the hi project and web science trust 9th feb 2015

Presentation to the Web Science Trust, 9th Feb 2015www.hi-project.org / CC BY-NC-SA 4.0.

the hi:project

Document owner Philip Sheldrake | [email protected] | +44 7715 488 759Illustrations by Nic at Karoshikula.

http://www.hi-project.org

https://creativecommons.org/licenses/by-nc-sa/4.0/

mailto:[email protected]?subject=

http://karoshikula.com/


What?




PRE-DIGITAL DIGITALIZE DIGITAL

post email social networking

filing cabinet directories & folders search & discovery

machine interface user interface human interface




50 year old construct fit for20th Century computing

for the pervasive digital environment of the 21st Century

up close to the machine up close to the individual

designed for an ‘average’ user created uniquely for the individual

the organization’s the individual’s

the user must fit to the machine fits the products to the individual

provides interactive information enables knowledge building

degrees of awkwardness ideal, so ‘disappears’

largely static design dynamic, in the moment

‘the interface is the product’ the product is the product




Why?




The hi:project helps address some of the most pressing

challenges facing our use of the Internet and the Web,

today and tomorrow.

EXPERT OPINION

See http://hi-project.org/champions.



http://hi-project.org/champions


UI / UX & HCI more broadly

social business & digital

transformation

digital inclusion &

accessibility

decentralized architecture

vendor relationship

management

quantified self

organised self

internet of things

education & learning future

public relations

privacy & trust




BENEFICENT

See http://www.weforum.org/sessions/summary/tech-we-trust.



http://www.weforum.org/sessions/summary/tech-we-trust

http://www.weforum.org/sessions/summary/tech-we-trust


How?




It’s time to get personal. It’s time for an interface that makes sense to us. One that’s every bit as unique as we are. One that knows us,

helps us, talks our language.

We call this the Human Interface (or HI between friends). And it works like this …




Firstly, it gets to know you a little. Nothing creepy, just aligning to your way of thinking. And once it’s familiar, it works with those organizations you do

business with to assemble your personal service and personal data into your perfect personalized interface. One that’s neither too this or too that but one that’s just right for you.

You may be a visual thinker, a pie chart lover, a list junkie or trend addict. Whatever it is that does it for you, your HI can do. No bother.




Narranged into broader lifestyle topics, allowing patterns and behaviours to reveal insight and discovery.

ext comes context. The service and your data can no longer be seen as a detached compartment of your life but as a facet of a whole that can be




Sparticipation, trust and loyalty, freeing up their time and money to focus on what they actually do for you.

ound good? Of course. Everyone wins. You get the most from your personal service and data and the organizations get to delight you at less cost and with less risk, building




ASo be gone days of the user, welcome back the human.

nd because this is an open platform, this love-in will just go on and on and on. Its potential is only limited by the imagination of the community that believes in it.




From the 90s Organizations present websites

and apps customers can interact with. There’s limited or

zero facility to wield data or personalize the experience and

users must like it or lump it.

From the 00s Third parties connect users to each other and organizations, centralizing and intermediating

relationships. Their UI and policies do not correspond with ours here. As the saying goes,

the users are the product.

From the 10s HI is simple and powerful – the interface that’s ‘perfectly yours’.

The network is decentralizedand relationships are

disintermediated. Data / info spanning organizations can be visualized and contextualized.

Organization Interface Individual Relationship




The hi:project interfaces cover all manner of services constituting the major facets of life. Developed openly and freely in collaboration with anyone who wants to join in, the

project can be considered in three parts:

Developing the hi:framework The framework details the dynamic of the hi:engine, the personalization data and hi:components available to

it, and privacy parameters.

Developing hi:components The materials the hi:engine works with: data and information models;

graphical libraries; methods for adapting information appropriate to the topic, the individual and context.

Developing the hi:engine The personal software platform that

assembles the interface that aspires to be perfectly yours based on your individual needs and preferences,

familiarity and proclivities, progressively enhancing and reducing,

adapting to device and context.




RBS HSBC Metro Aviva Zurich

bank accounts pensions

financial health

Service HI(across providers)

Provider HI(within domain)

Service provider API capability

Life facet HI(across services)

year 1

year 3

year 4There are four levels of personalization: customization, crowd, segmentation and unique (per our FAQs).The hi:engine also helps the individual set personally comfortable privacy related parameters (see our Open letter to the UN Data Revolution Group re. allowing personal data to breathe).

