the impact of digital media on society
DESCRIPTION
Tom Jenkins, Executive Chairman and Chief Strategy Officer of OpenText, illustrates how Digital Media is affecting us across the globe, in terms of the proliferation of digital media and how both organizations and governments will be required to manage growing volumes of content to remain competitive and innovative.TRANSCRIPT
![Page 1: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/1.jpg)
The Impact of Digital Media on SocietyTom JenkinsChairman,
Canadian Digital Media Network
Executive Chairman & Chief Strategy Officer, OpenText
![Page 2: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/2.jpg)
Copyright 1999 – 2010, OpenText, CDMN
Digital Media: Digitizing Analog World
Just a kids game?
Or is there something more going on?
![Page 3: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/3.jpg)
Copyright 1999 – 2010, OpenText, CDMN
Digital Media Driving Innovation
Canada is first to use a secure social network at a G8/G20
![Page 4: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/4.jpg)
Copyright 1999 – 2010, OpenText, CDMNCopyright © Open Text Corporation. All rights reserved.
Slide 4
Agenda
Why Digital Media Matters Background The Challenge for Society Impact on Society Early Success Digital Media in the Future Summary
![Page 5: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/5.jpg)
Copyright 1999 – 2010, OpenText, CDMNCopyright © Open Text Corporation. All rights reserved.
Slide 5
Agenda
Why Digital Media Matters Background The Challenge for Society Impact on Society Early Success Digital Media in the Future Summary
![Page 6: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/6.jpg)
Copyright 1999 – 2010, OpenText, CDMN 6
Big Issue for Canada: Relative Productivity Gap
60
65
70
75
80
85
90
95
100
105
1991 1993 1995 1997 1999 2001 2003 2005 2007
Labour Productivity in Business Sector
Labour Productivity in Manufacturing
= 100
Sources: Industry Canada calculations based on data from Statistics Canada, CANSIM V1409153 and U.S. Bureau of Labor Statistics, BLS: PRS84006093.
Effective investment in ICT is often cited as a contributor to productivity
![Page 7: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/7.jpg)
Copyright 1999 – 2010, OpenText, CDMN
It would not be wise to miss the Information Revolution – any part of it!
China Missed the Industrial Revolution
![Page 8: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/8.jpg)
Copyright 1999 – 2010, OpenText, CDMN
Digital underpins all other sectors in society
Digital is critical to the pace of innovation
Canadian Digital Strategy
![Page 9: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/9.jpg)
Copyright 1999 – 2010, OpenText, CDMNCopyright © Open Text Corporation. All rights reserved.
Slide 9
Agenda
Why Digital Media Matters Background The Challenge for Society Impact on Society Early Success Digital Media in the Future Summary
![Page 10: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/10.jpg)
OpenText: The Original “Google”
Jerry Yang CEO of Yahoo and Tom Jenkins CEO of Open Text launch in 1995.
OpenText provided the web search for MSN, MCI, Yahoo, IBM, etc.
OpenText Index was one of the most used web pages in early 90s.
OpenText moved into corporate search.
Today it is a billion dollar Canadian company.
![Page 11: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/11.jpg)
Copyright 1999 – 2010, OpenText, CDMNCopyright © Open Text Corporation 2008 - 2010. All rights reserved.
Slide 11
With Significant Global Reach
1 in 3 global Internet users view content enabled by OpenText technology.
![Page 12: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/12.jpg)
Copyright 1999 – 2010, OpenText, CDMNCopyright © Open Text Corporation. All rights reserved.
Slide 12
Agenda
Why Digital Media Matters Background The Challenge for Society Impact on Society Early Success Digital Media in the Future Summary
![Page 13: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/13.jpg)
Copyright 1999 – 2010, OpenText, CDMN
A challenge for all of us
Slide 13
![Page 14: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/14.jpg)
Copyright 1999 – 2010, OpenText, CDMNCopyright © Open Text Corporation. All rights reserved.
Slide 14
Agenda
Why Digital Media Matters Background The Challenge for Society Impact on Society Early Success Digital Media in the Future Summary
![Page 15: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/15.jpg)
Copyright 1999 – 2010, OpenText, CDMN
Digital is affecting culture across the world
He became a newspaper editor after Gutenberg invented the press…
A Broadcaster in the middle ages ? What will today’s broadcasters and
newspapers become with the arrival of the Internet?
It’s a fundamental question for our society and our economy
![Page 16: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/16.jpg)
Movie theatres
© 2007 Communications Management Inc.
Conventional TV
Cable
Advertisers
ContentProducers
Cons-umers
Television value chain, 1975
![Page 17: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/17.jpg)
VOD
PPV
Internet streaming todevices/storage
Movie theatres
Specialty TV(cable channels)
© 2007 Communications Management Inc.
Peer-to-peerfile-sharing
Internet streaming todevices/real time
Conventional TV
Cable
Early Internetapplications
Advertisersand
satel-lite
Pay TV
Home Video
Set-
top b
oxes
,
PV
Rs,
EPG
s, e
tc.
