the internet and commercial photography
TRANSCRIPT
THE INTERNET AND COMMERCIAL PHOTOGRAPHY Gary Miller Chair – Photography Dept, The Art Institute of Houston Owner – Red Photo
Summary • About me • Changes in the Photography Industry • Buying and Using Photography • Changing Roles of Web Designers • Future Trends • Questions and Answers
About Me • Commercial Photographer • Fine Art Photographer • Educator for 12 years • Chair – Photography Dept, The Art Institute of Houston • Owner – Red Photo, fine art wedding photography and
commercial photography divisions
Changes in the Photo Industry • Film Era
• Print based • Photographers role mostly as image creator
• Digital Era • Print • Web • Multimedia • Video • Mobile Devices
Changes in Photo Industry
• Photographers role has changed and can include; • Image creator • Retoucher • Designer • Producer • Pre-press production • Printer • Videographer • Web designer
Buying and Using Photography • Photography sources
• Hire commercial photographer • Client provided images • In house (DIY) • Stock
Buying and Using Photography • Stock Photographs
• Free images – Stock Exchange (http://www.sxc.hu/), Google • Low cost images ($1-$15) – Stock Exchange (http://www.sxc.hu/),
iStock Photo (http://www.istockphoto.com/) • Premium images ($200 and up) – Getty Images
(http://www.gettyimages.com/), Corbis (http://www.corbisimages.com/)
• Free images vs. Royalty free images vs Rights Managed images • Free – no cost to download, no use restrictions • Roylaty Free – low to medium cost, no use restrictions • Rights Managed – higher costs, use is limited
Buying and Using Photography • In house (DIY)
• Someone at the company creates • Large companies can afford an in house photographer or someone
with some photography expertise • Underutilized resource
Buying and Using Photography • Client provided
• Client is responsible for providing all images • May hire professional photographer • May produce in house
Buying and Using Photography • Hiring a Commercial Photographer
• Most expensive solution • Fully customizable • Working with an expert (hopefully) • Talented photographer can provide creative input • Provides photography expertise • Can provide alternative views of your project
Changing Roles in Web Designers • Website producers
• may be part of a larger team hired by an advertising agency or graphic design firm
• may control the entire project • may produce the entire project including all assets
Future Trends • Video
• In photography • In web design • In multimedia use • In mobile devices
• Convergence • More Full Service Companies • Portable Device Market Growth • More Outsourcing • Internet Domination of Media
Questions and Answers • ?
Contact • Gary Miller Red Photo www.redphotophotography.com [email protected] 713.725.5620 The Art Institute of Houston [email protected] 713.821.7040