOO�WKH�IUHH�RQOLQH�GLUHFWRULHV�DQG�WDNH�DGYDQWDJH�RI�WKHLU�VHDUFK�HQJLQH�RSWLPLVDWLRQ�WR�KHOS�SRWHQWLDO�FXVWRPHUV�ÀQG�\RX�0DNH������D�\HDU�WR�JHW�\RXU�EXVLQHVV�QRWLFHG�

)RU�PRUH�LQIRUPDWLRQ�YLVLW�ZZZ�EODFNELUGFRPPXQLFDWLRQV�FR�XN�DQG�

0$.(������$�<($5�72�%2267�<285�&20081,&$7,216�

Page 26: The Hertfordshire Business Independent December / January 2012 Issue

($51,1*�)520�63($.,1*��67$1/(<�-$&.6210DNLQJ�D�VSHHFK�LQ�SXEOLF�LV�VDLG�WR�EH�VHFRQG�RQO\�WR�GHDWK�LWVHOI� RQ� WKH� OLVW� RI� H[SHULHQFHV� SHRSOH� IHDU�PRVW�� <RX� KDYH�RQO\�WR�DWWHQG�D�FRQIHUHQFH�DGGUHVVHG�E\�WKH�FKLHI�H[HFXWLYH�RU�FKDLUPDQ�RI�D�PHGLXP�VL]HG�FRPSDQ\�WR�UHDOLVH�ZKDW�D�KLW�RU�PLVV�DIIDLU�LW�FDQ�EH�IURP�DQ�DXGLHQFH�SHUVSHFWLYH��,W�WDNHV�D� EUDYH� HPSOR\HH� WR� WHOO� WKH� ERVV� WKDW� VKH� RU� KH� KDVQ·W� JRW�ZKDW�LW�WDNHV�WR�PRWLYDWH�WKH�ZRUNIRUFH�WKURXJK�RUDWRU\��(YHQ�ZRUVH��ZKDW� LI� WKH� FRQIHUHQFH� LV� UXQQLQJ� ODWH�� GHOHJDWHV� DUH�ERUHG� VWLII� DQG� VLPSO\� ORRNLQJ� IRUZDUG� WR�D�ELW� RI� QHWZRUNLQJ�DW�WKH�*DOD�'LQQHU�LQ�WKH�HYHQLQJ��RQO\�WR�ILQG�WKH�DIWHU�GLQQHU�HQWHUWDLQHU�FDQ·W�KDFN�LW�HLWKHU":HOFRPH�WR�WKH�ZRUOG�RI�WKH�FRUSRUDWH�IXQFWLRQ�LQ�DOO�LWV�JXLVHV�DQG�WR�D�QLFH�OLWWOH�HDUQHU�LI�\RX�DUH�D�FHOHEULW\�ZLWK�WKH�WDOHQW�DQG�WKH�IODLU��QRW�WR�PHQWLRQ�WKH�HQHUJ\��WR�FDSLWDOLVH�RQ�\RXU�JRRG� IRUWXQH��&HOHEULWLHV�ZRUNLQJ� LQ� WKLV� DUHQD�FRPH� IURP�D�QXPEHU�RI�GLIIHUHQW�GLVFLSOLQHV��EXW�WKH\�VWDUW�RII�E\�EHFRPLQJ�IDPRXV�LQ�WKHLU�VSHFLDOLVW�ILHOG��7KH\�DUH�XVXDOO\�UHFUXLWHG�IURP�UDQNV�RI�SURIHVVLRQDO�VSRUWVPHQ��IRUPHU�SROLWLFLDQV��UDGLR�DQG�WHOHYLVLRQ�EURDGFDVWHUV�� VKRZEXVLQHVV�HQWHUWDLQHUV�RU�� WKDQNV�WR� WKH� LPSDFW�RI� VKRZV� OLNH�7KH�$SSUHQWLFH�DQG�7KH�'UDJRQV�'HQ��EXVLQHVV�HQWUHSUHQHXUV��:KHQ� 6LU� 'LJE\� -RQHV�� WKH� FKDULVPDWLF� IRUPHU� 'LUHFWRU� *HQ�HUDO�RI� WKH�&%,��ZDV�DSSURDFKLQJ� WKH�HQG�RI�KLV� ILQDO� WHUP� LQ�RIILFH��KH�DVNHG�PH�IRU�VRPH�DGYLFH�RQ�ZKDW�WR�FKDUJH�IRU�D�NH\QRWH�VSHHFK��DV�KH�ZDV�SODQQLQJ�D�QHZ�FDUHHU�DV�D�SUR�IHVVLRQDO�VSHDNHU��6LU�'LJE\��QRZ�/RUG�-RQHV�RI�%LUPLQJKDP��LV�D� QDWXUDO� RUDWRU� DQG�KH� LV� YHU\�JRRG��SXEOLF� VSHDNLQJ�KROGV�QR�IHDUV�IRU�KLP��<RXU�RQO\�FKDOOHQJH�LV�WR�NHHS�KLP�WR�WLPH�DV�KH��DQG�WKH�DXGLHQFH��HQMR\�WKHPVHOYHV�VR�PXFK��:H�XVXDOO\�RIIHU�WR�VXSSO\�D�VKHSKHUG·V�FURRN�WR�DQ\�RQH�KLULQJ�'LJE\�DV�D�IDLO�VDIH�PHFKDQLVP�QRW�WR�RYHUUXQ�,� WROG� 'LJE\� WR� FKDUJH� �;� LQLWLDOO\� DQG� WKH� PDUNHW� LWVHOI� ZLOO�PRYH�KLP�XS�WR�WZR�WLPHV��;�RU�GRZQ�WR�KDOI�WLPHV��;�DIWHU�VL[�PRQWKV�RQO\�GHSHQGLQJ�RQ�KRZ�SRSXODU�KH�SURYHG�WR�EH��$V�ZLWK�DQ\�PDUNHW��VXSSO\�DQG�GHPDQG�DUH�DW�WKH�NH\�GHWHUPLQDQWV�RI�SULFH��'LJE\�ZHQW�RQ� WR�HVWDEOLVK�KLPVHOI�DV�DQ�RXWVWDQGLQJ�SHUIRUPHU�LQ�WZR�NH\�DUHDV�RI�DFWLYLW\�²�DV�D�NH\QRWH�FRQIHUHQFH�VSHDNHU�RQ�LQWHUQDWLRQDO�EXVLQHVV�LVVXHV�DQG�DOVR�DV�DQ�DPXVLQJ�DIWHU�GLQQHU�HQWHUWDLQHU��$V�D�UHVXOW��KLV�IHH�LV�QRZ�WKUHH�WLPHV��;�IRU�RYHUVHDV�DVVLJQPHQWV�DQG�����WLPHV��;�LQ�WKH�8.��$FWLQJ�DV�D�FRQIHUHQFH�PRGHUDWRU��SHUIRUPLQJ�DQ�DIWHU�GLQQHU�VSHHFK��RU�KRVWLQJ�DQ�LQGXVWU\�DZDUGV�FHUHPRQ\�LV�D�OXFUDWLYH�VRXUFH�RI�LQFRPH�IRU�EURDGFDVWHUV��HVSHFLDOO\�WKRVH�DSSHDULQJ�UHJXODUO\�RQ� WHOHYLVLRQ��$GGLQJ�D� VWDU�QDPH� WR�DQ�HYHQW�FDQ�LQFUHDVH�DWWHQGDQFH�EXW�YHU\�IHZ�FHOHEULWLHV�DUH�JXDUDQWHHG�WR�SXW�EXPV�RQ�VHDWV�DQG�PDQ\�RI� WKRVH� WKDW�PLJKW�GRQ·W�GR�LW�DQ\ZD\��)LQGLQJ�RXW�ZKR�ZLOO�DQG�ZKR�ZRQ·W�SHUIRUP� LQ� WKH�FRUSRUDWH�PDUNHW�� DQG� IRU� ZKDW� IHH�� LV� ZKDW� 3HUIRUPLQJ� $UWLVWHV� GRHV�RQ� EHKDOI� RI� FOLHQWV� LQ� WKH� 8.� DQG� LQWHUQDWLRQDOO\�� :H� KDYH�HYROYHG�WKH�EXVLQHVV�RYHU�WZHQW\�\HDUV�KDYLQJ�VWDUWHG��RULJL�QDOO\�� VLPSO\� VWDJLQJ� VSRUWLQJ� GLQQHUV� DW� KRWHOV� OLNH� 6RSZHOO�+RXVH� LQ� 6W�� $OEDQV�� 7KHVH� IHDWXUHG� IRUPHU� VSRUWLQJ� KHURHV�OLNH�-LPP\�*UHDYHV��.ULVV�$NDEXVL��0LFN�0F&DUWK\��3DXO�*DV�FRLJQH��0DUWLQ�%D\ILHOG�DQG�6LU�*HRII�+XUVW�WR�QDPH�EXW�D�IHZ��1RZ�RXU�EXVLQHVV�LV�JHQXLQHO\�JOREDO�ZLWK�FOLHQWV�DV�GLYHUVH�DV�WKH�+HUWIRUGVKLUH�&KDPEHU�RI�&RPPHUFH�DQG�WKH�:RUOG�%DQN��2XU�UROH�LV�WR�JLYH�DGYLFH��QHJRWLDWH�DSSURSULDWH�IHHV��DQG�WR�LVVXH�OHJDOO\�ELQGLQJ�FRQWUDFWV�WR�WKH�DUWLVW�DQG�WR�WKH�FOLHQW�ZKLFK�DFFXUDWHO\�UHIOHFWV�ZKDW�HDFK�SDUW\�LV�H[SHFWLQJ�RI�WKHRWKHU��7KLV�ODVW�SDUW�LV�PRVW�LPSRUWDQW�EHFDXVH��RQFH�D�FRQWUDFW�LV�LQ�SODFH��WKH�FOLHQW�FDQ�VDIHO\�DGYHUWLVH�WKH�HYHQW�ZLWK�FRQÀGHQFH��,I�QXPEHUV�DWWHQGLQJ�DQ�HYHQW�DUH�FULWLFDO��WKHQ�WKH�HDUOLHU�WKH

HYHQW�LV�DGYHUWLVHG�WKH�EHWWHU��$V�WKH�HYHQW�DSSURDFKHV��3HUIRUPLQJ�$UWLVWHV�PDNH�FHUWDLQ� WKDW�FOLHQW�DQG�DUWLVW�DUH� LQ� WRXFK�DQG�DUUDQJHPHQWV�IRU�WKRURXJK�EULHILQJV�DUH�SXW�LQ�SODFH��,Q�VRPH�FDVHV�ZH�PLJKW�EH�GHDOLQJ�ZLWK� WKH�DJHQW�RI�D�SHUIRUPHU��0RVW� WHOHYLVLRQ� FRPHGLDQV� OLNH� 5RQQLH� &RUEHWW� RU� 0LFKDHO�0F,QW\UH�KDYH�VKRZ�EXVLQHVV�DJHQWV��DV�GR�D� IHZ�79�SUHVHQWHUV��0RVW�EXVLQHVVPHQ�DQG�IRUPHU�SROLWLFLDQV�GR�QRW��0LFKDHO�3RUWLOOR��WKH�IRUPHU�&RQVHUYDWLYH�3DUW\�OHDGHU�FRQWHQGHU��IRU�H[DPSOH��KDV� FDUYHG� RXW� DQ� LPSUHVVLYH� QHZ�FDUHHU� DV� D� 79� SUHVHQWHU�DQG�LV�D�MR\�WR�GHDO�ZLWK��1RWKLQJ�LV�WRR�PXFK�WURXEOH�IRU�KLP��$V�D�WUDYHO�EXII��KH�RIWHQ�SORWV�KLV�RZQ�URXWHV�DQG�LV�FRQWHQW�WR�JLYH�\RX�GHWDLOHG� LQVWUXFWLRQV�RQ�KRZ�WR�JHW� IURP�$�WR�%�DQG�EDFN� DJDLQ� DIWHUZDUGV� DV�ZH� GLVFRYHUHG� ODVW� \HDU� ZKHQ� KH�FKDLUHG�D�FRQIHUHQFH�IRU�XV�LQ�/HLS]LJ�.QRZLQJ�KRZ�DQG�ZKR�WR�GHDO�ZLWK�LV�RXU�VWRFN�LQ�WUDGH��6RPH�FHOHEULWLHV�SUHIHU�WR�GHDO�ZLWK�FRUSRUDWH�ZRUN�WKHPVHOYHV��RWKHUV�ZLOO�DVN�\RX� WR�SXW� WKH�SDSHUZRUN� WKURXJK� WKHLU� OLWHUDU\�RU� 79�DJHQW��ZKLOVW�PDQ\�DFFHSW� WKDW� WKLV� OLQH�RI�ZRUN� LV� VSHFLDOLVW�DQG�RXWVLGH�WKH�UHPLW�RI�WKHLU�DJHQW�$V� RQH� IDPRXV� QHZVUHDGHU� RQFH� VDLG� WR� PH�� ´,� GRQ·W� QHHG�VRPHRQH�WR�UHSUHVHQW�PH�²�,�QHHG�VRPHRQH�WR�ERRN�PH�µ

