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Internal Audit, Risk, Business & Technology Consulting The Human(e) Side of Digital

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  • Internal Audit, Risk, Business & Technology Consulting

    The Human(e) Side of Digital

  • The Human(e) Side of Digital · 1protiviti.com

    Contrary to popular belief, digital transformation is not about technology. Rather, it is

    about getting your business ready to compete in the Digital Age. In fact, digital leadership is a

    state of mind. When you engage your people, educate your workforce, consider new business

    models, define a coherent strategy, and develop enhanced technology and data science

    skills, the technology will follow. On the other hand, if you choose to lead with technology

    and impose that technology on an organisation and workforce that isn’t ready, you generally

    end up disappointed.

    Introduction

    By leading your digital transformation efforts

    with people, culture and skills, the technology

    will follow. It shouldn’t be the other way around.

    However, your people also need to buy in to your

    organisation’s digital transformation journey. This

    can be a challenge when staff see change bringing

    disruption and potentially eliminating roles. In

    these situations, it’s important to help your people

    understand that the world in which the company

    operates, and therefore the company itself, is

    changing, inevitably and at an unprecedented rate.

    If the company and/or its workforce resists, it will

    only hamper the company’s growth and success, the

    result of which will certainly be changes — possibly

    pushed by key stakeholders. However, as part of

    your digital transformation journey, if you focus on

    and look after your people, and if you prepare them

    for their and the company’s future, then they and

    your business will thrive.

    Here’s another perspective: It is telling that few, if

    any, born-digital companies use the phrase “digital

    transformation.” Nor do larger organisations that

    have immersed themselves in transformation for

    more than a decade and have adopted an ongoing

    commitment to innovation. These companies continue

    to invest in new technologies, but the behaviours,

    mindsets and skills of their employees already are

    well-equipped to use, tinker with, optimise and

    capitalise on new systems and applications. Innovative

    thinking and new approaches are embedded in their

    culture and are driven from the organisation’s core. On

    the other hand, organisations that have yet to adopt

    a mindset for and commitment to transformation

    tend to invest more and more in new technologies and

    deploy initiatives without addressing core attributes

    around people and organisational culture, ultimately

    creating a digital “veneer” around the business that

    looks promising on the outside but fails to address

    shortcomings in this core.

    Responsibility for managing the human aspects of

    digital transformation, which many are calling the

    next industrial revolution, extends to all levels and

    functions of the enterprise. Yet many organisations

    are failing to approach their digital initiatives in this

    manner. Organisations need to undertake what we

    call Human(e) Digital Transformation. This approach

    focuses on the many people and process elements of

    digital transformation that drive success but, in our

    experience, are overlooked too frequently.

    In this paper, we look at some current and historical

    trends that provide key lessons for boards and

    management, and identify five keys of Human(e)

    Digital Transformation.

    http://www.protiviti.com

  • 2 · Protiviti

    Five Notes on the Next Industrial Revolution

    Given the widespread misperception that acquiring

    and implementing advanced technology equates to

    genuine transformation, it is important to recognise

    several defining characteristics of advanced

    technology and its place in the digital organisation:

    1. Machines empower humans and ultimately create new roles and new jobs — but also create new challenges.

    Although some pundits warn of machines

    eliminating massive numbers of jobs, history

    suggests that markets continually evolve. Yes,

    change will happen and many jobs will go away,

    becoming redundant or unnecessary with the

    introduction of new technologies. Not every job

    will be augmented. Furthermore, these changes

    will happen even if the organisation and its people

    resist (consider the retail industry as an example).

    However, history has shown that on balance,

    far more new jobs are likely to be created over

    the long term. The optimal use of advanced

    technology requires a blend of automation and

    people. Artificial intelligence (AI) applications

    already have shown amazing benefits in

    numerous fields when they are deployed to

    augment — not replace — human judgement.

    Machines augmented by people will drive growth,

    which will lead to the creation of more jobs than

    those that are displaced.

