The Importance of Giving a Video Shopping Experience to Consumers Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts. - James Wedmore, video marketing expert Videos are 5 times more effective in communicating a product/service message than text content, and it is known to substantially improve the click-through rate. According to the leading video shopping platform Joyus.com, by 2017 74% of internet traffic will be video and approximately 60% of shoppers will spend at least two minutes watching a product-related video before buying. The power of visual appeal is well recorded in the annals of fine art, but now it has been extended to the domain of online business with pictures and videos supplementing words, and these days every business leader is striving to make videos a part of their marketing agenda. Video shopping marks a convergence of content and shopping. It personifies innovative shopping. It helps people make informed decision on shopping, either online or offline. The funda is to generate short-duration videos and update them on a scheduled basis for sizable traffic and footfall. An ideal product-related video will condense all the information that a customer needs to make the next step in purchase. These busy consumers don’t have all the time in the world to go through textual content during their busy routine. Also the rate of conversions facilitated by video content is greater than traditional method of text. Including a plan for video content in your marketing campaign is a step in the right direction since videos are the fastest way to get in touch with an audience and tell a compelling story revolving around your brands. They also give visitors a seamless experience in getting to know everything about you in a matter of minutes. In your online business building exercise, videos assume the role of communicating with valuable consumers in a delightful manner. When you use appropriate demo videos as an essential content format for ecommerce, you’ll see it creating huge impact in front of your eyes. Videos are regarded as a rich media ranking ahead of other forms of communication online, and one can never underestimate the worth of a quality video. Nowadays, any reputed online shopping site never fails to incorporate suitable videos on account of the payoffs they bring to their business in record time. It’s a verified method to engage your customers online and enhancing your lead generation capacity.