Tuesday, February 28, 2012Wednesday, February 29, 2012

Barcelona, Spain

During Mobile World Congress

We are delighted to introduce the ‘Hotel Arts Sessions’ at the GSMA Mobile World Congress 2012 – a thought leadership platform for discussion, exchange, and inspiration that, quite literally, elevates the conversations from the conference to the top floor of this luxury hotel. Enjoying magnificent views over the Mediterranean, we invite you to join us for breakfast roundtables, provocative lunch panels, a live-stream from the TED conference, a workshop with the World Economic Forum, and late night lounges.

Hotel Arts 40th Floor Marina 19-21 08005 Barcelona

ELEVATING THE CONVERSATION

Tuesday, 28 February 201208:00 – 09:30 Breakfast Session: Monetizing Data | open

12:45 – 14:00 Lunch Session: Smart Cities | open

19:00 – 22:30 Barcelona-Long Beach: TED 2012 Live-Stream | on invitation

22:30 – 01:00 Late Night Lounge | open

Wednesday, 29 February 201209:30 – 11:30 Workshop (with World Economic Forum): Mobile Learning | on invitation

12:45 – 14:00 Lunch Session: Mobile Apps Must Die | open

18:00 – 19:30 Connected Care Roundtable | open

20:30 – 22:00 Aricent Group Reception | open

22:00 – 01:00 Late Night Lounge | open

SESSIONS

Hotel Arts 40th Floor Marina 19-21 08005 Barcelona

10 min taxi ride from Fira

For your convenience, we run a shuttle service, connecting Fira and Hotel Arts.

Please look for the Aricent Group Bus at the VIP Car Pick-Up at Fira – and at Hotel Arts, we leave from the driveway.

In case of any questions, please contact:

Ms. Andrea Bebber Mobile +49 173 3580771 E-mail andrea.bebber@frogdesign.com

HOW TO GET THERE

HOTEL ARTS

FIRA

MONETIZING DATAnew business models, revenue streams, and user experiences

Tuesday, 28 February 201208:00 – 09:30Mobile user and machine-generated data is projected for explosive growth. McKinsey calls it “the next frontier for innovation, competition, and productivity,” and the World Economic Forum considers Personal Data – digital data created by and about people – a new economic “asset class.” At the same time, privacy concerns are on the rise, and companies are struggling with the sheer complexity of the data deluge. This roundtable brings together different players in the data ecosystem to explore new innovative revenue streams and business models that monetize trusted products, services, and user experiences.

Breakfast will be served.

SMART CITIESthe city is the computer of the future

Tuesday, 28 February 201212:45 – 14:00The pervasiveness of ubiquitous computing, mobile devices, and rich sources of data are changing how we live, work, and play. The modern city is becoming an interface unto itself, the new URL for tomorrow’s hybrid digital-physical environment. frog’s Creative Director Rob McIntosh will offer a glimpse into a world where computing experiences are moving from an individual box to a collective ecosystem of devices, networks, datasets, and people—all coming together in a smarter city.

Lunch will be served.

BARCELONA LONG BEACHvideo live-stream from TED 2012

Tuesday, 28 February 201219:00 – 22:30Experience the opening session of TED 2012 in Long Beach as a video

live-stream, together with an illustrious group of Mobile World Congress attendees and TEDsters in Barcelona. Following the simulcast, TED Fellow and award-winning Nigerian-American poet and recording artist Iyeoka will perform at our lounge. Enjoy an opportunity to connect with other TED community members and discuss the ideas presented on the TED stage.

LATE NIGHT LOUNGE FEATURING IYEOKAcocktails and conversation with live music

Tuesday, 28 February 2012Wednesday, 29 February 2012

22:00 – 01:00

Unwind with us over cocktails in the catered comfort of the 40th floor at Hotel Arts, where you can enjoy stunning views of the Mediterranean and the city of Barcelona. Connect to other inspiring guests and discuss the impressions of the day at Mobile World Congress. Award-winning Nigerian-American poet and recording artist Iyeoka will perform.

INNOvATIONS IN MOBILE LEARNINGexploration of the future

Wednesday, 29 February 201209:30 – 11:30The World Economic Forum invites to discuss how innovations in mobile computing can transform education, enabling people to learn anywhere anytime with anyone, outside of institutional boundaries. Facilitated by frog, this two-hour interactive session will examine emerging Mobile Learning models that combine technologies such as mobile sensing, open data, augmented reality, and location-based services. The workshop will present next-generation solutions and engage participants in understanding the key drivers shaping future scenarios of tomorrow.

MOBILE APPS MUST DIEunlocking a new model

Wednesday, 29 February 201212:45 – 14:00frog’s Creative Director Scott Jenson will explain why he thinks the overall model of native apps is flawed. Join us for a casual lunch to discuss and learn why mobile apps may be dead end, how low cost computing is unlocking a new application model for mobile, and what a “browser ghetto” is.

Lunch will be served.

THE FUTURE OF CONNECTED CAREintimacy in the age of remote monitoring

Wednesday, 29 February 201218:00 – 19:30Mobile technologies are enabling new levels of transparency, efficiency, and patient empowerment in the health experience, as the ecosystem of physician, hospital, payer, pharmacist, and patient becomes more connected. From Personal Health Records to Remote Monitoring to Smart Pills – how can communication technologies boost continued innovation in this burgeoning space?

ARICENT GROUP RECEPTIONsharing views on MWC and beyond

Wednesday, 29 February 201220:30 – 22:00After some busy days at Mobile World Congress, join us for great food,

drinks, and conversation at our lounge on the 40th floor of Hotel Arts. Meet key decision makers from the Aricent Group along with customers and partners. Following the reception, award-winning Nigerian-American poet and recording artist Iyeoka will perform.

frog works with the world’s leading companies, helping them to design, engineer, and bring to market meaningful products and services. With an interdisciplinary team of more than 1,000 designers, strategists, and software engineers, frog delivers connected experiences that span multiple technologies, platforms, and media. frog works across a broad spectrum of industries, including consumer electronics, telecommunications, healthcare, energy, automotive, media, entertainment, education, finance, retail, and fashion. Clients include Disney, GE, HP, Intel, Microsoft, MTV, Qualcomm, Siemens, and many other Fortune 500 brands. Founded in 1969, frog is headquartered in San Francisco, with locations in Amsterdam, Austin, Boston, Bangalore, Johannesburg, Kiev, Milan, Munich, New York, Seattle, Shanghai, and Vinnitsa. frog is a company of the Aricent Group, a global innovation and technology services firm.

www.frogdesign.com

ABOUT

A company of the Aricent Group