    This dynamic is not new. Automated teller

    machines (ATMs) in the 1970s and 1980s did

    not displace bank tellers, whose ranks actually

    increased during that period, according to

    the U.S. Bureau of Labor Statistics. Instead,

    ATMs “produced a significant organisational

    transformation,” as tellers began advising

    customers on loans, credit card options and other,

    more complicated banking services. In addition,

    as has been well-documented, the widespread

    adoption of personal computers did not eliminate

    jobs — on the contrary, they empowered workers

    to be more efficient and effective. And the first

    digital spreadsheet at the onset of personal

    computing in the late 1970s did not eliminate

    bookkeepers and accountants. Instead, it made

    these professionals more valuable because it

    equipped them with a timelier snapshot of

    business performance, which in turn strengthened

  • The Human(e) Side of Digital · 3protiviti.com

    1 Prediction Machines: The Simple Economics of Artificial Intelligence, Ajay Agrawal, Joshua Gans and Avi Goldfarb, Harvard Business Review Press, 2018.

    2 The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, Kevin Kelly, Penguin Books, 2016.

    3 Ibid.

    4 “Seven Jobs Robots Will Create — or Expand,” Daniela Hernandez, The Wall Street Journal, 30 April 2018: www.wsj.com/articles/seven-jobs-robots-will-createor-expand-1525054021.

    decision-making.1 Time and again, we see that

    jobs tend to be protected in organisations that

    embrace changes, not in those that attempt to

    protect traditional ways of doing things.

    Consider that after chess grand master Garry

    Kasparov lost to Deep Blue in 1997, he didn’t

    give up the game. Instead, he conceived “man-

    plus machine matches in which AI augments

    human chess players rather than competes

    against them.” In a 2014 tournament pitting

    pure-AI chess competitors vs. man-plus-

    machine players, the augmented humans won

    53 games to the AI application’s 42.2 It’s been

    proven repeatedly over time that by allocating

    more routinised activities to automation,

    employees can focus more on higher-value

    work. Machines take the robot out of the

    human, enabling humans to do more and

    deliver more quickly.

    Yet challenges can and do arise. In the examples

    above as well as the current wave of digital

    transformation, there are accelerated cycles of

    innovation and displacement. Skills can become

    obsolete and workers can be left behind if they

    are unable or unwilling to acquire new skills and

    embrace new roles, and if their organisations

    fail to support these efforts. For companies,

    they face a potential scarcity of needed skills

    and resulting war for talent. Thus, investing in

    the skills of their people is in the best interests

    of organisations. By providing their workforce

    access to world-class training, they will help

    propel their business forward because, as we have

    noted, digital transformation efforts should lead

    with people, culture and skills.

    2. Consider our last industrial revolution for context.

    It is difficult to overstate the magnitude of the

    changes to business and society that advanced

    technology is driving. Two centuries ago, more

    than two-thirds of U.S. workers lived and toiled

    on farms; today, automation has eliminated

    nearly all of these jobs. Over time, AI and

    other forms of technology driving the current

    industrial revolution will have a similar impact.

    The automation that put farm labourers out of

    work created million upon millions of jobs in

    new industries and fields.3 This type of labour

    shift already is underway: robotic process

    automation (RPA) and AI adoption is currently

    projected to add up to 50 million jobs by 2030

    while also causing more than 75 million people

    to switch job roles during the next dozen years.4

    Thus it’s fair to project that a long-term effect of

    today’s digital revolution will be the elimination

    of many jobs and skillsets, but also the creation

    of many others.

    Truly reinventing the business requires changing the way employees think and act in nearly every task they perform and decision they make. The technology side of creating a digital organisation is vital, but technologies themselves should not be the driver nor the destination. Technology ultimately is an enabler of a strategy, a process — a means to an end. It must be designed to fulfil objectives. Fundamentally, digital transformation is as much about people transformation as it is using technology in new or different ways.

    — Jonathan Wyatt, Managing Director,

    Global Head of Protiviti Digital

    http://www.protiviti.comhttp://www.wsj.com/articles/seven-jobs-robots-will-createor-expand-1525054021http://www.wsj.com/articles/seven-jobs-robots-will-createor-expand-1525054021

  • 4 · Protiviti

    3. The pace of technological change will continue to be a challenge.

    The speed of technology change and accelerated

    cycles of innovation are among the biggest

    challenges companies and workers face. Many

    employees in need of new skills sense that they

    are at risk of being left behind or displaced, and

    companies will contend with skills and talent

    shortages for some time. From an employee

    experience perspective, many workers already

    feel overwhelmed by technology disruptions

    that have occurred in the past few years —

    despite the likelihood that much larger changes

    await. From a technology optimisation and

    training perspective, organisations are having

    difficulties hiring and/or developing the

    skills they need quickly enough to maximise

    the returns on new technology investments.

