The importance of advertising industry in

society

Teacher: Student:Cuatu Georgeta Puscoi Irina Livia

2011

Summary

• Introduction• Argument• Chapter 1- History of advertising• Chapter 2- Types of advertising• Chapter 3- Society’s reactions to advertising• Conclusion• Bibliography

“Advertising is the art of convincing people to spend money they don't have for something they don't need.” – Will Rogers

History of advertising

Ancient Egypt papyrus

17th century’s newspaper

Types of advertising

Society’s reactions to advertising

“We understand each other not by sharing religion, politics, or ideas. We share branded things.” James Twitchell

Internal influences

External influences

Conclusion

Bibliography

Berkowitz, N. Eric, Kerin A. Roger, Rudelius William- “Marketing” , 1989, Boston

Barbu Marius-Ionuţ- “Advertising and Society in the English Language”, 2010, Romania Christ, Paul- “KnowThis: Marketing Basics”, Publisher: KnowThis Media,

2009 Cornell, Duke Lisa, Nizan Amit, Solomon Michael- “Launch! Advertising

and Promotion in Real Time”, Flat World Knowledge, Inc., 2010 Engel, F. James, Warshall R. Martin, Winner C. Thomas- “Promotional

Strategy – Managing the Marketing Communication Process”, 1987, Homewood, Illinois

McCarthy, E. Jerome, Perreault, William D.- “Essentials of marketing: A global-managerial approach”, 1997, Irwin (Chicago)

* http://tools.devshed.com * http://www.clarkeagency.net * www.wikipedia.com