the i-graduate icef agent barometer 2018 results...what subject area were the students you sent...

The i-graduate ICEFAgent Barometer

2018 Results

© i-graduate confidential 2018 1


Today’s Focus


Agent Profile

Scope of Activity &

Placements

Higher Education

Distance Education /

Online

Students Sent &

Mobility Concerns

Best Study Destination andAttractiveness

Marketing


Agent Profile 2018:Profile of Respondents

Summary of agent demographics

1,289 agents responded from 101 countries

10%

7%

6%

6%

6%

4%

4%3%3%3%2%2% 2% 2%

2%2%

2%2%2%

2%

29%

IndiaNepalBrazilNigeriaChinaRussian FederationCanadaVietnamTurkeyUkraineMexicoPakistanColombiaBangladeshSpainUkraineKazakhstanSaudi ArabiaAustraliaItaly


Approximately how many institutions does your company represent?

Institutions represented

7

196

176

121

8189

78

2920

13

29

224

0

50

100

150

200

250

1 2-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 More than100


Base no: 1,063

How many students have you sent in the last 12 months?

Total students placed

5%8% 8% 6% 6%

21% 21%

7%5% 3%

5%3% 3%

0%

5%

10%

15%

20%

25%

Base no: 1,026


Contracts with institutions

Do you have contracts in place with the institutions you work with?

72%

22%

4% 2%

Yes, always

Yes, sometimes

No

Don't know


Base no: 758


Scope of Activity

What services does your company provide to students as clients?

Student services (Top 10)

68%

68%

70%

72%

74%

76%

79%

84%

85%

88%

50% 60% 70% 80% 90% 100%

Pre-departure briefing

Education exhibitions

Health insurance

Interviews

Airport pick-up

Accommodation – on-campus residence

Promotional materials

Visa processing

Programme applications

Programme selection counselling


Base no: 839

For which programmes do you recruit students?

Programme levels

7%

15%

32%

39%

40%

42%

48%

49%

53%

55%

56%

57%

71%

73%

74%

0% 20% 40% 60% 80% 100%

Other

University: Distance Education/Online Learning

Work & Travel/Study Programmes

Other Language Programmes

Vocational Diploma/Further Education

Certificate/Foundation

Pre-Masters/Postgraduate Qualifying Programme (PQP)

Secondary and High School

Diploma

University: Foundation

MBA Programmes

Pathway Programmes

University: Graduate/Postgraduate

University: Undergraduate

English Language Programmes


Base no: 1,134

Types of Language Programmes


Base no: 722

4%

3%

10%

16%

17%

12%

24%

41%

56%

59%

79%

1%

1%

3%

5%

10%

13%

14%

17%

17%

22%

25%

31%

36%

49%

57%

76%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85%

Other

Other test preparation

TOIEC preparation

Pearson (PTE) preparation

Language for seniors

Language for teachers

Group study tour

Cambridge exams preparation

Language for high school

TOEFL preparation

Language plus activity

Language for juniors

Business/Professional language

IELTS preparation

Language for academic purposes

General language

2018 (722)

2017 (796)

What types of language programmes do you place students in?

What subject area were the students you sent abroad in the last year looking for? (prompted if ‘University: Undergraduate’ or ‘University: Graduate/Postgraduate’ selected in ‘How many students have you sent in the last 12

months’)

Subject areas of interest

20%

23%

30%

35%

51%

56%

77%

76%

94%

0% 20% 40% 60% 80% 100%

Other

Natural Sciences

Media-related studies

Social Sciences

Medicine/Healthcare

Hospitality/Tourism

Computer Sciences

Engineering

Business-related studies


Base no: 757

Number of students placed in the last 12 months:trend data

How many students have you sent in the last 12 months?© i-graduate confidential 2018 13

2018 (1026) 2017 (1116) 2016 (897) 2015 (1358) 2014 (912) 2013 (995) 2012 (776)

