the ibm software story (2)
Post on 13-Sep-2014
679 views
DESCRIPTION
We know what it takes to solve our clients’ biggest challenges, and we’ve spent the last 50 years delivering software that is fueled by expertise, built for change, and ready for work.TRANSCRIPT
© 2011 IBM Corporation
The IBM Software Story
George Mattathil -
8/22/2011
© 2011 IBM Corporation 2
On a smarter planet,
software is changing
the way people live.
© 2011 IBM Corporation 3
They do more with less.
The City of Cambridge, Ontario, is using IBM software for asset management running on IBM System X hardware to gain insight and transform the way road maintenance is done. It now manages every aspect of infrastructure operations, maintenance and repair from end to end. As a result, it expects to eliminate over CAN$71M in repair backlog while saving a potential CAN$6M annually. In addition, it has increased the number of roads rated ―good‖ by 50 percent.
© 2011 IBM Corporation 4
They extend their reach.
Globe Telecom – the #2 mobile operator in the Philippines – is using IBM software and BladeCenter hardware to integrate customer intelligence, behavior segmentation, profit simulation, and execution of hundreds of targeted promotions. As a result, they have cut the cost and time to deliver service promotions by 95% while increasing promotion related sales by 112%.
© 2011 IBM Corporation 5
They expand to new markets.
VCC, a US-based construction company, is using IBM software to gain a foothold in new sectors. The solution allows a project manager to use a mobile device to send new job info into a CRM solution, which may launch a job scheduling app, attach a workflow, and distribute it to IBM Lotus Notes and mobile device calendars. This saves ~400 employee-hours per month, shortens sales cycles, contributes to 40% YTY increase in new business in high growth industries, and reduces customer service processing time by 30 to 50 percent .
© 2011 IBM Corporation 6
Precedence Health Care, an Australian company, was aiming to transform the management of chronic disease and wellness. It uses IBM software to power the Chronic Disease Management Network (CDM-Net), allowing all caregivers to track and share information. This helps to ensure the effective delivery of a collaborative treatment plan and, more importantly, a better quality of life for patients. The result is a 100% increase of evidence-based care and best practice treatment of patients with chronic diseases and a 140% increase in team collaboration to help deliver better outcomes for patients.
They find new paths to health.
© 2011 IBM Corporation 7
They respond faster to demand.
German retailer Karstadt enjoys a 38 percent share in the German warehouse business and has a turnover of €4 billion. To help manage its growth, the retailer improved its merchandise management information system using IBM InfoSphere and DB2 software running on System p hardware. The result is three times faster response times and savings of about €3 million per year.
© 2011 IBM Corporation 8
EWE AG Corporation, Germany’s leading developer for the energy and utilities industries, is used IBM software for design and development to provide consumers with full, web-based visualization of energy usage in real time. This enables them to easily understand the impact of their habits and leverage off-peak hours to save money and reduce peak loads. The result is reduced energy costs for consumers by 10 percent and a lower carbon footprint.
They better utilize resources.
© 2011 IBM Corporation 9
Behind every one of these
examples is a business,
government or an industry
that has used software in
new ways.
© 2011 IBM Corporation 10
Today, more than ever, organizations use software to enable every facet of their business.
Business Software
© 2011 IBM Corporation 11
Software
Data everywhere As the world becomes more
instrumented, the challenge is
to get more out of the wealth
of new information—from managing
data to developing insights.
Differentiation through
people As always, it’s the capabilities and
ingenuity of the people in business
that deliver results. But today, it’s
about more than just those on your
payroll—the greater opportunity
is how well you can engage a
worldwide ecosystem of employees,
partners, suppliers, and customers
to help create new value.
New expectations
for value Customer expectations have
never been higher: Personalized
service, delivered flawlessly.
Global integration and
connectivity As the world becomesmore
interconnected and as the
paradigm of the organization shifts
from multinational corporation
to globally integrated enterprise,
businesses can no longer afford to
operate as islands. More than ever,
they need to find ways to connect
both internally and externally.
Security risks Technology has allowed work
to move beyond physical locations
and brand offices.
It now exists on virtual platforms,
across dispersed teams and
players. But the more data and
information organizations make
available to their internal audience,
the greater the risk.
But with new models and ways of working come new challenges...
Business
© 2011 IBM Corporation 12
Software Business
Turn information into
insights
Drive business
integration and
optimization
Connect &
collaborate
Enable business
service & product
innovation
Optimize the impact
of business
infrastructures and
services
Manage risk,
security &
compliance
And as a result, a new set of needs has emerged.
© 2011 IBM Corporation 13
Turn information into
insights
Drive business
integration and
optimization
Connect &
collaborate
Enable business
service & product
innovation
Optimize the impact
of business
infrastructures and
services
Manage risk,
security &
compliance
― I need to make better use of my company’s
information. That means my company has
to do a better job managing data and content.
