the home depot digital strategy
DESCRIPTION
Short presentation about a digital marketing strategy for The Home Depot.TRANSCRIPT
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The Audience
Recent Home buyers age 25-35
Small business owners
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Social Media• Reinvent regional Facebook profiles
•Create regional specific content
•Steer traffic to main Home Depot Facebook Profile and The Home Depot website
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The Home Depot Mobile App
• Discussion forum
• Store map
• Link to Social Media profiles and THD Website
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Internet Marketing
• Ads for The Home Depot correlating to certain keywords• Suggested keywords: home depot, remodeling tips, tools for …, how to …, fixing
Ads that link to THD website Appears on “friends” pages
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Costs
Staff salaries (6) ◦ $200,000/ year
Office resources◦ Computers, Phones, Internet, Building space within existing stores
Mobile App development◦ $50,000
Facebook/Website development◦ Free!
Ads ◦ $1 bid on keywords, $50 daily limit for 30 days ◦ = ~$1,500/month◦ = ~$18,000/year◦ Increase popular keywords, decrease less successful keywords frequently
Year cost for digital strategy = $270,000
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Measuring Success
Facebook profile visitor
Visits to website from Google/Facebook Ads
Number of Mobile App downloads
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THANK YOU!Digital Strategy revamped!