Total 352,976 224,219 207,727 297,488 360,065 328,877 237,734

Secondary Schools 23,587 10,969 11,436 16,202 39,419 26,523 12,500

Vocational Education 9,980 9,353 9,728 9,546 16,259 15,978 15,646

Foundation 8,852 8,579 6,540 8,811 16,080 11,189 12,489

Undergraduate 25,637 31,241 23,812 32,692 42,923 31,575 33,347

Graduate/Postgraduate 26,816 35,894 26,720 40,386 46,461 35,879 31,895

MBA Programmes 9,188 14,063 9,580 11,678 13,209 21,835 8,031

Work & Travel / Study 21,811 26,445 n/a n/a n/a n/a n/a

English Language Programmes 200,676 86,988 109,639 148,690 145,115 161,402 104,530

Distance education/Online learning 1,121 687 895 1,505 1,165 12,780 No data

Other Language Programmes 25,308 n/a n/a n/a n/a n/a n/a

14

14%

23%

47%

24%

52%

43%

46%

15%

23%

40%

21%

46%

43%

47%

10%

20%

37%

23%

40%

43%

45%

17%

24%

44%

27%

48%

42%

55%

0% 10% 20% 30% 40% 50% 60%

Ireland

New Zealand

United Kingdom

EU (excluding UK, Ireland)

USA

Australia

Canada

2018

2017

2016

2015

In which countries do you place students for the following programme levels? (all programme levels, excluding language programmes)

Where are agents sending students?

In which countries do you place students for Vocational Diploma/Further Education?

Placing students in countries – Vocational Diploma/Further Education: Top 10

18%

12%

24%

20%

29%

47%

56%

58%

66%

76%

7%

5%

10%

11%

11%

37%

38%

34%

50%

62%

5%

2%

9%

7%

12%

32%

28%

32%

49%

62%

6%

5%

6%

4%

6%

29%

26%

28%

48%

64%

6%

7%

8%

8%

10%

25%

25%

27%

50%

51%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Germany

Japan

Singapore

Malaysia

Ireland

USA

UK

New Zealand

Canada

Australia

2018 (412)

2017 (478)

2016 (346)

2015 (590)

2014 (238)


In which countries do you place students for University: Undergraduate?

Placing students in countries – University: Undergraduate: Top 10

21%

19%

26%

31%

38%

49%

75%

66%

76%

71%

9%

9%

15%

15%

18%

29%

56%

51%

62%

55%

8%

8%

14%

15%

18%

30%

49%

54%

57%

59%

11%

10%

13%

13%

21%

28%

51%

54%

59%

61%

14%

14%

17%

19%

22%

27%

51%

49%

57%

63%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Spain

China

Malaysia

Ireland

Germany

New Zealand

UK

Australia

USA

Canada

2018 (777)

2017 (864)

2016 (648)

2015 (970)

2014 (517)


In which countries do you place students for University: Graduate/Postgraduate?

Placing students in countries – University: Graduate/Postgraduate: Top 10

19%

21%

21%

28%

36%

45%

73%

62%

73%

65%

9%

11%

12%

14%

18%

28%

54%

53%

60%

49%

7%

12%

9%

15%

16%

28%

47%

53%

56%

55%

9%

10%

10%

13%

21%

27%

50%

55%

57%

59%

10%

13%

11%

17%

21%

27%

48%

47%

55%

56%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Italy

Malaysia

France

Ireland

Germany

New Zealand

UK

Australia

USA

Canada

2018 (753)

2017 (822)

2016 (565)

2015 (843)

2014 (513)


In which countries do you place students for MBA Programmes?

Placing students in countries – MBA Programmes: Top 10

23%

22%

23%

27%

28%

46%

59%

73%

67%

70%

9%

9%

10%

11%

13%

22%

42%

52%

52%

62%

7%

8%

9%

9%

12%

20%

46%

47%

49%

56%

10%

8%

10%

15%

12%

22%

51%

46%

56%

56%

7%

10%

10%

15%

12%

20%

44%

39%

39%

48%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Singapore

France

Malaysia

Germany

Ireland

New Zealand

Canada

UK

Australia

USA

2018 (591)

2017 (680)

2016 (433)

2015 (658)

2014 (329)



Higher Education

Higher Education: How many higher education institutions do you represent as a contracted agent?