7KURXJK�KLV�FRPSDQ\�¶3HUIRUPLQJ�$UWLVWHV·��RQH�RI�WKH�8.·V�WRS�FHOHEULW\�ERRNHUV��6WDQOH\�-DFNVRQ��KLUHV�IDPRXV�SHRSOH�RQ�EHKDOI�RI�FOLHQWV�EDVHG�LQ�WKH�8.�DQG�RYHUVHDV�

6WDQOH\�GRHV�QRW�¶SXOO�DQ\�SXQFKHV·�DERXW�WKH�KLJKV�DQG�ORZV�RI�ZRUNLQJ�ZLWK�FHOHEULWLHV��EXW�KLV�DFFRXQW�LV�DOZD\V�UHOHYDQW��LQIRUPDWLYH��DQG�KXJHO\�HQWHUWDLQLQJ��+H�H[SODLQV�MXVW�KRZ�KLV�FRPSDQ\�HDUQV�PRQH\�IURP�VSHDNLQJ�

Page 27: The Hertfordshire Business Independent December / January 2012 Issue

%2267�<285�352),/(�63(&,$/

($51,1*�)520�63($.,1*��

6WDQOH\�-DFNVRQ�LV�WKH�DXWKRU�RI�´*HW�0H�$�&HOHEULW\�µ���������(F�DGHP\�3UHVV���D� IUDQN�EXW� IXQQ\�DFFRXQW�RI�FHOHEULWLHV�ZRUNLQJ�LQ�WKH�FRUSRUDWH�PDUNHW��E\�VRPHRQH�ZKR�KDV�HQMR\HG�XQLTXH�DFFHVV�WR�WKHP�RYHU�WKH�ODVW�WZHQW\�\HDUV��:H�VD\�WKLV�LV�D�PXVW�UHDG�IRU�DQ\ERG\�ZKR�OLNHV�UHDGLQJ�DERXW�KRZ�WKH�VWDUV�RI�PH�GLD��VSRUW��EXVLQHVV��SROLWLFV�DQG�HQWHUWDLQPHQW�FDQ�HDUQ�D�KDQG�VRPH�OLYLQJ�LQ�DGGLWLRQ�WR�WKHLU�GD\�MREV�

3OHDVH�YLVLW�ZZZ�VWDQOH\MDFNVRQ�FR�XN�IRU�PRUH�LQIRUPDWLRQ�

��

Page 28: The Hertfordshire Business Independent December / January 2012 Issue

2Q���WK�1RYHPEHU�������WKH�EXVLQHVV�FRPPXQLW\�RI�+HUWIRUGVKLUH�FDPH�WR�%UR[ERXUQH�&LYLF�+DOO� LQ�WKHLU�GURYHV�WR�DWWHQG��H[KLELW��VSHDN�DQG�QHWZRUN�DW�WKH�VHFRQG�+HUWIRUGVKLUH�%XVLQHVV�(;32�7KH�DFWLRQ�SDFNHG�GD\�NLFNHG�RII�DW��DP�ZLWK�D�QHWZRUNLQJ�EUHDNIDVW�KRVWHG�E\�1HW/LQNHG��IROORZHG�E\�DQ�LQVSLULQJ�DQG�PRWLYDWLQJ�DJHQGD�RI�LQWHUQDWLRQDO�VSHDNHU�VHPLQDUV�DQG�ORFDO�H[SHUW�PDVWHUFODVV�ZRUN�VKRS��FXOPLQDWLQJ�ZLWK�WKH�LQFUHGLEOH�5XE\�:D[�RQ�VWDJH��LQ�WKH�PDLQ�H[KLELWLRQ�KDOO�7KH�%XVLQHVV�&OXE�KRVWHG�D�G\QDPLF�VSHHG�QHWZRUNLQJ�VHVVLRQ��DQG�WKH�H[KLELWLRQ�KDOO�EX]]HG�ZLWK�PRUH�QHWZRUNLQJ��DV�H[KLELWRUV�SUHVHQWHG�WKHLU�UHVSHFWLYH�EXVLQHVVHV�WR�WKH�WKURQJ�RI�GHOHJDWHV�

2XU�HYHQW�SKRWRJUDSKHU��6SLNH�%URZQ��FDSWXUHG�WKH�GD\�EULOOLDQWO\���KHUH·V�D�VQDSVKRW�RI�WKH�HYHQW�LQ�SLFV���

<RX�FDQ�DOVR�FDWFK�D�YLGHR�RI�WKH�(;32��H[SHUWO\�ÀOPHG�E\�7RP�6NHOWRQDW�ZZZ�KHUWVH[SR�FR�XN

$V�H[SHFWHG�WKH�%UR[ERXUQH�+HUWV�(;32�ZDV�D�JUHDW�GD\��7KH�(;32�HYHQWV�QHYHU�IDLO�WR�GUDZ�LQ�D�JUHDW�FURZG��ODUJHO\�GRZQ�WR�WKH�RUJDQLVDWLRQ��VXSSRUW�IURP�ORFDO�RUJDQLVDWLRQV�DQG�JUHDW�VSHDNHUV�RQ�WKH�GD\��:H�DUH�YHU\�PXFK�ORRNLQJ�IRUZDUG�WR�WKH�QH[W�RQH�6KDQLFH�'DHFKH��0DUNHWLQJ�&RRUGLQDWRU���:HQWD6321625�

,�ZDV�YHU\�SOHDVHG�ZLWK�WKH�(;32��,W�ZDV�YHU\�ZHOO�RUJDQLVHG�DQG�WKH�YHQXH��

UHOHYDQFH�RI�YLVLWRUV�DQG�JHQHUDO�DWPRVSKHUH�ZDV�DOO�YHU\�JRRG�6WHYHQ���7KH�3D\UROO�6LWH(;+,%,725

7KH�+HUWIRUGVKLUH�(;32�LV�D�

IDQWDVWLF�HYHQW�WKDW�EULQJV�WRJHWKHU�VRPH�NH\�EXVLQHVV�UHVRXUFHV�WKDW�FDQ�JLYH�60(V�WKH�ERRVW�WKH\�QHHG�WR�VXUYLYH��:H�PDGH�VRPH�UHDOO\�IDQWDVWLF�FRQWDFWV�DQG�WKHUH�ZDV�D�ORW�RI�EXVLQHVV�WR�EH�ZRQ��$�YHU\�SURGXFWLYH�GD\�.LPEHUO\�'DYLV63($.(5�

6HPLQDUVSHDNHU�:DUUHQ&DVV�

3UHVHQWHU��1LFNL�6KHLOGV�ZLWK�

D�FRXSOH�RI�JXHVWV�IURP�3DUDGLVH:LOGOLIH�3DUN

6HPLQDUVSHDNHU�

'DYLG�.H\

129(0%(5�����

Page 29: The Hertfordshire Business Independent December / January 2012 Issue

)($785(���&

+5,670

$6�*,)7�*8,'(

Viducall – the new cloud-based service for business class video calls.

Use Viducall to:

And it’s green too!

Enhance your relationshipsSpeed up your business processSave travel time and costs

Try Viducall for free today!Call 0844 776 0474 or email [email protected] you could be Viducalling in minutes.

www.viducall.comViducall is provided by

0844 776 0474 [email protected]

Viducall is provided by

Allseasons - LandscapingIs your garden getting you down? Would you like it

to be a haven to relax, play and entertain in?Let me release its potential so, whatever the size,

it becomes an outdoor living space with colour and scent all year round.

For a free consultation contact;

Kevin WarrenCapel Manor Qualifi ed

Garden Designer & LandscaperPhone: 01992 423935 Mobile: 07790 978159

Email: [email protected]

20122012&20,1*�6221���0(5&85(�:$7)25'

)25�63216256+,3�23325781,7,(6&$//�6,021�21����������������25�.$75,1$�21�������������

72�%22.�<285�(;+,%,7,21�67$1'&$//�621$�21������������������

285�/$67�7:2�(;32V�29(562/'�:((.6�35,25�72�7+(�(9(17�

�'21·7�0,66�287��

���������������,��������������

+(5

76�(;32

���129(0

%(5

�����

Page 30: The Hertfordshire Business Independent December / January 2012 Issue

��

$1'

129(0%(5�����7KH�(;32� WHDP�ZRXOG� OLNH� WR� WKDQN� WKH� IROORZLQJ� IRU�FRQWULEXWLQJ� WR�D�VXFK�D�IDQWDVWLF�GD\�IRU�+HUWIRUGVKLUH�%XVLQHVV����63216256��6WUHHWV��0RIIDW��6DXQGHUV��0\�,QFXEDWRU��3HQLQVXOD�DQG�9WHVVH�1HWZRUNV�6833257(56��%UR[ERXUQH�%RURXJK�FRXQFLO�DQG�7KH�)6%��63($.(56��:DUUHQ�&DVV��.LPEHUO\�'DYLV��'DYLG�.H\�DQG�RI�FRXUVH��WKH�LQLPLWDEOH�5XE\�:D[�3+272*5$3+(5�� 6SLNH� %URZQ�� 9,'(2*5$3+(5�� 7RP� 6NHOWRQ�� &$7(5(56��(DW� /XQFK�� 62&,$/� 0(',$�� 3URPRWH� WR� 3HUIRUP�� :(%6,7(� '(6,*1��6OXUS\�6WXGLRV

'RQ·W�IRUJHW�WR�FDWFK�RXU�YLGHR�RI�WKH�(;32��ÀOPHG�E\�7RP�6NHOWRQ�SOXV�PDQ\�PRUH�SKRWRV�IURP�6SLNH�%URZQ�DW�ZZZ�KHUWVH[SR�FR�XN

:H�ZHUH�GHOLJKWHG�ZLWK�WKH�TXDOLW\�DQG�QXPEHU�RI�LQTXLULHV�

ZH�UHFHLYHG�DW�WKH�+HUWIRUGVKLUH�%XVLQHVV�(;32������DQG�ORRN�IRUZDUG�WR�ERRNLQJ�DJDLQ�µ6DUDK�6PLWV��)LQDQFH�'LUHFWRU�DW�$VKERXUQH�,QVXUDQFH(;+,%,725

7KH�(;32��DOORZHG�XV�WR�FUHDWH�DZDUHQHVV�RI�

ERWK�RXU�KRWHOV�ZLWKLQ�WKH�ORFDO�EXVLQHVV�FRPPXQLW\��1RW�RQO\�GLG�ZH�FRPH�DZD\�ZLWK�SHRSOH�ZDQWLQJ�WR�NQRZ�PRUH�DERXW�RXU�H[FHOOHQW�IDFLOLWLHV��EXW�ZH�DOVR�ZHUH�DEOH�WR�TXRWH�IRU�EXVLQHVV�WKDW�ZH�ZRXOG�QRW�KDYH�JRW�KDG�ZH�QRW�H[KLELWHG�DW�WKH�(;32�1LNNL�2UVLQL$UHD�6DOHV�0DQDJHU0DQRU�RI�*URYHV�+RWHO��*ROI��&RXQWU\�&OXE(;+,%,725

