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1EF Managers & Extended Leadership Team Meetingthehub / DiscoveryIn Febuary-March we talked to 15 people who work at eBay. Talked to users about how they access and manage company tools and info, what their perceptions and patterns are around the Hub.Learning highlights: The digital ecosystem is fragmented. Users manage links via Bookmarks, Search and team members. Email remain a key access point, and some users workaround the Hub almost entirely. User expectations and trust are low. Users come the Hub with a purpose. A key traffic driver and positive experience is People Search, followed by MyHR.Findability relies heavily on Search today, where results could be more relevant.

FEB-MARCH 2/14 What should the Hub be? Vision and ScopeA big challenge and opportunity is a strategy for consistent navigation. Current global nav is not understand or clicked through, and new windows and headers fragment navigation paths. Be more person aware leverage what you knowUsers see a need for centralized, findable role-based content. More official spaces for Finance, Training etc would create less sprawl and duplication/abadonment of sites. Things that are due on set dates or seasonal (training, benefits, calendar) can be featured at the right time to play a more guiding roleGeo-aware content for remote and global users, for policies, facilities, offers and events. 2Should the Hub be a broad set of tools, a dashboard or focused on Inc and MyHR? 3Quick links: Lots of common groundCritical, frequently needed:1 GSD2/3 PTO2/3 Payroll/PIX4 ExpensesCritical, occasionally needed:TravelESPP401KGoals/PerformanceHard to find and very useful:CareersDiscounts Caf menuCompany/project acronyms

There was not a lot of variation in what users found vital. Providing quick, visible access to the right pages would reduce time and stress.

4Ashley, Sonia & Casey: Executive Assistants5EF Managers & Extended Leadership Team Meetingthehub / HomepageIn March we brainstormed design and sketched multiple ideas. In mid-April we talked to 9 employees. Showed users 3 Homepage concepts from 3 designers. We talked about: The brand and tone of the Hub. User preferred a cleaner, more organized UI. The balance of news and company content in a quick way that doesnt feel like marketing.The importance of Hub usefulness- easily findable access to actionable tasks. Users appreciate personalized, targeted actions and content.APRIL 4/14

Clearly labeled navigation is needed: users cant tell what falls under Employee Services, Resources, etc.

Users the idea of customizing links! Key paths vary between people. Label should be customize and more visible to get idea acrossMake using it easy: scroll with the pageSearch is primary! Dont make me click and preselect the field. Add labels to make icons self-explanatory. Language/geo selection is usefulUsers prefer company news to marketing . Use key space to present content about global and local company happenings. Info below the fold may not get discovered on the desktop. 9

Users are interested in actionable elements on the Hub. These need to communicate clearly, be current and relevant.

When there are 2 sets of links, users arent sure what the difference is - clearly label spaces.Users are interested in actionable elements on the Hub. These need to communicate clearly, be current and relevant. Users evaluate content by usefulness and access. Here, ESPP should be featured, local/daily info like Lunch should be visible, infrequently used items like eBay shop doesnt need to occupy key real estate.

Users their messages smartly grouped and personalized. There is concern that this info is sensitive and display openly by default. Left nav works, but top nav is more expected, provides less frictionUsers prefer short, visible headlines to be current on eBay, Inc news. The Hub should provide simple ways to Be the Customer. 13EF Managers & Extended Leadership Team Meetingthehub / HomepageApril 22-23rd we talked to 5 users. We showed users 2 prototypes from 2 of 3 designs. These include the Hub Homepage, news and Search.

Learning highlights: Start exploring grid systems for content/news and navigation/menu systems for the right balance of content and links. Look at presentation personalized communication widgets (Cards) and personal/profile info.

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Some users found the grid jumbled, others like mixed approach. ID news by type to organize: PR, events, etc. Teresa Neil HomepageStock, weather positively viewedWasnt well noticed; locking My Stuff in place may help and would keep profile in viewAction cards are interesting, n/a for some. Managers ask re: multiple tools.Mobile is key here! Notifications are great! Users see value and use casesPersonalization is great! Users ask if theyre personal or company tasks? Collapsed menu is OK. Users prefer Quicklinks and Search over browsing for fast task access

Notifications like upcoming travel are great! Other requests: Pending tasks, manager travel (admin), upcoming training, SAM tasks, GSD tickets, trading windows and more!Teresa Neil HomepagePersonalization is great! Users ask if these are personal (PTO status) OR company tasks (Performance Mngmt). Would like to keep these distinct, see value in both. Positive response. Users asked: can this be used to consolidate your data Intercall #, Org Chart, etc.Expand/Collapse widget was not discovered