    Speed is also challenging policymakers. While

    more national education systems are being

    reconfigured to impart more STEM skills, it

    could take 15 to 20 years to eliminate current

    skills shortages in certain technology positions.

    The message is clear: In this environment,

    establishing a clear strategy and approach for

    managing people and culture is vital. As part of

    this, organisations need to focus on developing

    and retaining skills they need. Retention is

    particularly vital — companies can spend

    extraordinary amounts of money in training,

    but if staff retention fails to receive similar

    levels of investment and attention, those

    investments in training can walk out the door

    and thus will be wasted.

    This point cannot be emphasised enough.

    In a world where most agree there will be a

    significant talent shortage for many years to

    come, organisations are going to have to create

    their own talent pool. As noted earlier in our

    paper, it is in the organisation’s best interests

    to adopt Human(e) Digital Transformation

    practises that will look after its people while

    enabling it to address its own potential talent

    shortages. This investment in your workforce’s

    future will pay dividends.

  • The Human(e) Side of Digital · 5protiviti.com

    5 Prediction Machines: The Simple Economics of Artificial Intelligence.

    6 For more information on this topic, read Protiviti’s series on the Responsible Technology Firm of the Future, available at www.protiviti.com/techbalance.

    Another key is to identify ways to empower

    new workers. Organisations should focus on

    eliminating hierarchy and capitalise on the

    skills, knowledge and ideas that new entrants

    into their workforce bring. One thing we can

    learn from “born digital” companies is that

    experience is not necessarily a metric indicating

    strong performance in the market. Ideas and

    innovations can come from any part of the

    organisation, thus the culture should reflect this

    dynamic by eliminating perceived barriers that

    come from hierarchical levels.

    4. Technology implementation also has major effects outside the organisation.

    In their book Prediction Machine: The Simple

    Economics of Artificial Intelligence, co-authors Ajay

    Agrawal, Joshua Gans and Avi Goldfarb emphasise

    that AI’s valuable predictive capabilities

    come with tradeoffs: “More data means less

    privacy. More speed means less accuracy. More

    autonomy means less control.”5 From a workforce

    perspective, virtual reality applications could

    slash travel spending but make employees feel

    less emotionally connected with colleagues.

    Society is currently adapting, at times fitfully,

    to the ways in which advanced technology is

    changing traditional notions of privacy. As

    most companies become more digital, they

    will need to consider and address the broader

    societal impacts and unintended consequences of

    their activities and offerings, including but not

    limited to the impacts on their employees and

    culture. This goes to the objective of becoming

    a responsible firm when it comes to technology

    and transformation — one that is as adept at

    corporate governance, social responsibility, risk

    management and compliance as it is at technical

    innovation and delivery.6

    5. The adoption of advanced technology will affect the workforce, and workforce management, in multiple ways.

    As the adoption of advanced technology

    increases, retraining individual employees needs

    to be supplanted by retooling and redistributing

    large teams and entire functions. The traditional

    build, buy or borrow approach to sourcing talent

    is giving way to build, buy, borrow or bot — as

    well as partnerships and collaborations with

    other companies. Organisations that previously

    relied on compensation and benefits as primary

    recruiting and performance management levers

    now are mapping the employee experience and

    career progressions with the precision that

    leading marketers detail customer journeys and

    their crucial touchpoints. This attention to the

    employee experience will need to intensify as the

    workforce undergoes more dramatic changes.

    http://www.protiviti.comhttp://www.protiviti.com/techbalance

  • 6 · Protiviti

    Five Keys to Human(e) Digital Transformation

    In our view, successful digital transformations begin and end with people and organisational culture. Addressing these core areas requires business leaders to address a pivotal set of issues (these issues also are addressed in Protiviti’s proprietary Digital Maturity Framework and supporting Assessment Tool — see sidebar), which we review below.

    In our experience, it is very difficult to transition from a

    low level of digital maturity to a top-performing digital

    organisation without addressing people and culture.

    The best vision and strategy will not be executed

    without the right leaders in place. Furthermore, the

    organisation’s strategy cannot be defined and evolved

    without the right leaders and people.

    Focusing on the following five areas will help

    organisations advance their people and culture

    toward a Human(e) Digital Transformation.

    Retooling the workforce — renovating training programs to be deeper and more agile

    In a recent interview, Renault-Nissan-Mitsubishi

    Alliance Executive Vice President for Human

    Resources Marie-Françoise Dames asserted that one

    of her function’s key roles in digital transformation

    “is to educate, reassure and embark all employees in

    the transformation, for example, by renovating our

    training offers and preparing for skilling up.”