Base no: 783

6%

34%

22%

17%

10%

11%None

1-10

11-25

26-50

51-100

More than 100

Higher Education: What ONE improvement on the higher education institutional side would MOST help you recruit more students?


30% 29%

11%13%

11%

2% 1% 3%0%

5%

10%

15%

20%

25%

30%

Offer morescholarships

Processapplications faster

Visit offices /actively recruit

Raise commissions Provide leads /better leads

Pay faster Involve alumni Other

Base no: 776

Higher Education: What is the SINGLE greatest benefit you receive by representing higher education universities?


Base no: 771

41%

24%

26%

8%1%

Raises awareness and prestige ofour agency

Diversifies our own businessportfolio

Top preference of our students

Generates more revenue

Other


Distance Education / Online Learning

How large is the share of students in your agency interested in online learning?


Base no: 858

75%

13%

7%

3%

2%

0%-5%

5%-10%

10%-20%

20%-30%

>30%

0% 10% 20% 30% 40% 50% 60% 70% 80%

What are some of the main reasons why international students would consider studying online over studying overseas? (check any that apply)


Base no: 870

4%

12%

16%

37%

50%

69%

0% 20% 40% 60% 80%

Other reasons

The quality and reputation of the course

The quality and reputation of the institution

Convenience of online

Family/Work/Personal reasons

Lower cost

Do most of your prospective students indicate a strong preference for some element of in-country experience as part of their education?


Base no: 849

62%11%

27%

Yes

No

Not sure

Do you think there are specific types of students who are interested in online postgraduate studies?


Base no: 832

55%

22%

11%

7%5%

Students working full-time

Students with family responsibilities

Students who have taken online modules orcourses before

Students who went abroad to get a degreefrom a foreign university

Other

Which degree levels are most interesting for online learning in your agency?

Degree levels of interest for online learning

16%

13%

18%

42%

46%

0% 10% 20% 30% 40% 50% 60%

Postgraduate research degrees(PhD, DPhil)

Foundation programmes

Undergraduate degrees (BA,BSc, etc.)

MBA's

Postgraduate taught degrees(MA, MSc.)


Base no: 854

Which subject areas are most interesting for online learning in your agency?

Subject areas of interest for online learning

6%

7%

12%

20%

25%

23%

29%

35%

82%

0% 20% 40% 60% 80% 100%

Other

Natural Sciences

Medicine/Healthcare

Engineering

Media-related studies

Social Sciences

Hospitality/Tourism

Computer Sciences

Business-relatedstudies


Base no: 340


How Many Students do Agents Expect to Place in the Next 12 Months?

In the coming 12 months do you expect to send:

5%

5%

5%

4%

6%

5%

6%

4%

3%

6%

5%

2%

3%

2%

26%

24%

24%

23%

21%

21%

18%

20%

19%

16%

16%

16%

15%

13%

69%

70%

71%

73%

73%

74%

76%

76%

78%

78%

79%

81%

82%

84%

0% 20% 40% 60% 80% 100%

Other Language Programmes (367)

Certificate/Foundation (379)

Pre-Masters/Postgraduate Qualifying Programme (PQP) (425)

Secondary and High School (479)

University: Distance Education/Online Learning (131)

University: Foundation (500)

English Language Programmes (773)

Pathway Programmes (527)

MBA Programmes (512)

Vocational Diploma/Further Education (365)

Work & Travel/Study Programmes (308)

Diploma (497)

University: Graduate/Postgraduate (668)

University: Undergraduate (710)

Less The same More

How many students do you expect to place in next 12 months –by Programme



Student Mobility Concerns / Difficulties

in 2018

What are the main concerns/questions/complaints students and parents have?

