the innovative cio's discussion of enterprise mobility
DESCRIPTION
Mobility is very rapidly taking over the corporate realm: 90% of companies have already deployed mobile devices. Mobile application development projects will outnumber native PC projects by a ratio of 4-to-1 by 2015, according to Gartner. Yet, we see too many companies still pondering the benefits of mobility, while focusing on controlling the potential damage this mobile "invasion" may cause their IT systems. Mobility has brought innovation in the hands of everyone, and you have a unique opportunity to seize its benefits. We invite you to join us as we answer the frequently raised questions in enterprise mobility discussions: - What is the goal of mobility for my company? - What is the best implementation to most effectively achieve our goals? - How can I monitor and drive its progression within my company's workforce? What is at stake for my company's IT systems and data? How can I secure my corporate data once and for all? Join Apperian's Director of EMEA Business Development, Julien-David Nitlech, on August 30th at 2:00 PM CEST as he addresses these questions. There's only one rule: be innovative! JD will also provide an overview of the Apperian EASE® platform as the solution for your enterprise mobility needs. Apperian EASE® allows you to manage the deployment of your company's mobile applications, while maximizing productivity and security. We believe our technology enables you to seize the innovation benefits of mobility.TRANSCRIPT
apperian
The Innovative CIO's Discussion of Enterprise Mobility
EMEA Webinar, AUGUST 2012
Dear CIO... It is Back to School TIME!
The Past
The Present
The Future
Catch-up: Mobility in your companyAccording to Gartner, July 2012
According to Cisco, July 2012According to Heavy Reading,
April 2012- 90% have already deployed mobile devices, most widely smartphones
- 86% plan to deploy media tablets
- 32% provide technical support to employee-owned smartphones
- 37% also service employee-owned tablets
Panel: 938 qualified respondents from organizations with an in-house data center and 500 or more total employees, from USA, UK, DE, AU, BR, RUS, INDI, CH, JAP)
Panel: Cisco IBSG Horizons Study of 600 U.S. IT and business leaders
- 95% of organizations permit employee-owned devices in some way
- 84% provide some level of support
- 78% of U.S. white-collar employees use a mobile device for work purposes, 65% of white-collar workers require mobile connectivity to work
- 3.3: expected average number of connected devices per knowledge worker by 2014
- 73% expect an increase of 10 to 25% in BYOD requests in the coming year
- due to their perceived benefits for the company
- ~50% estimate that this trend shall reduce their costs and improve their customers’ productivity by 10 to 25%Panel: 35 operators (mobile, fixed, cable), U.S., Europe, APAC and Central, South Am
According to Gartner, by 2015, mobile application development projects targeting smartphones and tablets will outnumber native PC projects by a ratio of 4-to-1
Get on the good foot: Why Mobility?
Mobility as an environment request- Part of a “professional package”- Mass markets habits, work market competitiveness- Employees bring their own devices, want to use them - Top management requests it due to personal usage- Business partners require you to use similar tools
Your company is “pulled” onto mobility You PUSH YOUR company onto mobility
Mobility as a productivity tool
Your TAKE - BE Innovative
- Your employees are mobile, need to be reachable- Your employees need mobile connectivity - You have spotted productivity or ROI improvements through usage of mobility- You are using dedicated devices, or dedicated applications
Your TAKE - BE ANTIciPATIVE
Manage your move towards mobility in order to:
- create quick wins: mobility usage makes your employees more productive, show it by creating POCs
- build an adaptable implementation: choose a light implementation path that shall allow you to deploy mobility as soon as you will need it, on employee or corporate fleet
Your mobility architecture choices shall anticipate:
- future changes and opportunities: there shall be more and more mobile professional usages, on more advanced hardware - the key is to support them openly
- security needs: in an always changing devices environment (new products, unstoppable BYO), the key is to focus on your corporate data security
who wants what out of mobility?
Functional Head CIO Employee
• Growing number of qualitative and productive apps
• Team-engagement through crowdsourcing
• Data protection by removing any possible data-leakage, end-to-end
• Scalable and seamless application and user management, at all instant
• Personal smartphones, tablets and apps can be used at work
• Professional environment is embedded within a personal one
“How can iPads add value to my business?”
“How can I manage the risk implied by mobility”
“How can I use the same environment personally and professionally”
a-CRM, o-CRMSales Call ManagementCustomer segmenting
Customer profileBusiness to Business Apps
Service at the Point of ContactSelf Service CRM
May require:API/SDKs/Web Services
Corporate Directory“Social” Tools for Team
Finance Marketing HR Sales Production IT
Sales & Retail
CRM
KPIs monitoringConfiguratorsSales Wizards
Product DemosPricing Tools
Order Placement
Engagement
Process DigitizationMeasurement & Reporting
Training DeliveryKnowledge ManagementEmployee evolution plan
Performance
Engineering & Testing ToolsSupply chain live inventory
DeliveryFinancial indicators
KPIsGross margin per SKU
SKU inventory
Performance
Sourcing processesExpenses
Expenditure and purchase signing process
Management
Live feedNews reporting
Bloomberg
Financial comms
Panel updateCompetitive analysis display
Market studies
Customer community management
Social network feed follow-up
Live news watch
PR & Comms
EquipmentSet-up apps
Monitoring appsEquipment requests
Manufacturing
Manufacturing production KPIsManufacturing tools status
Mobility empowerment - use apps!
Apperian’s Epicenter
Finance Marketing HR Sales Production IT
Salesforce.com
Expensify expense appBigTinCan sharing app
Retail catalogue app
Box.net storageRoamBI dashboard app
such as...
