Blog3: Mobiquitynetworks.com

The Importance Of IBeacon Technology For Mobile Location Marketing

Beacons are low-cost pieces of hardware those use battery friendly low energy Bluetooth connections

for transmitting or directly prompting messages to smartphones and tablets. A proximity beacon can be

easily attached to a countertop or a wall and can almost completely transform the way retailers,

enterprises, event organizers and various other institutions communicate with people indoors. The first

wave of iBeacon marketing has affected in-store retail and offline payment the most and a rapidly

growing number of retail outlets are now using beacon technology for providing their customers useful

product information as well as information on flash sales, special deals etc. As it is also possible to

implement a completely contactless payment system using this technology it can also speed up the

check-out process and substantially enhance in-store shopping experience.

One major barrier that is found to hamper the wide adoption of beacon marketing is the fact that it

requires several levels of permission from the consumers to reach them. Apart from turning on the

Bluetooth of their devices consumers are also required to accept location services of the relevant

applications and opt to receive in-store or indoor notifications. Though the Apple iBeacon is yet to take a

physical form and comes built into its iOS7 devices, beacons from third party manufacturers capable of

transmitting and receiving iBeacon messages are already there in the market and more and more

companies are coming up with beacons of their own. A lot more information about iBeacon technology

can be easily found available online on websites such as Mobiquitynetworks.com.