    For most organisations, renovating their training

    programs likely will be an extensive and lengthy

    process. Leading companies are designing and

    implementing continuous training capabilities,

    some of which contain AI functionality, that

    support the ongoing upskilling and redistribution

    of the workforce. As more, and larger, technology

    disruptions occur, business leaders need to determine

    ways to scale traditional training programs to much

    larger segments of the workforce. In addition, the

    mechanisms by which training is delivered must be

    streamlined to keep pace with rapidly changing skills

    requirements. Business leaders also need to nurture

    organisational cultures in which continuous learning

    is embraced and rewarded. These activities should

    coincide with the swift redefinition of roles, as well

    as the redesign of teams and functions.

    And finally, there should be no question that

    technology and innovation will disrupt human talent.

    Organisations need to recognise that transformation

    and leadership come from the top, thus the digital

    competencies of the leadership team must be

    prioritised. Digital capabilities also should be added as

    a metric for promoting staff and recruiting new talent.

    The key is to focus on retooling, retraining and

    redistributing. Ultimately, this approach will benefit

    organisations as well as their employees.

    Retooling the workforce — renovating training programs to be deeper and more agile Treating culture as an asset

    Fostering external relationships and deploying new labour models

    Managing continual change Managing the employee experience

    01

    02

    0304

    05

  • protiviti.com The Human(e) Side of Digital · 7

    Assessing Digital Maturity

    Successful digital transformation comes from adopting a balanced approach, combining strategy, people, culture,

    organisational change, development of new skills, technical expertise and data science. All of these areas must be addressed

    — if any component is missing or lagging, digital transformation efforts will not succeed. As we have noted in this paper, digital

    transformation is not about technology — it’s about getting your business ready to compete in the digital age.

    We have conducted extensive research into what it takes to be a leader in the digital age. We have defined five levels of digital

    maturity, as summarised below. Our Digital Maturity Assessment Tool helps organisations identify areas requiring focus in

    order to advance on their digital journey.

    Key attributes of a digital leader

    Through our proprietary Digital Assessment Tool, Protiviti enables you to measure your organisation’s overall digital maturity and initiate

    efforts to transform the core so that you can continuously innovate across your enterprise. Our Digital Assessment Tool is structured around

    36 capabilities at which we believe digital leaders excel. These include a number of capabilities centred on the organisation’s people and

    culture, specifically:

    • Corporate and management culture

    • Human resource management

    • Workplace collaboration

    • Physical workplace

    This tool delivers detailed insights, based on our extensive global research, into what makes a Digital Leader exceptional. In addition

    to rating their organisations on our Digital Maturity scale, users can consider the information being presented and how it reflects both

    their organisation’s strengths and areas for improvement.

    To learn more and take a complimentary self-assessment, visit Protiviti.com/Digital.

    Digital Skeptics

    All organisations are digital to some extent, and this includes Digital Sceptics. These organisations tend to

    react to what is going on around them and are seen by many as laggards.

    Digital Beginners

    Beginners are embracing change and having success implementing new technologies. Often, digital

    transformation activities are best characterised as a collection of point solutions.

    Digital Followers

    Followers know what it takes to succeed in the digital age and have a clear strategy for execution. They make

    quick decisions and are able to focus attention when needed to deliver change. The strategy, once delivered,

    will bring transformation to some aspects of the core of the business.

    Digital Advanced

    Advanced organisations have progressed their digital transformation efforts further, and have transformed

    the business to the core, where necessary, revisiting business models that may have served them well over

    the years. There is a recognition that digital is a way of thinking and not just process automation. Advanced

    organisations are embracing the latest technology to achieve very high levels of automation throughout their

    business, reducing their cost base significantly and introducing hyperscalability.

    Digital Leaders

    To Digital Leaders, this all comes naturally. They have all the attributes of an advanced business and have

    proven repeatedly that they know what it takes to innovate and disrupt, resulting in a brand associated strongly

    with innovation. Leaders are altering customer experience paradigms and rethinking traditional business

    models. As a result of this disruption, they are growing fast and stealing market share from the incumbents.

    http://www.protiviti.comhttp://Protiviti.com/Digital

  • 8 · Protiviti

    Fostering external relationships and deploying new labour models

    The growing use of advanced technology is disrupting

    most facets of traditional talent management

    approaches, including the skills that are needed, the

    speed at which workforces need to be scaled up and

    down, the sources from which skills are sourced, and

    the platforms organisations rely on to source talent.