$1'�63(&,$/�7+$1.6����WR�RXU�IDQWDVWLF�FUHZ�RI�EXVLQHVV�VWXGHQWV��NLQGO\�IDFLOLWDWHG�E\�+HUWIRUGVKLUH�5HJLRQDO�&ROOHJH�

6HPLQDUVSHDNHU�.LPEHUO\'DYLV

Page 31: The Hertfordshire Business Independent December / January 2012 Issue

)($785(���&

+5,670

$6�*,)7�*8,'(

6RUU\�WR�EUHDN�LW�WR�\RX�EXW�\RX�DUH�JRLQJ�WR�GLH�:H�GRQ·W�KDYH�D�FU\VWDO�EDOO��EXW�DW�$EERWWV�ZH�FDQ�KHOS�\RX�WR�HQVXUH�HYHU\WKLQJ�LV�LQ�RUGHU�ZKHQ�WKDW�GD\�DUULYHV�

7RS�7LSV�IRU�%XVLQHVV�2ZQHUV�(QVXUH� \RXU� EXVLQHVV� FDQ� FRQWLQXH� LI�\RX�GLH�RU�GHYHORS�D�PHQWDO�LQFDSDFLW\��+DYH� D� SDUWQHUVKLS� DJUHHPHQW� WKDW�GHWDLOV�FOHDUO\�WKH�%X\�6HOO�$JUHHPHQW

�$SSRLQW�$SSRLQW� WKRVH� \RX� WUXVW� WR� ZRUN� RQ�\RXU� EHKDOI� DV� EXVLQHVV�H[HFXWRUV�DWWRUQH\V

�/RRN� DW� LQVXUDQFH� WR� EX\� RXW� WKH�GHFHDVHG�SDUWQHU·V�IDPLO\

$EERWWV�:LOOV��3UREDWH�6HUYLFHV�ZLOO�EH�H[KLELWLQJ�DW�WKH�+HUWIRUGVKLUH�%XVLQHVV�([SR�RQ�1RYHPEHU��WK�DW�%UR[ERXUQH�&LYLF�&HQWUH��3RS�DORQJ�DQG�KDYH�D�FKDW�DQG�TXDOLI\�IRU�D�����GLVFRXQW��

$EERWWV�:LOOV�DQG�3UREDWH�6HUYLFHV��&RQEDU�+RXVH��0HDG�/DQH��+HUWIRUG��+HUWIRUGVKLUH��6*����$3���������������LQIR#DEERWWVZLOOV�FR�XN�ZZZ�DEERWWVZLOOV�FR�XN

Get professional advice from Hertfordshire’s localindependent Insurance experts for:

• Retail Shop Owners, Estate Agents, Surgeries

• Commercial Property Owners & Landlords

• Professionals (Professional Indemnity)

• Hotels, Pubs, Clubs and Restaurants

• Home Workers

• Motor Trade & many others

• Fleet Insurance - all vehicles covered

We also offer cost-effectivesolutions for all yourpersonal insuranceneeds as well.

50 Amwell Street, Hoddesdon EN11 8UA3 High Street, Cheshunt EN8 0BXwww.ashbourneinsurance.co.uk

Do you want competitive insurance rates?Do you have your own business?

• CAR • BIKE • BUSINESS • VAN • TAXI • PRIVATE FLEET • HOME •

Insurance as individual as you!

Talk to one of our

friendlyadvisers today

For a FREE no obligation quotecall us today on01992 471001

+(5

76�(;32

���129(0

%(5

�����

Page 32: The Hertfordshire Business Independent December / January 2012 Issue

+(5(�$5(�620(�2)�7+(�723�*$'*(76�/,1('�83�)25������0$.(�685(�<28�6$9(�<285�&+5,670$6�021(<�

),9(�0867�+$9(�*$'*(76�,1����� :KDW·V�WKH�ÀUVW�WKLQJ�WKDW�FRPHV�WR�\RXU�PLQG�ZKHQ�VRPHRQH�VD\V��¶&KULVWPDV�

:LVK�/LVW"�$UH�\RX�OXVWLQJ�DIWHU�WKH�QHZHVW�ODSWRS��SLQLQJ�IRU�WKH�QHZ�L3DG"·

7(&+12/2

*<

$33/(���8/75$�7+,1�+'79,I�WKH�ODWHVW�UXPRXU�LV�WR�EH�EHOLHYHG��$SSOH�FRXOG�EH�JHWWLQJ�UHDG\�WR�ODXQFK�D�OLQH�RI�+'�79V�LQ��0DUFK�������:LWK�SURGXFWV�OLNH�WKH�$SSOH�L0DF�DQG�D�UDQJH�RI�PRQLWRUV�IRU�LWV�0DF�0LQL�DQG�0DF%RRN�ODSWRSV�DOUHDG\�DYDLODEOH�LQ�WKH�PDUNHW��WKLV�RQH�LV�VORZO\�EHFRPLQJ�D�WHDVH�IRU�$SSOH�ORYHUV���$SSOH�SURGXFWV�DUH�NQRZQ�WR�KDYH�VWXQQLQJO\�VKDUS�VFUHHQV�DQG�UHPDUNDEOH�SLFWXUH�TXDOLW\��1RZ��LPDJLQH�DQ�DXJPHQWHG�YHUVLRQ�RI�WKH�VDPH��7KUHH�GLIIHUHQW�VL]HV��VL[WHHQ�VSHDNHUV�WR�SUHVHQW�D�IXOO�VXUURXQG�VRXQG�H[SHULHQFH�DQG�DQ�LQFUHGLEO\�WKLQ�PDNH���WKLV�LV�WKH�WUHDW�$SSOH�KDV�LQ�VWRUH�IRU�QH[W�\HDU�

621<���%(1'$%/(��)2/',1*�2/('�6&5((1:KLOH�FRPSDQLHV�OLNH�$SSOH�DQG�7RVKLED�DUH�SURGXFLQJ�KLJK�HQG�WHOHYLVLRQV��6RQ\�LV�ZRUNLQJ�RQ�D�FRQFHSW�LQYROYLQJ�IROGDEOH�WHOHYLVLRQ�VFUHHQV�FDOOHG�2/('V��$OO�2UJDQLF��)OH[LEOH�DQG�7UDQVSDUHQW�0XOWLFRORXU�'LVSOD\���5LJLG�WHOHYLVLRQ�VFUHHQV��PRQLWRUV�DQG�EXON\�ODSWRSV�DUH�D�WKLQJ�RI�SDLQ�DQG�SDVW��(DFK�GD\��GUDVWLF�HQKDQFHPHQWV�DUH�WDNLQJ�SODFH�LQ�H[LVWLQJ�GHVLJQV�DQG�FRQFHSWV��7KH�GHVLJQ�ORRNV�SURPLVLQJ�DQG�FRXOG�EH�XVHG�IRU�DQ\WKLQJ�IURP�79V�DQG�FRPSXWHUV��WR�SRVWHUV��7KH�VFUHHQ�LWVHOI�LV�ÁH[LEOH�DQG�WUDQVSDUHQW��$OVR��LWV�HQHUJ\�UHTXLUH�PHQWV�DUH�PXFK�ORZHU�WKDQ�ZKDW�ZH·UH�XVHG�WR��6R�WKH�QH[W�WLPH�\RX�KDYH�JXHVWV�LQ�\RXU�EHGURRP�DQG�\RX�QHHG�WR�PRYH��\RX�FDQ�VLPSO\�SLFN�XS�\RXU�79�DQG�VKLIW�WR�WKH�OLYLQJ�URRP�

/*���60$576&$1�0286($V�RQH�RI�WKH�WRS�LQGHSHQGHQW�EXVLQHVV�PDJD]LQHV��ZH·UH�FRQVWDQWO\�VFDQQLQJ�LPDJHV��6FDQQLQJ�VDYHV�RXU�MRXUQDOLVWV·�WLPH�DQG�DOORZV�XV�WR�VKDUH�WKHLU�LQIRUPDWLRQ�ZLWK�EXVLQHVVHV�DURXQG�WKH�FRXQWU\��7KH�ODWHVW�PRXVH�IURP�/*�KDV�D�EXLOW�LQ�VFDQQHU��ZKLFK�WKH�FRPSDQ\�VD\V�ZLOO�´RSHQ�D�QHZ�HUD�IRU�VFDQQHUV�µ��<RX�VLPSO\�FOLFN�WKH�6PDUW�6FDQ�EXWWRQ�RQ�WKH�OHIW�VLGH�RI�WKH�PRXVH��DQG�WKHQ�VZLSH�LW�RYHU�WKH�PDWHULDO�WR�EH�VFDQQHG��7KH�VFDQQHG�LPDJH�FDQ�WKHQ�EH�VDYHG�LQ�D�YDULHW\�RI�ÀOH�W\SHV��RU�GUDJJHG�DQG�GURSSHG�LQWR�D�GRFXPHQW�RU�DSSOLFDWLRQ��/*·V�2SWLFDO�&KDUDFWHU�5HFRJQLWLRQ�WHFKQRORJ\�FRQYHUWV�VFDQQHG�WH[W�LQWR�D�0LFURVRIW�:RUG�GRFXPHQW�WKDW�FDQ�WKHQ�EH�HGLWHG�DV�UHTXLUHG��7KH���LQ���GHYLFH�FDQ�VFDQ�SDJH�VL]HV�XS�WR�$���ZKLFK�LV�ODUJHU�WKDQ�PRVW�FRQYHQWLRQDO�SRUWDEOH�VFDQQHUV��$�QLIW\�OLWWOH�GHYLFH��

19,',$���*38���.(3/(57KH�QH[W�JHQHUDWLRQ�RI�JUDSKLF�FDUGV�DUH�EHLQJ�ODXQFKHG�QH[W�\HDU��7KH�XSFRPLQJ�.HSOHU�JUDSKLFV�SURFHVVRU�LV�QDPHG�DIWHU�*HUPDQ�DVWURQRPHU��-RKDQQHV�.HSOHU��IDPRXV�IRU�WKH�HSRQ\PRXV�ODZV�RI�SODQHWDU\�PRWLRQ��,W·V�EDVHG�RQ���QP�PDQXIDFWXULQJ�SURFHVV�DQG�LV�H[SHFWHG�WR�EH�WKUHH�WLPHV�PRUH�HIÀFLHQW�WKDQ�WKH�FXUUHQW�)HUPL�DUFKLWHFWXUH��.HSOHU�FDUGV�ZLOO�WULSOH�WKH�GXDO�SUHFLVLRQ�IORDWLQJ�SRLQW�SHUIRUPDQFH�RI�)HUPL�DQG�KLW�XS�WR��GS�*)ORSV��ZKLOH�LWV�VXFFHVVRU��0D[ZHOO��LV�H[SHFWHG�WR�FUDQN�DOPRVW���GS�*)ORSV��,I�1YLGLD�PDQDJHV�WR�SURGXFH�.HSOHU�RQ�WLPH��LW�PLJKW�MXVW�EH�WKH�SURFHVVRU�\RXU�JDPLQJ�FRQVROHV�QHHG�WR�UHLQYHQW�WKH�JDPLQJ�H[SHULHQFH�

0$57,1���-(73$&.,W·V�D�ELUG�²�LW·V�D�SODQH��+HUDOGHG�DV�RQH�RI�WKH�PRVW�H[FLWLQJ�LQYHQWLRQV�WKH�ZRUOG·V�ÀUVW�SUDFWLFDO�MHWSDFN�LV�RIÀFLDOO\�ODXQFKLQJ�LQ�������,Q�RUGHU�WR�DOORZ�LW�WR�EH�SXEOLFO\�REWDLQDEOH��LW�KDG�WR�EHFRPH�WDLORUHG�WR�WKH�)$$·V�XOWUD�OLJKW�UHTXLUHPHQWV��EXW�WKH�RULJLQDO�GHVLJQ�UHPDLQV�WKH�VDPH�7KH�MHWSDFN�FRQVLVWV�RI�D�SXUSRVH�EXLOW�JDVROLQH�HQJLQH��GULYLQJ�WZLQ�GXFWHG�IDQV�WKDW�SURGXFH�VXIÀFLHQW�WKUXVW�WR�OLIW�WKH�DLUFUDIW�DQG�D�SLORW�LQ�YHUWLFDO�WDNH�RII�DQG�ODQGLQJ��HQDEOLQJ�VXVWDLQHG�ÁLJKW��,W�VSLQV�D�SDLU�RI�GXFWHG�IROORZHUV�WKDW�JHQHUDWH�WKUXVW��DQG�D�FRPSOHWHO\�HOHFWURQLF��Á\�E\�ZLUH�SURJUDPPH��ZKLFK�FKDQJHG�WKH�RULJLQDO�FDEOH�DQG�SXOOH\�VWHHULQJ�V\VWHP�,QLWLDOO\��LW�VHHPV�LWV�VSHHG�ZDV�OLPLWHG�WR�D�PD[LPXP�RI���PSK�DQG�LWV�PD[LPXP�ÁLJKW�WLPH�OLPLWHG�WR�D�PHUH�WKLUW\�PLQXWHV��EXW�WKH�JRRG�QHZV�LV�WKDW�GXH�WR�LW�EHFRPLQJ�ZLWKLQ�WKH�XOWUD�OLJKW�FODVV��VKRXOG�\RX�GHFLGH�WR�JHW�\RXU�KDQGV�DURXQG�RQH�RI�WKHVH�MHWSDFNV��\RX�ZLOO�QRW�EH�QHHGHG�WR�SRVVHVV�D�OLFHQVH�RI�DQ\�W\SH��

