the internet of things (dmc 2013)

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

Marc Jadoul ( @mjadoul)

Strategic Marketing Director

THE INTERNET OF THINGS IS HUMAN VALUE CREATED WHEN MACHINES TALK?

http

://nik

eplu

s.nik

e.c

om

/plu

s/w

hat_

is_fu

el

Brussels, 27 November 2013.

http://nikeplus.nike.com/plus/what_is_fuel

2


SENSORS AND ACTUATORS EVERYWHERE

(*) Sensors in the Nike+ Fuelband: 3-axis accelerometer, ambient light sensor; (**) Sensors in the Samsung Galaxy S4: accellerometer,

barometer, geomagnetic sensor, gesture sensor, Hall sensor, gyroscope, proximity, RGB light, temperature/humidity; (***) Sensors in today’s

cars: air–fuel ratio, blind spot monitor, crankshaft position, curb feeler, defect detector, engine coolant temperature, Hall effect sensor,

manifold absolute pressure, mass flow, oxygen, parking sensors, radar gun detector, speed, throttle position, tire-pressure, torque, transmission

fluid temperature, turbine speed, variable reluctance, water-in-fuel, water-on-windshield, wheel speed, etc.

9 **

FUEL2

*

100+ ***

3


THE NEXT STEP IN INTERNET EVOLUTION

Pre-

internet

Internet of

CONTENT Internet of

SERVICES Internet of

PEOPLE Internet of

THINGS

SOCIAL

WEB WEB 2.0 WWW H2H M2M

+ + + +

4


IT’S COMING AND IT’S GONNA BE BIG (NO… HUGE)

$8.9 TRILLION GLOBAL REVENUES BY 2020

212 BILLION “THINGS” IN 2020

*

*

(*) IDC 2013, http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431

http://enterpriseinnovation.net/article/idc-internet-things-poised-change-everything-1713674431













5


WHY THE TIME IS RIGHT NOW

IoT

6


EXPLOITING UBIQUITOUS CONNECTVITY

Wireless

2G/3G/4G/Wi-Fi

Wireline

xDSL/cable

Satellite

GW

Controllers

“M2M Area Network”

Devices

Sensors

Actuators

Tags

the Internet (of Things)

7


ICT CHALLENGES

BIG DATA

M2M COMMUNICATIONS

8


SOCIETY CHALLENGES

the silence of the chips

http://www.edri.org/edri-gram/number7.13/right-silence-of-the-chips












9


IOT APPLICATIONS

global

community

few many # APPS

REACH

“KILLER” APPS

THE LONG TAIL

DOMAIN/INDUSTRY/

BUSINESS SPECIFIC

http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things,

https://www.wfs.org/blogs/daniel-castro/thirty-plus-ways-internet-things-changing-world

http://www.orange-business.com/en/blogs/enterprising-business/leweb/the-long-tail-of-the-internet-of-things


































10


THE RISE AND FALL OF THE NABAZTAGS

http://en.wikipedia.org/wiki/Nabaztag, http://www.youtube.com/watch?v=JMZvM5t0en8

http://en.wikipedia.org/wiki/Nabaztag

http://www.youtube.com/watch?v=JMZvM5t0en8

11


CROWD-SOURCED RADIATION MONITORING

http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy, http://www.dexigner.com/news/10268

http://spectrum.ieee.org/tech-talk/energy/environment/radiation-monitoring-in-japan-goes-diy













http://www.dexigner.com/news/10268

12


SMART ENERGY & SMART METERING (FEAT. KITO)

https://www.electrabel.be/nl/particulier/gas-elektriciteit-stroom-leverancier-prijs-energie/smartenergybox












13


CONNECTED CARS SOON AN EVERYDAY REALITY

http://reviews.cnet.com/8301-13970_7-57570801-78/at-t-general-motors-to-sell-4g-lte-connected-cars-next-year






























14


TWO-WAY ADVERTISING & DIGITAL BILLBOARDS

http://mashable.com/2013/09/06/london-mini-billboards






15


WEARABLE TECHNOLOGY ON THE GO

http://www.policymic.com/articles/65371/galaxy-gear-watch-could-be-a-goldmine-for-advertisers

http://mashable.com/2013/11/17/taptap-wristband-communication-relationships

























16


— BRAINWAVE (CAT) EARS

http://mashable.com/2013/03/28/necomimi

http://mashable.com/2013/03/28/necomimi

17


“THING OF THE DAY” — SONY SMARTWIG (WEDNESDAY, 27 NOVEMBER 2013)

http://www.bbc.co.uk/news/technology-25099262, http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678

http://www.bbc.co.uk/news/technology-25099262



http://www.zdnet.com/sony-files-patent-for-smartwig-sensor-hairpiece-7000023678















18


— BREAKTHROUGH INNOVATION

http://www.engadget.com/2013/03/21/google-glass-patent-controls-fridge-garage-door














19


DIGITAL LIFE IN THE CONNECTED HOME

http://www.lgnewsroom.com/ces2012/view.php?product_code=95&product_type=95&post_index=1828

http://www.lgnewsroom.com/ces2012/view.php?product_code=95&product_type=95&post_index=1828

20


MEET THE COCA-COLA MAN’S YOUNGER BROTHER

http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking

http://thesmartvan.com/blog/2012/09/27/24514/how-coke-and-g-e-let-their-machines-do-the-talking/





















21


STARBUCKS LINKS COFFEE MAKERS TO THE WEB

http://www.fastcompany.com/3020544/fast-feed/starbucks-buys-into-internet-of-things-with-connected-coffee-machines-and-fridges


























22


http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html,

http://www.theinternetofthings.eu/being-social-espresso-and-internet-things-cupflow

ENJOY YOUR COFFEE AND DESSERT (AND CREATE SOME HUMAN VALUE WHILE TALKING TO EACH OTHER…)

http://www.datamation.com/news/tech-comics-the-internet-of-things-1.html


























23


[email protected]

www.linkedin.com/in/mjadoul

@mjadoul

Download these slides from: www.slideshare.net/mjadoul

the internet of things (dmc 2013)

Technology