the hip hop festival overview

7/29/2019 The Hip Hop Festival Overview

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The hip hop festival

as big as we make it


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overview

The Hip Hop Festival is on a mission to transform the way that we engage with culture online. Webreak geographical borders to connect a global, digitised audience in a one-stop online platform for all

things Hip Hop.

As a nomadic, digital, multi media and all artform network we are remixing technology to create a newarts platform. In this pivotal moment, forty years since Hip Hop's birth in New York, the convergence oftechnology, artists and online networks presents a unique opportunity to reinvent culture, once again.

The Hip Hop Festival takes a global journey through Hip Hop to discover the artists, leaders and ideasthat have shaped the culture. A new arts platform to access Hip Hop activity and history from a

growing number of places around the world.

Bamboo Sword Presents:The Hip Hop Festival - a nomadic, digital movement spotlighting grassroots, exciting and progressive Hip Hop culture and art-forms around the

world. This is a Hip Hop festival, re-imagined for an online audience.



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An interactive, online platform will launch inWinter 2013 as a 365 festival of Hip Hop atthehiphopfestival.com. The pages will be

playfully themed to attract early adopter users

and festival champions.

Content is geographically and art-form indexedand presented within festival zones. These

zones include the traditional Hip Hop elements ofBREAKDANCE, DJing, MCing, and GRAFFITI

as well as BEAT-MAKING, FASHION,THEATRE, FILM and BEAT-BOXING.

In festival style, a CHILLOUT area will offer

gaming and digital experiences. In keeping withHip Hops core element of Education, the

KNOWLEDGE zone will offer global content fromacross our network.


A series of local concerts, conferences,showcases and masterclasses, live-streamed

from thehiphopfestival.com

Each Edition is a local event that creates aplatform for the prevailing Hip Hop scene: be itMCing in Shanghai; Education in New York orBreakdance in Helsinki. These are bespokeevents tailored to reflect the local scene.

Working closely with technology innovators,these Editions can also feature state of the art,

interactive digital experiences.

To create a digital asset and to open gateways ineach destination a short film will will beproduced before each Live Edition. The

production and casting will involve local artistsand visionaries to shape the narrative.

ONline: thehiphopfestival.com ON SITE: LIVE Editions


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Our tribal network

The Hip Hop Festival: Live Editions produced by local partners create a local festival event for globalbroadcast as well as local expertise for online content. Our founding partners for 2013/2014 seriestake us across continents to Kuala Lumpur, Shanghai, Hong Kong and Singapore; Rio De Janeiro and

So Paulo; Accra and Cape Town and in the Middle East: Saudi Arabia and Jordan.

Our global marketing relies on participation and endorsement from our local producers to elevate TheHip Hop Festival brand locally and in turn heighten its global impact. Were using technology toconnect practitioners around the globe in a shared experience. We are working together to create localevents for a global, online audience.

Our global network is growing exponentially as word of this unprecedented event spreads. Our currentconnections already include Hip Hop dance in Hong Kong, Radio and Club DJs in Shanghai andSingapore and cultural producers in Brazil and Saudi Arabia. Were looking to 2016 to haverepresentation from as many countries and territories as possible.

Our projected target demographic/audience reach for the 2013/2014 series is 50,000+, includingindustry leaders, celebrities, artists and taste makers from the worlds of music, film, dance,technology, fashion and visual art.



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Local Marketing and Promotion of live editions

Prior to each Live Edition a short film will be produced featuring local artists and supported by localproducers. This is designed to engage the Hip Hop community at a local level, create a digital asset andextend the reach of the local event. This film will have high and consistent production values to capture

the local zeitgeist in a stylised way.

A printed Hip Hop Map and Guide will feature non-festival curated events including exhibitions,showcases, battles, workshops/masterclasses, DJ bars and club nights.

Online marketing will be concentrated locally and PR will focus on profiling local artists and engagingtheir existing audiences. A local press launch with these artists is front ends the live event. Similarly awrap party for all VIPs, stakeholders and participants closes each Live Edition.



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The Hip Hop Festival 2013/2014 series

Provisional Schedule

Location Time frame Event Type/Name Local Producer Expected

audience/

capacity

Kuala Lumpur, Malaysia

Singapore

St Vincent, East Caribbean

Hong Kong, PR. China

Shanghai, PR. China

Middle East, tbc

Rio de Janeiro, Brazil

Sao Paulo, Brazil

London, UK

New York, USA

November 30th 2013 Urban Music Conference Seminars andConcert

The MoveMint 2500

November 30th 2013 In session format tbc 250

February 2014, tbc Caribbean Hip Hop Festival- concert event Bamboo Sword lead 2000

March/April 2014 tbc Hong Kong Hip Hop Festival of Dance Fake Frog Productions 3000

March/April 2014, tbc Concert event HipHop360.cn tbc

Spring 2014 tbc In session format Re-Volt Radio 250

July 2014, tbc Concert Fundiao Progresso 4000

July 2014, tbc Education programme Quisqueya Brasil 500

August 2014 tbc London Hip Hop Festival alldayer Ape Media 2000

September 2014 tbc Seminars and showcase Crue Media lead 500


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Kentak Chinyelu-Hope, London, UK- an award winning Creative Producer and international Hip Hop activist. She is founder of

Bamboo Sword - an integrated Hip Hop production and development agency.

In 1999, in a progression from youth and community work, Kentak developed a model for what became the worlds first city-wide, cross art-

form, sustained Hip Hop festival. The London Hip Hop Festival in 2000 and 2001 established a collective approach to profiling Hip Hop culture,

achieving a ground breaking and inspirational event, featuring Hip Hop artists and practitioners from all over the UK.

Kentak moved fast forward to the mid-naughties to immerse herself within the wider national arts and cultural sector. Between 2005 and

2009 Kentak was a member of Arts Council England, serving as Chair of Arts Council England, Southeast. This provided insight into national

cultural policy and the ways in which networks and infrastructure can be developed for cultural agencies and artists. In 2006 Kentak was

awarded a NESTA Cultural Leadership fellowship at the Singapore Science Centre. She engaged with scientists, technologists, artists and

inventors across South-East Asia to predict the impact of communication technology on culture.

This journey through education, Hip Hop festivals, culture, politics and technology has inspired her current brainchild - The Hip Hop Festival.

Natalie J. Cre, Northern California, USA - A cultural producer, international Hip Hop researcher, and nationally-recognized

leadership developer.

Natalie began her career in the late 90s, supporting several local Rap labels and artists in marketing and management roles. In the

mid-2000s, Natalie relocated to New York City and began to produce art shows and concerts, travelling internationally to connect with Hip

Hop pioneers and other cultural producers. In 2012, she started production on Pressure Drop, an urban cable television show which reaches

over a million millennials in Northern California.

Natalie continues to support the development of various cultural projects, multimedia endeavors and artists alike from around the globe in

several capacities, including but not limited to booking, media production, sponsorship/partnership consulting, management, etc. The Hip Hop

Festival is Natalies current focus - drawing on her extensive knowledge of international Hip Hop to co-curate a nomadic global movement.


The Hip Hop Festival leadership


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the hip hop festival overview

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