Teresa Neil HomepageUsers easily discovered, understood and liked the simplicity of this menu. This was seen as simple links to basic tasks. Users want to customize list and add their own items. Scrolling required, users want to understand content sectioning or may get lost in the page. ZURB Homepage

Users see categories as more action needed, prefer simpler interaction. Search bar can be more noticeable position in center (ebay.com)?Users ask about full-width use of spaceUsers try to categorize content by type, and ask if News widgets can be standardized to simplify view. Awesome! Visible links to key tasks positively viewed. A few ask if these are per location or role. ZURB Homepage

Users saw white space as clean. Multiple buttons were seen a more action-required UI, not all may be required. 5 of 5 users asked what Daily Tasks mean room to clarify intent and functionalityUpcoming events are appreciated. These should be relevant for the users/location.

Awesome! Users understand this section and see opportunity for consolidating personal info. PTO is nice. Link to take a day off seen as useful extension of functionalityUsers didnt feel they needed to see this daily. A few were not comfortable with the data this easily visible. More frequent tasks could be displayed. ZURB Homepage: Profile

ZURB Homepage: ResourcesUsers didnt expect this to allow customization. Labeling Customize would likely increase click-through. Users tried to understand grouping into 3 columns, you may need. Were not sure which group Customized items would go. Users prompted to click, not sure what Resources label implies. Prefer to avoid extra click and aid discoverability by using hover on desktop. Scanning menu takes time. Users ask for links/tools grouped into concise sub-groups. Users guessed this is to Customize but were not confident. Clarify with generic terms, consider checkmarks over stars. Users see this as more useful if they can add their own links here!21EF Managers & Extended Leadership Team Meetingthehub / Nav TestingApril 29-30th we talked to 5 employees/AWF. Talked to users about how they access and manage company tools and info, what their perceptions and patterns are around the Hub.

Learning highlights: The pros/cons of vertical vs horizontal navigation? What layouts/labels aid in navigation discovery?What is the importance of Mobile in Hub workflows? Other perceptions around content, layout, personalization and profile info as displayed in the 2 prototypes?

APRIL 4/14 Users like the idea of putting their own useful links into this space, including external tools or project pages. Some users want this to show last visited. How customizable is it? How does it grow?I Want To label is more clicked than Resources. The task (verb) oriented approach is very successful over site names/acronyms. ZURB Homepage: Open top navigation

MyHR can have a consistent flyout menu. OTHER: More scrolling creates screen/content management challenges for users appreciate more key content above the fold.Lots of white space is considered clean. More familiar look is comfortable for some users and conservative to others. Horizontal sub-sections are easy to scan and appear organized and digestible. TN Homepage: Menus

Hamburger considered standard today.Vertical list trickier to scan. Keep key options in view to avoid more searching.

Users instantly like the task-based list and notice its customizable. Keep it to user customized links to avoid redundancy with left. Finding this takes a bit longer within all-new UI, and separated from global menu on left. Navigation Models: Vertical vs Horizontal24NAVVERTICAL NAVHORIZONTAL NAVPROSStandard with current UIsDoesnt waste height or take up screen space Consistent with mobile; intuitive to mobile usersEasily discoverable Multi-column in row approach appears organized and is pleasant to scanFamiliar and comfortable to long term or heavy usersCONSRequires user action - clicking - to discoverLarger change for long term usersHorizontal monitors may cut off links; limited space above foldA Fixed menu separate from customizing menu takes more learningDifferent design from mobile size requires 2 UIs and adds learningCustomizing this menu requires a responsive design that works x-deviceIncremental change from today creates perception of less change

This presentation will focus on the Intranet PoC Testing

Video Notes:Before the end of Q2, 2013, we will spend $151,400 (CapEx) on Software, Licenses, and professional services with Qumu to deliver the following:

Video Control Center 6.2 Upgradehtml5 player for device agnostic VOD viewingPathFinder intelligent content routing and distributionSSO supported (enabled by PING)Transcoding Engine UpgradeEnhanced capacity for user generated contentHLS, IIS Smooth Streaming for content native to any device typeAkamai Technology Integration ModuleSeamless distribution to Akamai enabled by PathFinderGlobal reach to users on and off network (3G, 4G, and WiFi)

Summary:With a roughly $5,000/mo OpEx investment in Akamai distribution and a $150,000 capital investment with Qumu, we will deliver a global, mobile, enterprise video experience for ebay Inc. This won't take us from good to great on every video experience, but this is enough to make significant progress at scale without breaking the bank.

