THE IMPORTANCE OF

HOTEL PUBLIC RELATIONS

CONTENTS:THE IMPORTANCE OF

HOTEL PUBLIC RELATIONSBY OUTLIER PR

01. INTRO03. MORE THAN THE

PRESS WRITE UPS04. IT’S ABOUT

PERCEPTION06. TO SUM IT UP

07. CONTACT

INTRO

In a world where businesses are clamoring for

attention, it is often best to formulate and implement

the most effective public relations strategy.

The hotel industry, in particular, being that it is

entirely service based, highly depends on good hotel

PR to shape their image.

It is important to mention that public relations experts

do much more than just draft press releases and talk

to media personnel.

MORE THAN THE PRESS WRITE UPS

A professional public relations office familiarizes themselves with the concerns as well as attitudes of the

property’s employees, guests, other interest groups such as suppliers and vendors as well as the

community in general. This is all in an effort to formulate and maintain a great working relationship

between all parties involved.They also create an image of the hotel for the public

to consume. This is supposed to be an image that

portrays a luxurious lifestyle filled with comforts.

They also offer amazing travel tips and just

generally are useful to the public as far as

hospitality is concerned.

3

IT’S ABOUT PERCEPTION

As it is with most businesses, the hotel industry

largely depends on public perception and acceptance.

If people think that your hotel offers the best service

and genuinely cares about their comfort and well-

being, they are more likely to give you their business.

Based on that experience and how well all of their

concerns are handled, they are likely to recommend

you to friends, family and social followers.

It is the duty of the hotel’s public relations officer to

manage, control and influence how the public, in

general, perceives the hotel as a business.

When dealing with the hospitality industry, it is very

easy to lose good favor with the public for one reason

or another. You might dismiss a single complaint

online or in the suggestion box as negligible, but this

sort of negativity can snowball in a very short period.

Before you know it, the general perception of your

luxury hotel as a service provider is tainted. At this

point, the only way to salvage it is through great hotel

marketing and public relations strategies.

When a public relations officer can change people’s

negative opinion about your hotel through deliberate

and craftily executed persistence, then they have

achieved a great deal of their objective.

5

TO SUM IT UP

Through deliberate and persistent hotel marketing and

PR activities hotels can:

• Identify any problem areas that they might have

• Change any negative perceptions that the public

might hold about the hotel

• Create synergy between all the parties involved in

successfully running the hotel (employees, vendors,

employers, the media, and most importantly hotel

guests)

• Offer great lifestyle and travel tips for potential

guests

When done correctly, PR can be an incredible

marketing asset for the hotel. It is your very own way

to create the kind of narrative that you want; to paint

the kind of picture you like and to influence how

people see your hotel.

It is all about image.

6

LET’S CONTINUE THIS DISCUSSION

@OutlierPR

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