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LIS 549 U/TU: Intro to Content ManagementFall 2003 * Bob Boiko * MSIM Associate Chair

Content and Management

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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Data vs. Information

Data is:• Raw (unprocessed)• Discrete (small chunks)• Non discursive• Out of context

Data Type Meaning

Bit Either 0 or 1 (minimum 1 byte)

Char One character

Int A whole number

Float A decimal number

Text A string of letters, numbers,a nd punctuation

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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Data vs. Information

Information is:

• Processed

• Continuous

• Discursive

• Context laden

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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What is content?

• Information put to use• Information plus metadata• Information for a purpose

Something contained

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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Information Put to Use

• Information corralled and marshaled for a reason

• Information gathered up and made to do work

• Information choppedinto usable chunks with the less useful parts discarded

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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Information Plus Metadata

• Metadata boils down the meaning and context of information into a form the computer can handle

• Metadata contains the information and makes it useful

• Database and XML technologies manage metadata

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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Content and Purpose

• To make info useful you must organize it• There are an infinite number of ways to

organize• The one you choose depends on your purpose

– What types of audiences?– What types of information?– What sorts of staff?– What aspects of each piece of information

• To each audience?• From each staff person?

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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What Content is made of

Format Structure

•What it looks like

•How it lays out

•What each part “is”

•How it relates to the other parts

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LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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The essence of management is control

• Control– In the sense of predictability and

standardization.– Not in the sense of arbitrary power

• Control of– The process– The significant players– The infrastructure

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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The process of CM

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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The players of CM

LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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The infrastructure of CM