With timely access to clean data, we could
devise new ways to serve our customers.‖
― I need better ways to connect my team to
improve their productivity and ability to make
timely decisions. By connecting key processes
and enhancing collaboration, we can be more
responsive to our customers and partners.‖
― I need to create the processes and flexible
infrastructure our organization needs to react
more quickly to changing market conditions.‖
― I need to deliver smarter products, services and
capabilities more efficiently and reduce cost and
risk across the product and application lifecycle,
while also providing better service experiences to
my end customers.‖
― I need to ensure that my organization is pro-actively
identifying all the different types of risks to our
business, and that we have security and resiliency
plans in place to address any threat or disruption.‖
― I need to create more efficiency within our
existing infrastructure. That starts with greater
visibility and control across all of our operations—
both IT and enterprise—and better management
of our overall resources.‖
Business solutions
Technology advantage
These needs range from building technology advantage to developing new strategic business solutions.
© 2011 IBM Corporation 14
Addressing these needs
requires smarter software.
© 2011 IBM Corporation 15
Turn information into insights
Belgian Red Cross-Flanders supplies 99 percent of the blood required by Flemish hospitals. Using
IBM software, Business Partner Numius automated reporting to enhance inventory
management, identify blood-type needs, improve stock management, and learn how to attract new
donors while significantly reducing costs.
Smarter software
knows & acts.
© 2011 IBM Corporation 16
Drive business integration and optimization
Smarter software
adapts.
The city of Madrid needed to radically improve its emergency response capability. With IBM software
and Business Partner Indra, it now integrates incident data into a unified view, coordinates resources end-to-end, connects wirelessly to
responders, and has cut response time by 25%.
© 2011 IBM Corporation 17
Connect & collaborate
Smarter software
connects.
Hearst Direct, a US media company, turned to IBM Business Partner Ixion LLC for a self-
service web portal based on IBM software. With easy access to info and fewer errors, the portal
enables a high-touch relationship with customers and a potential 10 to 15% gain in productivity.
© 2011 IBM Corporation 18
Enable business service and product innovation
Smarter software
monitors & controls.
Brockwell Technologies provides systems management solutions to the US Department of Defense and other clients. With IBM software, it
uses predictive modeling and simulations to identify design flaws early, before mass
production. Result: time-to-market cut by 40%.
© 2011 IBM Corporation 19
Optimize the impact of business infrastructures and services
Smarter software
optimizes.
In order to reduce its carbon footprint, Bryant University used IBM Tivoli software and
BladeCenter hardware to consolidate four server rooms into one data center. As a result, it
reduced operational expenses by 21% and capital expenditures by 26% while improving
service delivery by 15%.
© 2011 IBM Corporation 20
Manage risk, security, and compliance
Smarter software
protects.
IBM Business Partner Companhia de Sistemas used IBM software to enable Banco Mercantil to
manage a single point of employee access to eight different platforms. As a result, employees are more productive, systems are more secure,
and password service calls are down 30%, saving $450k annually.
© 2011 IBM Corporation 21
At IBM, we believe software
can make the world better,
one client at a time.
© 2011 IBM Corporation 22
A lot of other companies
claim to do the same thing.
But they don’t. They can’t.
Their software doesn’t work
like our software.
© 2011 IBM Corporation 23
We know what it takes to solve our clients’ biggest
challenges, and we’ve spent the last 50 years delivering software that is fueled by
expertise, built for change, and ready for work.
© 2011 IBM Corporation 24
We know software. But more importantly, because we’re IBM, we know how software connects to hardware connects to services—and what it takes to make technology infrastructure run. But we also know how to apply software for real results. We know industries, the world of business, and how work gets done. We know systems, both natural and man-made. We know how the world really works, and what it takes to make the world work better.
Proof points
40 innovation centers worldwide,
focused on solutions for dozens of
industries
65,000 software employees
35,000 software developers
80 R&D labs
30,000 partners
Largest middleware company in
the world
Fueled by expertise
© 2011 IBM Corporation 25
Our software is open. Easily integrated. Flexible. Built with a systems POV. Old, new. Ours, theirs. IBM software works with what clients have today, and what they will need tomorrow. But we’re not just capable of change. We believe it’s not enough to simply be ready for change when it happens. We have forward-looking labs and researchers whose sole purpose is to help our clients be prepared for the future. Whether built here or bought elsewhere, our software helps clients anticipate the needs of their business.
Proof points
100+ acquisitions
300 SOA patents
IBM contributes to over 150 open
source projects—more than any
other company.
IBM has invested over $1B in
Linux and open source, and
continues to invest several
hundred million dollars annually.
Built for change
© 2011 IBM Corporation 26
We build software that’s robust. Industrial-strength. Proven. Ready to scale. Whether for start-ups, Fortune 50 companies, or entire governments, our clients can always count on our software to deliver the impact. But it isn’t just the code of our software that ensures our clients’ success. It’s also about the ongoing service we provide. We’ve always been dedicated to our clients’ every success—big and small—and our teams work tirelessly alongside clients to apply software to solve their greatest challenges and create new value.
