the importance of customer research in designing iot products - jane vance

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THE IMPORTANCE OF CUSTOMER RESEARCH IN DESIGNING IOT CONNECTED PRODUCTS Jane Vance

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Page 1: The importance of customer research in designing IoT products - Jane Vance

THE IMPORTANCE OF CUSTOMER RESEARCH IN DESIGNING IOT CONNECTED PRODUCTS

Jane Vance

Page 2: The importance of customer research in designing IoT products - Jane Vance

Hiut Radio Interactive retail window Sound activated installation

Page 3: The importance of customer research in designing IoT products - Jane Vance

HCI

Page 4: The importance of customer research in designing IoT products - Jane Vance

The changing interface

Page 5: The importance of customer research in designing IoT products - Jane Vance

What is the internet of things?

Page 6: The importance of customer research in designing IoT products - Jane Vance

Smart Products

Page 7: The importance of customer research in designing IoT products - Jane Vance

Users

Page 8: The importance of customer research in designing IoT products - Jane Vance

Product Digital app/site

Service

Page 9: The importance of customer research in designing IoT products - Jane Vance
Page 10: The importance of customer research in designing IoT products - Jane Vance

Establish baseline behaviour Determine change of behaviour with new product

Phase One Phase Two

4 months

Page 11: The importance of customer research in designing IoT products - Jane Vance
Page 12: The importance of customer research in designing IoT products - Jane Vance

B CA

Page 13: The importance of customer research in designing IoT products - Jane Vance

Establish baseline behaviour Determine change of behaviour with new product

Phase One Phase TwoDesign & Development

Page 14: The importance of customer research in designing IoT products - Jane Vance