+HUDOGHG�DV�RQH�RI�WKH�PRVW�H[FLWLQJ�LQYHQWLRQV��WKH�

ZRUOG·V�ÀUVW�SUDFWLFDO�MHWSDFN�LV�RIÀFLDOO\�ODXQFKLQJ�LQ������

Page 33: The Hertfordshire Business Independent December / January 2012 Issue

0RVW�VPDOO�EXVLQHVV�RZQHUV�ZLOO�NQRZ�ZKDW�LW�IHHOV�OLNH�WR�EH�GURZQLQJ�XQGHU�WKH�PDVV�RI�FOXWWHU�WKDW�FDQ�DFFXPXODWH�ZKHQ�\RX�DUH�VR�EXV\�UXQQLQJ�\RXU�EXVLQHVV�WR�ZRUU\�DERXW�WLG\LQJ�DQG�RUJDQLVLQJ��'HFOXWWHULQJ�H[SHUW�&DVVLH�7LOOHWW�VKRZV�XV�KRZ�LQ�MXVW�D�IHZ�PLQXWHV�D�GD\�\RX�FDQ�KDYH�\RXU�DGPLQ�UXQQLQJ�MXVW�DV�HIÀFLHQWO\�DV�\RXU�EXVLQHVV��

)($785(������0,187(6�$�'$<�.((36

�7+(�&/8

77(5

�$:$<

���0,187(6�$�'$<�.((36�7+(�&/877(5�$:$<�

<285��-81.��0$,/7KH�GHOXJH�RI� SDSHU� WKURXJK� WKH� OHWWHUER[�� ERWK� VROLFLWHG�� DQG�XQVROLFLWHG�FDQ�EH�D� UHDO�FOXWWHU�FKDOOHQJH�� VR�GHFLGH�QRZ�KRZ�\RX·UH�EHVW�JRLQJ�WR�GHDO�ZLWK�LW��3HUKDSV�KDYH�DQ�DUHD�ZKHUH�\RX�FDQ� KDYH�D� UHF\FOLQJ�EDJ� LQ� FORVH� SUR[LPLW\� WR� D� VKUHGGHU� DQG�ZDVWH�ELQ��IRU�WKRVH�WKDW�DUULYHG�HQFORVHG�LQ�SODVWLF���7U\�WR�GHYHORS�WKH�KDELW�RI�LPPHGLDWHO\�GLVSRVLQJ�RI�WKRVH�\RX·UH�UHDOO\�XQOLNHO\� WR�QHHG�DQG�KDYLQJ�D�ZHHNO\� VRUW�WKURXJK�RI�RQHV�\RX�GR�NHHS�VR�WKH�PRXQWDLQ�GRHVQ·W�JHW�RXW�RI�FRQWURO�DQG�VWDUW�VSUHDGLQJ�DURXQG�\RXU�KRPH�

<285�3$3(5:25.3DSHU� LV� RQH� RI� WKH� PRVW� GLIÀFXOW� WKLQJV� WR� NHHS� RUJDQLVHG�� %XW�VSHQGLQJ�D�IHZ�PLQXWHV�HDFK�GD\�FRXOG�WRWDOO\�WUDQVIRUP�WKH�ZD\�\RX�IHHO�DERXW�WKLV�SDUWLFXODU�W\SH�RI�FOXWWHU��DQG�UHOLHYH�WKH�VWUHVV�RI�LJQRULQJ�WKH�HYHU�H[SDQGLQJ�SLOH�RI�SDSHUZRUN�6(3$5$7(��3XOO�DOO�WKH�RIIHQGLQJ�SDSHUZRUN�LQWR�RQH�SODFH���DZD\�IURP�WKH�ERRNVKHOYHV�DQG�DZD\�IURP�WKH�UHVW�RI�WKH�RIÀFH�',9,'(��7KHQ�VRUW�RXW�ZKLFK�LWHPV�EHORQJ�WRJHWKHU�DQG�SODFH�WKHP�LQ� WKHLU� UHVSHFWLYH� KRPHV�� $OVR�� UHPRYLQJ� OHWWHUV� IURP� WKHLU�HQYHORSHV�ZLOO�UHGXFH�\RXU�SLOH�E\����SHU�FHQW�.((3��+RZ�GR�\RX�GHFLGH�ZKDW�LV�MXQN"�4XLWH�VLPSO\�DVN�\RXUVHOI��LI�\RX�ORVW�LW��RU�LW�ZDV�GHVWUR\HG�E\�PLVWDNH���ZRXOG�\RX�FDUH��,I�WKH�DQVZHU·V�D�UHVRXQGLQJ�QR��WKHQ�\RX�NQRZ�KRZ�WR�WUHDW�LW��$5&+,9(��7KLV�LV�WKH�VWXII�WKDW�\RX�DEVROXWHO\�GRQ·W�QHHG�HYHU\�GD\��QRU�HYHQ�HYHU\�ZHHN�RU�PRQWK��EXW�SHUKDSV�PLJKW�QHHG�WR�UHIHU�WR�D�FRXSOH�RI�WLPHV�D�\HDU��7KLV�FDWHJRU\�ZLOO�LQFOXGH�PHPRUDELOLD��ROG�WKHDWUH�SURJUDPPHV��VHQWLPHQWDO�JUHHWLQJV�FDUGV��DQG�ERULQJ�EXW�QHFHVVDU\��EXVLQHVV�UHFRUGV�IRU�WKH�ODVW�VHYHQ�\HDUV��WD[�UHWXUQV���),/,1*��7KLV�LV�ZKDW�PRVW�SHRSOH�GUHDG��EXW�RQFH�WKH�MXQN�LV�RXW�RI�WKH�ZD\�� LW·V� VXUSULVLQJ�KRZ�PXFK� VHQVH� WKH� ÀOLQJ� VWDUWV� WR�PDNH��6HSDUDWH��VHSDUDWH��VHSDUDWH��3XW�LQWR�ULQJ�ELQGHUV�RU�OHYHU�DUFK�RU�GURS�ÀOHV�-81.��0RUH�RIWHQ�WKDQ�QRW�WKLV�LV�WKH�ELJJHVW�SLOH��7KHVH�LWHPV�DUH�UHDG\� IRU� WKH�ELQ��%XW� UHPHPEHU� WR� VKUHG�DQ\WKLQJ� WKDW�FRQWDLQV�SHUVRQDO�LQIRUPDWLRQ�

<285�+20(�2)),&('RQ·W�SXQLVK�\RXUVHOI� LI� \RX�GRQ·W�JHW� WKLV�GHFOXWWHULQJ�DFWLYLW\�DOO�GRQH�LQ�RQH�KLW��/LNH�XQZDQWHG�ZHLJKW�JDLQ��WHQ�\HDUV·�ZRUWK�RI�RIÀFH�SDSHUZRUN� DQG� VWDWLRQDU\� LV� QRW� JRLQJ� WR� EH� VRUWHG� LQ� DQ�DIWHUQRRQ�� %UHDN� LW� GRZQ� LQWR� VPDOOHU� FKXQNV�DQG� WDNH� LW� LQ�HDV\�VWDJHV�IROORZLQJ�WKHVH�NH\�SULQFLSOHV���0RVW�XVHG� �QHDUE\��/HDVW�XVHG� �IXUWKHVW�DZD\��6R�LI�\RX�KDYH�D�GUDZHU�ULJKW�QH[W�WR�\RXU�ZRUNVWDWLRQ��GRQ·W�ÀOO�LW�XS�ZLWK�ROG�FKHTXH�ERRN�VWXEV�DQG�SHQV�WKDW�GRQ·W�ZRUN��,W·V�SULPH�VSDFH����8VH�SODVWLF�IROGHUV�WR�NHHS�DOO�SDSHUZRUN�IRU�RQH�SURMHFW�LQ�RQH�SODFH���7KLQN�KHLJKW��7KLQN�FRUQHUV��7KLQN�XQGHU�DQG�RYHU��0DNH�WKH�PRVW�RI�WKH�VSDFH�\RX�KDYH���%H�WKRURXJK��<RX�KDYH�WKUHH�FKRLFHV�ZLWK�DQ\�NLQG�RI�PHVV���D��OLYH�ZLWK�LW���E��WKURZ�LW�DOO�RXW���F��VRUW�LW��8QWLO�\RX·YH�EHHQ�WKURXJK�HYHU\WKLQJ��\RX�KDYH�QR�LGHD�ZKDW�PLJKW�FRPH�RXW�DQG�¶ELWH·�\RX�

<285�72�'2�/,676,�ORYH�¶WR�GR·�OLVWV��6DG��EXW�WUXH��,�DOZD\V�KDYH��ULJKW�IURP�WKH�GD\V�RI�RUJDQLVLQJ�KRPHZRUN��7KH\�DUH�XVHIXO�WKLQJV���SURYLGLQJ�WKDW�\RX�NHHS�MXVW�RQH��DOO� LQ�RQH�SODFH���PXOWLSOH� OLVWV�DUH�WKH�EHVW�ZD\�WR�FKDOOHQJH�\RXU�VDQLW\��&RPSXWHULVHG�WR�GR�OLVWV�DUH�WKH�SHUIHFW�ZD\�WR�NHHS�RQ�WRS�RI�\RXU�GDLO\�WDVNV�DQG�UHGXFH�WLPH�VSHQW�NHHSLQJ�\RXU�OLIH�RUJDQLVHG�0\�WRS�FKRLFH�LV�7HX['HX[��D�WR�GR�OLVW�ZKHUH�WDVNV�DUH�SXW�HLWKHU�LQ� D�GD\�� RU� RQ� WKH� VRPHGD\� OLVW�� ,I� \RX� FOLFN� WR� VWULNH� LW� WKURXJK��LW�VWD\V�RQ�WKDW�GD\��VR�\RX�FDQ� ORRN�EDFN�DQG�VHH�ZKDW�\RX·YH�DFKLHYHG���LI�\RX�GRQ·W��LW�DXWRPDWLFDOO\�PRYHV�RQ�WR�WKH�QH[W�GD\��'UDJ�DQG�GURS�LWHPV�EHWZHHQ�GD\V�RU�WKH�VRPHGD\�OLVW��7KDW·V� LW��(OHJDQW��VLPSOH��EHDXWLIXO��DQG�FRPSDWLEOH�ZLWK�WKH�L3KRQH�WRR�&DVVLH�7LOOHWW�LV�D�SURIHVVLRQDO�GHFOXWWHUHU��ZZZ�ZRUNLQJRUGHU�FR�XN��DQG�FR�IRXQGHU�RI�7KH�$VVRFLDWLRQ�RI�3URIHVVLRQDO�'HFOXWWHUHUV�DQG�2UJDQLVHUV��ZZZ�DSGR�XN�FR�XN��

Page 34: The Hertfordshire Business Independent December / January 2012 Issue

1/3� LV�QRW�D�QHZ�FRQFHSW��EXW� LV� LW� VWLOO� UHOHYDQW� LQ�PRGHUQ�EXVLQHVV"�+HUWV�EDVHG�1/3�H[SHUW�.DUHQ�0R[RP�DQG�DXWKRU�RI�¶7KH�1/3�3URIHVVLRQDO·�H[SODLQV�PRUH�

