the history and design evolution of official commonwealth posters
DESCRIPTION
The Commonwealth Games as it is known today (as of 1978) has evolved through a range of different identities. From the 1930s to the early 1950s. Initially it was known as the British Empire Games before being rebranded to the British Empire and Commonwealth Games in 1954 and then rebranded once again in 1970 to the “British Commonwealth Games” Elanders UK Printing, takes a look at the history and design evolution of the official Commonwealth Games posters. Read more about the history on Speckyboy - http://speckyboy.com/2014/07/20/official-commonwealth-games-posters/TRANSCRIPT
The official poster for the 1938 Commonwealth Games held in Sydney
The Red Dragon, iconic symbol of Wales, makes an appearance on the 1958 poster
The Commonwealth starts to incorporate scenery into posters in 1962
An official logo was created for the 1970s games held in Edinburgh, Scotland
The 1974 official logo takes on the same colour scheme as the defaced Blue Ensign of the New Zealand national flag
The 1978 poster shows 3 of the 11 sports – Athletics, Cycling and Swimming
The Malaysian designed 1998 poster shows a variety of different venues for the games
The design of the poster is drastically changed from 1998 with a simplistic design incorporated in 2006
The 2010 Commonwealth Games poster follows the same design as seen in 2006 with the motto displayed
The official poster for the 2014 Commonwealth Games combined simplistic design with more information as displayed on posters from the 1970s
The History and Design Evolution of Official Commonwealth Posters
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