the indian international education market: a reality check
TRANSCRIPT
THE INDIAN INTERNATIONAL EDUCATION MARKET:
A REALITY CHECKCBIE Annual Conference Montreal November 2012
Maria Mathai
Director
M.M Advisory Services
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Understanding India is an operation of considerable complexity. Especially today, when new India is visibly emerging from within the folds of its many pasts
Quote from “Mother Pious Lady” by Santosh Desai
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WHAT WE WILL COVER
Fundamentals of New India
Competitive challenges in international education
Suggestions for India strategy
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CANADA & INDIA
Past Impressions
New Beginnings
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GROWING INTL. STUDENT MARKET
The Indian Social
Hierarchy
• Upper Class
• Middle Class
• Upper
• Middle
• Lower
• Impoverished
Private consumption per head (in US$bn) to grow from USD830(2010) to USD1380 (2015)Source: Economist Intelligence Unit
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INDIA – DEFINING ITS OWN TERMS
Confidence and optimism in the biggest population segment: the youth
“Abroad is better” getting challenged
“25-30% likely to return after studies abroad”
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COMPETION INTENSIFYING
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ON-THE-GROUND PRESENCE
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HISTORICAL DRIVERS: INTL. EDUCATION
Costs
Country
Choices - Research & employment
Quality of Life
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NO COST ADVANTAGE Country Average Tuition
Fee 2002Average Tuition fee in 2002 (Rupee)
Canada 10,000 CAD 3.2 Lakhs
USA 15,000 USD 7.3 Lakhs
UK 8000 GBP 5.8 Lakhs
Country Average Tuition Fee 2012
Average Tuition fee in 2012 (Rupee)
Canada 13,000 CAD 7.0 Lakhs
USA 20,000 USD 10.7 Lakhs
UK 10, 000 GBP 8.6 Lakhs
Canadian education is twice
as costly today than it was 10
years ago. Why?• Strong Canadian
economy • Falling Indian
rupee
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DESTINATION COUNTRY
The Great Indian Dream
Study Work Settle
Visa Easy Difficult
10 years ago, US and UK scored higher than Canada in all these spheres
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CHOICES
Programs
Institutions
Research
Employment
QUALITY OF LIFE
Infrastructure
Health
Education
Options
BETTER SELLING NEEDED
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TWO ADDITIONAL DRIVERS
Safety & Security
“Paisa vasool” factor, or VFM
Historical
•Costs
•Country
•Choices - Research & employment
•Quality of Life
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Education is every generation’s duty to its progeny, in the Indian way; the rest was in the progeny’s hands
Quote from “India Calling” by Anand Giridharadas
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THANK YOU
• Email: [email protected]
• Facebook, LinkedIn – Maria Mathai
• Blog: www.mdotm.in
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SOME USEFUL RESOURCES
1. “Imagining India” by Nandan Nilekani
2. “India Calling” by Anand Giridharadas
3. “Mother Pious Lady” by Santosh Desai
4. “Watch out for India’s consumer market pitfalls” by Govindarajan & Bagla (article)