MEDIA KIT 2021

T h e I n f l i g h t M a g a z i n e

MISSION STATEMENTT h e I n f l i g h t M a g a z i n e

Vistara magazine aims to be an innovative resource for refined travellers who seek more immersive experiences, have an affinity for the good life, focus on overall well-being and count travel as one of their most enriching life decisions.

Through expert and well-rounded content, we seek to be a one-of-a-kind inflight magazine and the ideal travel companion, as befits the superlative Vistara flying experience.

2.1MVISTARA DIGITAL NEWSLETTER DATABASE

1.4MCLUB VISTARA REGISTERED MEMBERS

600KESTIMATED READERSHIP PER ISSUE

13.2%DIGITAL NEWSLETTER OPEN RATE

967KSOCIAL MEDIA FOLLOWERS

79%PASSENGER HITS ON VISTARA WORLD APP

BRAND ENGAGEMENTT h e I n f l i g h t M a g a z i n e

Well-travelled.

Brand-conscious.

Stylish.

Socially connected.

Spend on luxury.

Inquisitive about trends.

Appreciate culture.

AUDIENCE PROFILET h e I n f l i g h t M a g a z i n e

Vistara magazine is the holistic companion for an elite and HNI audience that wants to enhance their lifestyle, enrich their minds, and widen their experiences via the lens of travel. Our audience is young and premium, and includes celebrities and corporates who are keen to engage with content and media on different platforms. Our exclusive consumers actively seek out new avenues of infotainment and are open to advertising messages.

YOUTHFUL74% of our readers are between 22 and 45

ACTIVE ON SMART DEVICES98% of our readers

URBAN DWELLERS93% of our readers

ONLINE SHOPPERS96% of our readers

CORPORATE & ENTREPRENEURS81% of our readers

Favoured by entrepreneurs.

High passenger load factor.

Only Indian airline with 3 segments: business, premium economy and economy.

THE VISTARA ADVANTAGET h e I n f l i g h t M a g a z i n e

36 DESTINATIONSACROSS INDIA, ASIA, UK & THE MIDDLE EAST

130+FLIGHTS DAILY

45 AIRCRAFTINCLUDING A320, A321, B737-800NG & B787-9

60%BUSINESS TRAVELLERS

18%+CXOS, CEOS, CMOS AND C-SUITE TRAVELLERS

Vistara is India’s only five-star rated airline, with an exclusive set of consumers and high recall value among travellers. We have won awards for our service, our work and our magazine. Vistara, meaning ‘limitless expanse’, is the finest full-service airline that offers travellers a memorable and personalised experience. There’s a reason why we ‘Fly the new feeling’.

EDITORIAL CALENDART h e I n f l i g h t M a g a z i n e

JANUARY 2021The Reboot Issue

Destinations and ideas that will help you realign and reopen the

world for travelSPECIAL FOCUS Emerging Destinations /

Travel Resolutions / Winter Style

FEBRUARY 2021The Adventure Issue

Excursions and activities that showcase nature and exploration at

its best and its wildestSPECIAL FOCUS National Parks / Safaris /

Extreme Sports

MARCH 2021The Clan Issue

Best family travel ideas and the ultimate vacation guide for every kind of traveller,

including wedding travelSPECIAL FOCUS Theme Parks / IPL 2021 /

Beach Destinations

APRIL 2021The Earth Issue

Sustainable travel, and how to take care of your surroundings as you

explore themSPECIAL FOCUS Green Travel /

Eco-Friendly Gear / Sustainable Beauty

MAY 2021The Design Issue

Art, architecture and all things design, curated by artists and

creative folkSPECIAL FOCUS Global Art Festivals /

Best Summer Shopping / The Wine Guide

JUNE 2021The Wanderlust Issue

See the world through a different lens with travel ideas that are

unrestricted and dreamySPECIAL FOCUS Euro 2021 / Europe’s

Unseen Gems / Outdoor Gadgets

OCTOBER 2021The Action Issue

Offering up the best in the world of entertainment and a behind-the-scenes

view into the moviesSPECIAL FOCUS Cinema & OTT / Dubai &

The Middle East / The Festive Guide

NOVEMBER 2021The Heroes Issue

Champions of travel, leaders of enterprise and others who have elevated

travel to an art formSPECIAL FOCUS Entrepreneur-Speak /

New York & Los Angeles / Social Crusaders

DECEMBER 2021The Senses Issue

Broadening the scope of travel by harnessing all the senses and focusing

on the unseenSPECIAL FOCUS Retreats /

Rediscovering Goa / Party Hubs In Asia

JULY 2021The Elevate Issue

Wellness, sublime spas and the thrill of sports... all the best places and

moves to revive yourselfSPECIAL FOCUS Slow Travel /

The Olympics / Rejuvenating Life Hacks

AUGUST 2021The Flavours Issue

The culture of food that brings us together, with restaurants, chefs

and culinary trendsSPECIAL FOCUS Best Dining In Asia / The Mixology Update / New Routes