ContentProducers
Cons-umers
Consumer-generated
Industry- produced
The video value chain, 2007-2012
![Page 18: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/18.jpg)
Copyright 1999 – 2010, OpenText, CDMN
Why do we regulate?
To manage Human or Societal behavior We need to ensure a place on the Canadian
shelf for Canadian stories. That is key to our sense of being Canadian
There must create a frameworkwithin which content creators and distributorscan build viable, vibrant companies
We have international obligations
![Page 19: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/19.jpg)
BBC’s – iPlayer – A Global Audience
Deliver to an audience of 3 billion cell phone users
![Page 20: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/20.jpg)
Innovation/Productivity Impact: Manuals
Printed manual Online manual using video
![Page 21: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/21.jpg)
The Private Web
The Deep Web
CDMN Research into Content
The Public Web Less than 1% of what’s online is available to the public through sites like Google
Most of the data that has been digitized is not available. Canada has only digitized 1% of the content created by Canadians.
Secure. Behind the Firewall.
![Page 22: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/22.jpg)
Copyright 1999 – 2010, OpenText, CDMN
Digital Natives Are Now A Major Driver
Radio
TV
SmartPhone
![Page 23: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/23.jpg)
Copyright 1999 – 2010, OpenText, CDMNCopyright © Open Text Corporation. All rights reserved.
Slide 23
Agenda
Why Digital Media Matters Background The Challenge for Society Impact on Society Early Success Digital Media in the Future Summary
![Page 24: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/24.jpg)
Canada 3.0 in May in Stratford, Ontario
![Page 25: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/25.jpg)
Canada 3.0 Participation – 2,500 attendees
![Page 26: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/26.jpg)
CDMN Research Demonstration Project
![Page 27: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/27.jpg)
Copyright 1999 – 2010, OpenText, CDMN
Digital Media at G20 – Canada on stage
www.vg20.org www.vg20net.org www.g20net.org
Slide 27
![Page 28: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/28.jpg)
Copyright 1999 – 2010, OpenText, CDMN
G20 Participants in Digital Media
• G20 – Government participants from 40 countries
• B20 – Business organizations and corporations
• Y20 – Youth organizations and participants
• P20 – World Press accredited to the G20
• G20 NET – Librarians, Guides, Content Matter Experts, Editors
• More than 20,000 participants
![Page 29: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/29.jpg)
Copyright 1999 – 2010, OpenText, CDMN
Secure, Hosted, Mobile “G20 Facebook”
![Page 30: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/30.jpg)
Copyright 1999 – 2010, OpenText, CDMN
“Facebook/YouTube/Wiki/Google”
![Page 31: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/31.jpg)
Copyright 1999 – 2010, OpenText, CDMN
Mobile Platforms
Slide 31
![Page 32: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/32.jpg)
Copyright 1999 – 2010, OpenText, CDMN
New Online Immersive Technologies
Slide 32
![Page 33: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/33.jpg)
Copyright 1999 – 2010, OpenText, CDMN
Canadian Museum of Science and Technology modernizing how it engages its clients
Bridging traditional geographical gaps through 2.0 technologies
Engaging digitally native generations in the process
Modernizing Museums
![Page 34: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/34.jpg)
Copyright 1999 – 2010, OpenText, CDMNCopyright © Open Text Corporation. All rights reserved.
Slide 34
Agenda
Why Digital Media Matters Background The Challenge for Society Impact on Society Early Success Digital Media in the Future Summary
![Page 35: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/35.jpg)
The Web is Evolving
From newspaper style publishing to multi-media broadcasting to interactive social networks communicating in rich media
Slide 35
![Page 36: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/36.jpg)
Copyright 1999 – 2010, OpenText, CDMN
The Rise of Social Networking
![Page 37: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/37.jpg)
Digital Content is on a Geometric Progression
The single biggest issue facing organizations are the content scaling issues
Sto
rag
e
ExaBytes
PetaBytes
Time20152010
Content will double every month!
2,048 increase in one year!
![Page 38: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/38.jpg)
Moving Away From Keyboard Entry
…and away from our desks
![Page 39: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/39.jpg)
To Mobile Access
![Page 40: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/40.jpg)
Copyright 1999 – 2010, OpenText, CDMN
Learn more about Digital Media!
Available on iPad Available in the Cloud
![Page 41: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/41.jpg)
Copyright 1999 – 2010, OpenText, CDMNCopyright © Open Text Corporation. All rights reserved.
Slide 41
Agenda
Why Digital Media Matters Background The Challenge for Society Impact on Society Early Success Digital Media in the Future Summary
![Page 42: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/42.jpg)
Copyright 1999 – 2010, OpenText, CDMN
Thank You
![Page 43: The Impact of Digital Media on Society](https://reader035.vdocuments.net/reader035/viewer/2022062307/555a4bd1d8b42a47748b45b6/html5/thumbnails/43.jpg)
Copyright 1999 – 2010, OpenText, CDMN
Visit Tom Jenkins’ Blog: Content Shift