the internet of things: designing for magical moments of truth

The Internet of Things:Designing for Magical Moments of Truth

Presentation By: Joanna Peña-Bickley Global Chief Creative Officer

@jojobickley

IBM Interactive Experience

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Joanna Peña-Bickley

@jojobickley

I am a believer in magic, an arbiter of the

new, and a student of the interesting. I am a

designer on a mission to create beautifully

enchanting experiences.

Global Chief Creative Officer



What Is The Internet of Things?

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The internet of Things is a network

of uniquely identifiable and

interoperable objects connected by

services over the Internet.


Why Is It Important?

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The amount of

Internet of Things

(IoT) connections

is about to

explode.

0

10

20

30

40

50

60

2012 2013 2014 2015 2016 2017 2018 2019 2020

Total Internet of Things Connections

(in billions)

Source: Cisco.

we are here



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While American

technology companies

are making lots of IoT

progress, Asia

currently has the most

connections.

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Asia

Europe

North America

Latin America

Africa

Oceania

Percentage of Machine-to-Machine Connections

Source: GSMA.



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So what’s the worth

of all of these

connected things?

0

1

2

3

4

5

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7

8

9

10

2013 2020

Internet of Things Market Size (in trillions of dollars)

Source: Cisco.



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The potential market size is so

big because the IoT is about

increasing efficiency, as well as

creating new profits.

General Electric says that a 1%

increase in efficiencies from the

Industrial Internet (part of the

IoT) will have huge savings.0

10

20

30

40

50

60

70

80

90

100

Rail Aviation Healthcare Power Oil & Gas

Savings from Industrial Internet Efficiencies

(in billions of dollars)

Source: GE.


Next Industrial Revolution

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The Zero Marginal Cost Society and

The Third Industrial Revolution.

#IoT

The Next Industrial Revolution Is Here

https://www.youtube.com/watch?v=3xOK2aJ-0Js

https://www.youtube.com/watch?v=3xOK2aJ-0Js


Interaction Design Is Leading The Way

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We are the prosumers creating

the physical and digital things

that are able to create magic

Interaction Designers Makers of Enchanted Expereinces


IoT Market growth

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the opportunity and

demand for interaction

designers to bring a

enchanted experiences to

users has never been so high


Who Is Using The IOT?

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ConsumersEmployeesCities Governments

Small Businesses

IndustriesMid-Sized Businesses

Big Businesses


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The last, best experience that anyone has anywhere becomes the minimum expectation for the experiences they want everywhere.

– Paul Papas, Global Leader, IBM Interactive Experience

“

”


disenchanting experiences

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Unplanned Security Risks

Complex Uses Cases

come from a bad design

Disconnected Data Sources

+ ( ) =


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disappointed users


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#IoT

#magic

https://www.youtube.com/watch?v=_wppM8ycod0

https://www.youtube.com/watch?v=_wppM8ycod0


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#IoT

#magic


#retail

#IoT

18https://www.youtube.com/watch?v=Xp7s_kCHJS0

https://www.youtube.com/watch?v=Xp7s_kCHJS0


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#IoT

#magic


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#IoT

#Health

https://www.youtube.com/watch?v=2CNA2ucU5io

https://www.youtube.com/watch?v=2CNA2ucU5io


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#IoT

#magic


Bluesmart

#travel

#IoT

The World's First Smart Connected

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#travel

#IoT

23 https://www.youtube.com/watch?v=VJnvx7IhAmk

https://www.youtube.com/watch?v=VJnvx7IhAmk


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today


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enchanted experiencesusing data to discover unmet needs


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principle: design with data

Data Idea

Making Sense

Experiencea Story

Insightof the past

& Foresightinto the future

Momentsof Truth

Human Experience

enchanted experiences


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principle: think ambient

Ambient! Push Pull



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principle: make time real

what’s relevant now 5-8second interactions


data that motivatesbehavior change

relevance glances motivators


Design For Magical MomentsBegins With The Right Tools

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Design For Magical MomentsBegins With The Right Tasks, Tools and Time

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Design Tasks 1.Establish A Commanders / Inventors Intent

2.Establish Hills

3.Data Informed Personas using social listening

4.Empathy Mapping

5.Idea Hackathons

1.Sketch the experience

2.List of Materials, data sources & connections

3.Prototype

New Tools In Test 1.Paper, Glue, Markers and Scissors

2.Axure, Sketch, Keynote

3.3D Printers

4. For Mobile - Swift For Designers


From Paper to…Prototype

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From Paper to Prototype

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From Paper to…33

November 2014


…to Prototype…to

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December 2014 - February 2015


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…to marketApril 24 2015


Environments Designed To

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Studios, Hives, Co-Working Spaces,ColLABs, Incubators, Labs, Hives, Etc.


–Joanna Peña-Bickley // @jojobickley

“Designing for magical moments of truth has never been more

important with the rapid rate of growth of the internet of things.

Radically simple design is what makes enchanting experiences.”

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Make Magic

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Happy Co-Creating!