&+$1*(�<285�/,)(�:,7+�1/3

¶7KH� GLIIHUHQFH� WKDW�PDNHV� D� GLIIHUHQFH·«LW� LV� RQH� RI� WKH� ÀUVW� WKLQJV�ZH�OHDUQ�WR�ORRN�IRU�ZKHQ�ZH�DUH�WDXJKW�DERXW�PRGHOOLQJ�H[FHOOHQFH��'LVFRYHULQJ�WKLV� FDQ�PDNH� WKH� GLIIHUHQFH�EHWZHHQ� ¶JRRG·� DQG� ¶JUHDW·�� ¶SDVV·� DQG�¶GLVWLQFWLRQ·�RU�HYHQ�¶VXFFHVV·�DQG�¶PRUH�IHHGEDFN·��EHFDXVH�DV�ZH�NQRZ��WKHUH�LV�QR�IDLOXUH��RQO\�IHHGEDFN��

1/3�FDQ�RIWHQ�EH�WKH�GLIIHUHQFH�ZKLFK�GRHV�PDNH�WKH�GLIIHUHQFH�DQG� LW�FDQ�EH�WKH�FDWDO\VW�ZKLFK�DOWHUV�VRPHRQH·V�SHUFHSWLRQ�HQRXJK�IRU�WKHP�WR�PDNH�WKH�FKDQJHV�WKH\�GHVLUH�

$V�1/3�SUDFWLWLRQHUV��ZH�DUH�FDWDO\VWV�IRU�FKDQJH��DQG�WKLV�PHDQV�ZH�FDQ�KDYH�D�SRVLWLYH�VRFLDO�LPSDFW�RQ�VRFLHW\��7KH�FKDOOHQJH�FDQ�EH�DOWKRXJK�ZH�NQRZ�ZH�FDQ�GR� WKLV��1/3� LV� VWLOO�QRW�DOZD\V� UHFRJQLVHG�DV�D�FUHGLEOH�DQG�YLDEOH�RSWLRQ��

1/3�FRQWLQXHV�WR�HYROYH�DQG�LV�QRZ�DW�D�FURVVURDGV�DQG�ZH��DV�1/3�SUDFWL�WLRQHUV��GR�KROG�LWV�IXWXUH�LQ�RXU�KDQGV��:H�FROOHFWLYHO\�KDYH�WKH�FKRLFH�WR�UDLVH�RXU�JDPH��DQG�WDNH�WKRVH�QH[W�VWHSV�WRZDUGV�JHWWLQJ�1/3�XQLYHUVDOO\�UHFRJQLVHG�DV�D�FUHGLEOH�DQG�FRPSOHPHQWDU\�RSWLRQ�� 7KHUH�DUH�RWKHU�RSWLRQV�DQG�VRPHWLPHV��LW�GRHV�VHHP�HDVLHU�WR�GR�QRWKLQJ�DQG�OHW�WKLQJV�UXQ�WKHLU�QDWXUDO�FRXUVH«DQG�WKLV�LV�D�FKRLFH�

8OWLPDWHO\�� WKH�PRUH� VXFFHVV� \RX�KDYH�DV�DQ�1/3�3URIHVVLRQDO�� WKH�PRUH�SHRSOH�ZLOO�EHQHÀW� IURP� WKH�SRVLWLYH�DSSOLFDWLRQV�RI�1/3�DQG� VRFLHW\�ZLOO�HYHQWXDOO\�WDNH�D�IHZ�SRVLWLYH�VWHSV�IRUZDUG��$IWHU�DOO��ZH�DUH�DOO�SDUW�RI�WKH�GLIIHUHQFH�WKDW�PDNHV�D�GLIIHUHQFH�DQG�VR�ZH�FDQ�LQÁXHQFH�KRZ�WKH�ÀHOG�RI�1/3�GHYHORSV�

,�KDYH�EHHQ� OHDGLQJ�WKH�$VVRFLDWLRQ� IRU�1/3��$1/3��VLQFH������DQG� ,�GR��WKHUHIRUH��KDYH�D�VOLJKWO\�GLIIHUHQW�SHUVSHFWLYH�RQ�WKH�ÀHOG�RI�1/3��$W�$1/3��RXU�UROH�LV�WZRIROG�²�WR�UHSUHVHQW�WKH�YLHZV�RI�RXU�PHPEHUV�DQG�DOVR�WR�SUR�YLGH�LQIRUPDWLRQ�DQG�NQRZOHGJH�WR�WKH�SXEOLF�DERXW�1/3��ZKLFK�PHDQV�ZH�WDON�WR�ERWK�1/3�SURIHVVLRQDOV�DQG�WKH�SXEOLF�RQ�D�GDLO\�EDVLV��DQG�RIWHQ�DFW�DV�WKH�EULGJH�EHWZHHQ�WKH�WZR��

6RPHWLPHV��,�WKLQN�ZH�DUH�WKH�¶HPSRZHULQJ�FRQQHFWLRQV�IDFLOLWDWRUV·��DQG�RXU�DLP�LV�WR�FUHDWH�DQ�HQYLURQPHQW�ZKLFK�LQFUHDVHV�WKH�SRVVLELOLW\�RI�OLQNLQJ�SHRSOH�ZKR�KDYH�D�QHHG�ZLWK�SHRSOH�ZKR�KDYH�D�VROXWLRQ��LQ�WKLV�FDVH��1/3��

,�DP�SDVVLRQDWH�DERXW�1/3�DQG�,�VWURQJO\�EHOLHYH�1/3�LV�RQH�RI�WKRVH�SHUVRQDO�GHYHORSPHQW�SKLORVRSKLHV�ZKLFK� UHDOO\�FDQ�KDYH�D�SRVLWLYH� LPSDFW�DQG�WKHUHIRUH�FDQ�PDNH�D�GLIIHUHQFH���WR�DQ�LQGLYLGXDO��WR�D�WHDP�DQG�WR�VRFLHW\�DV�D�ZKROH�

$QG�EHFDXVH�RI�ZKHUH�1/3�FXUUHQWO\�VLWV�LQ�VRFLHW\�²�HPEUDFHG�E\�D�IHZ��ULGLFXOHG�E\�RWKHUV�DQG�XQKHDUG�RI�E\� WKH�PDMRULW\�� ,�EHOLHYH�RQH�RI� WKH�WKLQJV�ZH�FDQ�GR�WR�FKDQJH�WKLV� LV� WR�ZRUN�WRJHWKHU�� ,QGHHG��ZH�EHOLHYH�ZRUNLQJ�WRJHWKHU�ZLOO�SOD\�D�NH\�UROH�LQ�HQVXULQJ�1/3�KDV�D�VWURQJ�DQG�SRVLWLYH�IXWXUH�

0\�ÀUVW�HQFRXQWHU�ZLWK�1/3�ZDV�ZKHQ�,�GLG�D�ÀYH�ZHHN�¶,QWURGXFWRU\�FRXUVH�LQ�1HXUR�/LQJXLVWLF�3URJUDPPLQJ·�DW�%DUQHW�&ROOHJH��$W�WKH�WLPH��,�KDG�QR�LGHD�ZKDW�¶1HXUR�/LQJXLVWLF�3URJUDPPLQJ·�ZDV��EXW�,�WKRXJKW�LW�ZDV�HLWKHU�VRPHWKLQJ�WR�GR�ZLWK�SHUVRQDO�GHYHORSPHQW��VRPHWKLQJ�WR�GR�ZLWK�FRPSXWHU�SURJUDPPLQJ«RU�ERWK��$V� ,� KDG�DQ� LQWHUHVW� LQ�ERWK� VXEMHFWV��DQG� LW�ZDV�RQO\�D�ÀYH�ZHHN�FRXUVH��,�KDG�QRWKLQJ�WR�ORVH�E\�VLJQLQJ�XS�

,W�LV�VDLG�\RX�FDQ�SLQSRLQW�WKRVH�WLPHV�LQ�\RXU�OLIH�ZKLFK�DUH�WXUQLQJ�SRLQWV��DQG�GLVFRYHULQJ�1/3�DW�DQ�HYHQLQJ�FODVV� LQ� %DUQHW�ZDV�GHÀQLWHO\�RQH�RI�PLQH��,�KDG�DOZD\V�EHHQ�LQWHUHVWHG�LQ�SHUVRQDO�GHYHORSPHQW��KDG�UHDG�P\�IDLU� VKDUH�RI�ERRNV�DQG�DWWHQGHG�ZRUNVKRSV«DQG� IRXQG�KRZHYHU�JRRG�P\� LQWHQWLRQV�ZKLOVW� ,�ZDV� LPPHUVHG� LQ� WKH�VXEMHFW�� ,� VHHPHG�WR� IRUJHW�DOO�DERXW�WKHVH�ZRQGHUIXO�VHOI�GHYHORSPHQW�WRROV�,�KDG�OHDUQHG�DERXW�RQFH�,�ZDV�EDFN�LQ�WKH�UHDO�ZRUOG�

1/3� ZDV� GLIIHUHQW�� 7KHUH� LV� VRPHWKLQJ� XQLTXHO\� HPSRZHULQJ� DERXW� 1/3�ZKLFK� KDV� VWD\HG� ZLWK� PH� DQG� UHDOO\� GLG� HQDEOH� PH� WR� PDNH� ODVWLQJ��VXVWDLQDEOH�FKDQJHV�WR�P\�OLIH��,Q�IDFW��RQH�RI�WKH�PDLQ�UHDVRQV�,�FKRVH�WR�IROORZ�XS�P\�LQWURGXFWRU\�FRXUVH�ZLWK�D�3UDFWLWLRQHU�FRXUVH�ZDV�VRPHERG\�KDG�PHQWLRQHG�¶1/3�ZDV�RQH�RI�WKH�IHZ�WKLQJV�ZKLFK�KDG�PDGH�D�ODVWLQJ

GLIIHUHQFH�WR�WKHLU�OLIH·��,I�WKLV�ZDV�JRLQJ�WR�EH�WKH�FDVH��WKHQ�LW�VHHPHG�OLNH�D�JRRG�LQYHVWPHQW�DW�WKH�WLPH�

,� ZDV� VFHSWLFDO��0\� EDFNJURXQG� LQFOXGHV� D� VFLHQWLÀF�GHJUHH� DQG� D� ��� \HDU� FDUHHU� DV� D� PDQDJHPHQW�DFFRXQWDQW«FRXOG� VRPHWKLQJ� DV� VLPSOH� DV� DOWHULQJ�WKH�DSSHDUDQFH�RI�DQ�LPDJH�LQ�P\�KHDG�E\�FKDQJLQJ�WKH�VXE�PRGDOLWLHV�5($//<�PDNH�7+$7�PXFK�GLIIHUHQFH�WR�WKH�ZD\�,�KDQGOHG�D�SDUWLFXODUO\�FKDOOHQJLQJ�SHUVRQ�LQ�P\� OLIH"� ,W� FRXOG�� LW� GLG�� DQG� LW� VWLOO� GRHV«DQG� KDV�UHVXOWHG� LQ�D�PRUH�SRVLWLYH�� KHDOWK\�DQG� VXVWDLQDEOH�UHODWLRQVKLS�ZLWK�WKLV�SDUWLFXODU�LQGLYLGXDO�

,�ZDQW�1/3�WR�EHFRPH�PRUH�

ZLGHO\�UHFRJQLVHG�VR�LW�ZLOO�EH�HPEUDFHG�E\�WKH�HGXFDWLRQ�V\VWHP��DQG�DV�D�UHVXOW�FKLOGUHQ�ZLOO�EH�JLYHQ�D�JUHDWHU�RSSRUWXQLW\�WR�EHQHILW�IURP�1/3��UHDFK�WKHLU�IXOO�SRWHQWLDO�DQG�ZLOO�EH�VHW�XS�IRU�VXFFHVV�LQ�WKH�IXWXUH��

Page 35: The Hertfordshire Business Independent December / January 2012 Issue

&+$1*(�<285�/,)(�:,7+�1/3 %HIRUH�,�WRRN�RYHU�WKH�$VVRFLDWLRQ�,�VSHQW�P\�GD\V�HQDEOLQJ�VPDOO�EXVLQHVVHV�WR�WDNH�PRUH�UHVSRQVLELOLW\�IRU�WKHLU�DFFRXQWV�DQG�GHYHORS�D�JUHDWHU�DZDUHQHVV�RI� WKHLU� ÀQDQFLDO� VLWXDWLRQ�� %\�GRLQJ� WKLV�� WKH\�ZHUH�DEOH� WR�PDNH�PRUH� LQIRUPHG�GHFLVLRQV��PRUH�TXLFNO\�DQG�PRUH�VXFFHVVIXOO\��,�ZDV�XVLQJ�P\�RZQ�1/3�VNLOOV�GDLO\�WR�LPSURYH�WKH�HIIHFWLYHQHVV�RI�P\�RQH�WR�RQH�WUDLQLQJ��DV�ZHOO�DV�GRLQJ�VRPH�DGGLWLRQDO�FRDFKLQJ�DORQJVLGH�WKLV�

,Q������,�ZDV�DSSURDFKHG�E\�P\�IRUPHU�1/3�WUDLQHU�DQG�DVNHG�LI�,�ZDV�VWLOO�SXUVXLQJ�P\�GUHDP�²�WKH�RQH�,�KDG�VKDUHG�VRPH�\HDUV�HDUOLHU�ZKHQ�,�ZDV�WKH�GHPR�VXEMHFW�RQ�P\�RZQ�3UDFWLWLRQHU�WUDLQLQJ��0\�GUHDP�KDG�EHHQ�WR�FUHDWH�D�FHQWUH�ZKHUH�OLNH�PLQGHG�SHRSOH�FRXOG�FRQJUHJDWH�DQG�VKDUH�LGHDV��DQG�ZRUN�WRJHWKHU�WR�VXSSRUW�HDFK�RWKHU��VR�WKH\�ZHUH�HPSRZHUHG�WR�PDNH�DQ�HYHQ�ELJJHU�GLIIHUHQFH�LQ�VRFLHW\�XVLQJ�1/3�DQG�FRDFKLQJ�

,�KDG�EHHQ�SXUVXLQJ�P\�GUHDP�LQ�P\�VSDUH�WLPH��EXW�IURP�D�FRPSOHWHO\�GLIIHUHQW�DQJOH��DQG�VR�ZKHQ�,�ZDV�RIIHUHG�WKH�RSSRUWXQLW\�WR�WDNH�RYHU�$1/3��,�SDLG�RII�WKH�GHEWV�RI�WKH�$VVRFLDWLRQ��DQG�IRXQG�P\VHOI�WKH�SURXG�RZQHU�RI�D�RQH�SDJH�ZHEVLWH��WKH�$1/3�GRPDLQ�QDPH��D�PDJD]LQH�ZKLFK�KDG�DOO�EXW�FHDVHG�SURGXFWLRQ�DQG�D�PHPEHUVKLS�OLVW��

,�GR�UHDOLVH�QRZ�ZKDW�D�FRQWURYHUVLDO�GHFLVLRQ�,�KDG�PDGH�DQG�QRZ��,�DP�UHDOO\�JODG�,�PDGH�WKLV�GHFLVLRQ��(DUO\�RQ��WKHUH�ZHUH�PDQ\�WLPHV�ZKHQ�,�UHDOO\�GLG�IHHO�OLNH�,�KDG�ELWWHQ�RII�PRUH�WKDQ�,�FRXOG�FKHZ�DQG�ZKDW�FDUULHG�PH�WKURXJK�WKRVH�WRXJK�WLPHV�ZDV�P\�EHOLHI�1/3�LV�DQ�HPSRZHULQJ�DQG�SRWHQWLDOO\�OLIH�FKDQJLQJ�SKLORVRSK\�ZKLFK�FDQ�PDNH�D�SRVLWLYH�GLIIHUHQFH�WR�WKH�OLYHV�RI�RWKHUV��

6R�VLQFH�������,�KDYH�ZRUNHG�UHDOO\�KDUG�WR�EXLOG�$1/3�LQWR�WKH�VWURQJ��LQGHSHQGHQW�DQG�LPSDUWLDO�VRFLDO�HQWHUSULVH�ZKLFK�LW�LV�WRGD\��,Q�������ZH�ZHUH�DZDUGHG�WKH�WLWOH�6PDOO�%XVLQHVV�RI�WKH�<HDU�E\�+HUWIRUGVKLUH�%XVLQHVV�$ZDUGV�DQG�,�ZDV�KRQRXUHG�WR�UHFHLYH�WKH�DZDUG�IRU�+HUWIRUGVKLUH�:RPDQ�RI�WKH�<HDU�

<RX�PD\�EH�ZRQGHULQJ�ZKDW�FRQWLQXHV�WR�GULYH�PH��DQG�VSXU�PH�LQWR�WDNLQJ�DFWLRQ�²�ZK\�LV�LW�VR�LPSRUWDQW�WR�PH�1/3�EHFRPHV�DFFHSWHG�DV�D�FUHGLEOH��SURIHVVLRQDO�VROXWLRQ�WR�VRPH�RI�WKH�FKDOOHQJHV�OLIH�FDQ�WKURZ�DW�XV"�

7KH�DQVZHU�LV�VLPSOH�²�,�ZDQW�1/3�WR�EHFRPH�PRUH�ZLGHO\�UHFRJQLVHG�VR�LW�ZLOO�EH�HPEUDFHG�E\�WKH�HGXFDWLRQ�V\VWHP��DQG�DV�D�UHVXOW�FKLOGUHQ�ZLOO�EH�JLYHQ�D�JUHDWHU�RSSRUWXQLW\�WR�EHQHILW�IURP�1/3��UHDFK�WKHLU�IXOO�SRWHQWLDO�DQG�ZLOO�EH�VHW�XS�IRU�VXFFHVV�LQ�WKH�IXWXUH��,�KDYH�ZDWFKHG�ERWK�P\�FKLOGUHQ�VWUXJJOH�ZLWK�WKH�HGXFDWLRQ�V\VWHP�IRU�GLIIHUHQW�UHDVRQV�DQG�,�DP�GULYHQ�E\�RXU�H[SHULHQFHV�DQG�WKH�DWWLWXGH�RI�PDQ\�HGXFDWLRQDO�HVWDEOLVKPHQWV�,�FRPH�LQWR�FRQWDFW�ZLWK��

,I�1/3�ZDV�D�PRUH�FUHGLEOH��DFFHSWDEOH�DQG��ZLGHO\�UHFRJQLVHG�VROXWLRQ�LQ�VRFLHW\��WKHQ�/RFDO�$XWKRULWLHV�ZRXOG�UHFRJQLVH�WKH�LPSDFW�RI�1/3��VFKRROV�ZRXOG�KDYH�LW�RQ�WKHLU�DJHQGD�DQG�DOO�FKLOGUHQ�ZRXOG�KDYH�D�EHWWHU�VWDUW�LQ�OLIH��DFKLHYH�WKHLU�IXOO�SRWHQWLDO�DQG�EH�VHW�XS�IRU�VXFFHVV�²�UDWKHU�WKDQ�WKH�FXUUHQW�V\VWHP�ZKLFK�LV�FRPSOHWHO\�GULYHQ�E\�GDWD��WDUJHWV�DQG�DFDGHPLF�DFKLHYHPHQW�DQG�IDYRXUV�WKRVH�FKLOGUHQ�ZKR�FDQ�PRUH�HDVLO\�FRQIRUP�WR�WKH�V\VWHP�,�DP�QRW�DERXW�VWDQGDUGLVLQJ�1/3��DQG�PDNLQJ�LW�VR�SURFHVV�GULYHQ�WKH�IODLU�DQG�ÁH[LELOLW\�LV�ORVW�²�LW�LV�PRUH�DERXW�KRZ�ZH�FDQ�ZRUN�ZLWKLQ�WKH�SDUDPHWHUV�RI�H[LVWLQJ�VRFLHW\�ZKLOVW�PDLQWDLQLQJ�WKH�ÁH[LELOLW\ZKLFK�GULYHV�1/3�WR�FRQWLQXDOO\�HYROYH�DQG�FUHDWH�DQ�PLQGVHW�ZKHUH�ZH�FDQKDYH�ERWK�FUHDWLYLW\�DQG�SURIHVVLRQDOLVP�LQ�WKH�ÀHOG�RI�1/3�

.DUHQ�LV�DXWKRU�RI¶7KH�1/3�3URIHVVLRQDO·����������(FDGHP\�3UHVV

)($785(���&

+$1*(�<2

85�/,)(�:,7+�1/3

Page 36: The Hertfordshire Business Independent December / January 2012 Issue

$)7(5

�+2856

$V������GUDZV�WR�D�FORVH�DQG�DQ�2O\PSLF�\HDU�ORRPV��SHUKDSV�QRZ�LV�WKH�ULJKW�WLPH�WR�WDNH�VWRFN�RI�\RXU�ÀWQHVV�DQG�ZHOOEHLQJ��'RQ·W�OHW�WKH�JKRVWV�RI�SDVW�IDLOXUHV�KDXQW�\RX��HQVXUH�\RXU�SHUFHSWLRQ�RI�\RXU�SUHVHQW�OHYHO�RI�ÀWQHVV�LV�DFFXUDWH��IDLU�DQG�SRVLWLYH��DQG��VHW�\RXUVHOI�XS�IRU�D�IXWXUH�WKDW�LV�DV�KHDOWK\�DQG�KDSS\�DV�SRVVLEOH�

7+(�*+267�2)�&+5,670$6Ľ��3$67��35(6(17�$1'�)8785(

','�<28�6(7�<2856(/)�$1<�+($/7+��),71(66�7$5*(76�'85,1*�����"����,I�VR��KDYH�\RX�PHW��DFKLHYHG�RU�H[FHOOHG�LQ�DQ\�RU�DOO�RI�WKHP"

+2:�','�<28�0$.(�<2856(/)�$&&2817$%/(�72�$&+,(9(�7+(0"��:KDW�VWUDWHJLHV�GLG�\RX�HPSOR\��H[HUFLVLQJ�ZLWK�D�EXGG\��MRLQLQJ�DQG�XVLQJ�D�J\P��EX\LQJ�D�ELNH��MRLQLQJ�D�VSRUWV�FOXE��ZRUNLQJ�ZLWK�D�SHUVRQDO�WUDLQHU"