    Addressing one talent challenge may give rise to new

    issues. How, for example, will companies manage the

    growing compensation gaps and differing employee

    experiences between employees with extremely scarce

    and valuable skills (e.g., data scientists) and employees

    whose roles are most likely to change due to the

    adoption of new technology? What sorts of external

    relationships and partnerships will provide access to

    new sources of talent? How will traditional benefits,

    such as health insurance coverage, be handled as the

    use of freelancers and contingent employees increases?

    As business leaders address these questions, innovative

    organisations are beginning to access the requisite

    talent and replace the traditional labour model with

    more flexible approaches, often involving partnerships

    and collaboration with other organisations.

    The use of contractors, contingent employees and

    similarly flexible staffing mechanisms has surged

    to the point at which it has now earned its own

    catchphrase: the “gig economy.” Today, slightly more

    than a third of the U.S. workforce currently consists of

    freelancers; by 2027, it’s possible that the majority of

    the workforce will be freelancing.7 This development

    suggests many companies are striving to establish and

    manage more complex talent ecosystems that extend

    beyond their traditional boundaries.

    Although the rapid growth of the gig economy is

    a relatively new development, the model is part

    of a concept that arose nearly three decades ago

    when organisational behaviour and management

    expert Charles Handy introduced the “Shamrock

    Organisation,” a framework for organising the

    workforce of the future into three categories (or

    “leaves” of a shamrock):

    1. Full-time, employees who form the company’s

    “professional core”

    2. A “flexible labour force” consisting of interim

    professionals and part-time staff

    3. A “contractual fringe” consisting of contractors

    (individuals and firms)8

    7 “4 Predictions for the World of Work,” Stephanie Kasriel, World Economic Forum, 5 December 2017: www.weforum.org/agenda/2017/12/predictions-for-freelance-work-education/.

    8 The Age of Unreason, Charles Handy, Harvard Business School Press, 1989.

    Contractual Fringe

    Individuals and organisations

    Paid for results, not time

    Can only exercise control by specifying results

    The Professional Core

    Well qualified

    Get their identity and purpose from their work

    Will work long and hard but expect rewards

    Flexible Labour Force

    “Hired help” division

    Typically not looking for a career or promotions

    Part-time, or temporary, work is often a choice

    https://www.weforum.org/agenda/2017/12/predictions-for-freelance-work-education/https://www.weforum.org/agenda/2017/12/predictions-for-freelance-work-education/

  • The Human(e) Side of Digital · 9protiviti.com

    By organising their extended workforces into

    three categories, as outlined in Handy’s Shamrock

    Organisation, organisations can better position

    themselves to address two significant issues:

    1. Hiring, developing and managing each labour pool

    in an optimal manner; and

    2. Understanding and harnessing technology’s role

    in simultaneously supporting, challenging and

    shaping each labour pool.9

    Although the concept of business agility has existed

    for years, technological breakthroughs and other

    digital transformation initiatives are increasing

    the need for talent management agility. These

    approaches require capabilities relatively few

    organisations currently possess; as such, they will

    require new types of collaborative models with

    talent-management firms, educational institutions

    and other external partners to help plan and manage

    the transition. For example, as the Prediction

    Machines authors note, AI-centred transformations

    will create a growing need to “determine where your

    business ends and another business begins.”10

    Managing the employee experience

    In recent years, leading companies have notched

    impressive gains in the attention and precision with

    which they manage employee engagement and the

    overall employee experience — for sound reasons.

    Engaged employees can lead to more loyal customers.

    An IBM executive recently told the Harvard Business

    Review that employee engagement “explains

    two-thirds of our client experience scores — and a

    five-point bump in client satisfaction on a particular

    account translates to a 20% spike in revenue.” The

    company deploys personalised learning platforms,

    Net Promoter scores to measure employee-related

    offerings, and sentiment analysis on internal emails

    (to guide workforce improvements).11

    As companies compete for scarce technology skills,

    a best-in-class employee experience will serve as a

    recruiting and retention edge as well as a driver of

    exceptional customer experience. Establishing and

    sustaining exceptional levels of employee experience

    will require ongoing attention and innovation amid

    continuing technology-driven disruptions to job roles

    and responsibilities.

