The Savvy SellerMarlene Gavens

Your Perfect Customer

Slide #3

A ‘Buyer Persona’ is

a detailed profile of

your ideal customer

Slide #4

Facebook 101: Introduction to

Facebook & Your Tween

Facebook Bootcamp

Limited SkillsComputer SkillsComputer Skills

DayEveningEvening

Flyer, Community Center, Peer

PTO, School Backpack, Library

Chamber of Commerce email

Social, Connect, Stay in Touch

Privacy, Security,

Online Safety

ROI, Strategy, Business

Male & FemaleFemaleMale & Female

55+30’s & 40’s25-65

GrandparentMotherBusiness Person

Slide #5

Why is a ‘Buyer Persona’

important?

Slide #6

What prevents a buyer from purchasing my product?

Slide #7

How To Create A ‘Buyer Persona’ Profile

Worksheet

Analyze Listen Ask

Slide #8

Creating a Buyer PersonaDemographic

Geographic

Cultural & Ethnic

Current Purchasing Situation / Economics

Purchase Ready

Local Environment

Benefits Sought

Slide #9

Creating A Buyer Persona

Product Usage/Knowledge/Awareness

Purchase Conditions

Characteristics of the Individual Buyer

Values/Attitudes/Beliefs

Buying Patterns

Media Used

Slide #10

Using the Information

WebsiteBlogEmail MarketingSocial Media SitesProduct DescriptionsAny place you communicate with your

buyers

Slide #11

Jewelry Store• Male aged 25-35• College, post-grad• Professional• Single/engaged• Athletic• Social/extroverted• Drives late model sporty car• Keeps current with trends• Likes to go out to eat• Spends free time w/friends• Strives to balance work/play• Hands-on

• Male & female 55-75• Retired or preparing to• Professional• Married• Grandparents • Living in 2nd or 3rd home• Thinking of down-sizing• May have vacation home• Drives luxury car• Comfortable in their own

skin• Social life revolves around

cultural/volunteer activities

Jewelry Store• Open store for champagne

proposal• Videographer• Website e-book on

choosing a diamond• Discount for gifts for

wedding party• Unique proposal discussions• Newsletters contain

Honeymoon info/wedding etiquette

• Discount on jewelry after baby born

• Newsletters include information on luxury resorts & cruises – ways to celebrate special occasions

• Luxury travel • Private meeting room• Photo album of jewelry

creation• Bouquet for special event

(yearly)• Donate a % to charity• Provide personalized travel

jewelry kit

Slide #14

Slide #15

• 1-hour Consultation with The Savvy Seller – Internet & Social Media Strategist, Podcaster, Blogger, eBay

Certified Business Consultant$75 value

• Consultation Topic: (winner’s choice)

Buyer Persona Development

Social Media – Twitter, Facebook, LinkedIN .. Creation of Keyword SpreadsheetInternet/Social Media Strategy

Slide #16

Cosmetic Industry

• Anti-wrinkle cream• Eyeliner• Bronzer• Beauty Care• Jar

• Moisturizer• Guyliner• Power Bronzer• Male Grooming

Products• Shaving pump container

Female Male

Slide #17

• Men are more comfortable in cyberspace therefore there is no b&m store

• Men aren’t interest in doing lots of shopping therefore products are bundled into summer & winter kits

• Men aren’t easily convinced to try new products making them more loyal

Slide #18

Slide #19

Slide #20

Slide #21

Slide #22

Website: www.the-savvy-seller.com

Twitter: twitter.com/thesavvyseller

Facebook: www.facebook.com/thesavvyseller

LinkedIn: www.linkedin.com/in/thesavvysellermarlenegavens

Blog: http://thesavvyseller-onlineauctioneducation.blogspot.com

The Savvy Seller Marlene Gavens

We b s it e : www.the-savvy-seller.com

Tw it t e r : twitter.com/thesavvyseller

F a c e b o o k : www.facebook.com/thesavvyseller

Lin k e d In : www.linkedin.com/in/thesavvysellermarlenegavens

Slide #25

Marlene Gavens• Internet Marketing & Social Media Strategist

• eBay Certified Business Consultant (one of 30 world-wide)

• Blogger (Nominated for Best Podcast Blog / Blogger's Choice Awards)

• Podcaster (Named One of the 100 Best Small Business Podcasts

2009)

• Writer for the Examiner.com

Slide #26

Facebook 101: Introduction to

Facebook & Your Tween

Facebook Bootcamp

Limited SkillsComputer SkillsComputer Skills

DayEveningEvening

Flyer, Community Center, Peer

PTO, School Backpack, Library

Chamber of Commerce email

Social, Connect, Stay in Touch

Privacy, Security,

Online Safety

ROI, Strategy, Business

Male & FemaleFemaleMale & Female

55+30’s & 40’s25-65

GrandparentMotherBusiness Person

Slide #27