The Innovator’s

Bookshelf

Top 5 - Watch out! These books might impact your life!

Self improvement

• Screw studies (MBA) • Educate yourself • Read the best books • Contains key business

concepts

• Invest in yourself • Transform your career • Be the Entrepreneur of

your Life • Networking

• Be proactive • Begin with the end in mind • Put first things first • Think win-win • Seek 1st to understand,

then to be understood • Synergize • Sharpen the saw • (8) From effectiveness to

greatness

• Time management method

• To do lists, don’t keep things in mind

• Control & perspective • A workflow for everyday to

whole life

• What do you really want in your life?

• Effectiveness / Parreto principle

• Say ‘No’, optimize, delegate, automate

• Try things at no cost • Travel the world

• Nobel prize • An amazing light on how

we think • Thinking systems, slow &

fast

• Master the 5 skills of disruptive innovators

• Associating • Questioning • Observing • Experimenting • Networking

Create the Business Model Canvas of your Career!

Management

• 1 day, a penguin discovers that the iceberg the colony is on is melting

• Is that true? Some can’t believe it.

• Will they disappear if they don’t change?

• How to organize the change to another iceberg?

• => it’s all about Change Management!!!

• A nice little story about change and how we react to it

• Fight the fear and embrace the change

• That will lead you to the New Cheese!

• Collaborate to innovate

• In the company

• Open source

• Crowdsourcing

• …

• Everybody feels good = good results

• One Minute Goal Setting • One Minute Praising • One Minute Reprimand

• If you ever manage people, read it

• Face unknown subjects (hiring, end of year reviews…)

• Useful tips

Strategy

• How to create uncontested market space and make the competition irrelevant

• Opppsite = Red Ocean = each customer you gain is a consumer you ‘stole’ to competition (ex. mobile carriers)

• Ex.: Apple – repeatedly, Linkedin, Deezer, Nintendo Wii, Cirque du Soleil…

• When new technologies cause great firms to fail

• Sustaining innovation VS Disruptive innovation

• Cheaper or better

• Niche VS Mass Market

• Cable excavators VS Hydraulic excavators

• Kodak, Nokia, … Microsoft?

• Car manufacturers? (nope, rather Blue Ocean here!)

• Mass advertising is dead

• Build Remarkable products or services instead

• Be Remarkable yourself!

• Staying safe is risky, you have to take risks if you want to succeed

• Startups from 0 to 1

• How to build a different future

• Detect what others don’t see

• Build product and increment

• A mix of all the other books applied to startups

• All about the product adoption / innovation adoption curve

• Plus the weird warp zone « Chasm »

• How to grow

• When your company needs something or needs to achieve something

• Build: in-house team or create new team

• Buy it: service providers, SaaS, company acquisition…

• Borrow it: partnerships, exchanges…

Methodologies

• More than a book, a movement

• Continuous innovation

• Fail fast, succeed faster

• MVP and the feedback loop

• Pivots, growth engines…

• More practical

• Iterate on Business Model Canvas

• From plan A to… a plan that works!!!

• Get out of the building!

• Product-Market fitFrom the father of Customer Development, quite heavy!

More practical

• A creative methodology, 5 steps

• Empathize

• Define

• Ideate

• Prototype

• Test

Agile & Lean Mgmt

Product & Growth, Love, Money

• Marty Cagan writes also on http://SVPG.com (Silicon Valley Product Group)

• Product Management is all about making choices (big ones, micro ones…)

• How to make these choices?

• How to deal with environment and conflicting demands?

Business Model Canvas, BM innovation, brainstorming and many many tips&tricks!

• Insight in Growth Hacking principles used by startups

• How to grow and market a product… without a marketing budget!

• Or find more effective ways to grow

• Creative Marketing based on tech, product, psychology and… marketing!

The bible of Web Usability

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Alex JubienMobile Strategist

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