SEPTEMBER 2021The Style Issue

A focus on shopping, fashion and collectibles, with an emphasis on

going vocal for localSPECIAL FOCUS Shopping Guide / Business Travel / The Watch Book

ADVERTISING SPECIFICATIONS

DISPLAY UNIT RATE ( /INR)

STANDARD AD POSITIONS

Full Page Colour (FPC) 5,00,000

Double Page Spread (DPS) 9,75,000

Half Page (Vertical/Horizontal) 3,30,000

First 30% Single (FPC) 7,00,000

First 30% Spread (DPS) 11,00,000

PREMIUM POSITIONS

Opening Double Spread (IFCS) 14,00,000

Inside Front Cover (Single Page IFC) 8,50,000

Inside Back Cover (IBC) 7,50,000

Outside Back Cover (OBC) 12,00,000

(All rates will attract GST at 18%)

GROSS RATES

AD SIZE BLEED (W x H) NON-BLEED (W x H)

Full Page 210 x 260 mm 190 x 240 mm

Double Spread 420 x 260 mm 400 x 240 mm

Inside Covers 210 x 260 mm 190 x 240 mm

Back Cover 210 x 260 mm 190 x 240 mm

PRINT EDITIONT h e I n f l i g h t M a g a z i n e

MAGAZINE SIZE: 210 mm (width) by 260 mm (height)PAPER: 220 GSM (covers) and 70 GSM (inside pages)MATERIAL DEADLINE: 20th of every monthMATERIAL PRINTING REQUIREMENTS: 1. The ad should be provided in PDF or EPS format only 2. Do not place logos, legal disclaimers or other critical info outside live area 3. All files must be minimum in 300 dpi, with links in CMYK mode and fonts embedded in the filePAGE BLEEDS: 3 mm on all sides (ads without sufficient bleed area will be reduced to fit live area size)LIVE/SAFE AREA OR NON-BLEEDS: 10 mm on all sidesGUTTER: 5 mm on each side for live matter (10 mm in the centre)

FULL PAGE (NON-BLEED) 190 MM x 240 MM

FULL PAGE (BLEED) 210 MM x 260 MM

DOUBLE SPREAD (NON-BLEED) 400 MM X 240 MM

DOUBLE SPREAD (BLEED)420 MM x 260 MM

The Vistara inflight magazine is the ultimate resource for all travellers when it comes to style, wellness, travel know-how, current affairs and lifestyle advice. With curated, well-researched and entertaining content, the magazine reaches an elite audience, continuously reinforcing its position as a premium traveller’s companion, accessible across media.

DISPLAY UNIT RATE ( /INR)

Full Page (in addition to print insertion) 1,00,000

Double Spread (in addition to print insertion) 75,000

Covers (in addition to print insertion) 50,000

* All rates will attract GST at 18%

GROSS RATES

E-EDITION HYPERLINKST h e I n f l i g h t M a g a z i n e

For superlative accessibility across devices, Vistara now offers you the chance to link your advertising in the print magazine to your brand or corporate website. With the rising popularity of our e-edition and the demand for continuous access, our e-edition is a definite must for any media plan.

MULTIPLEPROMOTION

POINTSDigital newsletter

Vistara websiteSocial media

LARGECONSUMER

BASE350K+ readersper E-edition

MULTIPLEACCESSPOINTS

Vistara World AppOnline flipbook

SmartphoneE-edition

ADVERTISING OPPORTUNITIES RATE ( /INR)

Top Tile Banner/Billboard 8,00,000

Primary Product Placement/Native (Image + up to 50 words of copy) 6,00,000

Secondary Product Placement/Native (up to 50 words of copy only) 3,00,000

Premium Placement (Top Banner + Product Placement/Native) 15,00,000

Bottom Tile Banner 6,00,000

* All rates will attract GST at 18%*** Special eDMs can be created on demand, please contact one of our sales specialists

A window to the current issue, the Vistara digital newsletter offers a glimpse of the engaging and dynamic content for the month. It showcases the best ideas, inspirations and feature highlights, and offers an excellent opportunity to connect to the Vistara consumer, who is an affluent patron of refined living.

