The Importance of Knowing Your Buyer in the Web 2.0 World

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  1. 1. TheSavvySeller Marlene Gavens Knowing Your Buyer in theWeb 2.0 World
  2. 2. YourPerfectCustomer
  3. 3. A Buyer Persona is a detailed profile of your ideal customer
  4. 4. Facebook 101: Introduction to Facebook & Your Tween Facebook Bootcamp Limited Skills Computer Skills Computer Skills Day Evening Evening Flyer, Community Center, Peer PTO, School Backpack, Library Chamber of Commerce email Social, Connect, Stay in Touch Privacy, Security, Online Safety ROI, Strategy, Business Male & Female Female Male & Female 55+ 30s & 40s 25-65 Grandparent Mother Business Person
  5. 5. Why is aBuyer Persona important?
  6. 6. What prevents a buyer from purchasing my product?
  7. 7. How To Create A Buyer Persona Profile Worksheet Analyze Listen Ask
  8. 8. Creating a Buyer Persona
    • Demographic
    • Geographic
    • Cultural & Ethnic
    • Current Purchasing Situation / Economics
    • Purchase Ready
    • Local Environment
    • Benefits Sought
  9. 9. Creating A Buyer Persona
    • Product Usage/Knowledge/Awareness
    • Purchase Conditions
    • Characteristics of the Individual Buyer
    • Values/Attitudes/Beliefs
    • Buying Patterns
    • Media Used
  10. 10. Using the Information
    • Website
    • Blog
    • Email Marketing
    • Social Media Sites
    • Product Descriptions
    • Any place you communicate with your buyers
  11. 11. Success is .....
  12. 12. Jewelry Store
    • Male aged 25-35
    • College, post-grad
    • Professional
    • Single/engaged
    • Athletic
    • Social/extroverted
    • Drives late model sporty car
    • Keeps current with trends
    • Likes to go out to eat
    • Spends free time w/friends
    • Strives to balance work/play
    • Hands-on
    • Male & female 55-75
    • Retired or preparing to
    • Professional
    • Married
    • Grandparents
    • Living in 2 ndor 3 rdhome
    • Thinking of down-sizing
    • May have vacation home
    • Drives luxury car
    • Comfortable in their own skin
    • Social life revolves around cultural/volunteer activities
  13. 13. Jewelry Store
    • Open store for champagne proposal
    • Videographer
    • Website e-book on choosing a diamond
    • Discount for gifts for wedding party
    • Unique proposal discussions
    • Newsletters contain Honeymoon info/wedding etiquette
    • Discount on jewelry after baby born
    • Newsletters include information on luxury resorts & cruises ways to celebrate special occasions
    • Luxury travel
    • Private meeting room
    • Photo album of jewelry creation
    • Bouquet for special event (yearly)
    • Donate a % to charity
    • Provide personalized travel jewelry kit
  14. 14. Twitter Winner
  15. 15.
    • 1-hour Consultation with The Savvy Seller
    • Internet & Social Media Strategist, Podcaster, Blogger, eBay Certified Business Consultant
    • $75 value
    • Consultation Topic :(winners choice)
    • Buyer Persona Development
    • Social Media Twitter, Facebook, LinkedIN ..
    • Creation of Keyword Spreadsheet
    • Internet/Social Media Strategy
    Who is Our Twitter Winner?
  16. 16. Cosmetic Industry
    • Anti-wrinkle cream
    • Eyeliner
    • Bronzer
    • Beauty Care
    • Jar
    • Moisturizer
    • Guyliner
    • Power Bronzer
    • Male Grooming Products
    • Shaving pump container
    Female Male
  17. 17.
    • Men are more comfortable in cyberspace therefore there is no b&m store
    • Men arent interest in doing lots of shopping therefore products are bundled into summer & winter kits
    • Men arent easily convinced to try new products making them more loyal
  18. 23. Website : www.the-savvy-seller.com Twitter: twitter.com/thesavvyseller Facebook: www.facebook.com /thesavvyseller LinkedIn: www.linkedin.com/in/thesavvysellermarlenegavens Blog :http://thesavvyseller-onlineauctioneducation.blogspot.com
  19. 24. TheSavvy Seller Marlene Gavens Website : www.the-savvy-seller.com Twitter : twitter.com /thesavvyseller Facebook : www.facebook.com /thesavvyseller LinkedIn : www.linkedin.com/in/thesavvysellermarlenegavens
  20. 25. Marlene Gavens
    • Internet Marketing & Social Media Strategist
    • eBay Certified Business Consultant ( one of 30 world-wide )
    • Blogger ( Nominated for Best Podcast Blog / Blogger's Choice Awards )
    • Podcaster ( Named One of the 100 Best Small Business Podcasts 2009 )
    • Writer for the Examiner.com
  21. 26. Facebook 101: Introduction to Facebook & Your Tween Facebook Bootcamp Limited Skills Computer Skills Computer Skills Day Evening Evening Flyer, Community Center, Peer PTO, School Backpack, Library Chamber of Commerce email Social, Connect, Stay in Touch Privacy, Security, Online Safety ROI, Strategy, Business Male & Female Female Male & Female 55+ 30s & 40s 25-65 Grandparent Mother Business Person