genís roca@genisroca

the inevitabledigital opportunity

1 the digital transformation of businesses

2 where is the digital advantage?

3 the pace of the digital era

the digital transformationof businesses

1

the digital transformationof businesses

the use of technology and networksto radically improveperformance or reach of enterprises

the three key areasfor digital transformation

the three key areasfor digital transformation

1 . transforming customer experience2 . transforming operational processes3 . transforming business models

the three key areas for digital transformation1 . transforming customer experience

the three key areas for digital transformation1 . transforming customer experience

a . customer understanding

the three key areas for digital transformation1 . transforming customer experience

a . customer understandingmonitoring social media

the three key areas for digital transformation1 . transforming customer experience

a . customer understandingbuilding communities

the three key areas for digital transformation1 . transforming customer experience

a . customer understandingbuilding communities

the three key areas for digital transformation1 . transforming customer experience

b . top-line growth

the three key areas for digital transformation1 . transforming customer experience

b . top-line growthpersonalization

the three key areas for digital transformation1 . transforming customer experience

b . top-line growthgeolocated proposals

the three key areas for digital transformation1 . transforming customer experience

c . customer touch points

the three key areas for digital transformation1 . transforming customer experience

c . customer touch pointsmoving to the multichannel

the three key areas for digital transformation1 . transforming customer experience

c . customer touch pointsredesigning customer services

the three key areas for digital transformation1 . transforming customer experience

c . customer touch pointsoffering new services

the three key areas for digital transformation1 . transforming customer experience

a . customer understandingmonitoring social mediabuilding communities

b . top-line growthpersonalizationgeolocated proposals

c . customer touch pointsmoving to the multichannelredesigning customer servicesoffering new services

the three key areas for digital transformation2 . transforming operational processes

the three key areas for digital transformation2 . transforming operational processes

a . process digitalization

the three key areas for digital transformation2 . transforming operational processes

a . process digitalizationprocess reeingineering

the three key areas for digital transformation2 . transforming operational processes

a . process digitalizationnew data flows

the three key areas for digital transformation2 . transforming operational processes

a . process digitalizationnew data flows

the three key areas for digital transformation2 . transforming operational processes

b . worker enablement

the three key areas for digital transformation2 . transforming operational processes

b . worker enablementcollaborative workspaces

the three key areas for digital transformation2 . transforming operational processes

b . worker enablementdevelopment of digital skills

1 Strategic vision1 Strategic vision

2 Digital leadership2 Digital leadership

3 Digital communication3 Digital communication

4 Customer orientation4 Customer orientation

5 Continuous learning5 Continuous learning

6 Teamwork6 Teamwork

the three key areas for digital transformation2 . transforming operational processes

b . worker enablementdevelopment of digital skills

7 Digital culture7 Digital culture

8 Information management8 Information management

1 Strategic vision1 Strategic vision

2 Digital leadership2 Digital leadership

3 Digital communication3 Digital communication

4 Customer orientation4 Customer orientation

5 Continuous learning5 Continuous learning

6 Teamwork6 Teamwork

the three key areas for digital transformation2 . transforming operational processes

c . performance management

the three key areas for digital transformation2 . transforming operational processes

c . performance managementredesigning dashboards

the three key areas for digital transformation2 . transforming operational processes

c . performance managementdecision making in real time

the three key areas for digital transformation2 . transforming operational processes

a . process digitalizationprocess reengineeringnew data flows

b . worker enablementcollaborative workspacesdevelopment of digital skills

c . performance managementredesigning dashboardsdecision making in real time

the three key areas for digital transformation3 . transforming business models

the three key areas for digital transformation3 . transforming business models

a . digitally modified businesses

the three key areas for digital transformation3 . transforming business models

a . digitally modified businessesfrom products to services

the three key areas for digital transformation3 . transforming business models

b . new digital businesses

the three key areas for digital transformation3 . transforming business models

b . new digital businessesnew intermediaries

the three key areas for digital transformation3 . transforming business models

b . new digital businessesdata

the three key areas for digital transformation3 . transforming business models

b . new digital businessesdata

the three key areas for digital transformation3 . transforming business models

c . digital globalization

the three key areas for digital transformation3 . transforming business models

c . digital globalizationglobal operations centers

the three key areas for digital transformation3 . transforming business models

a . digitally modified businessesfrom products to services

b . new digital businessesnew intermediariesdata

c . digital globalizationglobal operations center

the digital maturitywhere is the digital advantage?

2Source: “The Digital Advantage: How digital leaders outperform

their peers in every industry” MIT Sloan, nov 2012

the digital madurity

1 . digital intensity2 . transformation management intensity

Source: “The Digital Advantage: How digital leaders outperform

their peers in every industry” MIT Sloan, nov 2012

the digital madurity1 . digital intensity

the digital madurity2 . transformation management intensity

the paceof the digital era

3

itc

mk

pm

commerce

social

services

r+dengineering

desktop

mobile

inside

mainframe

1995 - 2005 enterprisesenterprises

2005 - 2015

2015 -

peoplepeople

thingsthings

- 1995 infrastructureinfrastructure

itc

mk

pm

commerce

social

services

r+dengineering

……

desktop

mobile

inside

mainframe

…

1995 - 2005 enterprisesenterprises

2005 - 2015

2015 -

peoplepeople

thingsthings

- 1995 infrastructureinfrastructure

… - … ……

1 the digital transformation of businesses. transforming customer experience. transforming operational processes. transforming business models

2 where is the digital advantage? . digital intensity

. transformation management intensity

3 the pace of the digital era

Internet is not about marketing

Internet is not about marketing

Internet is about process redesign

Internet is not about marketing

Internet is about business redesign

Internet is not about marketing

Internet is about business redesign

move your customer experiencemove your operational processes

move your business models

Internet is not about marketing

Internet is about business redesign

move your customer experiencemove your operational processes

move your business modelsand first… move your management

genís roca@genisroca

Barcelona – Madrid - Bogotá

@RocaSalvatellawww.RocaSalvatella.com

TIC

TIC

the inevitabledigital opportunity