the importance of personal branding
DESCRIPTION
I presented this at the Communications Directors Forum in October 2013. It was a workshop so the delegates did lots of activities throughout the session but these are the slides I used.TRANSCRIPT
The importance of
personal branding
Kate Reynolds@kate_reyn
•What is a personal brand?
•Why does it matter?
•How can you manage your brand?
Brand = Reputation
Who takes an interest in your reputation?•Colleagues – immediate and wider•Your employer•Future employers•Suppliers•Potential clients/customers•Your organisation’s stakeholders•Professional network
Why is it important?
People make decisions about you based on your
reputation.
Where is your reputation formed?
How can you manage your reputation?
Find your passion and purpose.
Be yourself.
Work smart and hard.
Manage your online presence.
If you can’t be found online, you don’t exist.
Invest in your learning.
Seek out and listen to feedback.
Reputation in a word
What’s your word?
Be brilliant.
@kate_reyn
katereynolds.net
linkedin.com/katereynoldscomms
Photo credits
• Slide 6: http://mrg.bz/mzClcl• Slide 8: http://mrg.bz/sENbJL• Slide 9: http://mrg.bz/FdSdPS• Slide 11: http://mrg.bz/fEErBn• Slide 12: http://mrg.bz/jrLNPH• Slide 16: http://www.flickr.com/photos/canoarias/6273746410/ • Slide 17: http://www.flickr.com/photos/zimpenfish/228553888/ • Slide 18: http://www.flickr.com/photos/abrinsky/3754792367/ • All other images author’s own