Main concerns/questions/complaints – BEFORE departing

52% 51% 48%

38%

21% 23%

13%7%

0%

10%

20%

30%

40%

50%

60%

Difficulty withlanguage

Financialdifficulties

Difficulty withaccommodation

Personal safety Difficulty withthe programme

Culturaldifficulties

Difficulty withteaching staff

Other


Base no: 617

52% 51%48%

38%

21%23%

13%35% 33%

50%

18%

40%

59%

31%

0%

10%

20%

30%

40%

50%

60%

70%

Difficulty withlanguage

Financialdifficulties

Difficulty withaccommodation

Personal safety Difficulty with theprogramme

Culturaldifficulties

Difficulty withteaching staff

What are the main concerns/questions/complaints students and parents have?

Main concerns/questions/complaints – BEFORE AND AFTER departing


Base no: 577

In which countries did you experience these concerns/difficulties (Work Visa)?

Work Visa concerns

1%

1%

1%

1%

1%

1%

3%

3%

3%

3%

3%

3%

4%

4%

6%

7%

8%

8%

10%

11%

31%

42%

51%

58%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65%

India

Indonesia

Malaysia

Russia

The Netherlands

Italy

Japan

South Africa

Thailand

China

Switzerland

Spain

Malta

UAE

France

South Korea

Germany

Ireland

Singapore

New Zealand

United Kingdom

Australia

USA

Canada

2018 (71)


Base no: 71

In which countries did you experience these concerns/difficulties (Study Visa)?

Study Visa concerns

1%

2%

2%

3%

3%

3%

3%

3%

3%

4%

4%

4%

4%

4%

5%

6%

6%

9%

10%

14%

14%

28%

41%

53%

62%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70%

Philippines

Russia

Indonesia

Singapore

UAE

India

Japan

Thailand

South Africa

The Netherlands

Spain

Malta

Malaysia

Italy

South Korea

Switzerland

China

Ireland

France

New Zealand

Germany

United Kingdom

Australia

USA

Canada

2018 (250)


Base no: 250

In which countries did you experience these concerns/difficulties (Financial concerns)?

Financial concerns

1%1%1%

3%4%4%4%4%4%4%

5%5%5%

5%7%

9%13%

14%14%

40%43%

45%48%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%

ChinaIndia

SingaporeSouth Africa

JapanThailand

UAEMaltaSpain

The NetherlandsSouth Korea

MalaysiaRussia

ItalySwitzerland

FranceGermany

IrelandNew Zealand

CanadaUnited Kingdom

AustraliaUSA

2018 (110)


Base no: 110

In which countries did you experience these concerns/difficulties (Global Economic situation)?

Global Economic Situation

2%2%2%2%

3%3%3%3%3%

5%5%

6%6%6%

8%8%8%

11%14%

27%30%

45%52%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%

The NetherlandsSouth Africa

ItalySingapore

South KoreaPhilippines

IndiaSpain

RussiaMaltaChina

ThailandUAE

New ZealandFrance

SwitzerlandMalaysiaGermany

IrelandCanada

AustraliaUnited Kingdom

USA

2018 (64)


Base no: 64

In which countries did you experience these concerns/difficulties (Global Political situation)?

Global Political Situation

1%1%1%1%1%1%1%1%1%

3%3%3%

4%7%

8%13%

35%80%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85%

The Netherlands

Indonesia

South Korea

South Africa

China

UAE

Malta

Malaysia

New Zealand

India

Ireland

Germany

France

Russia

Canada

Australia

United Kingdom

USA

2018 (75)


Base no: 125

Recruitment Re-direction

Over the last 12 months, have you experienced any market and student recruitment re-direction in the below countries?© i-graduate confidential 2018 40

68%

51%47% 45% 44% 43% 42% 41%

38% 36% 34% 32% 32% 31% 30% 30% 29% 29% 28%23% 22% 21%

16%12%

7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Increase of student interest to this market


Which Country is Best…?by type of study

Which study destination is best for language courses?

Best study destination for English language courses

United Kingdom

34%

Australia21%

Canada25%

USA10%

Ireland3%

Other7%

Language courses (703)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

United Kingdom 1 1 1 1 2 2 1 1 1Canada 2 2 3 3 4 5 4 4 4Australia 3 3 2 2 1 1 2 2 3USA 4 4 4 4 3 3 3 3 2

Which study destination is best for Vocational Diploma/Further Education?

