The Importance of Blogging For Ebook Authors and Publishers

What is a BlogIt is a freelancer’s marketing tool

Like social networking sites, it is a way to communicate with your readers.

It is an effective approach to promote yourself and your work better to the rest of the world.

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As a writer and publisher, one of the most proven ways to expand your audience is to showcase your work

through blogging.

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Starting a Blog

Blogs are fairly easy to start thanks to the numerous blog tools and publishing platforms that you can use for free. Examples are:

- paint.net- WordPress.org- Delicious- CoffeeCup- Stock.xchng- PollDaddy

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A Blog is a Form of Customer Service

It helps you sell your work on the web

It allows you to get to know your market

It allows you to build relationship with your reader

It also allows your readers to know more about

you and what you can offer them.

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Writing is your own personal business

and blogging is one way to create a good customer

service

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A Blog Generates More Traffic to Your Books

Blogs generate more traffic to the website where

your eBooks and articles are published

Utilize various social networking sites like Twitter

and Facebook to link back to your blog.

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Write a short blog post about your

upcoming eBook and then post an active link that directs your readers to the page where they can find and download your

book.

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A Blog Allows Self-Branding

Create an “About the Author” page on your blog

Write for your readers and not for yourself Don’t just write about your goals; consider your target niche as well

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Even if you are just using a pen name, you can still brand yourself as a writer who knows his potential and what he

can offer to his readers.

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