the importance of having your own website

Download The Importance of Having Your Own Website

Post on 12-May-2015

656 views

Category:

Business

1 download

Embed Size (px)

DESCRIPTION

This is my presentation from the indie biz chicks conference. I discuss the "why" in website - why it is more important now than ever before to have your own website, even if you are a micro or indie entrepreneur. I go into a little detail regarding content marketing and how a feature rich website can do a lot of the heavy lifting in driving traffic to your website.

TRANSCRIPT

  • 1.The Why in Website(Why every indie biz chick needs one.) by Jennifer Rapp PetersonIndieMade is a website host and platform designed specificallyfor artists, writers and indie entrepreneurs. Every site comesfully integrated with a store + blog + image galleries + news +calendar + pages + SEO + social sharing and amplification. Andits ridiculously easy to use.Your content should work for YOU.Presentation and images by Jennifer Rapp Peterson, Teetersaw, Inc.

2. Jennifer Rapp Peterson Indie MaidenPresentation and images by Jennifer Rapp Peterson, Teetersaw, Inc. 3. Where are you (your content) online?YOUPortfolio The Artist Blog Your BrandMarketplace EventCalendar Social PhotoNetworksSharing Presentation and images by Jennifer Rapp Peterson, Teetersaw, Inc. 4. I call this ULBCS (URL-Laden Business Card Syndrome) Not professional Scattered around, asking too much of youraudience Difficult to maintain and update Hard to maintain brand consistence Often pieces dont work together Your very own content doesnt promoteYOUPresentation and images by Jennifer Rapp Peterson, Teetersaw, Inc. 5. The remedy: your very own website.A website that WORKS for YOU www.YO U .comPortfolio Calendar StoreSocialBlog Presentation and images by Jennifer Rapp Peterson, Teetersaw, Inc. 6. Professional, branded websitesPresentation and images by Jennifer Rapp Peterson, Teetersaw, Inc. 7. IN THE OLDE N DA YSNOW US ING HOS TE D C MSR e gis te r you r d om ain $75/yr. R e gis te r you r d om ain $1 2/yr.D e ve lop and gath e r you r conte nt: D e ve lop and gath e r you r conte nt:p h otos , we b s ite cop y, b log id e as , p rod u cts to p h otos , we b s ite cop y, b log id e as , p rod u cts tos e ll, e ve nts to s h are s e ll, e ve nts to s h areH ire grap h ic d e s igne rH O S TE D C M S (C onte nt M anage m e nt S ys te m )H ire p rogram m e rU p load you r conte ntS ign u p for we b h os tingYou r s ite is p u b lis h e dTu rn conte nt ove r to d e s igne rWait for grap h ic d e s igne r and p rogram m e r tocom p le te & p u b lis h s iteUP FRO NT C O S T0UP FRO NT C O S T$500 - $1 0,000+C h ange s / Ad d itions$25 - $200/ r hU p d ate you r own s iteF re eP ay m onth ly h os ting fe e $1 0 - $25/ o mP ay m onth ly fe e$5 - $20/ om 8. Content rich websites work for you: Conveys professionalism Easier on you and your customers Your brands hub online You are in control of your site Your content works for YOU Foundation for building a strong brandand business online Presentation and images by Jennifer Rapp Peterson, Teetersaw, Inc. 9. Building the right website allows all of your contentto work for you. This is called Content Marketing.Presentation and images by Jennifer Rapp Peterson, Teetersaw, Inc. 10. Your website becomes aCONTENT MARKETING PLATFORM NETWORKSSHARE CONTENT ANDINVITATION BACK TONETWORKSWEBSITE WITH YOUR NETWORKNETWORKSspiders & robotsgive you love Portfolio Calendar Store NewsBlogRSS www.YO U .com Presentation and images by Jennifer Rapp Peterson, Teetersaw, Inc. 11. Website MUSTs Site Map and easy navigation FAST. Milliseconds matter.S EO Designed for all of your content Easy editing and updating of content SEO-Friendly (the spiders and robots) Blog a must have on any website Social Integration a must for harnessing the power of social media Social Amplification this gives your sites visitors the ability to share your content easily to their social networks Presentation and images by Jennifer Rapp Peterson, Teetersaw, Inc. 12. Depending on what you do,the things you need on your website: Store module if you intend to sellproducts, downloads, services or seats inyour audience Portfolio module if you are a visual artistneeding a place to showcase your work News archive (press mentions, etc.) Calendar module if you teach classes,show in galleries, exhibit at art fairs, playconcerts or have scheduled performances Custom pages as necessaryPresentation and images by Jennifer Rapp Peterson, Teetersaw, Inc. 13. Content Marketing Presentation and images by Jennifer Rapp Peterson, Teetersaw, Inc. 14. What type of content can I create on my website? The basics: Products & good descriptions Your work - Images, video or writing Write about you behind the scenes Share resources and link to them Write about what you know What would people find VALUABLE?Presentation and images by Jennifer Rapp Peterson, Teetersaw, Inc. 15. What types of content do people consume? Presentation and images by Jennifer Rapp Peterson, Teetersaw, Inc. 16. Listen first. Find the opportunity in community conversations. What needs are not being served? Where are the gaps in the knowledge beingshared? Look at information as a commodity. How can I bring value to the conversation? How is my voice different from the rest? What other kinds of customers need myexpertise?Presentation and images by Jennifer Rapp Peterson, Teetersaw, Inc. 17. Content marketing plays to thestrength of creatives. Even playing field the democratization ofmarketing Working artists are expressive and prolific It keeps you creating and in touch with yourmuse You dont have to really often, consistency iskey Presentation and images by Jennifer Rapp Peterson, Teetersaw, Inc. 18. Share and engage. Provide an RSS feed to your blog Participate in conversations online communities,blogs, social networks Share your content links (and others content)consistently on social media Give your audience the ability to share yourcontent simply and easily (social amplification)Presentation and images by Jennifer Rapp Peterson, Teetersaw, Inc. 19. Social Sharing and Amplification 20. Lets Review1. Get a professional website.2. Pull yourself together with the right features.3. Listen to the social conversation, find the opportunity.4. Add quality content consistently.5. Share your content with links.6. Start conversations. Ask questions. Answer questions.7. Share yourself and your resources. 21. Thank you!Presentation and images by Jennifer Rapp Peterson, Teetersaw, Inc.