The hi:engine is the personal software platform that assembles the interface that aspires to be perfectly yours. It must appreciate how best to work with the personalization data and hi:components available to it.



http://hi-project.org/faqs/what-sort-of-personalization-are-we-talking-about/

http://hi-project.org/2014/10/open-letter-un-data-revolution-group/


The sell




The individual’s problem, our opportunity Today, people are unsure of and uneasy about the

information organizations hold on them, or what sort of monitoring is going on in the background.

Clarity and comprehension are thwarted by multiple, inconsistent and too often poor user interfaces, none of

which are tailored to our specific digital, numerical, information and visual literacy. And very few adapt to

more than a narrow range of disabilities.What’s more, with the advent of the Internet of Things,

there are ever increasing things to interface with.And last but by no means least, there’s no way to visualize or contextualize information spanning

organizations. It’s as if your life can only be viewed as a collection of brand oriented siloes.




The organization’s problem, our opportunity Organizations view UI as a costly risk encompassing

different devices and different users with different expectations and abilities, yet they must also build brand

trust by being more open, more accessible, and more helpful, particularly as trust correlates to customer loyalty

and future revenues.They’re wondering how to deploy new technologies

without effecting hyper-surveillance.When greater simplicity is offered to organizations

today it’s typically accompanied by intermediation – an entity getting between the organization and the

people that matter to it, and probably one that puts its own motivations first.




We enable organizations to provide services through HI.An organization’s established suite of UI is more costly and more risky to maintain than adopting our HI, and switching costs are less than an iteration of their current solution. It’s

our dynamic to get this show on the road. National and local government may see similar appeal.

Would you like to give customers a far superior experience – one that builds participation, trust and loyalty, and secures market differentiation – with no loss of control, no capital expenditure,

reduced risk and lower operating expense?




We’re first, we’re synonymous with this development, and all instances are linked by trademark.

Once individuals have experienced one of our trademark HIs we believe they’ll demonstrate a preference for other products and services adopting HI.

The individual becomes increasingly invested in their hi:engine’s understanding and servicing of their needs and preferences.




Assisted by corporates




The hi:project enables the Internet of Things as a marvellous instrumentation of the planet, an

awesome sensory network, by attenuating the risk of it being, or perceived as being, an

Orwellian dystopia.

By putting power in everyone’s hands with the hi:project, those organizations with a vested interest in all things #IoT can contribute and derive the value

more quickly.

In other words, the hi:project makes good commercial sense.

#IoT INVESTORS




The hi:project will likely challenge the dynamics of some markets where a few dominant players have centralized the action to their advantage.

More commercial sense.

RE-LEVELLING THE PLAYING FIELD




Some organizations are attracted to the potential to disintermediate relationships with customers

and citizens.

Did we mention commercial sense already?

GETTING CLOSER TO THOSE WHO MATTER




Organizations in the healthcare sector are attracted to forging new data-oriented

relationships to drive mutual value, particularly those who are not in a data broking position.

GETTING CLOSER TO THOSE WHO MATTER




The hi:project empowers people – and how can enlightened corporates fail to take a shining to that?

Corporate support of the hi:project may then be perfectly aligned with your company’s mission, vision

and values, perhaps from a CSR perspective.

SHARED VALUES




Principles and values




Open and voluntary We are open to all persons willing to volunteer and accept the responsibilities of membership. Sociocratic We are member-governed based on consent-based decision making and decentralized autonomy. Participation Members contribute value knowing the value derived by the organization and society more widely will be maximised when we all contribute more together.

Autonomy and independence By members for members, end of. Transparent All information is open and public, excepting respect for individuals’ security and privacy. Learning and education Information and knowledge is most valuable when made open and accessible to all. Co-operation We seek to work with

others who subscribe to similar values and principles. Community We care for humanity and environmental sustainability; the two are inseparable.

Due respect to the Rochdale Principles.



http://en.wikipedia.org/wiki/Rochdale_Principles


We cherish unity of purpose but not unity of thought; consensus best follows dissensus.

Our members hold dear the values of self-help, self-responsibility, democracy, equality, equity, honesty,

openness, social responsibility and caring for others.



the hi project and web science trust 9th feb 2015

Internet

web science trust

perfect personalized

machine ts

pervasive digital environment

average user

personal data

personal service

ts time