the impact of talent network forms: how to get more qualified candidates

Talent Network FormsHow You Can Increase Qualified Candidates

© 2015 SmashFly Technologies, Inc.

Maggie FeldSenior Instructional Designer

SmashFly Technologies


What is a Talent Network Form?

A Talent Network Form allows job seekers to opt into your database, with or without completing a job application, in order to receive communication from your company. • It lives between the job req and application to capture interested candidates. • It also can be accessed outside the application process with a CTA on your site.


Where Does the Form Data Go?Talent Network Form

Applicants

LeadsRecruitmentMarketingPlatform

Job Application Applicant Tracking System


Why Use a Talent Network Form?

?Won't I get their information from the job application?

Won’t that discourage job seekers from finishing the application?


• Build your pipeline of leads separate from applicants >> With a Recruitment Marketing Platform, you can capture leads who are not yet ready to apply or who may drop off during the apply process

• Nurture leads with targeted communications >> With a Recruitment Marketing Platform, you can automate your ongoing communication such as emails and SMS

• Strengthen your candidate profiles >> With a Recruitment Marketing Platform, you can provide custom data fields and track clicks and engagements to personalize content

Here’s Why to Use a Talent Network Form


Why is There Drop Off?

60-90% of job seekers DON’T finish an application. • Technical issues, like loading or saving problems,

mobile access problems or dropped Wi-Fi• Get interrupted at work or at home• Not enough time or interest to complete the full

application• Missing assets they need to complete


Now What?

• The job seeker drops off… and you have no information on the initially interested candidate

• But by using a Talent Network Form before the apply process, you DO have their contact information!


What Can You Do with Their Contact Info?• With a Recruitment Marketing Platform, you can automate

pipelining of candidates and marketing to these contacts– Automatically segment contacts by criteria you define and follow

up based on selected area of interest

MarketingLegal Sales FinanceHR IT


What Can You Do with Their Contact Info?

Send emails with news, company projects and blog posts to keep them interested in your company and provide value to their areas of interest

CH2M’s monthly email newsletter generated 174 applicants in one month!


What Can You Do with Their Contact Info?Send email alerts with relevant jobs, events and career fairs

CH2M promotes their talent community on Facebook as a way for candidates to get relevant job alerts based on their interests.


What Can You Do with Their Contact Info?

Set up automation rules to remind them about an incomplete application and outreach based on activity or inactivity

• McGraw Hill Financial’s automated email reminder campaign prompted 15% of incompletes to apply

• The Cheesecake Factory received nearly 200 hires from a drop-off email campaign alone. Not applicants, HIRES!


What's in it for the Job Seeker?

• They learn about your employer brand outside of the apply process about the organization and its employees

• They receive automated and personalized emails about job openings relevant to them

• They have more proactive touch points and interaction coming from the organization, like event notifications, blog posts or new videos


What’s in it for Your Organization?

Gain more interested contacts and create segmented pipelines to build stronger relationships and value―resulting in more qualified candidates and ultimately great hires!

• Eaton’s talent network form captures 1,000 new contacts daily in the CRM; from there, candidates are segmented into 23 core disciplines

• CH2M Hill has grown its talent community from 10,000 in 2012 to >300,000 in 2015

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the impact of talent network forms: how to get more qualified candidates

Recruiting & HR