Best study destination for Vocational Diploma/Further Education

Canada36%

Australia29%

USA11%

United Kingdom

8%

New Zealand5%

Other11%

Vocational diploma / Further education (565)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 1 2 2 2 2 3 2 3Australia 2 2 1 1 1 1 1 1 1USA 3 3 3 4 3 6 5 5 4United Kingdom 4 4 4 3 4 3 2 2 2New Zealand 5 5 5 5 3 3 4 4 5

Which study destination is best for the following for Foundation Programmes University?

Best study destination for Foundation Programmes (University)

Canada34%

United Kingdom

22%

Australia21%

USA8%

New Zealand

3%

Other12%

University: Foundation (573)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 2 3 4 4 4 4 4 4United Kingdom 2 1 1 1 1 2 1 1 1Australia 3 3 2 2 2 1 2 2 2USA 4 4 4 3 3 3 3 3 3

Which study destination is best for Undergraduate Study (University)?

Best study destination for Undergraduate Study (University)

Canada29%

USA24%

United Kingdom

17,3%

Australia16,6%

Germany3% Other

10%

University: Undergraduate (597)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 1 2 2 3 4 4 4 3USA 2 2 1 1 1 2 1 1 1United Kingdom 3 4 4 4 3 3 2 2 2Australia 4 3 3 3 2 1 2 3 4

Which study destination is best for Graduate/Postgraduate Study?

Best study destination for Graduate/Postgraduate Study (University)

USA29%

Canada26%

United Kingdom

17%

Australia15%

Other13%

University: Graduate/ Postgraduate (599)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 2 1 1 1 1 1 1 1Canada 2 1 2 2 4 4 4 4 3United Kingdom 3 4 4 3 3 3 2 2 2Australia 4 3 3 4 2 2 3 3 4

Which study destination is best for MBA Programmes?

Best study destination for MBA Programmes

USA39%

United Kingdom20%

Canada19%

Australia11%

Other11%

University: MBA (583)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 1 1 1 1 1 1 1 1United Kingdom 2 4 2 2 2 2 2 2 2Canada 3 3 4 4 4 4 4 4 4Australia 4 2 3 3 3 3 3 3 3

Which study destination is best for Certificate/Foundation?

Canada34%

United Kingdom

22%

Australia21%

USA8%

Other15%

Certificate/Foundation (573)

Best study destination for Certificate/Foundation


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Canada 1 1 2 3 3United Kingdom 2 3 3 2 5Australia 3 2 1 1 2USA 4 4 4 4 1

Canada45,5%

Australia20,2%

United Kingdom

8,9%

USA8,9%

New Zealand

5,3%Other11,1%

Which study destination is best for Diplomas?

Diplomas (549)

Best study destination for Diplomas


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Canada 1 1 1 1 3Australia 2 2 2 2 2United Kingdom 3 4 3 3 5USA 3 3 4 5 1New Zealand 4 5 5 4 4

Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country: Note: Excludes respondents that indicated they ‘Do not know’

Overall attractiveness of Study Destinations in 2018

13%29%31%

34%41%

47%52%52%

55%56%

61%64%

72%77%77%

79%84%84%85%

89%89%89%90%

93%93%95%

Indonesia (268)Thailand (279)

Philippines (282)India (319)

Hong Kong SAR (266)South Africa (326)

UAE (309)Russia (328)

Malaysia (342)South Korea (299)

China (378)Singapore (346)

Japan (357)Malta (381)

The Netherlands (371)Switzerland (389)

France (480)Italy (396)

Spain (408)New Zealand (499)

Ireland (477)USA (672)

United Kingdom (643)Germany (530)Australia (674)

Canada (719)


Marketing

Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:

Marketing for institutions (top 10)

89%

89%

89%

89%

90%

90%

91%

91%

92%

94%

80% 85% 90% 95% 100%

Having guaranteed entry to specific education institutionprogrammes (696)