DIGITAL NEWSLETTERT h e I n f l i g h t M a g a z i n e

INSERTION SPECIFICATIONS

GROSS RATES

BANNER POSITION DIMENSIONS (W x H)

A. TOP TILE BANNER 313 mm X 45 mm (887.244 px X127.559 px)

B. SIDE BAR BANNER 45 mm X 250 mm (127.559px X 708.661px)

C. BOTTOM TILE BANNER 313 mm X 45 mm (887.244 px X127.559 px)

13.2%Open Rate

per newsletter2.1MActive database ofVistara consumers

Issue Date

C

A

B

Whether your aim is awareness or engagement, vistaramagazine.com offers you unique access to an extremely busy, active and digitally-active audience. The content moves beyond the magazine and includes traveller submissions, interactive features and vignettes of the Vistara experience, bolstered by our exciting and timeless features. The website extends the deep engagement we share with our consumers.

EXCLUSIVE WEBSITEwww.vistaramagazine.com

T h e I n f l i g h t M a g a z i n e

GROSS RATES

* All rates will attract GST at 18%

ADVERTISING OPPORTUNITIES RATE ( /INR) TERMS & DETAILS

BANNERS

Standard ROS Banners : Leaderboard 2,50,000 4 weeks, No impression commitment

Standard ROS Banners : Skyscraper Banner 2,00,000 4 weeks, No impression commitment

NATIVE ARTICLES

Native story with 6-10 images and/or inclusion of a video (less than a minute) + Mention in Vistara Newsletter sent to 2.1M databaseVALUE ADD Native spot on #Trending page on the website

2,00,000The format and content will be developed as per the brief, but it must conform with pre-determined content protocols. The final approval will rest with Vistara/the Publisher

Native story with 6-10 images and/or inclusion of a video (less than a minute) + Mention in Vistara Newsletter sent to 2.1M database + Skyscraper banner on the article + Home page carousel 5 daysVALUE ADD Native spot on #Trending page on the website

3,00,000 Same as above

Native story with 6-10 images and/or inclusion of a video (less than a minute) + Mention in Vistara Newsletter sent to 2.1M database + Skyscraper banner on the article + Home page carousel 7 days + 1 IG Swipe-up on Travel+Leisure India + 1 FB post on Travel+LeisureVALUE ADD Native spot on #Trending page on the website

4,00,000In addition to the same content terms as above, the content of the posts will be at the sole discretion of the Editor/Publisher of Travel+Leisure India magazine

The Vistara universe allows you to create an invigorating message set for your brand, which allows for a limitless

connection with the dynamic Vistara audience. Apart from the inflight magazine, we can offer you multiple BTL and digital

opportunities to take your brand further. Connect with our sales team for more information, rates and bookings.

ANCILLARY SALESI n A d d i t i o n T o T h e I n f l i g h t M a g a z i n e

Vistara World

Inflight Entertainment- Banners - Prerolls

- Segments - Lists

BoardingPasses

- Printed passes

- E-passes

Sampling- On departure

- On arrival

- Inflight

Seatback Placards

In-CraftAdvertising

On-Tray Branding

Baggage Tags

THE PUBLISHERT h e I n f l i g h t M a g a z i n e

Burda Media India is part of the Hubert Burda Media Group and is the largest international publishing company in India. We also handle a flourishing 24x7 newsroom of 80+ editors who provide international editorial support for Microsoft News (MSN) in several markets, and canvases like the BING homepage. Our industry-leading titles include Travel+Leisure India & South Asia, Discover India, Architecture+Design and AsiaSpa India, and our renowned luxury digital platform, Lifestyle Asia, is the only one of its kind in India. Our brand solutions and creative services division, Augment, creates compelling content to make lasting consumer connections. Burda Media India is a prime player in the areas of publishing, digital, events and creative services across the travel, wellness, luxury, lifestyle and consumer segments.

CONTACTS

BURDA MEDIA INDIA PRIVATE LIMITEDPlot No. 378-379, 2nd Floor, Phase IV, Udyog Vihar, Gurgaon, Haryana - 122015, India+91 124 3083522 | www.burda.in

AD SALES & MARKETING

HEAD — CONTENT SOLUTIONSARUN BASSIarun.bassi@burda.in // +91 9999767273

WEST/SOUTHPooja C. Pherwani, Digital Sales Headpooja.cpherwani@burda.in // +91 9820444285

EDITORIAL & PR

PALLAVI SINGH, Senior Editorpallavi.singh@burda.in // +91 9811477111