the importance of social media for seo or why it’s important for seo

10

Click here to load reader

Upload: kenparkmine

Post on 05-Jul-2015

42 views

Category:

Marketing


0 download

DESCRIPTION

If you've been dabbling in Search Engine Optimization (SEO), then you already know that social media is playing a bigger and bigger in ranking in the search engines. But if you’re like most people who haven’t really mastered SEO, you’re probably wondering how social media affects your search engine rankings.

TRANSCRIPT

Page 1: The Importance Of Social Media for SEO Or Why It’s Important For SEO

THE IMPORTANCE OF SOCIAL MEDIA FOR SEO

OR WHY IT’S IMPORTANT FOR SEO

Page 2: The Importance Of Social Media for SEO Or Why It’s Important For SEO

If you've been dabbling in

Search Engine Optimization,

then you already know that

social media is playing a

bigger and bigger in ranking

in the search engines. But if

you’re like most people who

haven’t really mastered SEO,

you’re probably wondering

how social media affects

your search engine rankings.

More info on:

http://streamshare.com.au/seo/

Page 3: The Importance Of Social Media for SEO Or Why It’s Important For SEO

There are basically two parts to doing

SEO work online optimization and offline

optimization. Online optimization is

related to the web pages. Offline

optimization, meanwhile, refers to link

building. Social media links are a new

type of link that the search engines

recognize. More info on:

http://streamshare.com.au/seo/

Page 4: The Importance Of Social Media for SEO Or Why It’s Important For SEO

Links for your content

on social media

networks like Facebook,

Twitter, LinkedIn,

Google, YouTube help

the search engines

decide which websites

should be ranked for

what keyword phrases.

More info on:

http://streamshare.com.au/seo/

Page 5: The Importance Of Social Media for SEO Or Why It’s Important For SEO

For example, a link that's been shared so many

times on social media will have higher visibility in

the search engines because many have chosen to

share it. Make sure you promote your most powerful

content on social media to gain traffic, not only

from the search engines, but also from your social

media audience.

More info on:

http://streamshare.com.au/seo/

Page 6: The Importance Of Social Media for SEO Or Why It’s Important For SEO

Within the last few years, the search

engines have become more into social

signals. But aside from being a factor in

the rankings, social signals also speeds

up how fast the content gets indexed.

So, if you have new content, just tweet

it. It will be indexed faster.

More info on:

http://streamshare.com.au/seo/

Page 7: The Importance Of Social Media for SEO Or Why It’s Important For SEO

In order to make the most social

media links, you need to build a

real social media presence. Do

NOT buy fake Twitter or

Facebook followers, unless if you

are buying in order to index your

content. Of course, there are free

ways to go about it, like being

active in communities related to

your business.

More info on:

http://streamshare.com.au/seo/

Page 8: The Importance Of Social Media for SEO Or Why It’s Important For SEO

What factors affect the value of a social media link?

The search engines usually consider several factors:

the number of social media shares, who is sharing

the content, and how many followers and friends

that content sharer has. Ideally, the one who is

sharing content should be the influencer in your

industry. More info on:

http://streamshare.com.au/seo/

Page 9: The Importance Of Social Media for SEO Or Why It’s Important For SEO

If you are still building your

content, the first thing you

need to do is to find the

influencers in your industry

the ones who have a lot of

followers and are actively

engaging their followers.

Make contact with them, but

first create content and offer

an incentive to make them

take a look at your content.

More info on:

http://streamshare.com.au/seo/

Page 10: The Importance Of Social Media for SEO Or Why It’s Important For SEO

Next, create a profile that is

filled up with relevant

information on your business.

Incorporate your company’s

name and your most relevant

keywords in your profile.

Make sure to also include

your company’s URL and

description.

More info on:

http://streamshare.com.au/seo/