the importance of asia in the maritime industry
TRANSCRIPT
The Importance of Asia in the Maritime Industry
Impact on Onboard Communications Behavior
Presented by Vivian Quenet, VP Asia-Pacific Sales KVH Industries Digital Ship Singapore 2014
Maritime Power is Shifting to Asia
• 9 of the 10 busiest container ports in the world are in Asia – 7 in China, plus Korea (Pusan) and Singapore – Top 3 all in Asia: Shanghai, Singapore and Hong
Kong
• Asian economies continuing to grow • 35% of world’s seafarers are from the
Philippines • 60% of world’s seafarers are Asian
High Data Use by Asians
• In 2013, Philippines and Indonesia were number 1 worldwide in social media use with 76% penetration rate
• 6 of the top 10 countries for social media use are in Asia • With an average of 25% of KVH traffic dedicate to Facebook ,
Asians are addicted social media • More than 50% of all mobile Internet traffic is video streaming
(YouTube, Netflix…), doubling every year worldwide
Maritime Bandwidth Demand Will Continue to Increase • Bandwidth-hungry applications coming onboard
– Movies, video streaming – Bring your own device (BYOD) trend – Social media apps – High data use onboard
• Need to meet regulations – MLC-2006 is a new maritime regulation promoting crew welfare,
including communications and entertainment onboard • Singapore was one of the first countries to ratify MLC-2006
– New Solas ECDIS regulation • Weekly electronic chart update now mandatory
• Shipping companies want to retain crew – Seafarers will work for companies with Internet access
Maritime Bandwidth Demand
• Many challenges… – Service providers and carriers have difficulties
supplying so much bandwidth and remaining profitable
– Must enforce Fair Access Policies or Fair Use Policies, which users don’t like
– Content is copyrighted per region, while ships sell globally
• …and opportunities – $US 1.39 billion is the estimation of market for crew
communications
Factors in Choosing a Solution
• Invest in HTS to get more bandwidth or stick to traditional wide beams with multicasting?
• Invest in OTT solution with content downloaded in the background to optimize your network?
• Which frequency between L, C, Ku, Ka? – Taking in consideration both the potential speed and coverage – Making sure the system can cope with rolling of ship – Keeping in mind that oceans have more rain than land mass, and that even on land, Asia
counts numerous tropical regions – Maritime satcom are also the ultimate security link for ships, so reliability is crucial
• How to respect regional copyrights and get secure content (virus threat)
Probably there isn’t only one answer and the best solution could be a hybrid solution mixing different technologies
KVH IP-MobileCast Solution
Unicasting: files are individually sent to each user on each receiving vessel
IP-MobileCast: one transmission sends files to all vessels, which are cached on an onboard server for immediate access
Access Content Throughout the Vessel
8
V11-IP: two frequencies, one subscription with hybrid C/Ku-band antenna
FOR
Entertainment & Operations
• Multicasting solution using Ku- and C-band wide beams, in the background
• Does not affect onboard bandwidth • Saves bandwidth resources
Thank You
• Vivian QUENET VP SALES ASIA PACIFIC & MANAGING DIRECTOR KVH INDUSTRIES PTE LTD Contact details: +6582689897 [email protected]