the impacts of gen z on retail
TRANSCRIPT
6 TIPSTO HELP YOU ENGAGE
AND PREPARE FOR
GEN ZIN RETAIL
Q1
BY 2020, GEN Z WILL MAKE UP 40%
OF CONSUMERS IN EUROPE AND THE US, WHAT DO THEY EXPECT WHEN SHOPPING INSTORE?
like product displays to be visually pleasing, they need to be displayed clearly to capture their attention and not hidden away.
GEN Z
Q2
55% FAVOUR ONLINE RETAIL, SO WHAT DO THEY EXPECT FROM AN ONLINE EXPERIENCE?
OF GEN Z
have grown up with technology around them and expect everything instantly. Websites must have a modern feel to them with quick response times and the ability to work seamlessly on multiple devices.
GEN Z
Q3OF EMPLOYEES BY
2021SO WHAT DO THEY LOOK FOR IN A JOB?
GEN Z WILL CONSTITUTE 1/5
They look for opportunities to learn, grow and develop their skills.
They also want to advance quickly so having clear opportunities for promotion will help attract them to your business.
Also, they are conscious of a business’ ethics and want to join a company that can help drive positive changes globally. 3
21
Q4
THE GENERATION HAS AN
8 SO HOW AS AN EMPLOYER CAN YOU KEEP THEIR INTEREST AND MOTIVATION? SECOND
FILTER
Gen Zedderslike to be appreciated and recognised, they are
motivated by praise and feedback. By offering this you will keep them motivated which will in turn keep their
interest in their roles.
Q5WORK CULTURES HAVE EVOLVED OVER THE YEARS AS EACH NEW GENERATION COMES THROUGH THE
WORKPLACE, SO WHAT WORK CULTURE DO THE GEN Z EXPECT?
Like millennials they prefer more autonomy as opposed to rigid hierarchy.
Despite all their technology Generation Z prefer face to face communication and value honesty and integrity in a manager.
Having seen life through a recession first hand, they seek job security and stability. 3
21
Q4
THE GENERATION HAS AN
8 SO HOW AS AN EMPLOYER CAN YOU KEEP THEIR INTEREST AND MOTIVATION? SECOND
FILTER
Q6HOW CAN THIS INFLUENCE HOW THEY COMMUNICATE IN A WORK ENVIRONMENT?
TECH-NOLOGY
HAVING GROWN UP WITH
are growing out of email due to the rise of texting and social media sites such as Snapchat and WhatsApp. The apps make communication instant and more personal, so Gen Z are looking for things like a company app to drive their engagement around the workplace, not company emails.
Gen Z