Proof points
Middleware market share leader,
with nearly twice the share of our
closest competitor
Heavy investment in software, now
representing 44% of IBM net income
25,000 sales & support staff
dedicated to client success
Major acquisitions in such key areas
as business analytics, BPM, mobile
and cloud computing
Ready for work
© 2011 IBM Corporation 27
Fueled by
expertise
Built for
change
Ready for
work
Business – Deep industry knowledge
– Applying our deep understanding
of client needs, how business
works and how the world works to
the software we deliver
Prepared – Designed to help predict and
embrace change
– Solves short term challenges and
take advantages of future
opportunities
Dedicated – More than the code, IBM delivers
the personal service to apply
software to clients’ biggest
challenges
– Working with clients to anticipate
the needs of their business
& & & Technology – Deep knowledge of software
– Heritage of integrating hardware,
software and systems
Open – Flexible
– Easily integrated with current and
future infrastructure, inside and
outside clients’ organizations
Proven – Robust
– Industrial strength
– Ready to scale
– Efficient
– Secure
© 2011 IBM Corporation 28
We deliver software that
provides clients the capabilities
required to transform their
industries.
Energy and Utilities
Transportation
Banking
Financial Markets
Electronics
Industrial Products
Aerospace and Defense
Consumer Products
Healthcare
Telecommunications
Government
Insurance
Retail
Education
Life Sciences
Media and Entertainment
Automotive
Chemical & Petroleum
Application
Infrastructure
Application Lifecycle
Management
Asset Management
Business Analytics
Business Planning and
Alignment
Business Process
Management
Business Service
Management
Cloud and
Virtualization
Management
Commerce
Complex and
Embedded Systems
Connectivity and
Integration
Data Management
Data Warehousing
Design, Development,
and Deployment
Enterprise Content
Management
Enterprise Marketing
Management
Enterprise
Modernization
Information
Governance
Information Integration
and Federation
Network and Service
Assurance
Security
Social Business
Application
Development
Social Collaboration
Storage Management
Systems Management
Unified
Communications
Web Experience
© 2011 IBM Corporation 29
What’s your vision for your
organization?
What’s your
biggest challenge?
Let's talk.
© 2011 IBM Corporation
Trademarks and notes
IBM Corporation 2011
§ IBM, the IBM logo and ibm.com are registered trademarks, and other company, product or service names
may be trademarks or service marks of International Business Machines Corporation in the United States,
other countries, or both. A current list of IBM trademarks is available on the Web at ―Copyright and
trademark information‖ at www.ibm.com/legal/copytrade.shtml
§ Adobe, the Adobe logo, PostScript, the PostScript logo, Cell Broadband Engine, Intel, the Intel logo, Intel
Inside, the Intel Inside logo, Intel Centrino, the Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep,
Itanium, IT Infrastructure Library, ITIL, Java and all Java-based trademarks, Linux, Microsoft, Windows,
Windows NT, the Windows logo, and UNIX are trademarks or service marks of others as described under
―Special attributions‖ at: http://www.ibm.com/legal/copytrade.shtml#section-special
§ Other company, product and service names may be trademarks or service marks of others.
§ References in this publication to IBM products or services do not imply that IBM intends to make them
available in all countries in which IBM operates.
© 2011 IBM Corporation 31
The bottom line is still top priority
Although the global economy is on the road to recovery,
many organizations may still be:
Concerned about the high cost of acquiring and
maintaining technology
Keeping a close watch on their IT investments
Demanding that every investment provide a quick
return
Conserving capital wherever possible
Favoring short-term over long-term initiatives
“The economic downturn has rewritten the rules of IT investment, and IT organizations will need
more-rigorous investment management practices in order to adapt. Only then can IT organizations
meet the business requirement to continue to improve IT efficiency, while increasing the value
delivered to the enterprise.”
—Gartner Research, New Realities of IT Investment, September 27, 2010
© 2011 IBM Corporation 32
IBM Global Financing can help
IBM Global Financing helps companies
acquire the IT solutions they need, more
easily and cost-effectively, so they can:
– Preserve cash for strategic business
needs
– Obtain the solutions they need—
potentially without cutting back
We are the world’s largest technology
financier, providing services in more than
55 countries
We work with more than 125,000 clients,
from small businesses to large enterprises,
including roughly 80% of the Fortune 100
Our decades of IT expertise give us an
exceptional understanding of a company’s
technology and financial needs
55+ countries
125,000+ clients
© 2011 IBM Corporation 33
Support for your vision
IBM Global Financing delivers the IT financial expertise and capabilities you need today to support your vision for tomorrow
We are well positioned to assist you with not only financing but also IT life-cycle management challenges
We can help accelerate the implementation of innovative solutions or projects such as cloud computing or business analytics