the intention web
DESCRIPTION
What is the Intention Web ( often called the Realtime Web)? This 60 second briefing from leading Corporate Social Networking / Social Media practice Carve Consulting explains what it is and why it's important to brands. For more see http://www.CarveConsulting.comTRANSCRIPT
The Carve 60 second briefing
Engaging in the Intention Web requires a coherent listening / social media monitoring programme to be in place
Effective adoption of Social CRM requires significant organisational buy-in, and some control is invariably lost
Consider major impact of the Intention Web on online brand experience (as Realtime updates appear in first page of Google results)
Emerging Social Tools designed for the enterprise help maximise productivity. Co-Tweet for example allows multiple users of multiple Twitter accounts, with the ability to ‘assign’ responses and messages. Some CRM packages integrate with listening tools (for example, Radian6 and Salesforce)
Pilot programme recommended in the first instance Tomorrow: Customers / Self organised groups using the Intention Web
to elicit / demand discounts or action.
CarveConsulting.com