the image of success: why property portals need rich media integration
TRANSCRIPT
Rich Media Content and YouAndrew Crefeld, CEO/Founder, HouseLens
“The future of the Internet is video and that’s why Google bought YouTube”
-Dr Sascha W. Krause
‘In Facebook's early days, users shared primarily text content, Zuckerberg told the audience. Today, they share mostly photos. "Fast forward five years, it's going to be video," he said. "If you look out even further, it will be more immersive content like AR and VR.”'
http://www.hollywoodreporter.com/news/mark-zuckerberg-facebook-news-feed-784376
3/25/2015
HouseLens Facts
8,500+
37, 75+
35 50
2008 2x
15,000+
2014
2015 projected
THE WHAT?
“Rich media is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video, ….”
http://whatis.techtarget.com/definition/rich-media
THE WHY?
Double the time onsite
4x number of leads on video
Pic worth thousand words, 1.8M a min
www.marketingsherpa.com
Forrester Research
Jellis Craig Annual Property Review
THE WHY?
What’s Next?:
“the traffic wars are won….”Pete Flint, Aug 2014, Real Estate Connect, San Fran
“…the last 10 years were about Real Estate search, the next 10 years are about broker/agent tools” Pete Flint, Jan 2015, Real Estate Connect, NYC
The Content Wars
“Content is where I expect much of the real money will be made on the Internet”
-Bill Gates,1996“Content is King” Essay
“We intend to use our media platforms and compelling content to turbo-charge traffic growth and create the most successful real estate website in the US.”
-Robert Thomson, Chief Executive of News Corp, 2014
Rupert Murdoch
THE WHY?
- Trulia Director of Product Management
“Ah…it’s always about a war…;-) Where’s the peace and love?”
THE WHY?
THE HOUSELENS EVOLUTION
Professional Services
DIY
DIY
• Leverage the power and ubiquity of mobile
Be the Content King!:
+
• Speed the pace of content generation
• Simplify the video creation process
• Leverage add-ons to raise quality+
DIY ADD-ONS
$150 USD $350 USD
SO HOW DO WE IMPLEMENT?
Step 1
Promote, Resell, Integrate
Promote
Promote, Resell
Build Professional Services
Step 2
Step 3
Step 4Promote, Resell, Integrate
+
INTEGRATE?
Share?
“Your Portal”
x
x
APP NEXT STEPS
Next: • 3D • Pics • Voiceover • Android/Windows
Professional Services
• Broker Promo Videos • Agent Bios
Pics / Walk -Through VIDEO TOURS 3D MODELS
Broker PROMO VIDEOS AGENT BIOS
New Products
• Broker Promo Videos • Agent Bios
COMMUNITY VIDEOS Premiere
2D Floor plans 3D Floor plans
Coming Soon Coming Soon
R&D
• Broker Promo Videos • Agent Bios
DRONES Oculus Rift/HoloLens
Coming Soon Coming Soon
Pre 2014 Markets New Markets - 2014New Markets - 2015
Existing/Expansion Pro Markets
International Expansion
Andrew Crefeld, Founder and CEO, [email protected], 615-209-9441
Jim Griffin, COO, [email protected], 615-568-1590