the internet war report 2013 - the @kissmetrics marketing blog

1
THE INTERNET † Market share based on internet traffic tracked by Statcounter. ‡ Market share based on referral traffic tracked by Statcounter. 1 http://gs.statcounter.com/download/StatCounter-Internet-Wars-Report.pdf BROWSER MARKET SHARE 0% JULY 2012 JAN 2013 JUNE 2013 17% 33% 50% for non-mobile devices (desktops, laptops and tablets) BATTLE STAT #1 Google Chrome has 43% of the worldwide browser market, making it the global browser champion (June 2013). 1 43% CHROME FIREFOX SAFARI OPERA IE OPERATING SYSTEM MARKET SHARE 0% JULY 2012 JAN 2013 JUNE 2013 20% 40% 60% WINDOWS 7 for non-mobile devices (desktops, laptops and tablets) BATTLE STAT #3 Windows 7 has the largest operating system share with 51% of the worldwide market (June 2013). Apple’s OSX (all versions) has 7.5% of the market. 1 OSX (ALL VERSIONS) WINDOWS XP for all devices (mobile and non-mobile) SOCIAL MEDIA MARKET SHARE 0% JULY 2012 JAN 2013 JUNE 2013 26% 52% 80% FACEBOOK BATTLE STAT #4 Facebook dominates social media referrals with 71% of the worldwide market (June 2013). By comparison, Pinterest has 8.8% of the market. 1 TWITTER PINTEREST MOBILE VENDOR MARKET SHARE 0% JULY 2012 JAN 2013 JUNE 2013 10% 20% 30% APPLE NOKIA BATTLE STAT #2 Samsung is the worldwide mobile vendor market leader with a 25.5% market share (June 2013). In the U.S. and U.K., however, Apple is the market leader. 1 UNKNOWN RIM SAMSUNG ? People, not pageviews. MOBILE O.S. MARKET SHARE 0% JULY 2012 JAN 2013 JUNE 2013 13% 26% 40% mobile = pocket-sized computing devices not including tablets BATTLE STAT #5 38% of all mobile phones run on Android, cementing it as the mobile operating system leader worldwide (June 2013). Apple's iOS, however, is number one in the U.S. and the U.K. 1 S40 (NOKIA) SYMBIAN OS SAMSUNG OS IOS ANDROID SOS 25.5% 51% 71% 38%

Upload: others

Post on 12-Sep-2021

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: The Internet War Report 2013 - The @KISSmetrics Marketing Blog

the Internet

† Market share based on internet traffic tracked by Statcounter.

‡ Market share based on referral traffic tracked by Statcounter.

1 http://gs.statcounter.com/download/StatCounter-Internet-Wars-Report.pdf

browser market share †

0%

july2012

Jan2013

june2013

17%

33%

50%

for non-mobile devices (desktops, laptops and tablets)

battle stat #1

Google Chrome has 43% of the worldwide browser market,

making it the global browser champion (June 2013). 1

43%chrome

firefox

safari

opera

IE

operating system market share †

0%

july2012

Jan2013

june2013

20%

40%

60%

windows 7

for non-mobile devices (desktops, laptops and tablets)

battle stat #3

Windows 7 has the largest operating system share with 51% of the worldwide

market (June 2013). Apple’s OSX (all versions) has 7.5% of the market. 1

osx (all versions)

windows xp

for all devices (mobile and non-mobile)social media market share

0%

july2012

Jan2013

june2013

26%

52%

80%

facebook

battle stat #4

Facebook dominates social media referrals with 71% of the worldwide

market (June 2013). By comparison, Pinterest has 8.8% of the market. 1

twitter

pinterest

mobile vendor market share †

0%

july2012

Jan2013

june2013

10%

20%

30%

apple

nokia

battle stat #2

Samsung is the worldwide mobile vendor market leader with a 25.5% market

share (June 2013). In the U.S. and U.K., however, Apple is the market leader. 1

unknown

RiM

samsung

?

People, not pageviews.

mobile o.s. market share †

0%

july2012

Jan2013

june2013

13%

26%

40%

mobile = pocket-sized computing devices not including tablets

battle stat #5

38% of all mobile phones run on Android, cementing it as the mobile operating system leader

worldwide (June 2013). Apple's iOS, however, is number one in the U.S. and the U.K. 1

s40 (nokia)

symbian os

samsung os

iOS

android

sos

25.5%

51%

71%

38%