The Impact of Advertising on Culture/Youth

1. What are the basic elements in an advertisement: Picture, captions, descriptions, logos, intended audience?2. How does the advertisement make its case?3. What does it ask the viewer to believe or care about it?4. What words does the advertisement use, how do they explain or emphasize the picture and vice versa?

http://www.youtube.com/watch?v=XpaOjMXyJGk

1. What are the basic elements in an advertisement: Picture, captions, descriptions, logos, intended audience?2. How does the advertisement make its case?3. What does it ask the viewer to believe or care about it?4. What words does the advertisement use, how do they explain or emphasize the picture and vice versa?

1. What are the basic elements in an advertisement: Picture, captions, descriptions, logos, intended audience?2. How does the advertisement make its case?3. What does it ask the viewer to believe or care about it?4. What words does the advertisement use, how do they explain or emphasize the picture and vice versa?

1. What are the basic elements in an advertisement: Picture, captions, descriptions, logos, intended audience?2. How does the advertisement make its case?3. What does it ask the viewer to believe or care about it?4. What words does the advertisement use, how do they explain or emphasize the picture and vice versa?

1. What are the basic elements in an advertisement: Picture, captions, descriptions, logos, intended audience?2. How does the advertisement make its case?3. What does it ask the viewer to believe or care about it?4. What words does the advertisement use, how do they explain or emphasize the picture and vice versa?

http://www.youtube.com/watch?v=443Vy3I0gJs

1. What are the basic elements in an advertisement: Picture, captions, descriptions, logos, intended audience?2. How does the advertisement make its case?3. What does it ask the viewer to believe or care about it?4. What words does the advertisement use, how do they explain or emphasize the picture and vice versa?

1. What are the basic elements in an advertisement: Picture, captions, descriptions, logos, intended audience?2. How does the advertisement make its case?3. What does it ask the viewer to believe or care about it?4. What words does the advertisement use, how do they explain or emphasize the picture and vice versa?

Advertising

Discussion

Questions

Can students think of examples of ads that the targets specific audiences, based on age, gender, interests, etc.?

Can they think of advertisements in any media that target specific ethnic groups?

Can students find any relationships between the products/ideas that are being marketed and the target audience?

Are advertisements aimed at certain ethnic groups a good idea or a bad idea?

Why are advertisements so important in today’s society and in today’s business world?

Are there any advertisements that have made you want to purchase something?

How Market

ers Target Kids

Why do advertisers target children and adolescents? What is the “pester power”? What is “brand” marketing? What is “street marketing”? What are some of the ways advertising has crept into

schools? Why is the internet a huge means for advertisers to

target kids? How does advertising go against Catholic values?

Explain.