the ins and outs of social media for scouting units
DESCRIPTION
Learn how to use social media sites safely and successfully to build a stronger Troop. While Social Media can be an effective means of communicating the positive benefits of Scouting, when mishandled, it can reflect poorly the Boy Scouts of America. This session will go over the BSA Social Media Guidelines and help you determine if your social media use is in alignment with the standards and goals of Scouting.TRANSCRIPT
1
The Ins and Outs of Social Media
2
The Ins and Outs of Social Media
John Green john-green.net
@johndashgreenfacebook.com/jgreen
Social Media is a great way to:
• Tell the story of Scouting
3
Social Media is a great way to:
• Tell the story of Scouting
• Build Community
4
Social Media is a great way to:
• Tell the story of Scouting
• Build Community
• Do more harm than good
5
Traditional media is one-sided.Social media is two-way communication
6
Mishandled Social Media can reflect poorly on:
• You• Other Individuals• Your Unit• Your Council• Boy Scouts of
America
7
BSA Social Media Guidelines are regularly updated
8
tinyurl.com/socialmediaguidelines
BSA Social Media Guidelines
Courtesy
Scout Oath and Law
SecurityYouth Protection
9
BSA Social Media Guidelines
Courtesy
Scout Oath and Law
SecurityYouth Protection
10
Social Media and Youth Protection
• Channels must be public
11
Social Media and Youth Protection
• Channels must be public
• Channels must have multiple administrators
12
Social Media and Youth Protection
• Channels must be public
• Channels must have multiple administrators
• Two deep leadership must be in place
13
Social Media and Youth Protection
• Channels must be public
• Channels must have multiple administrators
• Two deep leadership must be in place
• No one-on-one contact via email, messaging, or chat
14
Social Media and Youth Protection
• Channels must be public
• Channels must have multiple administrators
• Two deep leadership must be in place
• No one-on-one contact via email, messaging, or chat
• Follow Internet Safety Guidelines
15
Things to Consider
Social media must be monitored
16
Things to Consider
Encourage Conversations
17
Things to Consider
Don’t delete negative comments
18
Things to Consider
Respond to negative or inaccurate posts
19
Things to Consider
Some don’t warrant a response
20
Things to Consider
Some need to be taken seriously and addressed
21
Things to Consider
Direct media inquiries to the appropriate person
22
Things to Consider
Do not disengage from the conversation abruptly
23
Things to Consider
Display the values of the Scout Oath and Law
24
Things to Consider
YouTube video completely against Scout Oath and Law
25
Tell Your Story
26
Tell Your Story
3 Essential Checkpoints – CIA
Connect
Inform
Attract
27
Tell Your Story
Before you post or respond to anything - ask yourself:
28
Tell Your Story
Before you post or respond to anything - ask yourself:
•Will this information connect people to my scouting program?
29
Tell Your Story
Before you post or respond to anything - ask yourself:
•Will this information connect people to my scouting program?
•Will this information inform people about my scouting program?
30
Tell Your Story
Before you post or respond to anything - ask yourself:
•Will this information connect people to my scouting program?
•Will this information inform people about my scouting program?
•Will this information attract people to my scouting program?
31
Key 3 Social Media Channels
32
Key 3 Social Media Channels
33
Key 3 Social Media Channels
Facebook•Never ending unit meeting
34
Key 3 Social Media Channels
Facebook•Never ending unit meeting
•Users must be 13 years old
35
Key 3 Social Media Channels
Facebook•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
36
Key 3 Social Media Channels
Facebook•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
•Info Tab modeled on National BSA page
37
Key 3 Social Media Channels
Facebook•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
•Info Tab modeled on National BSA page
•Content in conflict with the Scout Law must be removed
38
Key 3 Social Media Channels
Facebook•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
•Info Tab modeled on National BSA page
•Content in conflict with the Scout Law must be removed
•Monitoring requires diligence
39
Key 3 Social Media Channels
Facebook•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
•Info Tab modeled on National BSA page
•Content in conflict with the Scout Law must be removed
•Monitoring requires diligence
•Dead pages are targets for spam and hackers
40
Key 3 Social Media Channels
Facebook•Never ending unit meeting
•Users must be 13 years old
•Must be Public and have at least two administrators
•Info Tab modeled on National BSA page
•Content in conflict with the Scout Law must be removed
•Monitoring requires diligence
•Dead pages are targets for spam and hackers
•No personal information on Scouts
41
Key 3 Social Media Channels
Facebook introduced two new privacy policies for 13 to 17 year old users on October 17, 2013:
42
Key 3 Social Media Channels
Facebook introduced two new privacy policies for 13 to 17 year old users on October 17, 2013:
•Default audience settings switched for “Friends of Friends” to “Friends”
43
Key 3 Social Media Channels
Facebook introduced two new privacy policies for 13 to 17 year old users on October 17, 2013:
•Default audience settings switched for “Friends of Friends” to “Friends”
•Allows teens to choose to make their posts completely public
44
Key 3 Social Media Channels
45
Key 3 Social Media Channels
Twitter•Short messages, links, and status updates
46
Key 3 Social Media Channels
Twitter•Short messages, links, and status updates •At least two administrators
47
Key 3 Social Media Channels
Twitter•Short messages, links, and status updates •At least two administrators •All tweets must be in line with the Scout Oath and Law
48
Key 3 Social Media Channels
Twitter•Short messages, links, and status updates •At least two administrators •All tweets must be in line with the Scout Oath and Law•Must be updated regularly and watched closely
49
Key 3 Social Media Channels
Twitter•Short messages, links, and status updates •At least two administrators •All tweets must be in line with the Scout Oath and Law•Must be updated regularly and watched closely •Adults must not use Direct Messaging feature with Scouts
50
Key 3 Social Media Channels
YouTube
51
Key 3 Social Media Channels
YouTube•Did you realize YouTube is social media?
52
Key 3 Social Media Channels
YouTube•Did you realize YouTube is social media?•Events, how-to videos, award ceremonies
53
Key 3 Social Media Channels
YouTube•Did you realize YouTube is social media?•Events, how-to videos, award ceremonies•Channel must be public
54
Key 3 Social Media Channels
YouTube•Did you realize YouTube is social media?•Events, how-to videos, award ceremonies•Channel must be public •Protect the privacy of individual Scouts
55
Key 3 Social Media Channels
YouTube•Did you realize YouTube is social media?•Events, how-to videos, award ceremonies•Channel must be public •Protect the privacy of individual Scouts•Shown following designated appropriate guidelines
56
Key 3 Social Media Channels
YouTube•Did you realize YouTube is social media?•Events, how-to videos, award ceremonies•Channel must be public •Protect the privacy of individual Scouts•Shown following designated appropriate guidelines•Shown wearing proper attire for activity
57
The Ins and Outs of Social Media
“This is the personal [reference your specific social media channel] of [your name or organization] and is reflective only of personal views, thoughts, and opinions. It does not have the endorsement of the Boy Scouts of America, and it is not an official communication channel of the Boy Scouts of America.”
58
The Ins and Outs of Social Media
For Questions regarding any of the guidelines or the use of a specific social media channel: [email protected]
BSA Guidelines: tinyurl.com/socialmediaguidelines
Lecture Slides: tinyurl.com/InsandOuts
59
The Ins and Outs of Social Media
60