:+$7�.(37�<28�21�75$&.�'85,1*�7+(�<($5�:+(1�/,)(��%86,1(66�*27�,1�7+(�:$<"��'LG�\RX�VHH�\RXU�EORRG�SUHVVXUH�UHDGLQJV��ERG\�IDW�SHUFHQWDJHV�RU�UHVWLQJ�KHDUW�UDWH�UHGXFH"�'LG�\RX�PDQDJH�WR�JHW�LQWR�WKDW�SDLU�RI�WURXVHUV�RU�GUHVV�IRU�\RXU�KROLGD\V�RU�SDUW\"�:HUH�\RX�DEOH�WR�FRSH�ZLWK�VWUHVVIXO�VLWXDWLRQV�EHWWHU")LQGLQJ�WKH�ULJKW�ZD\�WR�LQFOXGH�H[HUFLVH�LQ�\RXU�OLIH�ZLOO�KHOS�\RX�PRYH�WRZDUGV�WKDW�EDODQFHG�QHZ�\RX��,W�FDQ�EH�YHU\�FKDOOHQJLQJ�WR�GUDJ�\RXUVHOI�WR�WKH�J\P�HDUO\�LQ�WKH�PRUQLQJ�RU�DW�WKH�HQG�RI�D�ORQJ�KDUG�GD\��VR�\RX�QHHG�WR�ÀQG�WKH�ULJKW�DFWLYLW\�WKDW�PDNHV�\RX�VPLOH�ORWV��EXUQ�IDW��DQG�PDNHV�\RX�ZDQW�WR�JR�EDFN�IRU�PRUH�WR�FRQWLQXH�VHHLQJ�DQG�IHHOLQJ�WKH�EHQHÀWV�6SRUWV�DQG�WHDP�EDVHG�DFWLYLWLHV�DUH�SHUKDSV�DQ�RSWLRQ�IRU�VRPH�SHRSOH��%XW�LI�\RX�GRQ·W�KDYH�WKH�WLPH�WR�FRPPLW�WR�PDWFKHV�DW�WKH�ZHHNHQG��DV�ZHOO�DV�WKH�RUJDQLVHG�HYHQLQJ�WUDLQLQJ�VHVVLRQV��WKHQ�\RX�PD\�VWUXJJOH�WR�NHHS�JRLQJ��3DUWLFLSDWLQJ�LQ�D�QRQ�FRPSHWLWLYH�DFWLYLW\��VXFK�DV�KLNLQJ��VDOVD�GDQFLQJ�RU�KRUVH�ULGLQJ�PD\�DOVR�KHOS�PRWLYDWH�\RX�WR�EH�PRUH�DFWLYH�RXWVLGH�RI�\RXU�ZRUNLQJ�OLIH�+RZ�PDQ\�WLPHV�KDYH�\RX�LQYHVWHG�LQ�D�PHPEHUVKLS�RI�D�IDFLOLW\�GXULQJ�WKH�ÀUVW�ZHHN�RI�WKH�QHZ�\HDU�RQO\�WR�ÀQG�WKDW�ZLWKLQ�D�FRXSOH�RI�ZHHNV�\RXU�HQWKXVLDVP�KDV�ZDQHG�DQG�\RX�IHHO�DOO�WKH�PRUH�GLVLOOXVLRQHG"�7KH�¶1HZ�<HDU�1HZ�<RX·�FRQFHSW�WKDW�LQYROYHV�FXWWLQJ�RXW�DEVROXWHO\�HYHU\WKLQJ�WR�DFKLHYH�UDSLG�ZHLJKW�ORVV�LV�VHW�IRU�IDLOXUH�IURP�WKH�RII�DV�LW�LV�QRW�UHSUHVHQWDWLYH�RI�D�UHDOLVWLF�OLIHVW\OH�FKDQJH�WKDW�\RX�FDQ�PDLQWDLQ�JRLQJ�IRUZDUG�$V�ZH�DSSURDFK�WKH�\HDU�RI�WKH�/RQGRQ�2O\PSLFV��WDNH�VWRFN�RI�ZKDW�PRWLYDWHV�\RX�WR�DFKLHYH�RSWLPXP�KHDOWK�DQG�ÀWQHVV��'R�\RX�KDYH�JUDQGFKLOGUHQ�RU�SHUKDSV�D�\RXQJ�IDPLO\�DW�KRPH�WR�NHHS�XS�ZLWK"�$�VWUHVVHG�DQG�SUHVVXULVHG��\HW�H[FLWLQJ�ZRUNLQJ�HQYLURQPHQW"�$�UHFHQW�KHDOWK�VFDUH�WKDW�PDNHV�\RX�ZDQW�WR�WXUQ�DURXQG�WKH�KDELWV�RI�WKH�SDVW�IHZ�\HDUV"�2QFH�\RX�NQRZ�ZKDW�PDNHV�\RX�ZDQW�WR�EH�KHDOWK\�DQG�ÀW�\RX�FDQ�WKHQ�ZRUN�WRZDUGV�LW�DQG�PRYH�DZD\�IURP�WKH�QHJDWLYHV�DVVRFLDWHG�ZLWK�\RXU�IRUPHU�OLIHVW\OH���2QH�RI�WKH�PRVW�HIIHFWLYH�ZD\V�RI�ZRUNLQJ�WRZDUGV�\RXU�PRWLYDWRUV�LV�WR�FRPPLW�WR�ZRUNLQJ�ZLWK�D�SHUVRQDO�WUDLQHU�IRU�DV�IHZ�DV����ZHHNV��%\�PDNLQJ�WKH�FRQQHFWLRQ�ZLWK�D�TXDOLÀHG�ÀWQHVV�SURIHVVLRQDO�DQG�VKDULQJ�\RXU�DVSLUDWLRQV�DQG�WKH�FKDOOHQJHV�\RX�IDFH��\RX�ZLOO�ÀQG�WKDW�\RX�VWDUW�WR�DFKLHYH�PRUH�ZLWK�\RXU�ÀWQHVV��+DYLQJ�D�VHULHV�RI�SODQQHG�DSSRLQWPHQWV�LQ�\RXU�GLDU\�ZLOO�KHOS�UDLVH�WKH�SULRULW\�RI�\RXU�ÀWQHVV�WR�WKH�VDPH�OHYHO�DV�DQ�LPSRUWDQW�PHHWLQJ�DW�ZRUN��<RX�ZLOO�KDYH�VRPHRQH�RQ�\RXU�VKRXOGHU�HQFRXUDJLQJ�\RX�WR�GR�PRUH�ZLWK�\RXU�ÀWQHVV��7KH\�ZLOO�DVN�\RX�WR�ZRUN�KDUGHU�WKDQ�\RX�HYHU�WKRXJKW�SRVVLEOH�DQG�WHDFK�\RX�WHFKQLTXHV�WKDW�\RX�FDQ�WDNH�LQWR�\RXU�KRPH�EDVHG�ÀWQHVV�URXWLQHV�WKDW�ZLOO�KHOS�\RX�WR�PRYH�WRZDUGV�\RXU�JRDOV��6R��EHIRUH�\RX�UHSHDW�WKH�KDELW�RI�D�*KRVW�RI�&KULVWPDV�SDVW��WDNH�D�MRXUQH\�ZLWK�\RXU�*KRVW�RI�&KULVWPDV�IXWXUH�WR�VHH�ZKDW�DFFRXQWDELOLW\��IRFXV�DQG�PRWLYDWLRQ�FDQ�WUXO\�KHOS�\RX�DFKLHYH���,W�FRXOG�MXVW�EH�WKH�EHVW�*KRVW�RI�&KULVWPDV�SUHVHQW�\RX�FRXOG�HYHU�LQYHVW�LQ�\RXUVHOI�DQG�RU�D�ORYHG�RQH�

� .LPEHUOH\��/DUU\�0DQJHOVKRW�UXQ�D�SHUVRQDO�WUDLQLQJ�VWXGLR�LQ�+HUWIRUG�WKDW�RIIHUV�WKH�EHVW�LQ��������SDUWQHU�DQG�VPDOO�� JURXS�WUDLQLQJ��DV�ZHOO�DV�GD\WLPH�UXQQLQJ�FOXEV�DQG�%RRWFDPSV�7HO����������������� RU�HPDLO�LQIR#H.XL/LEULX0�FRP�

Page 37: The Hertfordshire Business Independent December / January 2012 Issue

1(7:25.,1*

:K\� GR� ZH� SDVV� UHIHUUDOV� WR� RWKHU� SHRSOH"� ,� KDYH�EHHQ� DVNHG� WKDW� TXHVWLRQ� WZLFH� UHFHQWO\�� :KDW�PRWLYDWHV� XV� WR� WDNH� XS�RXU� YDOXDEOH� WLPH�DQG�SXW�RXU� UHSXWDWLRQV� RQ� WKH� OLQH� WR� FRQQHFW� WZR� RWKHU�SHRSOH� WRJHWKHU�� RIWHQ� ZLWKRXW� DQ\� GLVFHUQLEOH�SHUVRQDO�EHQHÀW"

:+<�'2�:(�5()(5�27+(5�3(23/("$1'<�/23$7$

7KH�REYLRXV�UHVSRQVH�IURP�PDQ\�SHRSOH�LV�WR�FUHDWH�D�FOHDU�EHQHÀW�IRU� WKH� SHUVRQ�SDVVLQJ� WKH� LQWURGXFWLRQ�� ,� DP� WROG� RQ� D� UHJXODU�EDVLV�WKDW�LI�,�PDNH�D�VXFFHVVIXO�LQWURGXFWLRQ�,�ZLOO�VWDQG�WR�EHQHÀW�IURP�WKH�UHVXOWLQJ�EXVLQHVV��,QWURGXFHU�IHHV�DQG�FRPPLVVLRQV�DUH�VWDQGDUG�LQ�D�QXPEHU�RI�LQGXVWULHV�DQG��LQGHHG��H[SHFWHG��,�ZRXOG�DUJXH��KRZHYHU��WKDW�WKH\�VKRXOG�QRW�EH�\RXU�ÀUVW�SRUW�RI�FDOO�ZKHQ�ORRNLQJ�WR�LQVSLUH�SHRSOH�WR�UHIHU�\RX�

,�UXQ�DQ�H[HUFLVH�LQ�PDQ\�RI�P\�WDONV�DQG�ZRUNVKRSV�ZKHUH�,�DVN�SDUWLFLSDQWV�WR�WKLQN�RI�VRPHRQH�WKH\�KDYH�UHIHUUHG�UHFHQWO\��KDYH�UHIHUUHG� UHJXODUO\� RU�ZRXOG�EH� KDSS\� WR� UHIHU� RSSRUWXQLWLHV� WR�� ,�WKHQ�DVN�WKHP�ZK\��$�QXPEHU�RI�UHDVRQV�WR�UHIHU�SHRSOH�FRPH�XS�WLPH�DQG�DJDLQ��EXW�WR�GDWH�QR�RQH�KDV�LQFOXGHG�UHIHUULQJ�SHRSOH�EHFDXVH�WKH\�ZHUH�ÀQDQFLDOO\�LQFHQWLYLVHG�WR�GR�VR� 7KHVH�DUH�SHRSOH�IURP�DOO�ZDONV�RI�OLIH��IURP�GLIIHU�

HQW�LQGXVWULHV��GLIIHUHQW�EDFNJURXQGV�DQG�GLIIHUHQW�OHYHOV�RI�VHQLRULW\��,I�QRW�RQH�RI�WKHP�DGPLWV�WR�EHLQJ�PRWLYDWHG�WR�UHIHU�E\�SHUVRQDO�UHZDUG��ZK\�DUH�ZH�

VR�TXLFN�WR�RIIHU�WKHP"7KH�UHDVRQV�WR�UHIHU�WKDW�DUH�RIWHQ�UHSHDWHG�LQFOXGH�

WKH�SHUVRQDOLW\�DQG�OLNHDELOLW\�RI�WKH�SHUVRQ�EHLQJ�UH�IHUUHG��FRQÀGHQFH�LQ�WKHLU�SURIHVVLRQDOLVP�DQG�DELOLW\�

WR�GR�WKH�MRE��D�OHYHO�RI�H[SHUWLVH�DQG�WKH�QHHGV�RI�WKH�SRWHQWLDO�FXVWRPHU�

$OO�RI�WKHVH�SOD\�D�PXFK�PRUH�LPSRUWDQW�UROH�LQ�VWLPXODWLQJ�UHIHUUDOV�WKDQ�PRQH\��:H�DUH�SHUKDSV�PRUH�DOWUXLVWLF�WKDQ�ZH�VRPHWLPHV�JLYH�RXUVHOYHV�

FUHGLW�IRU��:KHQ�\RX�KHOS�VRPHRQH�DQG�\RX�NQRZ�WKDW�\RXU�KHOS�KDV�PDGH�D�GLIIHUHQFH��LW�JLYHV�\RX�D�JRRG�IHHOLQJ��7KH�SHUVRQ�\RX�

DUH�KHOSLQJ�PD\�EH�WKH�SHUVRQ�EHLQJ�UHIHUUHG��RU�WKH�SRWHQWLDO�FXVWRPHU��7KH�NH\�LV�WKDW�LW�IHHOV�ULJKW�DQG�WKH�

UHVXOW�LV�VDWLVI\LQJ�

,Q�VKRUW��IRU�PDQ\�SHRSOH�WKH�SULPDU\�UHDVRQ�ZK\�ZH�UHIHU�SHRSOH�LQ�RXU�

QHWZRUN�LV�EHFDXVH�ZH�HQMR\�GRLQJ�VR��$V�ORQJ�DV�WKH\�KDYH�HDUQHG�RXU�WUXVW�

DQG�UHVSHFW�DQG�WKHUH�LV�D�JRRG�ÀW�ZLWK�WKH�SHUVRQ�ZH�DUH�UHIHUULQJ�WKHP�WR��

UHIHUULQJ�SHRSOH�JLYHV�XV�D�SRVLWLYH�IHHOLQJ��

$V�ORQJ�DV�LW�LV�VLPSOH�DQG�QRW�WLPH�FRQVXPLQJ�WR�PDNH�WKH�FRQQHFWLRQ��

ZH�GRQ·W�QHHG�WR�DOVR�EH�SDLG�IRU�WKH�SOHDVXUH�

thebusinessclubb u i l d i n g b e t t e r b u s i n e s s

.LFN�VWDUW�\RXU�QHWZRUNLQJ�IRU������DW�7KH�%XVLQHVV�&OXE0DNH�QHZ�FRQWDFWV%XLOG�UHODWLRQVKLSV)RUP�DOOLDQFHV*HQHUDWH�EXVLQHVV([SDQG�NQRZOHGJH6KDUH�VNLOOV,Q�D�ZHOFRPLQJ�DQG�VXSSRUWLYH�HQYLURQPHQW���DOO�IRU�OHVV�WKDQ�WKH�SULFH�RI�D�FXS�RI�FRIIHH�SHU�GD\�&DOO�.DWULQD�IRU�\RXU�IUHH�JXHVW�SDVV�RQ��������������RU�YLVLW�ZZZ�WKH�EXVLQHVVFOXE�RUJ