Focus, anticipate, innovateDefine The benefit
you are after
• What is the benefit you are after: which productivity/ROI gain, in which area, on which population...• Establish a potential roadmap of mobile solutions/developments, prioritize• Specify your needs, your deliverables
Focus On a first deliverable
• Take your first element of the roadmap• What is the goal you are trying to accomplish? What kind of a development does it require? What kind of hardware? What is company-critical, how critical is it, how do you want to secure it?
Anticipate Difficulties and next steps
• What is your implementation path? - see next slide• At each of its steps, which kind of difficulties will you encounter, and how do you intend to address them?• Innovate: do not take the usual road, take the smartest road
Deliver And monitor the results
• Choose the solution that allows you to deliver smoothly: consider you will have to change population, application, to update, to explain...• Choose the solution that allows you what needs to be secured• Monitor the adoption and the performance of your solution, and get feedback, comments, evaluation from users
Repeat
App Lifecycle Gets Apps from dev to
Acquiring Apps
Understanding App behavior
Securing mobile apps & devices
Managing it all
Deploying Apps
publish manage protect Prepare Source
MAM#Lifecycle#
[dev] [device]
Defining your implementation path
publish manage protect Prepare Source
MAM#Lifecycle#
• What is the goal?
•Which area’s productivity do we want to improve
• Is there a public app or a service for that, or shall I spec and develop?
• Who in the company are the targets?
• How sensitive is the info? How exposed are the targets?
• Specs of apps
• Specs of associated hardware: minimum required?
• Specs of use cases to define employee environment
• Shall employees use their own devices or do they need fleet devices?
• If BYOD ok, how to allow non corporate devices onto the network?
• How to configure devices ?
• What is critical to protect?
• Is the app secure, certified, clean?
• Is the channel of communication between the app and the server secure?
• Is the server secure?
• Is the employee authentication secure enough?
• Do I need to secure the device physically in addition to all the above?
• How do I distribute the app?
• How do I configure devices: physically or from a distance?
• How do I check which device the employee is using, if his configuration is good-enough?
• Can I have a role-based management, from app to device?
• Should I restrict app usage?
• How do I audit
• How do I ensure employees are using the app properly?
• How do I get feedback, extend the usage, improve the app?
Manage apps?
GOAL: Manage the tasks across app lifecycle; securing, preparing, protecting, managing & deploying apps
A key choice: MDM vs MAM...
MAM
Manage devices?
GOAL: Secure data on device in case of physical loss or employment termination
MDMempowerment insurance
... may actually not be an issueMDMMAM
✦ Device-invasive “lock-down” approach for corporate issued & kiosk devices, not BYO devices
✦ Device security protects after physical loss by wiping device
✦ Complex configuration settings for IT Admin
✦ “MAM” = App catalog
✦ Non-invasive approach, ideal for all devices including BYO device policies
✦ Manages all aspects of deploying apps in the enterprise
✦ Continually protects apps and data while in-use against malware
✦ Cloud-based
✦ Admin intuitive & simplified
Both approaches are actually quite complementary- depending on your need, you may first choose one, then add the other-
It all depends on your defined priorities and the features focus
The quote
Alan Murray, our SVP of products:
"If the corporation owns the device, it should manage it.
When is it valid to manage the application? Always."
publish manage protect Prepare Source
MAM#Lifecycle#
Typical MAM Activities
✓ Inspect apps for non-conformance & malware
✓ Apply set of policies to an App file with no coding
✓ Install Apps over-air to multiple devices to scale
✓ Provide private app catalog to deliver custom apps
✓ Create analytics on app usage by user/app/group
✓ Collect user feedback & ratings on apps
EASE: a MAM Platform
inspect secure extend personalize analyze engage
Custom apps
Market place
Catalog Admin portal
Enterprise App Services Environment (EASE) A p p B u s
inspect secure extend personalize Analyze engage
✦ Code check & reporting
✦ Signing validation
✦ Malware detection
✦ Device wipe✦ Device lock✦ App delete✦ App wrapping: data
encryption, copy/paste prevention, required passcode
✦ App-level VPN
✦ SDK: notifications, ver checking & forced updates
✦ SSO (SAML 2.0) integration
✦ Custom EULA✦ Branded catalog✦ App categories✦ Limit app access by
role
✦ App Inventory✦ Usage reports✦ Device details
✦ App ratings✦ Crowdsourcing✦ Beta testing
segmenting
EASE overview
EASE
✦ Cloud-based MAM solution
✦ Controlled user access
✦ Push notifications
✦ Over-the-air updates
✦ Centralized admin console
✦ App inspection for malicious code
✦ Customizable App catalog
✦ Reporting
✦ MDM device registration & device protection
✦ App-level security policies
• Role-based catalogs• Highly customizable• App ratings for dev feedback• Crowdsourcing for idea curation • Secure content streaming
Worker benefits
• Minimal IT effort• Cloud-based & scalable• Support for:
• Enterprise SSO• BYOD, corporate-owned & kiosk
device support
IT benefits
We Drive Mobile ROI in byod environments
Cloud
Platform
Security
✦ Instant deployment with no cap-ex
✦ Mobile App Management provides a full suite of technology for everything from SDK to device
✦ IT policy control for BYO devices with end user satisfaction and higher adoption
About ApperianPrivately held & well funded backed by top-tier
venture firms; iFund’s only enterprise investment Strong Partner
Ecosystem
Company to Watch
�!Leading cloud-based mobile application management platform for the enterprise.
�!
!Rapidly Expanding Customer Base
Thank you!