Visual Content

Visual content has become a growing trend in the

world of digital. As user preference for visual over written content becomes

more apparent, businesses are looking to find new

ways to improve the user experience. So, if you want

to deepen your engagement with your

target audience, you want to include visual content in

your marketing.

In today's digital marketing landscape, a wide variety of

media are considered visual content, including

images, infographics, memes, and videos. They are used to spark feeling,

drive traffic and boost engagement.

For example, “Publishers who use infographics grow their web traffic an average

of 12% more than those who don’t.”

Many businesses have moved towards visual

content to help set themselves apart from all the written content that

gets lost in the digital space - 27,000,000 pieces of

content are shared every single day. You can imagine why readers have become so overwhelmed by such

information overload.

Because “90% of information transmitted to

the brain is visual”, it's important for brands to recognize the important role that visual plays in purchasing decisions.

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The Importance of

You decide. Which were you drawn to?

90%of information transmitted

to the brain is visual.

“40% of people will respond

better to visual information than

plain text.”

Publishers who use infographicsgrow in traffic an average of 12%

more than those who don’t.

Plain Text V isual C ontent

If you’re looking to give your target audience an

engaging experience, you’ll want to include visual

content in your marketing.

Examples of V isual C ontent :Images

Infographics

Memes

Videos

pieces of content areshared every single day.

of people will respondbetter to visual

information than plain text.

Sources:

http://www.etcweb.com/blog/12-reasons-for-visual-content-in-your-marketing

http://blog.hubspot.com/blog/tabid/6307/bid/32255/Why-Marketers-Should-Invest-in-Visual-Content-Creation.aspx

http://engage.synecoretech.com/marketing-technology-for-growth/bid/154171/The-Impact-of-Visual-Content-On-Your-Inbound-Marketing-Strategy

http://www.slideshare.net/NewsCred/50-best-stats-presentation

http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx

http://www.clickz.com/clickz/news/2337780/-czlny-the-power-of-visual-storytelling

http://contentmarketinginstitute.com/2013/11/insights-visual-content-infographics/