24 hours turnaround / acknowledgement of receipt onenquiries (711)

Availability of an online application service (702)

Familiarization Tours (694)

Financial support schemes, including scholarship/bursaryschemes (700)

Student leads provided to you by institutions (676)

Participation in an Agent Incentive scheme (696)

Agent manual with fees and information (710)

Prompt payment of commissions (709)

Quick response times to enquiries and applications andregular communication updates (706)



Marketing – Promotional materials and campaigns

5%

5%

6%

6%

5%

5%

5%

4%

27%

24%

27%

21%

13%

15%

5%

7%

41%

45%

41%

44%

44%

40%

46%

43%

26%

26%

27%

29%

39%

40%

44%

46%

0% 20% 40% 60% 80% 100%

Editorial or Advertorial in local newspapers or magazines(670)

Regular e-newsletters or e-zines sent to students (672)

Giveaways (e.g. pens, keyrings, mouse pads, etc.) (681)

Institution profiles on commercial websites/websitesavailable in your native languages (678)

School/College profiles in your own agency brochure orhandbook (705)

Individual institution brochures in English and your ownlanguage (719)

Marketing and visits to local schools/colleges (698)

Participation in education exhibitions in your country(704)

Very unimportant Unimportant Important Very important



Marketing – Packages and Offers

6%

5%

6%

6%

6%

11%

11%

5%

4%

4%

46%

39%

42%

37%

33%

37%

45%

47%

52%

57%

0% 20% 40% 60% 80% 100%

Making packaged offers which include Englishlanguage/ELICOS plus institution entry (661)

An online application form which guarantees me VIPservice (provided all supporting documents have been

received) (676)

Having guaranteed entry to specific education institutionprogrammes (696)

24 hours turnaround / acknowledgement of receipt onenquiries (711)

Financial support schemes, including scholarship/bursaryschemes (700)




Marketing – People and Staff

7%

8%

5%

7%

4%

31%

26%

15%

17%

6%

33%

37%

42%

34%

44%

29%

30%

37%

43%

46%

0% 20% 40% 60% 80% 100%

Marketing and Recruitment staff who speak the locallanguage (697)

Authority from institution for you to sign letters of offer(652)

Regular visits to your office(s) by representatives (714)

A local representative office to provide support to yourrecruitment activities (703)

Student leads provided to you by institutions (676)




Marketing – Services

4%

5%

5%

5%

5%

5%

9%

5%

6%

4%

3%

1%

43%

40%

38%

36%

34%

24%

43%

50%

52%

55%

58%

71%

0% 20% 40% 60% 80% 100%

Regular visits by you and/or your staff to the educationinstitution (710)

Participation in an Agent Incentive scheme (696)

Availability of an online application service (702)

Agent manual with fees and information (710)

Prompt payment of commissions (709)

Quick response times to enquiries and applications andregular communication updates (706)



What type of marketing communication do you use to reach your clients?

Social Media marketing communication


49%

8%

26%

5%8%

2% 2%

15%

34%

13%

21%

13%

2% 2%

27%

44%

14%

6% 6%

1% 2%

36%

33%

18%

3% 4% 3% 3%

47%

17%

22%

4%5%

3% 2%

0%

10%

20%

30%

40%

50%

60%Facebook (732)

LinkedIn/Xing/other professionalnetworking sites (656)

Twitter (640)

YouTube (655)

Other social media (e.g.Googleplus, Instagram, pintrest,Tumblr) (687)

Do you pay for online advertising?


Base no: 755

79%

21%

Yes No

How much is your combined annual spend on these channels? (Google Adwords, Google display ads, Facebook, Twitter, LinkedIn, Bing ads)


Base no: 548

6%

4%

12%

17%

20%

41%

Over $20,000

$10,000-$20,000

$5000-$10,000

$2000-$5000

$1000-$2000

$0-$1000

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Sarah MinesVice President, Sales

[email protected]



the i-graduate icef agent barometer 2018 results...what subject area were the students you sent...

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