2425EF Managers & Extended Leadership Team Meetingthehub / SearchIn May we talked to 8 employees/AWF about Search.We showed users 2 versions of a Search prototype that included Content and People Search, including Autocomplete, multiple display styles for Results, Filters and Documents.

Learning highlights: A cleaner interface is seen as an immediate benefit over the current Search. Autocomplete was positively perceived, including suggested SitesBest Matches are a useful distinction for recommended or more relevant results. Mixing People and Content was tricky to comprehend, and users thought of All view as primarily content. Filters need vary by user type, and require further testing.

MAY 5/14 26EF Managers & Extended Leadership Team Meetingthehub / Card SortIn May we did a Card Sort with 31 Hub users to help us organize company links.

Learning highlights: Cards were sorted into 5 primary categories.Some cards (sites) are less clearly bucketed for users, while others have a more obvious home. Some cards (sites) are considered more closely related than othersCommon and critical sites can be provided in the nav, while more specialized or less frequently visited sites can be customized by the user. Smaller buckets are easier to scan (discovered in previous research, applied in the synthesis of this research).

MAY 4/14 Similarity MatrixThe similarity matrix shows the percent of participants who agree with each card pairing. More similar cards are along the right edge.

Standardization GridThis grid shows the distribution of cards across categories. Each cell shows how many times a card was sorted into that category (number).eBay ShopSpot Recognition AwardMy 401KMy BenefitseBay DiscountsPTO Balance/RequestESPP/StocksPoliciesPayrollAWFExpense ReportingManage my PerformanceAccounts PayableYou Just Made my DayLegal & ContractsStandardization Grid I of IIIBenefits & CompensationCareer DevelopmentYou Just Made my DayManage my PerformanceSearch for JobsSpot Recognition AwardAWFLegal & ContractsPoliciesSocial Innovation at eBayBook TravelCareer & Development

Facilities & WorkplaceSafety & SecurityLocation ServicesSpaceViewBook TravelExpense ReportingDL ManagerGSD/Tech SupportGet ITeBay ShopAccounts PayableAWFPoliciesLegal & Contracts

Each column shows all the unique cards placed into a category, followed by 2 typical user groupings. 30EF Managers & Extended Leadership Team Meetingthehub / SurveyIn June we surveyed 415 global employees about the Hub.

Learning highlights: Key drivers of Hub activity include MyHR, including Career Development and HR tools. Following HR tools are IT Requests (GSD, equipment, repairs, etc). Key elements of a better Hub experience include more relevant Search results, removal of outdated content, better findability and navigation, a modern/clean I and less technology issues.

JUNE 6/14How important is access to the following types of information about people who work at eBay Inc?% of users who rated this Extremely Important (5 on a scale of 1-5)Number of people who said its extremely important Identifying people who are responsible for a specific project or team 46% Reporting structures 40% Identifying people with specific areas of expertise 35% Info about your location (events, etc) 33%Identifying people with common interests/backgrounds 9%Identifying key contacts in the context of their projects and skills is a primary need. How important is access to the following types types of content via the Hub?Number of people who said its extremely important % of users who rated this Extremely Important (5 on a scale of 1-5) MyHR including Career Development and key HR tools 66%IT Requests: GSD, equipment, repairs 55% Policy and Procedures (Legal, Finance, Compliance) 47% Site Specific info (office locations, conf rooms, video conf, etc) 44%Tasks and To-dos (book travel, expenses, POs) 41%Facility Requests (desk, phone, supplies) 39%Company News 39%Business Unit Strategy & Priorities 37%eBay Inc Business Strategy & Priorities 36%Shared Purpose Commitments and Behaviors 35%People Manager related content 32%

Key Themes: What would improve the Hub, that it doesnt do well today? Improved Search resultsIA Categorization and Navigation: clearer page structure Simpler homepage and cleaner, more consistent UIElimination of outdated informationCompany directory with current contact infoEasier sign onRemote accessBrowser compatibility

More streamlined design, better compatibility with modern browsers, clearer links into frequently used administrative tasks (expenses, payroll, travel, etc.)

Executive Summary Hub Survey34EF Managers & Extended Leadership Team MeetingDemographics82% were newbies