    Managing continual change

    Changes that accompany the implementation of a

    new technology can be stressful for employees whose

    responsibilities are affected as well as for those who

    worry about what may be coming down the pike.

    Frequent and carefully crafted communications

    from company leaders help ensure employees are

    fully informed of and engaged in what is expected of

    them throughout such changes. This also helps drive

    successful change.

    In particular, it is important to consider the unique

    characteristics of changes resulting from advanced

    automation. These changes often target a workforce

    segment — highly educated knowledge workers with

    sizeable incomes — that has been less affected by other

    recent workplace disruptions (e.g., the outsourcing and

    offshoring of lower-level back-office roles).

    9 The Labour Model for Finance in the Digital Age, Robert Half and Protiviti, www.protiviti.com/sites/default/files/united_states/insights/labor-model-for-finance-digital-age-roberthalf-protiviti.pdf.

    10 Prediction Machines: The Simple Economics of Artificial Intelligence.

    11 “Co-Creating the Employee Experience,” Lisa Burrell, Harvard Business Review, March-April 2018: https://hbr.org/2018/03/the-new-rules-of-talent-management.

    http://www.protiviti.comhttp://www.protiviti.com/sites/default/files/united_states/insights/labor-model-for-finance-digital-age-roberthalf-protiviti.pdfhttp://www.protiviti.com/sites/default/files/united_states/insights/labor-model-for-finance-digital-age-roberthalf-protiviti.pdfhttps://hbr.org/2018/03/the-new-rules-of-talent-management.

  • 10 · Protiviti

    Additionally, when roles are reconfigured, the

    organisational and process knowledge of employees

    who previously filled those roles must be identified,

    stored and redistributed.

    An undeniable effect of digital transformation is

    job disruption and, in some cases, displacement.

    Employees will soon be expected to transition to

    new roles much more frequently. “In the coming

    years, our relationships with robots will become

    ever more complex,” author Kevin Kelly notes. “…

    No matter what your current job or your salary, you

    will progress through a predictable cycle of denial

    again and again.” The author’s “Seven Stages of

    Robot Replacement” progress from outright denial,

    to grudging acceptance that a bot can handle routine

    portions of the job role, to the realisation that an

    employee had better skill up in order to take on a new

    role. Kelly argues that this progress may ultimately

    lead to greater (new) job satisfaction and a deeper

    sense of personal fulfillment.12

    The changes required to navigate that progression

    successfully will stretch employee minds and

    organisational change management capabilities.

    As part of this, there should be a recognition that

    in many instances, robots/automated processes

    will be much better than humans at performing

    certain tasks, including higher-end roles and

    activities. However, automation also creates

    new requirements, including but not limited to

    enhanced quality assurance processes, analysis/

    review skills over exception handling, and

    other needs. These opportunities for increased

    performance and efficiency should be embraced

    by organisations as they plan to transition certain

    personnel to other roles. At the same time, there

    are roles and responsibilities that may never be

    replaced by automation (e.g., hands-on roles such

    as nurses).

    12 The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future.

  • The Human(e) Side of Digital · 11protiviti.com

    Treating culture as an asset

    Organisational culture has always represented an

    integral component of the employee experience.

    As innovation becomes a strategic priority and

    embedded in the core of more companies, culture

    will need to be managed — and overseen at the board

    level — in a new light. Organisational culture should

    be constructed and nurtured to function as a critical

    part of the company’s overall value proposition — a

    key enabler of Human(e) Digital Transformation and a

    driver of continuous innovation.

    There is mounting evidence that frontline employees

    tend to be less committed than leadership-level

    employees to culture-building and transformational

    change initiatives. As noted recently in the

    Harvard Business Review, “When employees don’t

    understand why changes are happening, it can be

    a barrier to driving ownership and commitment

    and can even result in resistance or push back. And

    employees’ resistance to change is a leading factor

    for why so many change transformations fail.”13 Yet

    transformation must be embraced organisationwide,

    not just at the top levels of the company. As noted in

    a recent CIO article, “Company culture affects both

    the effectiveness and speed of digital transformation

    across an enterprise.”14

    Consider also the oft-cited quote from Peter Drucker,

    “Culture eats strategy for breakfast.” Culture is

    a potent source of strength or weakness for an

    organisation and, good or bad, is almost always at

    the root of reputation and financial performance

    outcomes. For innovation to reach its full potential in

    the digital era, a culture that emphasises innovation

    must also encourage diversity, collaboration,

    empowerment, continuous learning, ingenuity,

    change enablement and team performance.

