The History of Hip Hop

Cultural Influence of Hip Hop

Hip Hop Dancing Break Dancing

Hip Hop Clothingand Trends

Hip Hop Painting

Graffiti

History of Hip Hop

Hip-hop songs were initially pioneered at Bronx in New York City by Clive Campbell a.k.a “Kool Herc”, a DJ from Jamaica

Kool Herc’s approach to hip hop was interesting.

Cultural Heritage & Qualities

Hip Hop is a cultural legacy.Hip Hop was pioneered in Bronx, Manhattan, Queens,

and Brooklyn.Hip hop is a way of life. It has its own way of

communication, manner of dressing, songs, and outlook that continues to change. Presently, as break dance and graffiti are no longer famous, the term “rap” is confused with “hip hop”. Nevertheless, hip hop still subsists. They only developed to a different stage.

Settings Where Hip Hop is Utilized

Social MarketingSocial GatheringFacebookMySpaceITunesMTVsHip Hop Radio Channels

Hip Hop Cultural Values

Sexual category

SocialRank

EthnicGroup

Group

Hip Hop Visual Standards

Graffiti

DJ

Break Dance

Rap

Distinct Groups of People

Formed by black teens on streets

About 75% of consumers are not black

In suburbs to business conference rooms

McDonalds, Nike, Coca Cola, Sprite, etc.

Popular Music Trends

Utilization

Fashion: Clothes, Ornaments and others

Acquisition

Technology: Television, Cellular Phones, PCs, Radios and others

Conclusion

At the start, hip hop was an extremely parallel group centered on insurgence and social/economic shortage. Eventually, hip hop adjusted to mirror an exceptionally varied group of working, middle and upper social classes. The major consumers come from different age groups, ethnicity and environment are.

Reference

Reese, R. (2000). From the fringe: The hip hop culture and ethnic relations. Popular Culture Review, XI(2), . Retrieved from http://www.csupomona.edu/~rrreese/HIPHOP.HTML

Black Sheep, . (1991). The Choice is Yours. Retrieved from http://itunes.apple.com/us/genre/music/id34

Hoch, D. (2006). Towards a Hip Hop Aesthetic. A Manifesto for the Hip-Hop Arts movement