Page 38: The Hertfordshire Business Independent December / January 2012 Issue

&+$66,67KH� )��� LV� VWLOO�� RI� FRXUVH�� UHDU�ZKHHO� GULYH�� KDV� ������ ZHLJKW�GLVWULEXWLRQ�� DQG� VWLFNV� ZLWK� WKH� 0DF3KHUVRQ� VWUXW� IURQW�PXOWL�OLQN�UHDU�VXVSHQVLRQ�OD\RXW�RI�LWV�SUHGHFHVVRUV�UDWKHU�WKDQ�IROORZLQJ�WKH�GRXEOH�ZLVKERQH� IURQW� VXVSHQVLRQ� HPSOR\HG� E\� WKH� QHZ� )�����VHULHV��7KH�VXVSHQVLRQ�LV��KRZHYHU��PXFK�WZHDNHG��DQG�WKH�FKDVVLV�LWVHOI�LV�DOO�QHZ�)RXU�ZKHHO�GULYH�ZLOO�EH�RIIHUHG�RQ�ULJKW�KDQG�GULYH�FDUV�IRU�WKH�ÀUVW�WLPH��DQG��ZKLOH�WKH�SUHYLRXV�JHQHUDWLRQ�0��ZDV�WKH�RQO\���VHULHV�WR�JHW�D�OLPLWHG�VOLS�GLIIHUHQWLDO��WKH�QHZ�OHVVHU�7KUHHV�JHW�DQ�/6'�PLPLFNLQJ�HOHFWURQLF�GLII�²�DFFHOHUDWH�RXW�RI�D�KDLUSLQ�DQG� LW�ZLOO�VXEWO\�EUDNH� WKH�XQORDGHG� LQVLGH�ZKHHO� WR� VWRS� LW� VSLQQLQJ�DZD\�SRZHU�

5,1*�7+(�&+$1*(6:H·YH�DOUHDG\�PHQWLRQHG�WKH�RSWLRQDO�IRXU�ZKHHO�GULYH��EXW�WKHUH·V�PRUH�QHZ�VWXII�WRR��DQ�HLJKW�VSHHG�DXWR�ZLOO�EH�RIIHUHG�DFURVV�WKH�UDQJH�� WKHUH·OO� EH� D� KLJK�SHUIRUPDQFH� ���L� K\EULG�� VWRS�VWDUW� LV�VWDQGDUG��DQG�WKHUH·V�D�'ULYH�3HUIRUPDQFH�&RQWURO�WR�RIIHU�D�FKRLFH�RI�IRXU�GULYLQJ�PRGHV��IURP�(FR�3UR�WR�6SRUW��%XW�SHUKDSV�WKH�ELJJHVW�VKLIW�LV�UHVHUYHG�IRU�WKH����L��&DVW�\RXU�PLQG�EDFN�WR�WKH�(���JHQHUDWLRQ�RI�WKH�����V�DQG�\RX�PLJKW�UHPHPEHU�D����L�²�PRVW�SHRSOH�ZRXOG�KDYH�JXHVVHG�LW�ZDV�D�IRXU�F\OLQGHU��ZKHQ� LQ� IDFW� LW� ZDV� D� VLON\� VPRRWK� VL[�� 7KH� QHZ� ���L� SXOOV� WKH�RSSRVLWH� WULFN�� WKDW�EDGJLQJ�KDV�SUHYLRXVO\�EHHQ�DSSHQGHG� WR�VL[�F\OLQGHU�%0:V��EXW�QRZ�LW·V�D�GRZQVL]HG�WXUERFKDUJHG�IRXU��,W�PDNHV����EKS�DQG����OE�IW���ZKLOH�GHOLYHULQJ�����PSJ�DQG�HPLWWLQJ����J�NP�$QG�ZKLOH� WKH� ODVW�JHQHUDWLRQ� ��VHULHV�PL[HG� QDWXUDOO\� DVSLUDWHG�DQG�WXUERFKDUJHG�SHWUROV�DQG�GLHVHOV� LQ� LWV� OLQH�XS��WKH�)��� LV� WKH�ÀUVW�HYHU���VHULHV�WR�KDYH�QRWKLQJ�EXW�WXUER�SRZHU�

',0(16,2167KH� DOO�QHZ� FKDVVLV� LQFRUSRUDWHV� D� ��PP� VWUHWFK� LQ� ZKHHOEDVH�WR� OLEHUDWH� PRUH� OHJURRP�� 7KHUH·V� DOVR� �PP� PRUH� KHDGURRP��SOXV����H[WUD� OLWUHV�RI� VWRZDJH�VSDFH� LQ� WKH�ERRW��2YHUDOO� OHQJWK�ZLGWK�KHLJKW�GLPHQVLRQV�VZHOO�IURP�WKH�RXWJRLQJ�(���JHQHUDWLRQ·V���������������� WR� ��������������PP�� 'HVSLWH� WKLV�� D� IRFXV� RQ�ZHLJKW�VDYLQJ�WHFKQRORJ\�KDV�VKDYHG���NJ�IURP�WKH�NHUE�ZHLJKW�

67$1'$5'�(48,30(17$V� EHIRUH�� WKH� ���G� VLWV� DW� WKH� ERWWRP� RI� WKH� ��VHULHV� ODGGHU�� ,WV�SULFH�ULVHV�E\������WR����������\HW�WKHUH·V�PXFK�PRUH�VWDQGDUG�NLW�WKDQ� EHIRUH�� ���LQFK� DOOR\V�� DXWRPDWLF� DLU�FRQ�� %OXHWRRWK� SKRQH�FRQQHFWLYLW\��%0:�3URIHVVLRQDO�UDGLR�ZLWK����LQ�FRORXU�VFUHHQ�DQG�L'ULYH��NH\OHVV� VWDUWLQJ��D�86%�SRUW��PXOWL�IXQFWLRQ� OHDWKHU� VWHHULQJ�ZKHHO��FUXLVH�FRQWURO�DQG�DXWRPDWLF�ERRW�RSHQLQJ�

7+(����'$K�\HV�� WKH�ÁHHW� IDYRXULWH�� ,Q� IDFW�� LI�\RX�ZDQW�D�GLHVHO� IURP�WKH�)HEUXDU\� ����� ODXQFK�GDWH�� RQO\� WZR�DUH� RQ� RIIHU�� DQG�ERWK� DUH�EDGJHG����G��WKH�UHJXODU�PRGHO�DQG�DQ�HFR�RSWLPLVHG�(IÀFLHQW�'\QDPLFV�YDULDQW��7KH�UHJXODU�PRGHO�JHWV����EKS�����OE�IW�������PSJ�DQG����J�NP��ZKLOH�WKH����G�('�UHGXFHV�SRZHU�WR����EKS��WRUTXH�UHPDLQV� WKH� VDPH��� ZKLFK� SDUWO\� KHOSV� WR� H[SODLQ� WKH� LPSURYHG�����PSJ�DQG����J�NP��%RWK����G�YDULDQWV�FRVW���������²�MXVW������PRUH�WKDQ�EHIRUH�²�DQG�\RX�FDQ�H[SHFW�WKH�(IÀFLHQW�'\QDPLFV�WR�JR�GRZQ�D�VWRUP�RQ�WKH�FRPSDQ\�ÁHHWV�²�QRW�RQO\�GRHV�LW�FRVW�����WR�WD[�DQG�EULQJV�ORZ�%HQHÀW�,Q�.LQG�FRPSDQ\�FDU�WD[��EXW�WKRVH�ÀUPV�WKDW�SXUFKDVH�D����G�('�RXWULJKW�ZLOO�EH�DEOH�WR�ZULWH�RII�����SHU�FHQW�RI�LWV�FRVW�DJDLQVW�WD[�7KH� ���G� DQG� ���G�ZLOO� MRLQ� WKH� OLQH�XS� QH[W�� ZKLOH� VL[�F\OLQGHU�GLHVHOV�ZLOO�IROORZ�

6+28/'�,�%8<�21("7KH���VHULHV�LV�ZLWKRXW�GRXEW�%0:·V�PRVW�LPSRUWDQW�FDU��JUDEELQJ�WKH�ELJJHVW�SURSRUWLRQ�RI�VDOHV�DV�ZHOO�DV�SHUKDSV�EHLQJ�WKH�EUDQG·V�PRVW�UHFRJQLVDEOH�PRGHO��$V�HYHU��LW·V�GHVLJQHG�WR�EH�D�MDFN�RI�DOO�WUDGHV��%0:�ERDVWLQJ�WKDW�LW·V�OLJKWHU��FOHDQHU�DQG�VDIHU�GHVSLWH�EHLQJ�ELJJHU��PRUH�SRZHUIXO�DQG�PRUH� DJLOH�� /RZHU� HPLVVLRQV� DUH� \LHOGHG� E\�� DPRQJ� RWKHU� WHFK��QHZ�HOHFWURPHFKDQLFDO�VWHHULQJ�DQG�DQ���VSHHG�DXWRPDWLF�JHDU�ER[��1HZ�'ULYH�3HUIRUPDQFH�&RQWURO�WHFKQRORJ\�DOORZV�WKH�GULYHU�WR�DOWHU�FDU�VHWWLQJV�EHWZHHQ�(FR�DQG�6SRUW��PRGHV�8.�VDOHV�EHJLQ�LQ�)HEUXDU\������ZLWK�SULFHV�NLFNLQJ�RII�DW����������&RXSH��FRQYHUWLEOH�DQG�7RXULQJ�HVWDWH�YHUVLRQV�DUH�OLNHO\�WR�IROORZ�LQ�WKH�PRQWKV�DIWHUZDUGV�

'5,9(

%0:���6(5,(6�

)���%0:�KDV�VROG����PLOOLRQ���VHULHV�PRGHOV�VLQFH�������LW·V�DQ�LPSRUWDQW�FDU��RQH�WKDW�DFFRXQWV�

IRU�D�WKLUG�RI�JOREDO�%0:�VDOHV��2FWREHU����VDZ�WKH�FDU�JLDQWV�SXOO�WKH�

ZUDSV�RII�LWV�VL[WK�JHQHUDWLRQ�VDORRQ�YLD�D�

OLYH�)DFHERRN�UHYHDO��

+HUH�DUH�WKH�NH\�FKDQJHV��

Page 39: The Hertfordshire Business Independent December / January 2012 Issue

ZKDW·V�DOO�WKH�WZLWWHU�DERXW"�

WKH�(;32�LQKHUWIRUGVKLUH�

WKDW�UHDOO\�PHDQV�EXVLQHVV�

'21·7�0,66�285�1(;7�(9(17����&20,1*�6221���0(5&85(����:$7)25'6HH�RXU�ZHEVLWH�IRU�GHWDLOV�DQG�UHJLVWHU�IRU�XSGDWHV���

)25�63216256+,3�23325781,7,(6�&DOO�6LPRQ�RQ���������������RU�.DWULQD�RQ�������������

72�%22.�<285�(;+,%,7,21�67$1'�ZZZ�KHUWVH[SR�FR�XN�

Page 40: The Hertfordshire Business Independent December / January 2012 Issue

Serving the local community for ten generations

www.austins.co.uk

24 hour service•

Private Chapels of Rest•

Memorial Stonemasons•

Funeral Plans•

Own Crematorium

222222222244444444 hhhhhhhhhoooooouuuuurrrrr ssssseeeeerrrrvvvviiiiicccccceeeeeeee

PPPP Ch l f RR

! e complete funeral service

STEVENAGE • 01438 316623HITCHIN • 01462 438422

KNEBWORTH • 01438 812365 BUNTINGFORD • 01763 274111

WELWYN GARDEN CITY • 01707 390018WELWYN • 01438 714686

HERTFORD • 01992 582052 WARE • 01920 468551

Personal, caring and

independent.

DXVWLQVBGRYHB3257B)3&B���[���BDUWZRUN�LQGG���� �������������������