    Everyone across the organisation must recognise

    that, if the business is to achieve sustained

    innovation excellence, innovating must be integral

    to their job. To that end, organisations need to

    measure and reward innovation so that it becomes

    a core competency that drives priority-setting,

    resource allocation, talent acquisition and leadership

    development. This type of approach helps ensure the

    entire workforce shares a commitment to innovation.15

    13 “Don’t Just Tell Employees Organisational Changes Are Coming — Explain Why,” Morgan Galbraith, Harvard Business Review, 5 October 2018: https://hbr.org/2018/10/dont-just-tell-employees-organizational-changes-are-coming-explain-why.

    14 “The Real Challenge for Digital Transformation Is Not Your Technology,” Steve Weston, CIO, 31 July 2017: www.cio.com/article/3211893/careers-staffing/the-real-challenge-for-digital-transformation-is-not-your-technology.html.

    15 Board Perspectives: Risk Oversight, Issue 102, “Sustaining an Innovation Culture in the Digital Age,” Protiviti: www.protiviti.com/sites/default/files/united_states/insights/board-perspectives-risk-oversight-sustaining-innovation-culture-digital-age-issue102-protiviti.pdf.

    http://www.protiviti.comhttps://hbr.org/2018/10/dont-just-tell-employees-organizational-changes-are-coming-explain-whyhttp://www.cio.com/article/3211893/careers-staffing/the-real-challenge-for-digital-transformation-is-not-your-technology.htmlhttp://www.cio.com/article/3211893/careers-staffing/the-real-challenge-for-digital-transformation-is-not-your-technology.htmlhttp://www.protiviti.com/sites/default/files/united_states/insights/board-perspectives-risk-oversight-sustaining-innovation-culture-digital-age-issue102-protiviti.pdfhttp://www.protiviti.com/sites/default/files/united_states/insights/board-perspectives-risk-oversight-sustaining-innovation-culture-digital-age-issue102-protiviti.pdf

  • 12 · Protiviti

    In past decades, the ATM, personal computer and

    digital spreadsheet were seen as potential agents of job

    destruction. In reality, they were not, although they

    did influence redistribution of jobs. Instead, those

    now quaint forms of advanced technology proved to be

    agents of role reconstruction and job creation.

    Today, many change efforts within legacy companies

    are viewed as technology-first efforts; they should

    not be. Instead, organisations need to understand

    that effective digital transformation starts at the

    human core of their organisation — where people

    and organisational culture drive at least 90% of

    transformational success. By facing these challenges

    head on from this perspective, organisations will

    move from “transformation mode” to becoming

    digital and innovative at their core. They will become

    Digital Leaders, possessing all the attributes of an

    advanced business and understanding what it takes to

    innovate and disrupt, resulting in a brand associated

    strongly with innovation. They will accelerate their

    growth and begin stealing market share from the

    incumbents.

    In Closing: Advances and Innovations Need to Be Faced Head On

  • The Human(e) Side of Digital · 13protiviti.com

    ABOUT PROTIVITI

    Protiviti is a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders confidently face the future. Protiviti and our independently owned Member Firms provide consulting solutions in finance, technology, operations, data, analytics, governance, risk and internal audit to our clients through our network of more than 75 offices in over 20 countries. 

    We have served more than 60% of Fortune 1000® and 35% of Fortune Global 500® companies. We also work with smaller, growing companies, including those looking to go public, as well as with government agencies. Protiviti is a wholly owned subsidiary of Robert Half (NYSE: RHI). Founded in 1948, Robert Half is a member of the S&P 500 index.

    ABOUT PROTIVITI DIGITAL

    We are living in a time of unprecedented change, one that is exciting for those embracing the opportunities technology and digital capabilities present. However, many are finding it difficult to come to terms with the pace of change and are struggling to cope in this digital age.

    Most organisations feel compelled to make significant changes to remain relevant and compete effectively in their markets. Some organisations are more aware than others of the need to embrace change and have established strategic transformation programs in response to the risks presented by innovative disruption. Still, many organisations are getting left behind.

    Protiviti, drawing on our deep competencies in technology, business process, analytics, risk, compliance, transactions and internal audit, helps companies transform for the future, manage the risks that disruptive innovation presents, and embrace opportunities that new and emerging technologies present.

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