the human side of analytics
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Digital Media Science, The Human Side of AnalyticsTRANSCRIPT
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Digital Media Science | The Human Side Of Analytics All Rights Reserved Digital Media Science 2013
www.DigitalMediaScience.net
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THE HUMAN SIDE OF ANALYTICS
Nehal Hesham Founder and Chief Strategist, Digital Media Science
JUNE 2014
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Digital Media Science 2014 | The Human Side of Analytics
Tools Are Good, They Can Bring Good Numbers But…
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Digital Media Science 2014 | The Human Side of Analytics
Tools cant do everything! where is the HUMAN touch
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Digital Media Science 2014 | The Human Side of Analytics
Ex. Vodafone Last Activation
4,000 Mentions
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Digital Media Science 2014 | The Human Side of Analytics
The Human Analysis Cycle
Compare Analyze Interpret
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Digital Media Science 2014 | The Human Side of Analytics
1. Compare with previous numbers highest/lowest
2. Compare with industry average
Compare Analyze Interpret
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Digital Media Science 2014 | The Human Side of Analytics
Compare Analyze Interpret
Why to Analyze? 1. Know Public interest 2. Know Consumer Interest 3. Not to repeat past mistakes 4. Build on Past Success
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Digital Media Science 2014 | The Human Side of Analytics
Compare Analyze Interpret
What to Analyze? - Sentiment - Negative vs. Positive
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Digital Media Science 2014 | The Human Side of Analytics
Compare Analyze Interpret
“There is no Such Thing as Bad Publicity” ex. Vodafone & Abla Fahita Case
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Digital Media Science 2014 | The Human Side of Analytics
Compare Analyze Interpret
• If my activation got 4,000 mentions and my past numbers where between 1,000-2,000
• If my activation got 4,000 mentions and the industry average is 10,000
• If 2,700 of my mentions where positive
Seeing the bigger picture….
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BONUS SLIDE
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Digital Media Science 2014 | The Human Side of Analytics
Your Industry Check Daily Routine
1.Check Fan base Growth
2.Compare Engagement
3.Check Daily Activities
4.Weekly/Monthly Activations
For The Competitors For The Market
Always think of 10 ways you can do what they have done better!
!
1.Check Daily Activities
2.Weekly/Monthly Activations
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THANK YOU :)
@NehalHesham @DMScientest
www.DigitalMediaScience.net